剑桥英语第四单元中级

nullAdvertisingAdvertising4.1Types of advertisingTypes of advertising1. word of mouth 2. mailshots 邮寄广告 3. TV commercials 4. spam 5. banners / streamer 6. newspaper adverts 7. brochures 8. samplenull9. leaflet 10. delivery firm 11. go online 12. recommendation 13. used to irritate somebody 14. block spam (junk email) 15. anti-virus software 16.newsletternullnullSpeaking a short presentationSpeaking a short presentation1. The first thing is to …… 2. It’s a good idea to …… 3. You can do this by …… 4. Also remember that …… 5. My third tip is (never) to …… 6. Before we finish don’t forget …… 7. What might be better is to ……What is important to remember when deciding what type of advertising to use?What is important to remember when deciding what type of advertising to use?When decide which type of advertising to use, the first thing is to consider the cost. The company should decide the type of advertising according to the budget. If it is so expensive that the company cannot afford it, it will cause unnecessary burden to the company.null In addition to cost, also remember that it should reach vast number of large customers. For example, if the product aims at senior citizens, it should not choose the internet because many senior citizens do not surf the internet at all. In this case, radio or newspapers can be good alternatives. Besides you should consider whether it is a short-term or long-term promotion. If the type of advertisement can provide you with long-term promotion of a product or service that can reach immense audience, it can still be cost-effective because it can reach vast number of people at a time at a considerable low price. What is important to remember about your target customer when planning an advertising campaign?What is important to remember about your target customer when planning an advertising campaign?When planning advertising campaign, the first thing to consider is the age and gender of the target customer. Only when you know the age and gender of the target customer can you know their likes and dislikes, and the media they often have access to.nullIt is also a good idea to consider the typical income of the target customers. Their typical income can tell you the type of products or services they may enjoy. Your advertising campaign will be useless if you are aiming at people with the wrong income group. In addition, don’t forget to make an investigation into what they read in order to select an appropriate type of advertising. If the target customer doesn’t log on the internet at all, launching your advertisement online will lead to nothing. Similarly, if the target customer doesn’t have the habit of reading newspapers, having your advertisement printed on the newspaper will surely be a waste of money.Advertising standardsAdvertising standardsASA (Advertising Standards Authority) 1. keep advertising legal, decent, honest and truthful 2. a set of codes 3. independently (both government and the advertising industry)Delegating (4.2)Delegating (4.2)1. bits and pieces 2. a whole manageable project 3. rise to 4. deadline 5. update 6. lots of praise 7. helpful feedback 8. constructive criticismReport Report Report on Introduction This report sets out to….. the aim/purpose of this report is to…. Findings It was found that…… This means ……. In addition to……. As a result of …. Recommendations In conclusion….. I would propose/ suggest that…… The findings clearly show that we should…nullREPORT ON visits to website and proposed marketing strategy INTRODUCTION The aim of this report is to comment on the number of people visiting the company website in the last 3 months and propose a marketing strategy for the next 3 months. FINDINGS over the last 3 months, the number of visitors has increased by 650. there are two reasons for the increase. First of all, we launched a newsletter for subscribers. Second in may we run a competition which was very popular.null With regard to cost, banners have cost 3200 euros a month but very few people seem to visit the website as a result of these. On the other hand, the newsletter doesn’t cost anything (other than my time) but has helped to increase the number of visitors. RECOMMENDATION In order to increase this number I would recommend that we continue with the newsletter and run more competitions. I also propose that we stop using banners and put more resources into setting up links with other site to increase the traffic. Reading Test Part Four (4.3)Reading Test Part Four (4.3)1. collocation 搭配 2. fixed expression 3. local storage company 4. enquiry 5. quotation 6. run a promotion 7. a 20% discount off 8. pay in advancenull9. security deposit 保证金, 押金 10. down payment (分期付款中的)首付 11. replacement value 重置价值 12. insurance cover 保险范围 13. outline 14. voucher (coupon)