Unit 4 Changeppt课件

Unit4ChangeItisnotthestrongestspeciesthatsurvive,northemostintelligent,butthemostresponsivetochange.StartingupAWhichofthesesituationswouldyoufindthemostdifficulttodealwith?1Losingalotofmoney2Movinghouse3Movingtoanothercountry4Losingyourjob5Anewboss6Newneighbors7Drivingabroad8GettingmarriedBWhathasbeenthemostsignificantchangeinyourlife?StartingupCWhichofthesebusinesssituationswouldworryyoumost?Why?1Youreadinthepaperthatyourcompanywillprobablybemergingwithanothercompany.2Youkeepyourjobafteramerger,butyouareinalesspowerfulposition.3Yourcompanyhastorelocatetotheothersideofthecity.4Youareaskedtorelocatetoadangerousforeigncountry.5Youarepromotedbutarenowinchargeofahostileworkforce.6Youhavetomovefromanopenplanofficetosharingyourboss’soffice.7Youhavetoworkwithacompletelynewcomputersystem.8Youhavetodecidewhotomakeredundantinyournewdepartmentafteramerger.ReadingChangeinretailingADiscussthesequestions.Whichdepartmentstoreshaveyouvisitedinyourowncountryorabroad?1Whatwereyourimpressions?2Whatinyourviewshoulda21stcenturydepartmentstorelooklike?3Whatshoulditofferitscustomers?BNowreadthearticle.WhatarethenamesofthetwoUSdepartmentstoresmentionedinthearticle?ReadingChangeinretailingCMatchthesepeopletotheirviews.1BrittBreemer2WendyLiebmann3PeterWilliams4ArnoldAronson5RobertTamiliaa)Thisisnottheendofdepartmentstoresbutinthefuturetheywillbedifferent.b)Americandepartmentstoresarenotdifferentenoughfromeachother.c)Selfridgeshaschangedintoanup-to-datestore.d)Departmentstoresneedtorecognizetheirproblemsandhavetochange.e)Selfridge’snewapproachworks.ReadingChangeinretailingDWhatchangeshavetakenplaceat:Ithaschangedfromanold-fashioneddepartmentstoreintoanup-to-dateretailingexperience.It’saninterestingandexcitingplacetoshopandattractscustomersbysellingtherightgoods,intherightquantitiesattherighttime.ManystoresarebeingimprovedaspartofFederated’s‘reinvent’strategy,includingbetterfittingrooms,easy-to-useprice-checkdevices,comfortableareasforpeopletositandrest,computeraccessroomsandshoppingtrolleys.ReadingChangeinretailingEWhichofthesegroupsofpeoplearementionedinthearticle?1agents6manufacturers2clients7retailers3consumers8shoppers4customers9vendors5discounters10wholesalers√line1√line69√line23√line22√line46FWhichofthegroupsofpeopleinExerciseE:1arebuyers?2aresellers?3areintermediaries?4offergoodsatreducedprices?5selldirectlytothepublic?clients,consumers,customers,shoppersdiscounters,retailers,vendorsagents,wholesalersdiscountersdiscounters,retailers,vendorsReadingChangeinretailingGWhatarethedifferencesbetweenthetypesofretailoutletinthebox?Considerthefollowingfactors:size,prices,productrange,lengthandfrequencyofshoppingvisits,customerservicelevel.largelargelargeVerysmallsmallItdependshighhighhighlowwidewidewideVerynarrownarrowAveragefrequentLong,lessfrequentLong,lessfrequentShort,frequentShort,frequentlowlowlowhighhigh Size Prices Productrange Length&frequencyofvisit Customerservicelevel Supermarket Departmentstore Kiosk Conveniencestore DiscountstoreListeningManagingchangeAListentothefirstpartoftheinterview.Matchthesephrasestotheirmeaning.1‘supplychain’means: warehousinganddeliverysystemsb)customersandclientsc)supermarketstoresandretailoutlets2‘athirdparty’heremeans: in-housestaffb)anexternalcompanyc)anothercompanyinthegroup3‘peopleseethebarrierseliminated’means:a)thatitiseasierforpeopletodothingsthanitwasbeforeb)thatitisharderforpeopletodothingsthanitwasbeforec)thatthereisnodifferenceinthewaypeopledothings√√√ListeningManagingchangeBNowlistentothefirstpartagainandanswerthesequestions.1WhydidthenewChiefExecutivewanttochangethingsatSainsbury’s?2Inwhichthreeareaswasnewinvestmentnecessary?3Whatchangeshavetherebeeninpeople’sattitudes?4Whatevidenceofbenefitshastherebeensofar?BecauseSainsbury’shadbeensuccessfulbuthadbecomecomplacent.Inthesupplychain–depots(warehouses)andlogisticsinfrastructure;inupgradingthestores&innewIT(computersystems)Somepeoplefeelreleased:theyfeelfreetoworkinnewways,butothershavefoundthismoredifficult.Apartfromthechangeinattitudes,therehasbeen￡700min‘measurablebenefits’,ListeningManagingchangeCListentothesecondpartoftheinterview.Whatdothefollowingnumbersreferto? 14,000b)50c)22d)100,000ThetotalnumberofsalestillsinSainsbury’sstores.Themaximumnumberoftillsinonestore.Thenumberofstoresperweekinwhichtheychangedthetills.Thenumberofpeoplewhohadtoberetrained.ListeningManagingchangeDWhichthreeareasdoesMaggiesayareimportanttofocusonwhenplanningchange?1People’sattitudes,cultureandhowtheyarerewarded(forexamplewithpay,promotion,etc.)2Businessprocesses3ComputersystemsVocabularyDescribingchangeAWritetheverbsfromtheboxunderthecorrectprefixtomakewordsconnectedwithchange.Useagooddictionarytohelpyou.Someofthewordscanbeusedwithmorethanoneprefix.centralizeorganizetraingraderegulatesizedeveloplaunchlocatestructureorganizetraingraderegulatesizedeveloplaunchlocatestructure down- de- up- re- centralizeVocabularyDescribingchangeBCompletethesesentenceswiththecorrectformoftheverbsfromtheboxinExerciseA.Useagooddictionarytohelpyou.1Itisnowsoexpensivetorentofficesinthecitycentrethatmanycompaniesare......................tothesuburbs.2Thecompanyhasrecentlyhadtodown.............itsworkforce.Reducingthenumberofemployeesisthebestwaytostayprofitableinthecurrenteconomicclimate.3Excellentcustomerserviceisvitaltokeepupwiththecompetition.Thecompanyhasintroducednewworkingpracticesandisre......................allpart-timestaff.4Theseatingplaninourofficehasbeenre.................toaccommodatenewstaff.relocatingsizetrainingorganizedVocabularyDescribingchange5Ourproducthasn’tbeensellingwellrecently.Themarketingteamhasdecidedtore......................theproductwithamoreup-to-dateimage.6ThecompanyhasnoticedthattoomanydecisionsaremadeatHeadOffice.Itisde......................thedecision-makingprocesssothatbranchmanagersaremoreinvolvedatanearlierstage.7Thecompanyhasfinalizedtheplanstore................thedisusedcarparksite.Itisgoingtobecomeamodernthree-storeyofficeblock.8Themostsuccessfulchangeinourcompanywasthedecisiontore......................thecompanyhierarchy.Nowthereismoreopportunityforpromotion.launchcentralizingdevelopstructureVocabularyDescribingchangeCUnderlinethenounsinExerciseBthatmakepartnershipswiththeverbs.1relocatetothesuburbs2downsizetheworkforce3retrainthepart-timestaff4reorganizetheseatingplan5re-launchtheproduct6decentralizethedecision-makingprocess7redevelopthedisusedcarparksite8restructurethecompanyhierarchyLanguagereviewPastsimpleandpresentperfectWeusethepresentperfectforactionslinkingthepresenttoapointinthepast.Weusethepastsimpleforactionsataparticularpointinthepast.Lastyearonly18%ofUSconsumersvisitedaleadingdepartmentstore.Itrainedheavilyyesterdayevening.Beijinghostedthe29thOlympicGameswithgreatsuccessin2008.Wehavemadealotofchangessince2010.IhavelivedinGuangzhouformorethan10years.Wehavebeenverybusyrecently.LanguagereviewPastsimpleandpresentperfectAWhichofthefollowingexpressionsareusedwiththepastsimpleandwhichareusedwiththepresentperfect?Whichareusedwithboth?in2003yetthisweekyesterdayeverrecentlylastyearsince2003sixmonthsagoPSPPPPPSPPBothPSPPPSLanguagereviewPastsimpleandpresentperfectBCompletethisreportaboutthehistoryofJoiedeVivre.Usethepastsimpleorthepresentperfectformsoftheverbsinbrackets.I..................(receive)theyear’sresultsyesterdayandIamdelightedtoannouncethatourcompany.............……..(have)anotherfantasticyear.We…………(start)in1970inasmallfactoryinShatin,HongKong,andweonly..................(employ)fourpeople.Thatnumber......................(grow)toaround2,000today.Intheearlyyearswe...........(face)strongcompetitionfromourcompetitorsandin1982wenearly...............(go)bankrupt.Butfromthatdifficultperioduntilnow,we..................(hold)outandwe...........................(notmake)themistakeofbecomingtypecastasalabelforthechangeablejuniormarket.Things............................(improve)considerablysincewe..................(move)fromShatintoGuangzhou.In2000we..................(buy)theinternationaloperationsreceivedhashadstartedemployedhasgrownfacedwenthaveheldhavenotmadehaveimprovedmovedboughtLanguagereviewPastsimpleandpresentperfectofourpartnercompanyJoiedeVivreHoldingsandwenowdobusinessinmorethan30countries.Inrecentyearswe............................(expand)ourproductrangeandwehavecarvedoutasizeablenicheinthesamemarketasBenettonandZara.Lastyearwe..................(have)ourfifthconsecutiveyearofgrowthwith$98millioninnetprofitandinJanuaryofthisyearwe..................(deliver)thefirstretailstocktobeincludedinHongKong’sHangSengindex.Alotofchange..................(take)placerecently.Thisisbecauselastyearmostofoursales..................(come)fromtheAsianmarket.So,inJanuarythisyear,we..................(decide)totryandbreakintotheUSmarket.Justrecently,we..........................(enter)intonegotiationswithMacy’sdepartmentstores.Inconclusion,ourcompanysofarthisyear........................(prosper)andthatisdowntoallyourhardwork.Congratulationstoyouall.haveexpandedhaddeliveredhastakencamedecidedhaveenteredhasprosperedSkillsTakingpartinmeetings2AFourexecutivesarediscussingchangestocompanyworkingpractices.Listentothemeetingandanswerthesequestions.1WhydoesNancythinktheopen-planofficeisagoodidea?2Whyaretwoofthepeopleagainstintroducinganopen-planoffice?3WhatproposaldoesCarlmaketodealwiththeproblemmentioned?4WhyisMaxagainsthot-desking?5WhatchangeinworkingpracticesdoesNancywant?It’sgoodforcommunication,peopleseeeachother;itisgoodforteamwork,there’smoreinteractionbetweenpeople,andpeopleworkharderwhenotherpeoplecanseethem.Becauseofproblemsofprivacy.Hewantsareportdonebysomeoneinthecompany.Hethinksitwillmakepeopleunhappyandthatitwon’twork.Shewantstochangetoopenplanoffices,butisagainsthotdeskingatleastforthepresent.SkillsTakingpartinmeetings2InterruptingCouldIjustsaysomething?Excuseme,butcouldIjustsay…AskingforclarificationHowdoyoumean,…?Whatexactlyareyousaying?Whatexactlydoyoumean?Areyousayingweneedto…?Sorry,Idon’tfollowyou.Canyouexplaininmoredetail?ClarifyingWhatImeanis...WhatI’msayingis…No,Iwasthinkingof…Tobemorespecific…Toclarify…DealingwithinterruptionsHoldon.CanIfinishthepoint?LetStefanfinish,please.I’dliketofinishifImay.Justamoment…MakingproposalsIsuggest…Iproposethat...Howabout…Wecould…RejectingproposalsSorry,Idon’tthinkit’s/that’sagoodidea.I’mnotsureIagreewithyouthere.It/Thatjustwon’twork.Well,I’mnothappyaboutit/that.BListenagainandticktheexpressionsyouhear.√√√√√√√√√√√√SkillsTakingpartinmeetings2CRoleplaythissituation.Youaremanagersofatelevisionproductioncompany,ZoomInternational.Youarediscussingthesetwoproposalsforchangestocompanypolicy.1ZoomInternational(ZI)couldreducecostsbyofferingstaffa10%increaseinsalaryinsteadofacompanycar.IfZImakesthechange,staffwillhavetoprovidetheirowncarforbusinessuse,usingtheirownmoney.2ZIcouldincreasesecurityattheirheadoffice.Atpresent,asecurityguardchecksstaffwhoenterthebuilding.Infuture,staffwillhavetogothroughabarrierwheretheyinsertanidentitycard.Iftheydonothaveanidentitycard,theycannotenterthebuilding.Inaddition,theymust,atalltimes,wearanidentitycardwiththeirphotographonit.Therewillbetwofemalereceptionistsbehindthebarrier.StudentA:Turntopage146.StudentB:Turntopage144.CASESTUDYAcquiringMetrotCompanyprofileCornerstoneGroupDallas,USA35,000$4.1billionProvidingservicesandproductsfortheoilindustryAcquiredMetrot Company Headquarters Workforce Turnover Businessactivities RecentdevelopmentCASESTUDYAcquiringMetrotAcquisitionMetrotParis,FranceFamily-ownedHouseholdgoodsExpandthesalesofMetrotproducts;UseMetrotasabasetodevelopitsownproductsinEurope;Useitslandassettogrowthecompanyorfinancetheacquisition.Problemsmightarisewhenadifferentstyleofmanagementisintroduced. Companyacquired Headquarters Typeofcompany Products Reasons ProblemCASESTUDYAcquiringMetrotInterviewwithHughWhitmanAfinecompanywithskilledworkforceandexcellentproductsmakeitmoredynamicandefficient&builditastrongcompanyattheleadingedgeoftechnology,withanimageforquality,reliabilityandgoodservice.therecouldbesomestaffcutbacksbutwillexpandthecompanyandcreatemorejobopportunities.Doesnotwanttocomment OpinionofMetrot ObjectivesforMetrot Plansforworkforce PlansforfactoriesCASESTUDYAcquiringMetrotProblemsStaffareveryunhappy.Productivityandmoralehavefallenandstaffturnoverishigh.Unannouncedfactoryinspections;RedundanciesinR&D;Fearoffurtherchanges;DislikeofchangesandthewaytheyareintroducedChangetoorapidMoreinformal,familyatmospherebeforeNosenseofdirectionInterferencefromHeadOffice Generalsituation Reasons StaffcomplaintsCASESTUDYAcquiringMetrotAmeetingofseniormanagersiscalledtoresolvetheproblems.Therearetwogroupsatthemeeting.GroupA:newmanagersledbyHughWhitman.GroupB:seniorexecutivesofMetrotwhohavekepttheirjobssincethetakeover.Eachgrouppreparesseparatelyforthemeeting.Thenholdthemeetingasonegroup.Theagendaisasfollows:1Background:Whyarestaffresistingthechanges?2Practicalsuggestionsforimprovingthesituation.3Whatcanbelearnedfromthisexperiencetomanagechangemoreeffectivelyinthefuture?TaskSpeakingCASESTUDYAcquiringMetrotWritetheactionminutesfortheabovemeeting.Writingfilepage135Writing*