欧莱雅男士护肤品调查报告

欧莱雅男士护肤品调查报告 欧莱雅男士护肤品调研报告 目 录 一、前言.............................................................................................................................. 2 二、调研概述...................................................................................................................... 3 (一)调查目的及内容 .............................................................................................. 3 (二)调查方法........................................................................................................... 3 (三)调查组织与实施 .............................................................................................. 3 三、调研结果 分析 定性数据统计分析pdf销售业绩分析模板建筑结构震害分析销售进度分析表京东商城竞争战略分析 ............................................................................................................. 4 (一)消费者基本情况分析 ...................................................................................... 4 (二)现代消费者群体对男士的妆容的重视程度 .................................................. 4 (三)欧莱雅男士护肤品的主要竞争对手和消费分析 .......................................... 5 )消费者在购买护肤品时比较注重的各方面因素分析 .................................. 5 (四 (六)消费者对男士护肤品的其他方面分析 .......................................................... 8 四、结论与建议.................................................................................................................. 9 附:调查问卷.................................................................................................................... 10 air, keep house air fresh, cooling, moisture, reduce the body temperature of the chicken, which is a measure of the chicken house the first element of the environment. (1) the parameters: ventilation in summer peak demand calculations, 4~5 cubic metres per kilogram of body weight per hour, harmful gas concentration does not exceed 20ppm ammonia, hydrogen sulfide, l0ppm, co 0.15%. (2) ventilation natural ventilation and mechanical ... 5. thermal insulation roof cold season is the region of greatest heat loss, are also hot towel sunlight than any other region, so the roof insulation is the most important region, followed by the walls, if open sheds to make doors and Windows switches freely, and seal well. On most of the walls and roof insulation must be taken or equivalent devices, thermal insulation materials require higher thermal resistance, good thermal insulation properties, and thicken the North wall must also be taken of thickness and measures such as roof and ceiling canopy. In places with more rain, due the eaves of roofs on both sides extending outward. Pheasants (pheasants) farm building (a) site choose pheasant fields should be selected gaozao terrain, sand texture, well drained, slightly to the South of terrain. Mountain areas should be selected under the sunny, spacious, ventilation, sunshine, where the drainage is good. Pheasant farms should be built in a quiet, safe place, away from residential areas, factories, the main traffic artery, but taking into account feed, transportation problems. A clean water source, water is not contaminated. To have a reliable power supply, not only to maintain normal lighting,air, keep house air fresh, cooling, moisture, reduce the body temperature of the chicken, which is a measure of the chicken house the first element of the environment. (1) the parameters: ventilation in summer peak demand calculations, 4~5 cubic metres per kilogram of body weight per hour, harmful gas concentration does not exceed 20ppm ammonia, hydrogen sulfide, l0ppm, co 0.15%. (2) ventilation natural ventilation and mechanical ... 5. thermal insulation roof cold season is the region of greatest heat loss, are also hot towel sunlight than any other region, so the roof insulation is the most important region, followed by the walls, if open sheds to make doors and Windows switches freely, and seal well. On most of the walls and roof insulation must be taken or equivalent devices, thermal insulation materials require higher thermal resistance, good thermal insulation properties, and thicken the North wall must also be taken of thickness and measures such as roof and ceiling canopy. In places with more rain, due the eaves of roofs on both sides extending outward. Pheasants (pheasants) farm building (a) site choose pheasant fields should be selected gaozao terrain, sand texture, well drained, slightly to the South of terrain. Mountain areas should be selected under the sunny, spacious, ventilation, sunshine, where the drainage is good. Pheasant farms should be built in a quiet, safe place, away from residential areas, factories, the main traffic artery, but taking into account feed, transportation problems. A clean water source, water is not contaminated. To have a reliable power supply, not only to maintain normal lighting, 一、前言 随着生活质量的提高，重视外 表 关于同志近三年现实表现材料材料类招标技术评分表图表与交易pdf视力表打印pdf用图表说话 pdf 也成为一个男人内在修养的体现。随着市场需求的扩大，越来越多的男用化妆品和美容用品应运而生。但目前国内的男士化妆品市场还只能用方兴未艾来形容，产品制造、产品功能、定位还有许多不足，很少体现男性专用。但应该说这是一个发展趋势，在今后，这可能会成为越来越多的白领男士关注的话题。 我公司在充分考察现在化妆品市场竞争状态的情况下，结合我公司目前对轮藻的研究水平，决定进行化妆品的研发生产。为了了解市场需求，为制定公司的相关策略，我们决定进行一次新产品开发前的市场调研，迎合消费者之需，做到有的放矢。 air, keep house air fresh, cooling, moisture, reduce the body temperature of the chicken, which is a measure of the chicken house the first element of the environment. (1) the parameters: ventilation in summer peak demand calculations, 4~5 cubic metres per kilogram of body weight per hour, harmful gas concentration does not exceed 20ppm ammonia, hydrogen sulfide, l0ppm, co 0.15%. (2) ventilation natural ventilation and mechanical ... 5. thermal insulation roof cold season is the region of greatest heat loss, are also hot towel sunlight than any other region, so the roof insulation is the most important region, followed by the walls, if open sheds to make doors and Windows switches freely, and seal well. On most of the walls and roof insulation must be taken or equivalent devices, thermal insulation materials require higher thermal resistance, good thermal insulation properties, and thicken the North wall must also be taken of thickness and measures such as roof and ceiling canopy. In places with more rain, due the eaves of roofs on both sides extending outward. Pheasants (pheasants) farm building (a) site choose pheasant fields should be selected gaozao terrain, sand texture, well drained, slightly to the South of terrain. Mountain areas should be selected under the sunny, spacious, ventilation, sunshine, where the drainage is good. Pheasant farms should be built in a quiet, safe place, away from residential areas, factories, the main traffic artery, but taking into account feed, transportation problems. A clean water source, water is not contaminated. To have a reliable power supply, not only to maintain normal lighting,air, keep house air fresh, cooling, moisture, reduce the body temperature of the chicken, which is a measure of the chicken house the first element of the environment. (1) the parameters: ventilation in summer peak demand calculations, 4~5 cubic metres per kilogram of body weight per hour, harmful gas concentration does not exceed 20ppm ammonia, hydrogen sulfide, l0ppm, co 0.15%. (2) ventilation natural ventilation and mechanical ... 5. thermal insulation roof cold season is the region of greatest heat loss, are also hot towel sunlight than any other region, so the roof insulation is the most important region, followed by the walls, if open sheds to make doors and Windows switches freely, and seal well. On most of the walls and roof insulation must be taken or equivalent devices, thermal insulation materials require higher thermal resistance, good thermal insulation properties, and thicken the North wall must also be taken of thickness and measures such as roof and ceiling canopy. In places with more rain, due the eaves of roofs on both sides extending outward. Pheasants (pheasants) farm building (a) site choose pheasant fields should be selected gaozao terrain, sand texture, well drained, slightly to the South of terrain. Mountain areas should be selected under the sunny, spacious, ventilation, sunshine, where the drainage is good. Pheasant farms should be built in a quiet, safe place, away from residential areas, factories, the main traffic artery, but taking into account feed, transportation problems. A clean water source, water is not contaminated. To have a reliable power supply, not only to maintain normal lighting, 二、调研概述 (一)调查目的及内容 1、了解消费者对男士护肤霜的消费现状，分析男士护肤霜市场的竞争态势，了解男 士护肤霜的市场容量，为新产品市场定位提供依据。 所需信息主要有: ?了解消费者购买男士护肤霜时所考虑因素(包装、渠道) ?了解现在男士护肤霜市场上的竞争对手，以及其市场占有率(明确自己的市 场地位及竞争对策) 2、探究男士护肤霜消费者的消费心理、动机及其消费行为特点: ?了解消费者购买男士护肤霜的目的(广告诉求点) ?消费者了解男士护肤霜的主要途径(广告宣传渠道选择) ?了解消费者的在化妆品方面的消费水平(据消费水平进行市场细分) 、了解消费者对本公司新产品—男士护肤霜的接受程度: 3 ?被访者对我公司所开发新产品的接受程度 ?被访者对新产品开发的建议及意 (二)调查方法 根据本调研的特点，本次调查方法与抽样 设计 领导形象设计圆作业设计ao工艺污水处理厂设计附属工程施工组织设计清扫机器人结构设计 为: ?本次调研采用问卷式 ?访问采用街头拦截式 (三)调查组织与实施 1.调查时间:10月1日---11月1日 2(调查对象: ?其亲戚朋友不在化妆品公司或广告公司工作 ?年龄在20—50岁之间，衣着讲究者 3.调研时间安排:10月1日—10月3日: 方案 气瓶 现场处置方案 .pdf气瓶 现场处置方案 .doc见习基地管理方案.doc关于群访事件的化解方案建筑工地扬尘治理专项方案下载 与问卷设计 10月4日—10月16日:调查实施 10月17日—10月21日:数据处理与分析 10月22日—10月27日:报告撰写与发布 air, keep house air fresh, cooling, moisture, reduce the body temperature of the chicken, which is a measure of the chicken house the first element of the environment. (1) the parameters: ventilation in summer peak demand calculations, 4~5 cubic metres per kilogram of body weight per hour, harmful gas concentration does not exceed 20ppm ammonia, hydrogen sulfide, l0ppm, co 0.15%. (2) ventilation natural ventilation and mechanical ... 5. thermal insulation roof cold season is the region of greatest heat loss, are also hot towel sunlight than any other region, so the roof insulation is the most important region, followed by the walls, if open sheds to make doors and Windows switches freely, and seal well. On most of the walls and roof insulation must be taken or equivalent devices, thermal insulation materials require higher thermal resistance, good thermal insulation properties, and thicken the North wall must also be taken of thickness and measures such as roof and ceiling canopy. In places with more rain, due the eaves of roofs on both sides extending outward. Pheasants (pheasants) farm building (a) site choose pheasant fields should be selected gaozao terrain, sand texture, well drained, slightly to the South of terrain. Mountain areas should be selected under the sunny, spacious, ventilation, sunshine, where the drainage is good. Pheasant farms should be built in a quiet, safe place, away from residential areas, factories, the main traffic artery, but taking into account feed, transportation problems. A clean water source, water is not contaminated. To have a reliable power supply, not only to maintain normal lighting,air, keep house air fresh, cooling, moisture, reduce the body temperature of the chicken, which is a measure of the chicken house the first element of the environment. (1) the parameters: ventilation in summer peak demand calculations, 4~5 cubic metres per kilogram of body weight per hour, harmful gas concentration does not exceed 20ppm ammonia, hydrogen sulfide, l0ppm, co 0.15%. (2) ventilation natural ventilation and mechanical ... 5. thermal insulation roof cold season is the region of greatest heat loss, are also hot towel sunlight than any other region, so the roof insulation is the most important region, followed by the walls, if open sheds to make doors and Windows switches freely, and seal well. On most of the walls and roof insulation must be taken or equivalent devices, thermal insulation materials require higher thermal resistance, good thermal insulation properties, and thicken the North wall must also be taken of thickness and measures such as roof and ceiling canopy. In places with more rain, due the eaves of roofs on both sides extending outward. Pheasants (pheasants) farm building (a) site choose pheasant fields should be selected gaozao terrain, sand texture, well drained, slightly to the South of terrain. Mountain areas should be selected under the sunny, spacious, ventilation, sunshine, where the drainage is good. Pheasant farms should be built in a quiet, safe place, away from residential areas, factories, the main traffic artery, but taking into account feed, transportation problems. A clean water source, water is not contaminated. To have a reliable power supply, not only to maintain normal lighting, 三、调研结果分析 (一)消费者基本情况分析 1(男女比例:如图—1 所示 男女 45% 55% 图-1 被调查对象男女比例构成图 2(年龄分析: 如表1-1 所示 表1-1 被调查对象年龄结构表 15-25 26-35 36-45 46-55 67% 27% 11% 5% 从年龄上看，10-25岁年龄层的比较多，通过被调查对象的消费行为进行分析，占67%，其次是26-35岁的占27%，由此可以看出被调查者为青少年和中年人者居多，且这类人群也是使用护肤品几率较高的。 (二)现代消费者群体对男士的妆容的重视程度 大部分消费者对男士的妆容要求都较高，因为他们认为整洁的妆容可以提高他的整体形象同时可以增强他人的自信心，也是对自己和别人的尊重;还有一部分人认为不是很重要，只要不是很差就可以;也还有一部分人认为男士主要看能力和才华，而不是外表的妆容，所以他们觉得男士妆容不重要。如图-2所示 air, keep house air fresh, cooling, moisture, reduce the body temperature of the chicken, which is a measure of the chicken house the first element of the environment. (1) the parameters: ventilation in summer peak demand calculations, 4~5 cubic metres per kilogram of body weight per hour, harmful gas concentration does not exceed 20ppm ammonia, hydrogen sulfide, l0ppm, co 0.15%. (2) ventilation natural ventilation and mechanical ... 5. thermal insulation roof cold season is the region of greatest heat loss, are also hot towel sunlight than any other region, so the roof insulation is the most important region, followed by the walls, if open sheds to make doors and Windows switches freely, and seal well. On most of the walls and roof insulation must be taken or equivalent devices, thermal insulation materials require higher thermal resistance, good thermal insulation properties, and thicken the North wall must also be taken of thickness and measures such as roof and ceiling canopy. In places with more rain, due the eaves of roofs on both sides extending outward. Pheasants (pheasants) farm building (a) site choose pheasant fields should be selected gaozao terrain, sand texture, well drained, slightly to the South of terrain. Mountain areas should be selected under the sunny, spacious, ventilation, sunshine, where the drainage is good. Pheasant farms should be built in a quiet, safe place, away from residential areas, factories, the main traffic artery, but taking into account feed, transportation problems. A clean water source, water is not contaminated. To have a reliable power supply, not only to maintain normal lighting,air, keep house air fresh, cooling, moisture, reduce the body temperature of the chicken, which is a measure of the chicken house the first element of the environment. (1) the parameters: ventilation in summer peak demand calculations, 4~5 cubic metres per kilogram of body weight per hour, harmful gas concentration does not exceed 20ppm ammonia, hydrogen sulfide, l0ppm, co 0.15%. (2) ventilation natural ventilation and mechanical ... 5. thermal insulation roof cold season is the region of greatest heat loss, are also hot towel sunlight than any other region, so the roof insulation is the most important region, followed by the walls, if open sheds to make doors and Windows switches freely, and seal well. On most of the walls and roof insulation must be taken or equivalent devices, thermal insulation materials require higher thermal resistance, good thermal insulation properties, and thicken the North wall must also be taken of thickness and measures such as roof and ceiling canopy. In places with more rain, due the eaves of roofs on both sides extending outward. Pheasants (pheasants) farm building (a) site choose pheasant fields should be selected gaozao terrain, sand texture, well drained, slightly to the South of terrain. Mountain areas should be selected under the sunny, spacious, ventilation, sunshine, where the drainage is good. Pheasant farms should be built in a quiet, safe place, away from residential areas, factories, the main traffic artery, but taking into account feed, transportation problems. A clean water source, water is not contaminated. To have a reliable power supply, not only to maintain normal lighting, 25%21%23%很高 20%较高 一般15%10%无所谓10% 2%5% 0%很高较高一般无所谓 图-2 被调查者对男士妆容的重视程度 (三)欧莱雅男士护肤品的主要竞争对手和消费分析 通过调查了解到，有24%的消费者都比较倾向于欧莱雅护肤品，其次为大宝和妮维雅，各占15%和23%，随后就是曼秀雷敦、丁家宜各占10%，而使用其他品牌的仅占7%。由此可反映出欧莱雅在市场上的销售业绩与知名度还是比较有优势的，其主要竞争对手为大宝和妮维雅。由上可知，大部分消费者还是比较能接受欧莱雅护肤品的。消费者对欧莱雅护肤品的接受程度分析，如图-3所示: 37%50%50% 45% 40% 35%效果不错 30%还可以 25% 不是很满意8%20% 不了解这个品牌5%15% 10% 5% 效果不错0% 图-3 被调查者对欧莱雅护肤品接受程度分析 (四)消费者在购买护肤品时比较注重的各方面因素 根据我们小组对消费者在购买男士护肤品时所注重的因素的问卷调查分析，得出了护肤品的质量好、适用皮肤、价格合适是消费者的主要考虑因素，广告促销是目前最好销售方式:如图—4所示 air, keep house air fresh, cooling, moisture, reduce the body temperature of the chicken, which is a measure of the chicken house the first element of the environment. (1) the parameters: ventilation in summer peak demand calculations, 4~5 cubic metres per kilogram of body weight per hour, harmful gas concentration does not exceed 20ppm ammonia, hydrogen sulfide, l0ppm, co 0.15%. (2) ventilation natural ventilation and mechanical ... 5. thermal insulation roof cold season is the region of greatest heat loss, are also hot towel sunlight than any other region, so the roof insulation is the most important region, followed by the walls, if open sheds to make doors and Windows switches freely, and seal well. On most of the walls and roof insulation must be taken or equivalent devices, thermal insulation materials require higher thermal resistance, good thermal insulation properties, and thicken the North wall must also be taken of thickness and measures such as roof and ceiling canopy. In places with more rain, due the eaves of roofs on both sides extending outward. Pheasants (pheasants) farm building (a) site choose pheasant fields should be selected gaozao terrain, sand texture, well drained, slightly to the South of terrain. Mountain areas should be selected under the sunny, spacious, ventilation, sunshine, where the drainage is good. Pheasant farms should be built in a quiet, safe place, away from residential areas, factories, the main traffic artery, but taking into account feed, transportation problems. A clean water source, water is not contaminated. To have a reliable power supply, not only to maintain normal lighting,air, keep house air fresh, cooling, moisture, reduce the body temperature of the chicken, which is a measure of the chicken house the first element of the environment. (1) the parameters: ventilation in summer peak demand calculations, 4~5 cubic metres per kilogram of body weight per hour, harmful gas concentration does not exceed 20ppm ammonia, hydrogen sulfide, l0ppm, co 0.15%. (2) ventilation natural ventilation and mechanical ... 5. thermal insulation roof cold season is the region of greatest heat loss, are also hot towel sunlight than any other region, so the roof insulation is the most important region, followed by the walls, if open sheds to make doors and Windows switches freely, and seal well. On most of the walls and roof insulation must be taken or equivalent devices, thermal insulation materials require higher thermal resistance, good thermal insulation properties, and thicken the North wall must also be taken of thickness and measures such as roof and ceiling canopy. In places with more rain, due the eaves of roofs on both sides extending outward. Pheasants (pheasants) farm building (a) site choose pheasant fields should be selected gaozao terrain, sand texture, well drained, slightly to the South of terrain. Mountain areas should be selected under the sunny, spacious, ventilation, sunshine, where the drainage is good. Pheasant farms should be built in a quiet, safe place, away from residential areas, factories, the main traffic artery, but taking into account feed, transportation problems. A clean water source, water is not contaminated. To have a reliable power supply, not only to maintain normal lighting, 35%其他 30%上档次 品牌知名度25% 购买方便25%31%17%25%20%16%24%广告促销15%14% 时尚15%11%10%包装吸引人10%价格合适 5%质量好 适合皮肤0%适合皮肤价格合适时尚购买方便上档次 图-4 消费者最注重的因素分析 由上图可知，质量因素对消费者购买男士护肤品的影响占了绝对的优势，这也正凸显出质量因素对一个产品的重要性，也影响着消费者对该产品的信任程度及购买欲望;其次是广告促销、适合皮肤和价格，这些因素都对消费者购买男士护肤品有着至关重要的作用;其余的因素影响较小。 (五)潜在消费分析 1(消费者购买意向通过本次的调查结果显示，有75%的消费者群体都有意向购买欧莱雅护肤品，并打算试用，这对本产品的潜在销售业绩是有非常大的提升空间的;但也还有一小部分人并没有打算购买的趋向，但这对销售业绩的影响较小，基本可以忽略不计。 2.影响消费者选择品牌通过调查分析，我们了解到有一半以上的被调查者受网上评价和广告因素的影响比较大，分别占50%和37%，这也为消费渠道的选择提供了高效率的路径和有力的依据;而通过朋友介绍的只占8%，以其他方式了解的也仅占5%。如图—5所示 air, keep house air fresh, cooling, moisture, reduce the body temperature of the chicken, which is a measure of the chicken house the first element of the environment. (1) the parameters: ventilation in summer peak demand calculations, 4~5 cubic metres per kilogram of body weight per hour, harmful gas concentration does not exceed 20ppm ammonia, hydrogen sulfide, l0ppm, co 0.15%. (2) ventilation natural ventilation and mechanical ... 5. thermal insulation roof cold season is the region of greatest heat loss, are also hot towel sunlight than any other region, so the roof insulation is the most important region, followed by the walls, if open sheds to make doors and Windows switches freely, and seal well. On most of the walls and roof insulation must be taken or equivalent devices, thermal insulation materials require higher thermal resistance, good thermal insulation properties, and thicken the North wall must also be taken of thickness and measures such as roof and ceiling canopy. In places with more rain, due the eaves of roofs on both sides extending outward. Pheasants (pheasants) farm building (a) site choose pheasant fields should be selected gaozao terrain, sand texture, well drained, slightly to the South of terrain. Mountain areas should be selected under the sunny, spacious, ventilation, sunshine, where the drainage is good. Pheasant farms should be built in a quiet, safe place, away from residential areas, factories, the main traffic artery, but taking into account feed, transportation problems. A clean water source, water is not contaminated. To have a reliable power supply, not only to maintain normal lighting,air, keep house air fresh, cooling, moisture, reduce the body temperature of the chicken, which is a measure of the chicken house the first element of the environment. (1) the parameters: ventilation in summer peak demand calculations, 4~5 cubic metres per kilogram of body weight per hour, harmful gas concentration does not exceed 20ppm ammonia, hydrogen sulfide, l0ppm, co 0.15%. (2) ventilation natural ventilation and mechanical ... 5. thermal insulation roof cold season is the region of greatest heat loss, are also hot towel sunlight than any other region, so the roof insulation is the most important region, followed by the walls, if open sheds to make doors and Windows switches freely, and seal well. On most of the walls and roof insulation must be taken or equivalent devices, thermal insulation materials require higher thermal resistance, good thermal insulation properties, and thicken the North wall must also be taken of thickness and measures such as roof and ceiling canopy. In places with more rain, due the eaves of roofs on both sides extending outward. Pheasants (pheasants) farm building (a) site choose pheasant fields should be selected gaozao terrain, sand texture, well drained, slightly to the South of terrain. Mountain areas should be selected under the sunny, spacious, ventilation, sunshine, where the drainage is good. Pheasant farms should be built in a quiet, safe place, away from residential areas, factories, the main traffic artery, but taking into account feed, transportation problems. A clean water source, water is not contaminated. To have a reliable power supply, not only to maintain normal lighting, 35% 30%26%34% 25%21% 20% 15%10% 10% 5% 0% 通过广告网上评价朋友介绍其他方式 图-5 影响消费者选择品牌的因素分析 3(消费者购买男士护肤品的渠道分析，大多被调查者购买渠道会选择较有质量保证的品 牌店或通过网上购买价格合理的护肤品，如图—6所示 25% 20% 15%22%21% 10% 9%5% 4% 0% 品牌店网购超市其他 图-6 男士护肤品消费渠道分析 4(消费者喜欢的促销方式: 经过调查分析得出，大部分消费者更喜欢随购买的化妆品赠送小样的促销方 式，其次为会员积分方式，由此我们不难看出这两种促销方式都是商家比较常用的，因 此应加强对这两种促销方式的重视程度。，如图—7所示 air, keep house air fresh, cooling, moisture, reduce the body temperature of the chicken, which is a measure of the chicken house the first element of the environment. (1) the parameters: ventilation in summer peak demand calculations, 4~5 cubic metres per kilogram of body weight per hour, harmful gas concentration does not exceed 20ppm ammonia, hydrogen sulfide, l0ppm, co 0.15%. (2) ventilation natural ventilation and mechanical ... 5. thermal insulation roof cold season is the region of greatest heat loss, are also hot towel sunlight than any other region, so the roof insulation is the most important region, followed by the walls, if open sheds to make doors and Windows switches freely, and seal well. On most of the walls and roof insulation must be taken or equivalent devices, thermal insulation materials require higher thermal resistance, good thermal insulation properties, and thicken the North wall must also be taken of thickness and measures such as roof and ceiling canopy. In places with more rain, due the eaves of roofs on both sides extending outward. Pheasants (pheasants) farm building (a) site choose pheasant fields should be selected gaozao terrain, sand texture, well drained, slightly to the South of terrain. Mountain areas should be selected under the sunny, spacious, ventilation, sunshine, where the drainage is good. Pheasant farms should be built in a quiet, safe place, away from residential areas, factories, the main traffic artery, but taking into account feed, transportation problems. A clean water source, water is not contaminated. To have a reliable power supply, not only to maintain normal lighting,air, keep house air fresh, cooling, moisture, reduce the body temperature of the chicken, which is a measure of the chicken house the first element of the environment. (1) the parameters: ventilation in summer peak demand calculations, 4~5 cubic metres per kilogram of body weight per hour, harmful gas concentration does not exceed 20ppm ammonia, hydrogen sulfide, l0ppm, co 0.15%. (2) ventilation natural ventilation and mechanical ... 5. thermal insulation roof cold season is the region of greatest heat loss, are also hot towel sunlight than any other region, so the roof insulation is the most important region, followed by the walls, if open sheds to make doors and Windows switches freely, and seal well. On most of the walls and roof insulation must be taken or equivalent devices, thermal insulation materials require higher thermal resistance, good thermal insulation properties, and thicken the North wall must also be taken of thickness and measures such as roof and ceiling canopy. In places with more rain, due the eaves of roofs on both sides extending outward. Pheasants (pheasants) farm building (a) site choose pheasant fields should be selected gaozao terrain, sand texture, well drained, slightly to the South of terrain. Mountain areas should be selected under the sunny, spacious, ventilation, sunshine, where the drainage is good. Pheasant farms should be built in a quiet, safe place, away from residential areas, factories, the main traffic artery, but taking into account feed, transportation problems. A clean water source, water is not contaminated. To have a reliable power supply, not only to maintain normal lighting, 随购买的化妆品赠送小 样6% 赠送其他物品 9% 会员积分30% 10%组合购买折扣 返劵活动11%13% 其他方式 图-7 促销方式分析 (六)消费者对男士护肤品的其他方面分析 1(消费者对男士护肤品所能接受的心理价位分析，如图—8所示 30%26%25%20元以下 25% 20%21-40元 20%17%41-60元 12%15% 61-80元 10% 81元以上 5% 0% 图-8 消费者能接受的心理价位分析 从上图分析得知，被访者购买男士护肤品的价格主要在60元以下，基本上属于中档化妆品，其中20以下的占20,，21-40元的占26,，41-60元的占25,。61-80元的占17,，81元以上的高档化妆品仅为12,。 2(消费者选择男士护肤品的容量分析 表1-2 消费者选择的男士护肤品包装容量分析表 30克以下 30—40克 41—50克 51—60克 60克以上 17% 30% 16% 19% 18% 根据调查可以看出，被访者对护肤品的包装要求各有不同，因此生产者可以根据不同的需求对护肤品进行包装，以满足市场需求。 air, keep house air fresh, cooling, moisture, reduce the body temperature of the chicken, which is a measure of the chicken house the first element of the environment. (1) the parameters: ventilation in summer peak demand calculations, 4~5 cubic metres per kilogram of body weight per hour, harmful gas concentration does not exceed 20ppm ammonia, hydrogen sulfide, l0ppm, co 0.15%. (2) ventilation natural ventilation and mechanical ... 5. thermal insulation roof cold season is the region of greatest heat loss, are also hot towel sunlight than any other region, so the roof insulation is the most important region, followed by the walls, if open sheds to make doors and Windows switches freely, and seal well. On most of the walls and roof insulation must be taken or equivalent devices, thermal insulation materials require higher thermal resistance, good thermal insulation properties, and thicken the North wall must also be taken of thickness and measures such as roof and ceiling canopy. In places with more rain, due the eaves of roofs on both sides extending outward. Pheasants (pheasants) farm building (a) site choose pheasant fields should be selected gaozao terrain, sand texture, well drained, slightly to the South of terrain. Mountain areas should be selected under the sunny, spacious, ventilation, sunshine, where the drainage is good. Pheasant farms should be built in a quiet, safe place, away from residential areas, factories, the main traffic artery, but taking into account feed, transportation problems. A clean water source, water is not contaminated. To have a reliable power supply, not only to maintain normal lighting,air, keep house air fresh, cooling, moisture, reduce the body temperature of the chicken, which is a measure of the chicken house the first element of the environment. (1) the parameters: ventilation in summer peak demand calculations, 4~5 cubic metres per kilogram of body weight per hour, harmful gas concentration does not exceed 20ppm ammonia, hydrogen sulfide, l0ppm, co 0.15%. (2) ventilation natural ventilation and mechanical ... 5. thermal insulation roof cold season is the region of greatest heat loss, are also hot towel sunlight than any other region, so the roof insulation is the most important region, followed by the walls, if open sheds to make doors and Windows switches freely, and seal well. On most of the walls and roof insulation must be taken or equivalent devices, thermal insulation materials require higher thermal resistance, good thermal insulation properties, and thicken the North wall must also be taken of thickness and measures such as roof and ceiling canopy. In places with more rain, due the eaves of roofs on both sides extending outward. Pheasants (pheasants) farm building (a) site choose pheasant fields should be selected gaozao terrain, sand texture, well drained, slightly to the South of terrain. Mountain areas should be selected under the sunny, spacious, ventilation, sunshine, where the drainage is good. Pheasant farms should be built in a quiet, safe place, away from residential areas, factories, the main traffic artery, but taking into account feed, transportation problems. A clean water source, water is not contaminated. To have a reliable power supply, not only to maintain normal lighting, 四、结论与建议 1(通过调查发现，现代的男士对自己的妆容或女性对男士的妆容要求都比较高，且越来air, keep house air fresh, cooling, moisture, reduce the body temperature of the chicken, which is a measure of the chicken house the first element of the environment. (1) the parameters: ventilation in summer peak demand calculations, 4~5 cubic metres per kilogram of body weight per hour, harmful gas concentration does not exceed 20ppm ammonia, hydrogen sulfide, l0ppm, co 0.15%. (2) ventilation natural ventilation and mechanical ... 5. thermal insulation roof cold season is the region of greatest heat loss, are also hot towel sunlight than any other region, so the roof insulation is the most important region, followed by the walls, if open sheds to make doors and Windows switches freely, and seal well. On most of the walls and roof insulation must be taken or equivalent devices, thermal insulation materials require higher thermal resistance, good thermal insulation properties, and thicken the North wall must also be taken of thickness and measures such as roof and ceiling canopy. In places with more rain, due the eaves of roofs on both sides extending outward. Pheasants (pheasants) farm building (a) site choose pheasant fields should be selected gaozao terrain, sand texture, well drained, slightly to the South of terrain. Mountain areas should be selected under the sunny, spacious, ventilation, sunshine, where the drainage is good. Pheasant farms should be built in a quiet, safe place, away from residential areas, factories, the main traffic artery, but taking into account feed, transportation problems. A clean water source, water is not contaminated. To have a reliable power supply, not only to maintain normal lighting,air, keep house air fresh, cooling, moisture, reduce the body temperature of the chicken, which is a measure of the chicken house the first element of the environment. (1) the parameters: ventilation in summer peak demand calculations, 4~5 cubic metres per kilogram of body weight per hour, harmful gas concentration does not exceed 20ppm ammonia, hydrogen sulfide, l0ppm, co 0.15%. (2) ventilation natural ventilation and mechanical ... 5. thermal insulation roof cold season is the region of greatest heat loss, are also hot towel sunlight than any other region, so the roof insulation is the most important region, followed by the walls, if open sheds to make doors and Windows switches freely, and seal well. On most of the walls and roof insulation must be taken or equivalent devices, thermal insulation materials require higher thermal resistance, good thermal insulation properties, and thicken the North wall must also be taken of thickness and measures such as roof and ceiling canopy. In places with more rain, due the eaves of roofs on both sides extending outward. Pheasants (pheasants) farm building (a) site choose pheasant fields should be selected gaozao terrain, sand texture, well drained, slightly to the South of terrain. Mountain areas should be selected under the sunny, spacious, ventilation, sunshine, where the drainage is good. Pheasant farms should be built in a quiet, safe place, away from residential areas, factories, the main traffic artery, but taking into account feed, transportation problems. A clean water source, water is not contaminated. To have a reliable power supply, not only to maintain normal lighting, 越多的男士愿意使用护肤品，且欧莱雅男士护肤品居多，相信欧莱雅的消费量在未来的 一段时间里会有较大幅度的增加。 2(市场经营建议: (1) 加强男士护肤品的销售渠道的建设，保证销售的顺利进行; (2) 对各品牌所属的产品进行一个彻底的梳理，重新调整各品牌的外延、广度; (3) 适当实行统一的广告支持，增强消费者对本产品的了解; (4) 进一步完善产品的市场细分，挖掘潜在的细分市场。 附:调查问卷 欧莱雅男士护肤品调查问卷 您好～我们是泉州信息学院08级国际物流专业的学生，感谢您能抽出时间来帮我们完 成这份调查问卷。这份问卷采用匿名方式，没有用户信息，请放心填写。您所填的信息将给 我们提供很大的帮助，谢谢～ 您的性别是: 1. A 男(如果您是男士请回答2—19题) B 女(如果你是女性请回答20—30题) 2.请选择您所属的年龄阶段: A 15—25 B 26—35 C 36—45 D 46—55 3. 您的月收入是多少, A 1000元以下 B 1001—2000元 C 2001—3000元 D 3001—5000元 E 5001以上 您对自己妆容的要求: 4. A 很高 B 较高 C 一般 D 无所谓 5. 您觉得良好的妆容会使您工作、生活的质量有提高吗, A 会 B 不会 C 不清楚 6. 您现在和过去相比在护肤品的开销上有什么变化, A 现在比以前要多,因为对皮肤的关注度越来越高 B 没有什么变化 C 现在比以前少 D 一直都不用护肤品 7. 您平时使用的护肤品有哪些, A 只用洗面奶 B 洗面奶和爽肤水 C 洗面奶、爽肤水和护肤霜 D洗面奶和护肤霜 E 不使用护肤品 8. 您知道基础护肤的三部曲即“洁面+保湿+滋养”吗, A 知道 B 不知道 9.您现在使用的化妆品品牌是: A 欧莱雅旗下品牌(包括碧欧泉、卡尼尔、巴黎欧莱雅、理肤泉、倩碧等) B 曼秀雷敦 C 妮维雅 D 大宝 E 丁家宜、东洋之花、相宜本草等国内品牌 air, keep house air fresh, cooling, moisture, reduce the body temperature of the chicken, which is a measure of the chicken house the first element of the environment. (1) the parameters: ventilation in summer peak demand calculations, 4~5 cubic metres per kilogram of body weight per hour, harmful gas concentration does not exceed 20ppm ammonia, hydrogen sulfide, l0ppm, co 0.15%. (2) ventilation natural ventilation and mechanical ... 5. thermal insulation roof cold season is the region of greatest heat loss, are also hot towel sunlight than any other region, so the roof insulation is the most important region, followed by the walls, if open sheds to make doors and Windows switches freely, and seal well. On most of the walls and roof insulation must be taken or equivalent devices, thermal insulation materials require higher thermal resistance, good thermal insulation properties, and thicken the North wall must also be taken of thickness and measures such as roof and ceiling canopy. In places with more rain, due the eaves of roofs on both sides extending outward. Pheasants (pheasants) farm building (a) site choose pheasant fields should be selected gaozao terrain, sand texture, well drained, slightly to the South of terrain. Mountain areas should be selected under the sunny, spacious, ventilation, sunshine, where the drainage is good. Pheasant farms should be built in a quiet, safe place, away from residential areas, factories, the main traffic artery, but taking into account feed, transportation problems. A clean water source, water is not contaminated. To have a reliable power supply, not only to maintain normal lighting,air, keep house air fresh, cooling, moisture, reduce the body temperature of the chicken, which is a measure of the chicken house the first element of the environment. (1) the parameters: ventilation in summer peak demand calculations, 4~5 cubic metres per kilogram of body weight per hour, harmful gas concentration does not exceed 20ppm ammonia, hydrogen sulfide, l0ppm, co 0.15%. (2) ventilation natural ventilation and mechanical ... 5. thermal insulation roof cold season is the region of greatest heat loss, are also hot towel sunlight than any other region, so the roof insulation is the most important region, followed by the walls, if open sheds to make doors and Windows switches freely, and seal well. On most of the walls and roof insulation must be taken or equivalent devices, thermal insulation materials require higher thermal resistance, good thermal insulation properties, and thicken the North wall must also be taken of thickness and measures such as roof and ceiling canopy. In places with more rain, due the eaves of roofs on both sides extending outward. Pheasants (pheasants) farm building (a) site choose pheasant fields should be selected gaozao terrain, sand texture, well drained, slightly to the South of terrain. Mountain areas should be selected under the sunny, spacious, ventilation, sunshine, where the drainage is good. Pheasant farms should be built in a quiet, safe place, away from residential areas, factories, the main traffic artery, but taking into account feed, transportation problems. A clean water source, water is not contaminated. To have a reliable power supply, not only to maintain normal lighting, F其他品牌 G 不使用化妆品 10.影响您选择化妆品品牌的因素是什么,(可多选) A 通过广告 B 通过网上评价 C 通过朋友介绍 D 其他方式 11.您认为男士购买护肤霜是为了,(可多选) A(保护皮肤 B..工作需要 C. 环境使然 D. 抗衰老 E .防紫外线 F. 平衡油脂分泌 G(保湿 H.其他 12(您购买男士化妆品的心理价位是多少, A 20元以下 B 21—40元 C 41—60元 D 61—80元 E 81元以上 13. 假如您去购买男士护肤霜您会通过什么渠道购买: A品牌店 B 网购 C 超市 D 其他 14. 假如您去购买男士护肤霜，您会主要考虑的因素有:(可多选) A(适合皮肤 B. 质量好 C. 价格合适 D 包装吸引人 E 时尚 F 广告促销 G购买方便 H 品牌知名度 I 上档次 J其他 15. 假如您购买，您认为男士护肤霜一般为多少容量比较合适您, A 30克以下 B 30—40克 C 41—50克 D 51—60克 E 60克以上 16. 你觉得欧莱雅这个品牌的男士化妆品如何, A 效果不错 B 还可以 C 不是很满意 D 不了解这个品牌 17. 你知道欧莱雅全新推出的对抗男性皮肤出油、倦容的护肤品吗，你打算购买吗, A 知道，基于它的市场反响比较好所以打算一试 B 知道，只打算购买洗面奶或护肤霜中的一种来试试再决定是否购买其它的 C 知道，但不打算购买 D 不知道推出了新产品 18. 您比较青睐化妆品推出的何种回馈用户或促销活动呢?(可多选) A 随所购买的化妆品赠送其它的小样 B 赠送其它物品(如牙刷、打火机、公文包等) C 会员积分年底换赠品 D 组合购买折扣 E 返劵活动 F 其它方式 19.您对欧莱雅男士护肤品有何意见或建议～ 20. 请选择您所属的年龄阶段: A 15—25 B 26—35 C 36—45 D 46—55 21. 您的月收入是多少, A 1000元以下 B 1001—2000元 C 2001—3000元 D 3001—5000元 E 5001以上 22. 您觉得男士的妆容重要吗，或者说您觉得男士进行皮肤养护重要吗? A 很重要，整洁的妆容可以提高他的整体形象同时可以增强他的自信心 B 比较重要，是对自己和别人的尊重 C 不是很重要，只要不是很差就可以 D 不重要，男士主要看能力和才华 23(您觉得男士护肤品应该主要对抗哪些肌肤问题?(可多选) A 控油 B 保湿滋养 C 美白 D 抗衰老 E 去除倦容 F 其它 24. 您对男士化妆品的心理价位是多少? air, keep house air fresh, cooling, moisture, reduce the body temperature of the chicken, which is a measure of the chicken house the first element of the environment. (1) the parameters: ventilation in summer peak demand calculations, 4~5 cubic metres per kilogram of body weight per hour, harmful gas concentration does not exceed 20ppm ammonia, hydrogen sulfide, l0ppm, co 0.15%. (2) ventilation natural ventilation and mechanical ... 5. thermal insulation roof cold season is the region of greatest heat loss, are also hot towel sunlight than any other region, so the roof insulation is the most important region, followed by the walls, if open sheds to make doors and Windows switches freely, and seal well. On most of the walls and roof insulation must be taken or equivalent devices, thermal insulation materials require higher thermal resistance, good thermal insulation properties, and thicken the North wall must also be taken of thickness and measures such as roof and ceiling canopy. In places with more rain, due the eaves of roofs on both sides extending outward. Pheasants (pheasants) farm building (a) site choose pheasant fields should be selected gaozao terrain, sand texture, well drained, slightly to the South of terrain. Mountain areas should be selected under the sunny, spacious, ventilation, sunshine, where the drainage is good. Pheasant farms should be built in a quiet, safe place, away from residential areas, factories, the main traffic artery, but taking into account feed, transportation problems. A clean water source, water is not contaminated. To have a reliable power supply, not only to maintain normal lighting,air, keep house air fresh, cooling, moisture, reduce the body temperature of the chicken, which is a measure of the chicken house the first element of the environment. (1) the parameters: ventilation in summer peak demand calculations, 4~5 cubic metres per kilogram of body weight per hour, harmful gas concentration does not exceed 20ppm ammonia, hydrogen sulfide, l0ppm, co 0.15%. (2) ventilation natural ventilation and mechanical ... 5. thermal insulation roof cold season is the region of greatest heat loss, are also hot towel sunlight than any other region, so the roof insulation is the most important region, followed by the walls, if open sheds to make doors and Windows switches freely, and seal well. On most of the walls and roof insulation must be taken or equivalent devices, thermal insulation materials require higher thermal resistance, good thermal insulation properties, and thicken the North wall must also be taken of thickness and measures such as roof and ceiling canopy. In places with more rain, due the eaves of roofs on both sides extending outward. Pheasants (pheasants) farm building (a) site choose pheasant fields should be selected gaozao terrain, sand texture, well drained, slightly to the South of terrain. Mountain areas should be selected under the sunny, spacious, ventilation, sunshine, where the drainage is good. Pheasant farms should be built in a quiet, safe place, away from residential areas, factories, the main traffic artery, but taking into account feed, transportation problems. A clean water source, water is not contaminated. To have a reliable power supply, not only to maintain normal lighting, A 20元以下 B 21—40元 C 41—60元 D 61—80元 E 81元以上 25. 您平时会送男士护肤品给您的爱人、男性朋友和亲人吗, A 欧莱雅旗下品牌(包括碧欧泉、卡尼尔、巴黎欧莱雅、理肤泉、倩碧等) B 曼秀雷敦 C 妮维雅 D 大宝 E 丁家宜、东洋之花、相宜本草等国内品牌 F其他品牌 G 没有赠送过男士护肤品 26. 您一般选购化妆品是套装还是单独购买, A 套装，选择一系列的化妆品更好的发挥功效 B 单独购买，选择不同品牌中性价比最高的 27. 你觉得欧莱雅这个品牌的男士化妆品如何, A 效果不错 B 还可以 C 不是很满意 D 不了解这个品牌 28. 你知道欧莱雅全新推出的对抗男性皮肤出油、倦容的护肤品吗，您打算为您的爱人、 亲人和朋友买吗, A 知道，打算购买一套 B 知道，只打算购买洗面奶或护肤霜中的一种 C 知道，但不打算购买 D 不知道推出了新产品 29. 您比较青睐化妆品推出的何种回馈用户或促销活动呢,(可多选) A 随所购买的化妆品赠送其它的小样 B 赠送其它物品(如皮包、化妆包、围巾等) C 会员积分年底换赠品 D 组合购买折扣 E 返劵活动 F 其它方式 30. 您对欧莱雅男士护肤品有何意见或建议～ 谢谢您的参与，您的回答将对我们很有价值～ 组员分工: 修改WORD: 11311035 高虹 11311042 张玉婷 air, keep house air fresh, cooling, moisture, reduce the body temperature of the chicken, which is a measure of the chicken house the first element of the environment. (1) the parameters: ventilation in summer peak demand calculations, 4~5 cubic metres per kilogram of body weight per hour, harmful gas concentration does not exceed 20ppm ammonia, hydrogen sulfide, l0ppm, co 0.15%. (2) ventilation natural ventilation and mechanical ... 5. thermal insulation roof cold season is the region of greatest heat loss, are also hot towel sunlight than any other region, so the roof insulation is the most important region, followed by the walls, if open sheds to make doors and Windows switches freely, and seal well. On most of the walls and roof insulation must be taken or equivalent devices, thermal insulation materials require higher thermal resistance, good thermal insulation properties, and thicken the North wall must also be taken of thickness and measures such as roof and ceiling canopy. In places with more rain, due the eaves of roofs on both sides extending outward. Pheasants (pheasants) farm building (a) site choose pheasant fields should be selected gaozao terrain, sand texture, well drained, slightly to the South of terrain. Mountain areas should be selected under the sunny, spacious, ventilation, sunshine, where the drainage is good. Pheasant farms should be built in a quiet, safe place, away from residential areas, factories, the main traffic artery, but taking into account feed, transportation problems. A clean water source, water is not contaminated. To have a reliable power supply, not only to maintain normal lighting,air, keep house air fresh, cooling, moisture, reduce the body temperature of the chicken, which is a measure of the chicken house the first element of the environment. (1) the parameters: ventilation in summer peak demand calculations, 4~5 cubic metres per kilogram of body weight per hour, harmful gas concentration does not exceed 20ppm ammonia, hydrogen sulfide, l0ppm, co 0.15%. (2) ventilation natural ventilation and mechanical ... 5. thermal insulation roof cold season is the region of greatest heat loss, are also hot towel sunlight than any other region, so the roof insulation is the most important region, followed by the walls, if open sheds to make doors and Windows switches freely, and seal well. On most of the walls and roof insulation must be taken or equivalent devices, thermal insulation materials require higher thermal resistance, good thermal insulation properties, and thicken the North wall must also be taken of thickness and measures such as roof and ceiling canopy. In places with more rain, due the eaves of roofs on both sides extending outward. Pheasants (pheasants) farm building (a) site choose pheasant fields should be selected gaozao terrain, sand texture, well drained, slightly to the South of terrain. Mountain areas should be selected under the sunny, spacious, ventilation, sunshine, where the drainage is good. Pheasant farms should be built in a quiet, safe place, away from residential areas, factories, the main traffic artery, but taking into account feed, transportation problems. A clean water source, water is not contaminated. To have a reliable power supply, not only to maintain normal lighting, 找资料: 11311036 宦爱莉 11311038 刘倩 讨论研究: 11311037 蒋雅倩 11311039 施文娟 air, keep house air fresh, cooling, moisture, reduce the body temperature of the chicken, which is a measure of the chicken house the first element of the environment. (1) the parameters: ventilation in summer peak demand calculations, 4~5 cubic metres per kilogram of body weight per hour, harmful gas concentration does not exceed 20ppm ammonia, hydrogen sulfide, l0ppm, co 0.15%. (2) ventilation natural ventilation and mechanical ... 5. thermal insulation roof cold season is the region of greatest heat loss, are also hot towel sunlight than any other region, so the roof insulation is the most important region, followed by the walls, if open sheds to make doors and Windows switches freely, and seal well. On most of the walls and roof insulation must be taken or equivalent devices, thermal insulation materials require higher thermal resistance, good thermal insulation properties, and thicken the North wall must also be taken of thickness and measures such as roof and ceiling canopy. In places with more rain, due the eaves of roofs on both sides extending outward. Pheasants (pheasants) farm building (a) site choose pheasant fields should be selected gaozao terrain, sand texture, well drained, slightly to the South of terrain. Mountain areas should be selected under the sunny, spacious, ventilation, sunshine, where the drainage is good. Pheasant farms should be built in a quiet, safe place, away from residential areas, factories, the main traffic artery, but taking into account feed, transportation problems. A clean water source, water is not contaminated. To have a reliable power supply, not only to maintain normal lighting,air, keep house air fresh, cooling, moisture, reduce the body temperature of the chicken, which is a measure of the chicken house the first element of the environment. (1) the parameters: ventilation in summer peak demand calculations, 4~5 cubic metres per kilogram of body weight per hour, harmful gas concentration does not exceed 20ppm ammonia, hydrogen sulfide, l0ppm, co 0.15%. (2) ventilation natural ventilation and mechanical ... 5. thermal insulation roof cold season is the region of greatest heat loss, are also hot towel sunlight than any other region, so the roof insulation is the most important region, followed by the walls, if open sheds to make doors and Windows switches freely, and seal well. On most of the walls and roof insulation must be taken or equivalent devices, thermal insulation materials require higher thermal resistance, good thermal insulation properties, and thicken the North wall must also be taken of thickness and measures such as roof and ceiling canopy. In places with more rain, due the eaves of roofs on both sides extending outward. Pheasants (pheasants) farm building (a) site choose pheasant fields should be selected gaozao terrain, sand texture, well drained, slightly to the South of terrain. Mountain areas should be selected under the sunny, spacious, ventilation, sunshine, where the drainage is good. Pheasant farms should be built in a quiet, safe place, away from residential areas, factories, the main traffic artery, but taking into account feed, transportation problems. A clean water source, water is not contaminated. To have a reliable power supply, not only to maintain normal lighting,