白大夫化妆品121409246郑金亚doc

白大夫化妆品121409246郑金亚doc 白大夫化妆品 品牌推广广告策划书 专 业 市 场 营 销 班 级 1214092 学 号 121409246 姓 名 郑金亚 时 间 2011.12.12-16 指导教师 刘庆华 张冠琼 朱晓宁 Ellipticity of elbow pipes with diameters less than or equal to 150 mm must be not greater than 8% diameter of 200 mm or less shall not be greater than 6%. Wall thickness of the pipe wall thinning rate must not exceed the original 15%. Crease roughness: diameter 125 mm or less, shall not exceed 3 mm diameter less than or equal to 200 mm, not more than 4 mm. 7.3.9 simmering bending production of square steel tube extension, to use the whole tube bending. Interface if necessary, the welding position should be located in the middle of the vertical arm. 7.3.10 install expansion joints should be done. If design is not required, pipe compensator lengthen should conform to the requirements in the following table: square scale length δ x is equal to 1/2. Pre stretch tolerance: casing + 5 mm, +10 mm. 7.3.11 pipe form, location, spacing shall meet the design and specifications. 7.3.12 piping on back or return pipe at higher levels of the upper to automatic valve to install a drain valve below the horizontal parts. 7.3.13 supports and hangers of checks and the number 1) hanger installed must be checked before installation of supports and hangers part models, specifications of springs setting values, whether the materials meet the requirements of drawings and documents; 2) supports and hangers of material, size and accuracy shall conform to the provisions of the design drawings, material technical requirements should be consistent with national standards, industry standards and technical requirements related to the alloy spectrum review should be carried out; 3) pipe supports and hangers part plant product quality certificate for each variable spring supports, constant support hangers, dampers, damper function, there should be factory calibrated test 白大夫化妆品品牌推广广告策划书 一(前言 近十年来，中国的经济发展带来了人民物质生活水平的不断提高。经一些经济专家预测，女性注重自身美容化妆的人数将有等比例增加的趋向，一些品牌优美、知名度高、价格较为适宜的美容化妆品将越来越受到消费者的喜爱。事实证明，人们已经知道化妆品不再是奢侈品，而是女性生活中的必需品。随着中国大中等城市的发展，富裕程度的提高，女性更加注重自己的打扮。爱美是所有女性消费者的天性，每个女人都希望把自己的生活打扮的多姿多彩。在这种形势下，给白大夫化妆拓展中国更广阔市场，扩大销售，提高效益创造了有利的市场机会，同时，也给国内外其他品牌的化妆品创造了同样的条件。如何在竞争中求发展，在竞争中创效益，用什么样的方法使人们尽快认识“白大夫”，是白大夫化妆品代理商、经销商不可忽视的重要课题。 虽然我国的广告业起步比较晚，但随着改革开放，中国经济的快速发展，目前中国的广告发展迅速。广告俨然与广大消费者的购买行为紧密的联系在一起，首先它可以最大限度地吸引消费者的注意力;广告可以以情感诉说方式打动消费者的心理，引起情绪与情感方面的共鸣，在好感的基础之上进一步产生商品或品牌信赖感;广告还会告知消费者产品用途，产品的使用方法，产品的售后服务，以减少顾客的疑虑，激发更多的消费者参与购买。因此广告对品牌推广的作用不容小觑。白大夫要想得到进一步的发展，就要对潜在客户进一步加大宣传，加大影响力。 二(市场概况 (一).白大夫目前概况 2006年白大夫因被消费者投诉“铅汞超标”，一时间深陷“质量门，之后，在各方“推动”下，事件朝着更为恶化的地步发展。一场普通的消费者投诉个案，最终演变成导致决定白大夫生死的大事件。成为众矢之的的白大夫，自此逐渐淡出消费者视野。虽然经历了五年之久，白大夫也渐渐的被人们所遗忘，而在这之前，凭借专业美白的差异化定位，白大夫曾在行业内创造多个第一:第一个在央视投放上亿广告的本土品牌;第一个从专业线成功转型到日化线的本土品牌;其影响力依在。 Ellipticity of elbow pipes with diameters less than or equal to 150 mm must be not greater than 8% diameter of 200 mm or less shall not be greater than 6%. Wall thickness of the pipe wall thinning rate must not exceed the original 15%. Crease roughness: diameter 125 mm or less, shall not exceed 3 mm diameter less than or equal to 200 mm, not more than 4 mm. 7.3.9 simmering bending production of square steel tube extension, to use the whole tube bending. Interface if necessary, the welding position should be located in the middle of the vertical arm. 7.3.10 install expansion joints should be done. If design is not required, pipe compensator lengthen should conform to the requirements in the following table: square scale length δ x is equal to 1/2. Pre stretch tolerance: casing + 5 mm, +10 mm. 7.3.11 pipe form, location, spacing shall meet the design and specifications. 7.3.12 piping on back or return pipe at higher levels of the upper to automatic valve to install a drain valve below the horizontal parts. 7.3.13 supports and hangers of checks and the number 1) hanger installed must be checked before installation of supports and hangers part models, specifications of springs setting values, whether the materials meet the requirements of drawings and documents; 2) supports and hangers of material, size and accuracy shall conform to the provisions of the design drawings, material technical requirements should be consistent with national standards, industry standards and technical requirements related to the alloy spectrum review should be carried out; 3) pipe supports and hangers part plant product quality certificate for each variable spring supports, constant support hangers, dampers, damper function, there should be factory calibrated test 曾经因为白大夫变成“富一代”的经销商们，仍然坚信白大夫的“品牌力”，对其不离不弃，这从而使得已经淡出公众视线的白大夫仍然保持着每年一个亿的销量。2011年 9月17日，白大夫携全新品牌形象及新晋代言人李湘亮相广州清远国际大酒店，正式启动白大夫“打造富二代”战略规划。目前白大夫的最大敌人就是超越从前，除了品质上的要求外，我认为让广大的消费者重新认识、熟知其品牌是刻不容缓的～所谓广告即广而告之，因此采用广告推广策略对于白大夫集团来说是必须的。 (二).一般化妆品市场概况 1、市场发展迅速 内地化妆品市场发展迅速，批发零售总额不断上升，1982 年只有2亿元，但至2002年根 据中国香料香精化妆品工业协会数据，已经增至460亿元，2003年更突破500亿元。不过相对 于发达国家，内地仍处较低水平，具有丰厚发展潜力。 业内人士分析，到2010年，我国化妆品市场销售总额将达800亿元，年递增12.9,左右。 2、中老年化妆品市场需求巨大 目前，我国中老年人群的比例越来越大，而有针对性的防老抗衰产品却是少之又少。聪明 的商家已看准商机，着手开发这一市场，有针对性地根据中老年人的心理和实际需要研制抗老 防衰化妆品。 3、儿童化妆品市场方兴未艾 儿童化妆品开发前景诱人，适用、质优、新颖的儿童化妆用品有着广阔的市场。目前，现 有产品种类还远远不能满足市场需求，越来越多的厂家正准备开发更适合的产品。 4、男用化妆品发展迅速 男性化妆品尚未出现“旺销态势”，但其市场前景及潜力，已经引起了国际大公司和大型化 妆品生产企业的注意和重视，有利于男性购买产品的市场环境及配套服务正在明显改善，更多 更适合中国男性的化妆新品逐步开始上市。 Ellipticity of elbow pipes with diameters less than or equal to 150 mm must be not greater than 8% diameter of 200 mm or less shall not be greater than 6%. Wall thickness of the pipe wall thinning rate must not exceed the original 15%. Crease roughness: diameter 125 mm or less, shall not exceed 3 mm diameter less than or equal to 200 mm, not more than 4 mm. 7.3.9 simmering bending production of square steel tube extension, to use the whole tube bending. Interface if necessary, the welding position should be located in the middle of the vertical arm. 7.3.10 install expansion joints should be done. If design is not required, pipe compensator lengthen should conform to the requirements in the following table: square scale length δ x is equal to 1/2. Pre stretch tolerance: casing + 5 mm, +10 mm. 7.3.11 pipe form, location, spacing shall meet the design and specifications. 7.3.12 piping on back or return pipe at higher levels of the upper to automatic valve to install a drain valve below the horizontal parts. 7.3.13 supports and hangers of checks and the number 1) hanger installed must be checked before installation of supports and hangers part models, specifications of springs setting values, whether the materials meet the requirements of drawings and documents; 2) supports and hangers of material, size and accuracy shall conform to the provisions of the design drawings, material technical requirements should be consistent with national standards, industry standards and technical requirements related to the alloy spectrum review should be carried out; 3) pipe supports and hangers part plant product quality certificate for each variable spring supports, constant support hangers, dampers, damper function, there should be factory calibrated test (三).市场竞争 化妆品和个人护理产品市场规模的增长吸引了一大批企业加入到制造商的行列。同时，由于极具吸引力的巨大人口基数，中国也成了跨国公司拓展市场的首选。因此，虽然中国有着广阔的市场，但是，仍然显得拥挤不堪，整个行业的竞争空前激烈。同时，由于化妆品和个人护理产品行业普遍的产品同质化特征，竞争的重点主要表现在产品概念、广告、公关活动和促销等方面。 据统计，2002年全国的洗发水广告投入达到了66亿元人民币的惊人数字，护肤品和浴露也分别有44亿和10亿元的广告投入。广告所涉及的媒体包括了电视、报纸、电台、杂志、户外、直邮和互联网等;广告宣传中所运用的形式和技巧也可谓是无所不用其极，例如“问题-解决途径-产品”的所谓“三段论”，影视歌星等推荐式的“名人广告”等。由此可以看出广告在竞争当中起到了非同小可的作用。 三(消费者研究 (一). 易受促销、广告等市场氛围的影响 一项关于青年女性消费心理的调查显示:受打折影响而购买了不需要或不打 算买的东西的女性比例达到 56,;为形式多样的店内 POP 及现场展销而心动并 实施购买的女性也有 40.8,;另外，受广告影响买了没用的东西或有不当消费 行为的女性也不在少数，达到了 22.8,。调查还显示:在女性群体中，“传达打 折信息比较多，一般知道哪家店打折多，就有赶快去的冲动。” (二). 消费档次 调查结果表明:随着人民生活水平的提高，越来越多的女性甚至男性以及青少年和中老年人也舍得花钱扮靓了。护肤品和彩妆的支出成了人们多姿多彩的生活的一部分。注重 皮肤的护理与保养，使得美容化妆品的市场成长空间越来越大。 化妆产品价格弹性高，浮动空间大;国内化妆品行业竞争激烈，市场呈现洋 品牌、合资品牌、国产品牌三分天下的竞争局面。化妆品也可分为高、中、低三 种档次，不同的品牌、不同的消费档次，对应不同的目标人群。一个种类的化妆 品，往往有多个厂商在生产;有的厂商也生产出不同档次、不同品牌的化妆品。 因此，化妆品市场呈现同质化和差异化竞争并存的局面。 Ellipticity of elbow pipes with diameters less than or equal to 150 mm must be not greater than 8% diameter of 200 mm or less shall not be greater than 6%. Wall thickness of the pipe wall thinning rate must not exceed the original 15%. Crease roughness: diameter 125 mm or less, shall not exceed 3 mm diameter less than or equal to 200 mm, not more than 4 mm. 7.3.9 simmering bending production of square steel tube extension, to use the whole tube bending. Interface if necessary, the welding position should be located in the middle of the vertical arm. 7.3.10 install expansion joints should be done. If design is not required, pipe compensator lengthen should conform to the requirements in the following table: square scale length δ x is equal to 1/2. Pre stretch tolerance: casing + 5 mm, +10 mm. 7.3.11 pipe form, location, spacing shall meet the design and specifications. 7.3.12 piping on back or return pipe at higher levels of the upper to automatic valve to install a drain valve below the horizontal parts. 7.3.13 supports and hangers of checks and the number 1) hanger installed must be checked before installation of supports and hangers part models, specifications of springs setting values, whether the materials meet the requirements of drawings and documents; 2) supports and hangers of material, size and accuracy shall conform to the provisions of the design drawings, material technical requirements should be consistent with national standards, industry standards and technical requirements related to the alloy spectrum review should be carried out; 3) pipe supports and hangers part plant product quality certificate for each variable spring supports, constant support hangers, dampers, damper function, there should be factory calibrated test 四.市场建议 (一).战略目标 由于白大夫发展路程，经过五年的黯然，现如今知名度偏低，因此我们的市场目标第一是 打开知名度，收拢高比例的消费者，占领更大份额的市场份额 (二).销售对象 虽然目前“打造富二代”战略规划，但我认为白大夫更应该是以“富二代”为主，不能抛 弃了更为广大的中产阶级的消费者 1、主要对象是20----45岁的富家小姐、职业妇女 2、专业人士、专业场所 五.品牌定位 白大夫要利用自己的特殊优势(医学背景、产品有国家特殊 化妆品批号)，以医学背景的 专家型祛斑产品为先锋，要在已撕开了巨大的空白细分市场上更加明确，打造国内第一品牌， 乃至世界知名品牌。 白大夫拥有种类齐全的产品:珍珠美白系列细胞美白系列美白保湿系列祛斑美白系列 全能修复系列特殊护理系列祛痘净白系列，要充分发挥自己的优势，全面的对市场占领， 提升包装材料，实际精美的外观，凸现了白大夫的品位，拉升了品牌的档次、品牌内涵。 六.广告推广策略 (一)品牌形象塑造 建议以“春夏秋冬，给你温馨一片;寒冬酷暑，还你美的容颜”为主题进行品牌形象塑造，利用中国传统的节日(母亲节、情人节、妇女节等)举办品牌形象塑造:塑造良好的品牌形象，在有着一定影响力的活动中用白大夫化妆品赞助模特队、舞蹈队、歌手等活动过程中反复渲染，达到良好的效果，提高品牌形象，增加“白大夫”的知名度和美誉度。 (二)向知名商场、娱乐场所、大企业集团加深合作 Ellipticity of elbow pipes with diameters less than or equal to 150 mm must be not greater than 8% diameter of 200 mm or less shall not be greater than 6%. Wall thickness of the pipe wall thinning rate must not exceed the original 15%. Crease roughness: diameter 125 mm or less, shall not exceed 3 mm diameter less than or equal to 200 mm, not more than 4 mm. 7.3.9 simmering bending production of square steel tube extension, to use the whole tube bending. Interface if necessary, the welding position should be located in the middle of the vertical arm. 7.3.10 install expansion joints should be done. If design is not required, pipe compensator lengthen should conform to the requirements in the following table: square scale length δ x is equal to 1/2. Pre stretch tolerance: casing + 5 mm, +10 mm. 7.3.11 pipe form, location, spacing shall meet the design and specifications. 7.3.12 piping on back or return pipe at higher levels of the upper to automatic valve to install a drain valve below the horizontal parts. 7.3.13 supports and hangers of checks and the number 1) hanger installed must be checked before installation of supports and hangers part models, specifications of springs setting values, whether the materials meet the requirements of drawings and documents; 2) supports and hangers of material, size and accuracy shall conform to the provisions of the design drawings, material technical requirements should be consistent with national standards, industry standards and technical requirements related to the alloy spectrum review should be carried out; 3) pipe supports and hangers part plant product quality certificate for each variable spring supports, constant support hangers, dampers, damper function, there should be factory calibrated test 从“白大夫”目前在市场的知名度来看，建议“白大夫”化妆品在知名商场和娱乐场所建立产品专柜。这样做，一是可以扩大影响，同其他化妆品进行市场竞争;二是在这些场合里能使产品直接同消费者见面，增加消费者对“白大夫”的认识; (三) 通过消费者有口皆碑的宣传，争取良好的口传效应 1.与美容 培训 焊锡培训资料ppt免费下载焊接培训教程 ppt 下载特设培训下载班长管理培训下载培训时间表下载 学校、培训班联系，举办一定规模的美容化妆讲座，通过美容化妆过程中的不断宣传，渲染渗透，让消费者形成共识，起到促销的作用。 2.广告宣传推广:广告宣传推广是连接产品同顾客的桥梁。“白大夫”应把其品牌形象、性能、特点、效果预测等以简洁、明了、动人、感人的广告语诉诸于公众，加深公众对“白大夫“的感性认识，达到消费者认可的目的。 3.建立专制的推广机构，负责调查市场走向和需求量，根据市场需求变化，不断调整推广策略，进行推广的实施产品展销会等筹备组织工作，以避免销售和推广的交叉。利用自己的专业优势，从传播策略、传播内容、传播载体上全面提升自己的传播力。美容院、商场、超市、药店多种渠道多管齐下的渠道策略，将专业线与日化线操作模式整合，以创新快速策略使白大夫成为全新的领导品牌，树立在新领域中牢不可破的市场地位。 重新打开白大夫的知名度，加大对系列产品的宣传，是消费者对白大夫更加了解，更加放心，加深企业底蕴。 七.广告创作计划 21世纪是 眼球经济、是 注意力经济，在这样一个竞争激烈的时代，谁吸引了消费者 的目光，谁就等于俘获了 消费者的一半心，传播的力度在很大程度上决定了成功机率， 同时，传播也是表现产品力的利器， 白大夫从传播策略、品牌内涵、传播内容、传 播载体上全面提升自己的传播力。以传播展露产品的产品力，提升 市场竞争力。要想广 为传播就要加大广告的投入，但随着经济的发展，我认为随着国家的富强，人民生活水平 的提高，更为广大的人群对美的要求也更强了。 建议白大夫集团投放时应在以下方面加大宣传力度: Ellipticity of elbow pipes with diameters less than or equal to 150 mm must be not greater than 8% diameter of 200 mm or less shall not be greater than 6%. Wall thickness of the pipe wall thinning rate must not exceed the original 15%. Crease roughness: diameter 125 mm or less, shall not exceed 3 mm diameter less than or equal to 200 mm, not more than 4 mm. 7.3.9 simmering bending production of square steel tube extension, to use the whole tube bending. Interface if necessary, the welding position should be located in the middle of the vertical arm. 7.3.10 install expansion joints should be done. If design is not required, pipe compensator lengthen should conform to the requirements in the following table: square scale length δ x is equal to 1/2. Pre stretch tolerance: casing + 5 mm, +10 mm. 7.3.11 pipe form, location, spacing shall meet the design and specifications. 7.3.12 piping on back or return pipe at higher levels of the upper to automatic valve to install a drain valve below the horizontal parts. 7.3.13 supports and hangers of checks and the number 1) hanger installed must be checked before installation of supports and hangers part models, specifications of springs setting values, whether the materials meet the requirements of drawings and documents; 2) supports and hangers of material, size and accuracy shall conform to the provisions of the design drawings, material technical requirements should be consistent with national standards, industry standards and technical requirements related to the alloy spectrum review should be carried out; 3) pipe supports and hangers part plant product quality certificate for each variable spring supports, constant support hangers, dampers, damper function, there should be factory calibrated test (1)适合的人群较富裕的地段 (2)有较高独立消费能力的消费群体 (3)知名商场、政府阶层女性、富商子女 (4)专卖店老板、独立经营商、分销商 除了知名电视广告，广告的创造还应围绕“共识”效果而作，广告形式选择如下: 1. 旅游广告:相关旅游设施的“白大夫化妆品”门票，登机牌、影(视)票券、旅行袋广告等。 2(文娱广告:赞助节目活动、演出活动、节目宣传等。 3(交通广告:制作提醒人们注意交通安全的路牌、车辆广告等。 4(报刊特约节目内容:提醒人们注意“白大夫”会给家庭幸福、女性美丽带来积极作用和良好效果。 5(在进行上述广告的创作时，具体运用的广告策略有: (1)广告主题系列策略:根据“白大夫”在每一时期的广告目标和市场特点，市场营销需要不断交换兰皙广告主题，以适应不同广告对象心理需要，起到指导消费的作用。 (2)功效系列策略:通过多媒体的多则广告，针对多姿多彩的女性生活需要，多方面证明“兰皙”的特色特点，使消费者易于记忆理解，达到引导消费的目的，起到立竿见影的促销作用。 (3)产品系列策略:结合“白大夫”系列化妆品的经营特点(如洁面护肤乳、防皱霜、日霜等不同功效品种在不同地区的使用效果)进行推广宣传，主要强调“兰皙”的品种多、声势大、连带性强等特点，起到诱惑消费者心理作用。 (4)大为宣传白大夫所取得的成绩: 1. 生物美容保健新科技创新奖; 2. 天然草本绿色食品开发奖; Ellipticity of elbow pipes with diameters less than or equal to 150 mm must be not greater than 8% diameter of 200 mm or less shall not be greater than 6%. Wall thickness of the pipe wall thinning rate must not exceed the original 15%. Crease roughness: diameter 125 mm or less, shall not exceed 3 mm diameter less than or equal to 200 mm, not more than 4 mm. 7.3.9 simmering bending production of square steel tube extension, to use the whole tube bending. Interface if necessary, the welding position should be located in the middle of the vertical arm. 7.3.10 install expansion joints should be done. If design is not required, pipe compensator lengthen should conform to the requirements in the following table: square scale length δ x is equal to 1/2. Pre stretch tolerance: casing + 5 mm, +10 mm. 7.3.11 pipe form, location, spacing shall meet the design and specifications. 7.3.12 piping on back or return pipe at higher levels of the upper to automatic valve to install a drain valve below the horizontal parts. 7.3.13 supports and hangers of checks and the number 1) hanger installed must be checked before installation of supports and hangers part models, specifications of springs setting values, whether the materials meet the requirements of drawings and documents; 2) supports and hangers of material, size and accuracy shall conform to the provisions of the design drawings, material technical requirements should be consistent with national standards, industry standards and technical requirements related to the alloy spectrum review should be carried out; 3) pipe supports and hangers part plant product quality certificate for each variable spring supports, constant support hangers, dampers, damper function, there should be factory calibrated test 3. 全国消费者放心产品; 4. AAA中国质量信用企业; 5. 2003年广东省先进文化创新奖; 6. 重合同守信用企业; 7. 企业经过ISO9001、 ISO14000、ISO18000验证; 8. 2006年人文奥运全国优秀美容化妆品最佳科技创新奖; 9. 央视、地方台卫视黄金强档上榜品牌; 10. 《瑞丽》、《知音》、《家庭》、《时尚》、《世界时装之苑》全年合作伙伴; 11. 广东省美协第五界常务理事单位; 12. 全国化妆品质量管理工作委员会副主任委员单位; 13. 2006年度中国化妆品行业最具影响力人物大奖单位; 14. 广东美协副会长单位; 15. 2006年行业渠道建设“十佳单位”; 16. 第26届广州国际美博会中国美容业经销商、美容院最信赖的诚信品牌商; 17. 2007年中国化妆品最具竞争力优秀品牌。 18. 白大夫荣获2009中国化妆品行业年度双项大奖 八(广告的主题核心 化妆品作为一种时尚消费品兼具生理和心理双重需求，在广告信息的传播过程中，潮流、时尚、信心、委婉而清晰的利益诉求一个都不能少～白大夫从亚洲女性最关心的护肤需求出发，创造性地提出了“一白再白～白～白～白～”，“你白、我白、大家白～”，“白大夫，就是让你白”，“白是一种品位”等 广告语，给人耳目一新的感觉。同时配合白大夫的“+”字标志的记忆点。在广告中也处处得到体现，增强了广告的识别认知度和记忆力，以强化白大夫的医学背景和专家形象。要紧扣这一医学美白核心 。 九(策划预算 预算要考虑以下几方面: 1.广告调查、广告策划费用a万元 2.广告设计、广告制作费用b万元 3.媒介发布费用c万元 4.广告人员的行政经费d万元 5.广告活动的机动经费e万元 加上其他费用策划活动估算总计n万元 Ellipticity of elbow pipes with diameters less than or equal to 150 mm must be not greater than 8% diameter of 200 mm or less shall not be greater than 6%. Wall thickness of the pipe wall thinning rate must not exceed the original 15%. Crease roughness: diameter 125 mm or less, shall not exceed 3 mm diameter less than or equal to 200 mm, not more than 4 mm. 7.3.9 simmering bending production of square steel tube extension, to use the whole tube bending. Interface if necessary, the welding position should be located in the middle of the vertical arm. 7.3.10 install expansion joints should be done. If design is not required, pipe compensator lengthen should conform to the requirements in the following table: square scale length δ x is equal to 1/2. Pre stretch tolerance: casing + 5 mm, +10 mm. 7.3.11 pipe form, location, spacing shall meet the design and specifications. 7.3.12 piping on back or return pipe at higher levels of the upper to automatic valve to install a drain valve below the horizontal parts. 7.3.13 supports and hangers of checks and the number 1) hanger installed must be checked before installation of supports and hangers part models, specifications of springs setting values, whether the materials meet the requirements of drawings and documents; 2) supports and hangers of material, size and accuracy shall conform to the provisions of the design drawings, material technical requirements should be consistent with national standards, industry standards and technical requirements related to the alloy spectrum review should be carried out; 3) pipe supports and hangers part plant product quality certificate for each variable spring supports, constant support hangers, dampers, damper function, there should be factory calibrated test 由于实际条件限制等各种原因，策划预算就不予与具体说明。 十( 总结 初级经济法重点总结下载党员个人总结TXt高中句型全总结.doc高中句型全总结.doc理论力学知识点总结pdf 本次策划 方案 气瓶 现场处置方案 .pdf气瓶 现场处置方案 .doc见习基地管理方案.doc关于群访事件的化解方案建筑工地扬尘治理专项方案下载 经过了详细的市场调查，通过对白大夫自身的发展道路及其特有的企业文化的研究，我相信本次的策划是成功的～经过这一系列的举措，“白大夫”一定会再次被人们所熟悉，“白大夫，就是让你白”、“你白，我白，大家白～”、“一白再白，层层透白”的口号再次成为大家的口头禅～就让我们再一次期待白大夫的腾飞吧～ 附录 白大夫品牌系列简介: (一)珍珠美白系列 1.珍珠美白洁面乳 120g 产品功效:温和清除面部污垢，彩妆及老化角质深层美白净化肌肤 使用方法:每日早晚取适量本品加水轻揉起泡，均匀涂于脸上并按摩，再以清水洗净即可 2.珍珠美白调理露 120ml 产品功效:天然珍珠水解精华和新型左旋维C，有效抑制黑色素的生成，帮助预防色斑的形成蕴涵天然保湿因子，迅速补水并锁住水分，令肌肤滋润水嫩 使用方法:每日早晚清洁肌肤后，用化妆品蘸取本品顺肌肤纹理方向轻揉擦拭脸部或湿敷 3.珍珠润白保湿霜 48g 产品功效:蕴含珍珠水解精华，深层滋润，美白肌肤独特的滋养保湿成分，有效改善干燥，粗糙和晦暗肤质，令肌肤回复珍珠般柔嫩质感 使用方法:每日早晚洁肤、爽肤后，取适量本品均匀涂抹于面部肌肤至吸收 4.珍珠美白蜜 30ml 产品功效: 调色遮瑕:遮盖面部瑕疵，均匀肤色，让你随时随地都享有亮丽肌肤清爽防护:在肌肤表层形成美白滋养膜，清爽透气不堵塞毛孔，轻松隔离、保护皮肤不受各种辐射伤害纳米珍珠粉活性配方，粉质细腻，亲肤性强，在修饰、遮盖的同时美白滋润肌肤，持久不脱妆 Ellipticity of elbow pipes with diameters less than or equal to 150 mm must be not greater than 8% diameter of 200 mm or less shall not be greater than 6%. Wall thickness of the pipe wall thinning rate must not exceed the original 15%. Crease roughness: diameter 125 mm or less, shall not exceed 3 mm diameter less than or equal to 200 mm, not more than 4 mm. 7.3.9 simmering bending production of square steel tube extension, to use the whole tube bending. Interface if necessary, the welding position should be located in the middle of the vertical arm. 7.3.10 install expansion joints should be done. If design is not required, pipe compensator lengthen should conform to the requirements in the following table: square scale length δ x is equal to 1/2. Pre stretch tolerance: casing + 5 mm, +10 mm. 7.3.11 pipe form, location, spacing shall meet the design and specifications. 7.3.12 piping on back or return pipe at higher levels of the upper to automatic valve to install a drain valve below the horizontal parts. 7.3.13 supports and hangers of checks and the number 1) hanger installed must be checked before installation of supports and hangers part models, specifications of springs setting values, whether the materials meet the requirements of drawings and documents; 2) supports and hangers of material, size and accuracy shall conform to the provisions of the design drawings, material technical requirements should be consistent with national standards, industry standards and technical requirements related to the alloy spectrum review should be carried out; 3) pipe supports and hangers part plant product quality certificate for each variable spring supports, constant support hangers, dampers, damper function, there should be factory calibrated test 使用方法:白天洁肤、爽肤、润肤后，取适量本品均匀涂于面部，轻拍至吸收即可，晚上不使用 5.珍珠美白隔离霜 30ml 产品功效:质地轻盈柔滑，赋予肌肤弹性和光泽在肌肤表面形成保护膜，避免外界恶劣环境及有害物质的侵害帮助预防肌肤老化，为肌肤提供持久保湿改善肤色和外观瑕疵，令肌肤如珍珠般美白剔透 使用方法: 每日日间洁肤、爽肤后，取适量本品涂抹于面部 (二)细胞美白系列 1.细胞美白洁面乳 100ML 产品功效:活肤净颜:细心添加活肤柔珠粒,在温柔呵护滋养面颜时,一并洗掉老化角质,死皮和污垢。淡斑美白:有效淡化沉积色素，让肌肤细胞活起来，肌肤细胞每时每刻都清爽白皙宜人。 使用方法:润面部后，取适量于掌心揉出泡沫，再涂抹于脸上轻柔按摩1-2分钟，清水洗净即可。 2.细胞美白调理露 90ml 产品功效:滋养柔肤:清润质地，润白滋养层层肌肤、均衡肤色，深层渗透，提升细胞后续美白吸收，紧肤抗衰:明显改善肌肤松弛、肤色不均，肌肤立即紧实饱满，白如温玉。 使用方法:清洁肌肤后，用细胞美白调理露浸湿棉片擦拭清洁部位(配合细胞美白洗面奶洁肌肤效果更佳) 3.细胞美白霜 45g 产品功效: 克斑美白:突破美白障碍，一干二净清除细胞内的异常色素，净化细胞内部环境，还细胞晶透。 紧致肌肤:促进肌肤胶原蛋白合成，紧实肌肤，肌肤饱满圆润。 使用方法:清洁肌肤后，取适量本品均匀涂抹于脸部，轻柔按摩至吸收。 4.细胞美白乳 60ml 产品功效:补充营养:柔滑细腻的乳般质地，稠而不浓，轻抹于肌肤后，营养成分迅捷透入肌肤至深层。 净斑活肤:层层分解色素物质,肌肤无痕大白,非比寻常的滑嫩～ 使用方法:清洁肌肤后，将本品均匀涂于面部，轻柔按摩几分钟，让肌肤充分吸收有效成份 (三)美白保湿系列 Ellipticity of elbow pipes with diameters less than or equal to 150 mm must be not greater than 8% diameter of 200 mm or less shall not be greater than 6%. Wall thickness of the pipe wall thinning rate must not exceed the original 15%. Crease roughness: diameter 125 mm or less, shall not exceed 3 mm diameter less than or equal to 200 mm, not more than 4 mm. 7.3.9 simmering bending production of square steel tube extension, to use the whole tube bending. Interface if necessary, the welding position should be located in the middle of the vertical arm. 7.3.10 install expansion joints should be done. If design is not required, pipe compensator lengthen should conform to the requirements in the following table: square scale length δ x is equal to 1/2. Pre stretch tolerance: casing + 5 mm, +10 mm. 7.3.11 pipe form, location, spacing shall meet the design and specifications. 7.3.12 piping on back or return pipe at higher levels of the upper to automatic valve to install a drain valve below the horizontal parts. 7.3.13 supports and hangers of checks and the number 1) hanger installed must be checked before installation of supports and hangers part models, specifications of springs setting values, whether the materials meet the requirements of drawings and documents; 2) supports and hangers of material, size and accuracy shall conform to the provisions of the design drawings, material technical requirements should be consistent with national standards, industry standards and technical requirements related to the alloy spectrum review should be carried out; 3) pipe supports and hangers part plant product quality certificate for each variable spring supports, constant support hangers, dampers, damper function, there should be factory calibrated test 1.水珀晶保湿霜 50g 产品功效:安渗导入天然保湿活性成分，可直达肌肤细胞基底层密集补充保湿滋润精华，层层补水，深入修复肌肤天然皮脂膜，源源不断的为肌肤注入水分与活力，让肌肤随时随地呈现透人的水润饱满质感 使用方法:每日早晚洁肤、爽肤后，取适量本品均匀涂抹于面部肌肤至吸收 2.水珀晶保湿乳 60ml 产品特点:补水营养:突破性的成分组合，源源补充含丰富微量元素的天然泉水，营养肌肤 ;锁水保湿:在肌肤的表面形成一层严密保水膜，锁住水分不流失，肌肤长久处在湿润环境下，干燥、粗糙、老化问题消失无踪～ 使用方法:清洁面部肌肤后，取适量水白晶保湿乳均匀涂于面部，轻柔按摩，让肌肤充分吸收营养分。 3.水珀晶解渴水 90ml 产品功效:补水柔肤:蕴含蓄水性极强的荔枝精华，满足细胞“贪婪”的补水渴求，为肌肤注入大量水分，软化角质层美白保润:多种维生素的加入更能帮助肌肤提升自身美白保湿能力，改善细胞自身水质，循环补水，令肌肤不再缺水、灰暗。即刻呈现肌肤白嫩水润。水弹欲破～ 使用方法:清洁面部肌肤后， 用适量水白晶解渴水湿润棉片，顺肌肤纹理轻擦于皮肤。 4.水珀晶洁面乳 100ml 产品功效:全新亲水性配方，蕴涵天然甘草萃取物，洁肤同时补充水分舒缓肌肤，帮助保持肌肤水润清透 使用方法:每日早晚取适量本品加水轻揉起泡，均匀涂于脸上并按摩，再以清水洗净即可 (四)祛斑美白系列 1.白肤祛斑霜 30g 产品功效:淡化色斑:多方位淡化色斑色素，改善暗哑及不均匀肤色，抑制斑点再现，美白肌肤。修复保护:修复受损细胞，增强肌肤抵御外界刺激能力,防止紫外线对肌肤再次伤害。美白滋润:祛除面部晦暗黄气，促进皮肤组织再生，缩小毛孔，美白嫩肤。 使用方法:晚上清洁肌肤后，取适量本品均匀涂于面部，轻柔桉摩，让肌肤充分吸收 2.白肌晶精华液 30ml 产品功效:安渗导入活性美白复合精华成分，将美白精华直接导入至深层肌肤，充分渗透，主动直击表面及隐藏问题加速黑色素代谢，淡化色斑，均匀肤色，强化美白系统，抑制黑色素生成，帮助美白肌肤，持续提亮肤色缔造亮透白皙牛奶肌 Ellipticity of elbow pipes with diameters less than or equal to 150 mm must be not greater than 8% diameter of 200 mm or less shall not be greater than 6%. Wall thickness of the pipe wall thinning rate must not exceed the original 15%. Crease roughness: diameter 125 mm or less, shall not exceed 3 mm diameter less than or equal to 200 mm, not more than 4 mm. 7.3.9 simmering bending production of square steel tube extension, to use the whole tube bending. Interface if necessary, the welding position should be located in the middle of the vertical arm. 7.3.10 install expansion joints should be done. If design is not required, pipe compensator lengthen should conform to the requirements in the following table: square scale length δ x is equal to 1/2. Pre stretch tolerance: casing + 5 mm, +10 mm. 7.3.11 pipe form, location, spacing shall meet the design and specifications. 7.3.12 piping on back or return pipe at higher levels of the upper to automatic valve to install a drain valve below the horizontal parts. 7.3.13 supports and hangers of checks and the number 1) hanger installed must be checked before installation of supports and hangers part models, specifications of springs setting values, whether the materials meet the requirements of drawings and documents; 2) supports and hangers of material, size and accuracy shall conform to the provisions of the design drawings, material technical requirements should be consistent with national standards, industry standards and technical requirements related to the alloy spectrum review should be carried out; 3) pipe supports and hangers part plant product quality certificate for each variable spring supports, constant support hangers, dampers, damper function, there should be factory calibrated test 使用方法:每晚洁肤及爽肤后，取适量本品均匀涂抹于面部肌肤至吸收，色素沉着较深部位可稍加按摩 3.白肤菁华乳 50ML 产品功效: 美白肌肤,淡化色素斑点，提亮肤色，改善干燥、粗黑、晦暗、黄气、印痕等问题。 修复保护,修复受损细胞，提高细胞修复能力，延缓衰老，保护肌肤不受外界刺激。 补水保湿,补充大量水分养分，收细毛孔，提高肌肤弹性和保湿能力，消除干燥紧绷。 使用方法:清洁肌肤后，取本品均匀涂于面部，轻柔按摩，让肌肤充分吸收有效成分。 4.皮肤一洗白洁面乳 100ML 产品功效:泡沫细腻丰富，有效清洁老化角质和沉积在毛孔及肌肤纹理处的污垢、油脂，去除表面暗沉。活性美白精华成分能在洁净过程中迅速渗透，帮助美白肌肤，让肌肤绽放匀白，透亮的光彩。 使用方法:每日早晚取适量加水轻揉起泡，均匀涂抹于脸上按摩，再以清水洗净即可。 (五)全能修复系列 1.全能修复美肌霜 50g 产品特点:全新氨酮导入技术，将天然活性植物成分导入至肌肤的基底层集中补充肌肤细胞所需的多种营养素，启动肌肤的自我修护功能全面解决肌肤干燥，脆弱，粗糙，细纹等多种肌肤问题，从各方面把肌肤调整的理想状态 使用方法:每日早晚洁肤、爽肤后，取适量本品均匀涂抹于面部肌肤至吸收 2.全能修复美肌精华液 30ml 产品特点:白大夫全新氨酮导入技术，将天然活性植物成分导入至肌肤的基底层。集中补充肌肤细胞所需的多种营养素，改善肌肤微循环，舒缓、轻柔呵护肌肤。 使用方法:每日早晚洁肤、爽肤后，取适量本品均匀涂于面部肌肤吸收即可。可与任何系列产品搭配使用。 3.全能修复美肌乳 80ml 产品特点:全新氨酮导入技术，将天然活性植物成分导入至肌肤的基底层，集中补充肌肤细胞所需的多种营养素启动肌肤的自我修护功能，全面解决肌肤干燥，脆弱，粗糙，细纹等多种肌肤问题，从各方面把肌肤调整到理想状态 使用方法:每日早晚洁肤、爽肤后，取适量本品均匀涂抹于面部肌肤至吸收 4.全能修复美肌水 120ml 产品功效:超越普通化妆水的补水功效，为细胞补充修复过程中所需要的水分，温和Ellipticity of elbow pipes with diameters less than or equal to 150 mm must be not greater than 8% diameter of 200 mm or less shall not be greater than 6%. Wall thickness of the pipe wall thinning rate must not exceed the original 15%. Crease roughness: diameter 125 mm or less, shall not exceed 3 mm diameter less than or equal to 200 mm, not more than 4 mm. 7.3.9 simmering bending production of square steel tube extension, to use the whole tube bending. Interface if necessary, the welding position should be located in the middle of the vertical arm. 7.3.10 install expansion joints should be done. If design is not required, pipe compensator lengthen should conform to the requirements in the following table: square scale length δ x is equal to 1/2. Pre stretch tolerance: casing + 5 mm, +10 mm. 7.3.11 pipe form, location, spacing shall meet the design and specifications. 7.3.12 piping on back or return pipe at higher levels of the upper to automatic valve to install a drain valve below the horizontal parts. 7.3.13 supports and hangers of checks and the number 1) hanger installed must be checked before installation of supports and hangers part models, specifications of springs setting values, whether the materials meet the requirements of drawings and documents; 2) supports and hangers of material, size and accuracy shall conform to the provisions of the design drawings, material technical requirements should be consistent with national standards, industry standards and technical requirements related to the alloy spectrum review should be carried out; 3) pipe supports and hangers part plant product quality certificate for each variable spring supports, constant support hangers, dampers, damper function, there should be factory calibrated test 呵护娇柔肌肤调理并维持水分平衡，为肌肤吸收本品牌产品中的各种成分做好准备 使用方法:每日早晚清洁肌肤后，用化妆品蘸取本品顺肌肤纹理方向轻揉擦拭脸部或湿敷 5.全能修复美肌洁面乳 100g 产品功效:天然柔和植物成分，深入净化毛孔，分解油脂及化妆品残留，深层清洁更滋润 使用方法:每日早晚取适量本品加水轻揉起泡，均匀涂于脸上并按摩，再以清水洗净即可 (六)特殊护理系列 1.美动力按摩膏 100g 产品功效:蕴涵丰富的滋养保湿成分，性质温和细腻深层的按摩可有效去除肌肤表面老化细胞，促进肌肤的血液循环清除毛孔中的污垢，令肌肤轻盈柔软，紧致滋润，光亮透白 使用方法:清洁肌肤后，取适量涂抹于面部或身体，顺肌肤纹理方向由下至上，轻轻 按摩即可 2.玫瑰花油 40ml 产品特点:萃取天然玫瑰精华，富含氨基酸等植物活性成分，有助于细胞再生，促进肌肤修复激发肌肤胶原蛋白合成，重建肌肤弹力，修复受损细胞，淡化皱纹改善老化粗糙肤质，令肌肤光滑润泽，紧致嫩白细腻柔滑的质地，如绸缎般的触感，初恋般的吸引力令你无法抗拒 使用方法:洁肤后，将本品均匀涂于脸部，按肌肤纹理方向轻柔按摩，让肌肤充分吸收尤其适合干燥寒冷天气使用，可全身涂抹，有效滋润抗干裂 3.全能透白晶粉 3g*5瓶 产品功效:超临界技术提纯的美白晶粉，顺畅通过细胞直达细胞核部位，层层滋润细胞，提高细胞自我净化能力，有效均衡肤色，提高肌肤透明光泽度卓越激活体内多巴胺天然抗衰老成分，旺盛细胞活力，令肌肤如丝般光滑润泽，白皙细腻 使用方法:洁面及爽肤后，将晶粉均匀抹于面部，粉状物迅即化成液体，让肌肤充分吸收 4.深层净柔卸妆乳 100g 产品功效:有效卸除各种化妆品残留物防水睫毛膏与长效唇膏亦可轻松应对 使用方法:适量于掌心，揉搓均匀后按摩整个脸部再用清水冲洗或用洁肤棉与湿纸巾彻底擦拭干净 5.全能修复美肌面贴膜 48g Ellipticity of elbow pipes with diameters less than or equal to 150 mm must be not greater than 8% diameter of 200 mm or less shall not be greater than 6%. Wall thickness of the pipe wall thinning rate must not exceed the original 15%. Crease roughness: diameter 125 mm or less, shall not exceed 3 mm diameter less than or equal to 200 mm, not more than 4 mm. 7.3.9 simmering bending production of square steel tube extension, to use the whole tube bending. Interface if necessary, the welding position should be located in the middle of the vertical arm. 7.3.10 install expansion joints should be done. If design is not required, pipe compensator lengthen should conform to the requirements in the following table: square scale length δ x is equal to 1/2. Pre stretch tolerance: casing + 5 mm, +10 mm. 7.3.11 pipe form, location, spacing shall meet the design and specifications. 7.3.12 piping on back or return pipe at higher levels of the upper to automatic valve to install a drain valve below the horizontal parts. 7.3.13 supports and hangers of checks and the number 1) hanger installed must be checked before installation of supports and hangers part models, specifications of springs setting values, whether the materials meet the requirements of drawings and documents; 2) supports and hangers of material, size and accuracy shall conform to the provisions of the design drawings, material technical requirements should be consistent with national standards, industry standards and technical requirements related to the alloy spectrum review should be carried out; 3) pipe supports and hangers part plant product quality certificate for each variable spring supports, constant support hangers, dampers, damper function, there should be factory calibrated test 产品功效:全新靓白净白白白面膜突破美白界限，让美白更进一步，三重美白功效让肌肤白得更透明～白得更均匀～白得更健康～全面升华美白成果，让您时刻展现如珍珠般完美的水润净白～ 白得更透明:瞬间激白祛除暗沉，高效琐水保湿除干燥，让肌肤美白更透明～白得更均匀:层层阻断黑色素沉积，密集祛除斑点及杂色，让肌肤美白更均匀～白得更健康:营养活肤抗氧化，新生嫩白赶走黄气，让肌肤时刻红润，白里透红～ 使用方法:用温水彻底清洁面部，取出面膜敷于面部，轻轻按压，使面膜与面部肌肤完全接触，待15至20分钟，移开面膜后，用化妆棉或湿手巾擦拭。 6.细胞美白保湿面膜 6片/盒 产品功效:集中为肌肤补给所需水分，犹如一个充裕的水库，有效地减退干纹及皱纹纯天然的植物美白成分，可有效匀白肤色，持速美白肌肤，帮助肌肤去黄净白 使用方法:清洁面部肌肤后，取出面膜均匀敷于面部，用手指轻压推出气泡，使其紧贴面部15---20分钟后，取下面膜，用清水洗净即可 (七)祛痘净白系列 1.净白豆豆精华液 50g 产品功效:氨酮导入植物祛痘精华，有效抑制及消退已形成的痘痘，改善红肿清除被氧化的皮脂，加强肌肤防御力，有效预防痘痘的生成 使用方法:每日早晚洁肤及爽肤后，取适量本品均匀涂抹于痘痘处 2.深层控油洁面泡泡液 120g 产品功效:安渗导入，将祛痘进行到底一按既出柔细泡沫，深入毛孔，分解导致毛孔阻塞的污垢、外界污染物和老化细胞，令肌肤净白，舒爽一整天。 使用方法:每日早晚直接将泡沫涂于面部，轻轻用手指按摩，以清水洗净即可 3.净白痘痘水 50ml 产品功效:氨酮导入天然植物祛痘精华，补水同时改善油脂分泌清除被氧化的皮脂，预防痘痘生成的同时，帮助易长痘痘的肌肤回复健康 使用方法:每日早晚清洁肌肤后，用化妆棉蘸取适量本品均匀涂抹在脸部，重点涂抹痘痘部位 Ellipticity of elbow pipes with diameters less than or equal to 150 mm must be not greater than 8% diameter of 200 mm or less shall not be greater than 6%. Wall thickness of the pipe wall thinning rate must not exceed the original 15%. Crease roughness: diameter 125 mm or less, shall not exceed 3 mm diameter less than or equal to 200 mm, not more than 4 mm. 7.3.9 simmering bending production of square steel tube extension, to use the whole tube bending. Interface if necessary, the welding position should be located in the middle of the vertical arm. 7.3.10 install expansion joints should be done. If design is not required, pipe compensator lengthen should conform to the requirements in the following table: square scale length δ x is equal to 1/2. Pre stretch tolerance: casing + 5 mm, +10 mm. 7.3.11 pipe form, location, spacing shall meet the design and specifications. 7.3.12 piping on back or return pipe at higher levels of the upper to automatic valve to install a drain valve below the horizontal parts. 7.3.13 supports and hangers of checks and the number 1) hanger installed must be checked before installation of supports and hangers part models, specifications of springs setting values, whether the materials meet the requirements of drawings and documents; 2) supports and hangers of material, size and accuracy shall conform to the provisions of the design drawings, material technical requirements should be consistent with national standards, industry standards and technical requirements related to the alloy spectrum review should be carried out; 3) pipe supports and hangers part plant product quality certificate for each variable spring supports, constant support hangers, dampers, damper function, there should be factory calibrated test