2012年京东商城Q3广告刊例-客户

京东商城2012年下半年广告资源刊例价位置属性频道名称类型流量单价(元/天)宽（像素）高（像素）文件格式全网首页首页焦点图A12轮播￥170,000670*240≤40K550*240≤29Kjpg二屏右侧buttonA100%￥110,000310*100≤25K210*100≤20Kjpg电脑办公右侧button1/2A100%￥80,000310*100≤25K210*100≤20Kjpg电脑办公特价商品buttonA25%￥40,000jpg家电通讯右侧button1/2A100%￥80,000310*100≤25K210*100≤20Kjpg家电通讯特价商品buttonA25%￥40,000jpg丽人右侧buttonA100%￥70,000310*100≤25K210*100≤20Kjpg名仕右侧button1/2A100%￥70,000310*100≤25K210*100≤20Kjpg生活专区右侧button1/2A100%￥70,000310*100≤25K210*100≤20Kjpg京东快报A100%￥180,000//文字类目首页家电首页焦点图B8轮播￥85,000766*240≤40K546*240≤40Kjpg一屏右侧button1B70%￥70,000211*90≤8Kjpg一屏右侧button2B70%￥50,000211*90≤8Kjpg一屏右侧button3B70%￥40,000211*90≤8Kjpg一屏右侧button4B70%￥35,000211*90≤8Kjpg二屏通栏B70%￥60,000983*70≤30K763*70≤23Kjpg三屏通栏B70%￥35,000983*70≤30K763*70≤23Kjpg活动专场新闻文字链B100%￥50,000标题13个字内容自定文字手机数码首页焦点图B8轮播￥100,000766*240≤40K546*240≤40Kjpg一屏右侧button1B70%￥85,000211*90≤8Kjpg一屏右侧button2B70%￥75,000211*90≤8Kjpg一屏右侧button3B70%￥70,000211*90≤8Kjpg一屏右侧button4B70%￥50,000211*90≤8Kjpg二屏左侧buttonB70%￥40,000211*140≤14Kjpg二屏通栏B70%￥50,000983*70≤30K763*70≤23Kjpg活动专场新闻文字链B100%￥50,000标题13个字内容自定文字电脑产品首页焦点图B8轮播￥110,000766*240≤40k546*240≤40kjpg二屏左侧buttonB70%￥70,000211*138≤12Kjpg底部左侧button1B70%￥45,000211*138≤12Kjpg底部左侧button2B70%￥40,000211*138≤12Kjpg底部左侧button3B70%￥30,000211*138≤12Kjpg底部左侧button4B70%￥20,000211*138≤12Kjpg二屏通栏B70%￥50,000983*70≤30K763*70≤23Kjpg活动专场新闻文字链B100%￥50,000标题13个字内容自定文字家居、厨具、家装首页焦点图B8轮播￥70,000770*250≤40k550*250≤40kjpg右侧buttonB100%￥25,000208*88≤15Kjpg促销公告新闻文字链B100%￥40,000标题13个字内容自定文字服饰、鞋帽首页焦点图B8轮播￥70,000770*240≤40k550*240≤40kjpg右侧buttonB70%￥25,000198*108≤15Kjpg促销公告新闻文字链B100%￥40,000标题13个字内容自定文字个护化妆首页焦点图B8轮播￥85,000770*250≤40k550*250≤40kjpg右侧buttonB70%￥25,000208*88≤15Kjpg促销公告新闻文字链B100%￥40,000标题13个字内容自定文字礼品箱包、钟 表 关于同志近三年现实表现材料材料类招标技术评分表图表与交易pdf视力表打印pdf用图表说话 pdf 首饰首页焦点图B8轮播￥70,000770*250≤40k550*250≤40kjpg右侧buttonB70%￥25,000208*88≤15Kjpg促销公告新闻文字链B100%￥40,000标题13个字内容自定文字运动健康首页焦点图B8轮播￥70,000770*250≤40k550*250≤40kjpg右侧buttonB70%￥25,000208*88≤15Kjpg母婴、玩具、乐器首页焦点图B8轮播￥50,000770*250≤40k550*250≤40kjpg右侧buttonB70%￥25,000208*88≤15Kjpg食品、饮料、保健品首页焦点图B8轮播￥50,000770*250≤40k550*250≤40kjpg右侧buttonB70%￥25,000208*88≤15Kjpg终端页产品终端页底部左侧buttonA50%￥50,000211*261≤24Kjpg产品搜索终端页底部左侧buttonA50%￥60,000211*261≤24Kjpg我的京东首页我的京东首页底部通栏B70%￥65,000830*100≤40Kjpg底部左侧buttonB70%￥45,000156*150≤11Kjpg我的订单首页底部通栏A50%￥70,000805*100≤40Kjpg夺宝岛夺宝岛一屏左侧摩天楼B70%￥45,000211*500≤45Kjpg三级分类页面家电频道焦点图B8轮播￥40,000766*240≤40k546*240≤40kjpg底部左侧buttonB70%￥55,000211*261≤24Kjpg电脑产品焦点图B8轮播￥45,000766*240≤40k546*240≤40kjpg底部左侧buttonB70%￥55,000211*261≤24Kjpg手机数码焦点图B8轮播￥40,000766*240≤40k546*240≤40kjpg底部左侧buttonB70%￥55,000211*261≤24Kjpg家居、厨具、家装焦点图B8轮播￥35,000800*240≤40k580*240≤40kjpg底部左侧buttonB70%￥40,000211*261≤24Kjpg服饰、鞋帽焦点图B8轮播￥40,000800*240≤40k580*240≤40kjpg底部左侧buttonB70%￥40,000211*261≤24Kjpg个护化妆焦点图B8轮播￥40,000800*240≤40k580*240≤40kjpg底部左侧buttonB70%￥40,000211*261≤24Kjpg礼品箱包、钟表首饰焦点图B8轮播￥40,000800*240≤40k580*240≤40kjpg底部左侧buttonB70%￥40,000211*261≤24Kjpg运动健康焦点图B8轮播￥30,000800*240≤40k580*240≤40kjpg底部左侧buttonB70%￥40,000211*261≤24Kjpg母婴、玩具、乐器焦点图B8轮播￥30,000800*240≤40k580*240≤40kjpg底部左侧buttonB70%￥35,000211*261≤24Kjpg食品、饮料、保健品焦点图B8轮播￥20,000800*240≤40k580*240≤40kjpg底部左侧buttonB70%￥25,000211*261≤24Kjpg广告刊例价（即针对每个广告位对外销售的报价）：A类：只可购买资源B：可购买可配售资源0EDM:发送用户数刊例价 规格 视频线规格配置磁共振要求常用水泵型号参数扭矩规格钢结构技术规格书 1.专属精准EDM（消费行为定向）￥6.00宽度为650像素两侧白色背景2.普通EDM一期（500万封）20万/18万/15万Banner:650*260/通栏:650*102/Button:158*168(JPG)EDM说明:1.精准EDM:即根据推广情况精准定向用户消费行为；2.普通EDM:即京东商城发送促销信息的EDM中,可在指定位置之一附加客户推广信息;品牌旗舰店：投放金额（全年框架）硬广资源支持比例硬广资源支持类型（按刊例价，无折扣无其他配送）200万100%A类：50%B类：50%300万120%A类：80%B类：40%400万150%A类：100%B类：50%500万200%A类：100%B类：100%1.A类资源为只购买不配送资源，B类资源为可购买可配送资源2.对于首页焦点图、首页通栏和首页一屏banner的购买，不得连续超过3天3.首页京东快报，同一品牌在一周内只能购买一天，并且相邻两周的发布内容不同4.给到客户二三级类目的配送资源只能投放相应类目资源5.给到客户二三级类目的配送资源只能投放相应类目资源