nullMarketing mix
Marketing mix
The marketing mix was first developed by McCarthy over 40 years ago. It was designed to suggest that you should have a balanced mix of marketing activities within your marketing plan. Elements of the marketing mix
Elements of the marketing mix
The 4 Ps - The main four elements of the marketing mix are described as "the 4 P's"
product
price
promotion
placenullProduct
Product
The first P is product. This should define the features and appearance of goods and services. Here are some examples of the product decisions to be made:
Brand name
Packaging
Warranty
Functionality
Brand name
Brand name
PackagingPackagingWarrantyWarrantyFunctionalityFunctionalityPrice
Price
The second P is the price of your product and decisions surrounding overall pricing strategies. Pricing can be a very complex area. Most people believe they should undercut their competitors but this is not always a wise strategy. nullConsumers place value on higher priced products so it's best if we test various pricing levels of our products and over time we'll find the right pricing level that maximizes our profits.
Even if we decide not to charge for a service it's useful to realise that this is still a pricing strategy.
Promotion
Promotion
The third P is about promoting your products and services. This may include
advertising,
personal selling sales promotions
Public Relations is also included within Promotion by many marketing people, although PR people tend to see it as a separate discipline. nullplace
place
The final P is about ‘place’ – the location where the service is actually going to be delivered. Many retailers will tell us it's all about "location, location, location" and this still holds true today. null
本文档为【市场营销组合 英文课件】，请使用软件OFFICE或WPS软件打开。作品中的文字与图均可以修改和编辑，
图片更改请在作品中右键图片并更换，文字修改请直接点击文字进行修改，也可以新增和删除文档中的内容。
该文档来自用户分享，如有侵权行为请发邮件ishare@vip.sina.com联系网站客服，我们会及时删除。
[版权声明] 本站所有资料为用户分享产生，若发现您的权利被侵害，请联系客服邮件isharekefu@iask.cn，我们尽快处理。
本作品所展示的图片、画像、字体、音乐的版权可能需版权方额外授权，请谨慎使用。
网站提供的党政主题相关内容(国旗、国徽、党徽..)目的在于配合国家政策宣传，仅限个人学习分享使用，禁止用于任何广告和商用目的。
浙公网安备 33021202002483