贵州茅台财务战略分析

贵州茅台财务战略 分析 定性数据统计分析pdf销售业绩分析模板建筑结构震害分析销售进度分析表京东商城竞争战略分析 2010 目 录 一 一般情况分析 二 企业生命周期判断 三 企业财务战略判断及 评价 LEC评价法下载LEC评价法下载评价量规免费下载学院评价表文档下载学院评价表文档下载 (一)贵州茅台的稳健发展战略 (二)战略评价 四 未来五年财务战略 规划 污水管网监理规划下载职业规划大学生职业规划个人职业规划职业规划论文 a firewall. Guarantees network moments stable security run. can support external attack prevention, and network security, and flow monitoring, and mail filter, and page filter, and application layer filter, function, can effective of guarantee network of security, firewall full consider network application on high reliability of requirements, business interface card support hot plug pulled, full meet network maintenance, and upgrade, and optimization of needs; support double machine state hot prepared, support Active/Active and Active/Passive two species work mode. Can provides variety intelligent analysis and management means, support mail alarm, support variety log, provides network management monitoring, assist network administrator completed network of security management; support variety VPN business, as L2TP VPN, and GRE VPN, and IPSec VPN, and dynamic VPN,; support RIP/OSPF/BGP/routing strategy and the strategy routing; support rich of QoS characteristics, provides flow regulatory, and flow plastic and the variety queue scheduling strategy. Information room at medical floor, an area of 110 square meters, rooms are designed in accordance with the code for design of electronic computer room located ... (HIS,PACS,LIS system) equipped with mini computers, servers, SAN storage, disk array, such as a computer network, electronic equipment power supply required. designed electricity capacity for one hour. According to the computer room situation, to further ensure the reliability of the 一、一般情况分析 (一) 贵州茅台简介 公司简介:贵州茅台酒股份有限公司是由中国贵州茅台酒厂有限责任公司、贵州茅台酒厂技术开发公司等八家公司共同发起，并经过贵州省人民政府批准设立的股份有限公司，公司成立于1999 年11 月20 日，注册资本为一亿八千五百万元。 经营范围:公司主营贵州茅台酒系列产品的生产和销售，同时进行饮料、食品、包装材料的生产和销售，防伪技术开发，信息产业相关产品的研制开发。目前，贵州茅台酒股份有限公司茅台酒年生产量已突破两万吨;43?、38?、33?茅台酒拓展了茅台酒家族低度酒的发展空间;茅台王子酒、茅台迎宾酒满足了中低档消费者的需求;15年、30年、50年、80年陈年茅台酒填补了我国极品酒、年份酒、陈年老窖的空白;在国内独创年代梯级式的产品开发模式。形成了低度、高中低档、极品三大系列70多个规格品种，全方位跻身市场，从而占据了白酒市场制高点，称雄于中国极品酒市场。 贵州茅台酒厂集团总部位于贵州省北部风光旖旎的赤水河畔的茅台镇。众所周知，茅台酒同英国苏格兰威士忌和法国白兰地并称为“世界三大名酒”，并被称为中国的“国酒”，是大曲酱香型白酒的鼻祖，是利用得天独厚的自然环境，通过科学独特的传统 工艺 钢结构制作工艺流程车尿素生产工艺流程自动玻璃钢生产工艺2工艺纪律检查制度q345焊接工艺规程 精心酿制、贮存、勾兑而成的纯天然有机食品。茅台酒已通过了绿色食品和有机食品认证，并被确定为原产地域保护产品，在全国白酒行业，迄今只有茅台酒集此三者于一身。 (二) SWOT分析 1、优势(Strengths)分析 (1)公司生产的贵州茅台酒是我国酱香型白酒的典型代表,驰名中外，且在酱香酒生产中具有一定的垄断性; (2)独特的风格、上乘的品质及国酒的地位,拥有“著名的品牌、卓越的品质、悠久的历史、独有的环境、独特的工艺”构成的具有自主知识产权的核心竞争力,良好的消费基础,在市场上享有很高的信誉度、美誉度、深受国内外消费者喜爱; (3)完善的销售网络; (4)抗通胀性，可保值增值的‘硬通货’，抵御滞销风险。 2、劣势(Weakness)分析 (1)产量提升有限，货源紧缺，断货现象普遍; (2)品牌包装陈旧; (3)品牌拓展难度较大,只在高端消费市场上延伸品牌 3、机会(Opportunities)分析 (1)国内政治稳定，经济发展，白酒行业形势良好; (2)国民收入水平的不断提高，可支配收入的增长，购买力提高; (3)军政商界对其认可度高，具有不可比拟优势; 4、威胁(Threats)分析 (1)赤水河污染对酿酒水质的影响; (2)国外酒类品牌进入，进口葡萄酒和烈性洋酒对我国白酒的挑战力度不断a firewall. Guarantees network moments stable security run. can support external attack prevention, and network security, and flow monitoring, and mail filter, and page filter, and application layer filter, function, can effective of guarantee network of security, firewall full consider network application on high reliability of requirements, business interface card support hot plug pulled, full meet network maintenance, and upgrade, and optimization of needs; support double machine state hot prepared, support Active/Active and Active/Passive two species work mode. Can provides variety intelligent analysis and management means, support mail alarm, support variety log, provides network management monitoring, assist network administrator completed network of security management; support variety VPN business, as L2TP VPN, and GRE VPN, and IPSec VPN, and dynamic VPN,; support RIP/OSPF/BGP/routing strategy and the strategy routing; support rich of QoS characteristics, provides flow regulatory, and flow plastic and the variety queue scheduling strategy. Information room at medical floor, an area of 110 square meters, rooms are designed in accordance with the code for design of electronic computer room located ... (HIS,PACS,LIS system) equipped with mini computers, servers, SAN storage, disk array, such as a computer network, electronic equipment power supply required. designed electricity capacity for one hour. According to the computer room situation, to further ensure the reliability of the 加大; (3)地方保护主义依然存在，各级地方政府主导的白酒产业集群也给我们带来了新的挑战; (4)造假现象严重 二、企业生命周期阶段判断—发展期 (一)发展期企业的经营状况与财务状况 成功地渡过了初创期的企业通过创业期的积累己经形成一定的规模，建立起一定竞争优势，产品的定位和市场的渗透程度都大大地提高，进入了成长发展期。处于成长期的企业一般面临着较大的经营压力，对现金需求量仍然很大。主要表现在:企业需要迅速扩大市场份额;快速成长的企业容易进入多头投资的陷阱，投资盲目性增加。成长期企业经营的首要任务是扩大规模，在某个领域取得竞争性优势和领先地位后，通过资本自我积累和筹资使企业达到相当大的资本规模。 (二)处于发展期的茅台 1、经营状况 (1)产量与销量(仅供参考) 单位:吨 2007 2008 2009 2010 茅台酒产量 16000 18000 20000 22000 合计销量 15796 14048 15626 17582 茅台酒产都产有很大的进步，一年一个台阶，销量也稳步增长，发展形势良好 (2)销售规模 主营业务收入增长率分析: 单位:万元 2007 2008 2009 2010 主营业务收入 72 3743 82 4169 96 7000 116 3330 增长率 (%) 47.6 13.88 17.33 20.30 白酒市场最热的话题就是涨价，而带头涨价的贵州茅台利润可观，如表所示贵州茅台的主营业务收入处于一个良好的增长态势，这归功于销售量的增加以及产品价格的增加。在2008年的时候陷入低谷后，2008至2010年的营业收入处于稳定增长阶段。 2、财务状况 (1)成长能力 贵州茅台五年对比数据: 单位:亿元 a firewall. Guarantees network moments stable security run. can support external attack prevention, and network security, and flow monitoring, and mail filter, and page filter, and application layer filter, function, can effective of guarantee network of security, firewall full consider network application on high reliability of requirements, business interface card support hot plug pulled, full meet network maintenance, and upgrade, and optimization of needs; support double machine state hot prepared, support Active/Active and Active/Passive two species work mode. Can provides variety intelligent analysis and management means, support mail alarm, support variety log, provides network management monitoring, assist network administrator completed network of security management; support variety VPN business, as L2TP VPN, and GRE VPN, and IPSec VPN, and dynamic VPN,; support RIP/OSPF/BGP/routing strategy and the strategy routing; support rich of QoS characteristics, provides flow regulatory, and flow plastic and the variety queue scheduling strategy. Information room at medical floor, an area of 110 square meters, rooms are designed in accordance with the code for design of electronic computer room located ... (HIS,PACS,LIS system) equipped with mini computers, servers, SAN storage, disk array, such as a computer network, electronic equipment power supply required. designed electricity capacity for one hour. According to the computer room situation, to further ensure the reliability of the 贵州茅台 2006年 2007年 2008年 2009年 2010年 总资产增长率(%) 16.52 9.52 50.31 25.49 29.43 主营业务收入增长率% 24.57 47.60 13.86 17.33 20.30 净利润增长率(%) 34.47 85.50 34.85 13.80 17.28 总资产增长率反映企业资产规模的增长情况，表明其企业规模增长水平对企业发展后劲的影响。该指标越高，表明企业一定时期内资产经营规模扩张的速度越快。处于发展期的茅台公司08年逆势而上，扩大生产经营规模、对原有项目进行改扩建并且开始营销网络的建设等。说明茅台在经济危机下虽然遇到了挑战但把其看作是机遇，来调整自身的生产经营模式和规模的改造，使其发展壮大。 主营业务收入增长率是衡量企业经营状况和市场占有能力、预测企业经营业务拓展趋势的重要指标。茅台在2008年进行快速扩张之后营业收入增长率有所放缓，但仍然在快速增长之中。 净利润的增长是公司成长性的基本特征，净利润增幅较大，表明公司经营业绩突出，市场竞争能力强。07年，茅台的净利润增长速度很快，结合利润表分析，茅台的净利润增长加速与茅台酒提价有关。茅台的净利润一直保持着增长趋势，但自从07年茅台的净利润增长率达到顶峰之后，净利润的增长速度放缓。 (2) 盈利能力 2008 2009 2010 贵州茅台 资产报酬率(%) 29.51 27.25 25.16 净资产收益率(%) 33.79 29.81 27.45 五粮液 资产报酬率(%) 38.87 37.0128 33.22 净资产收益率(%) 15.91 22.73 24.28 泸州老窖 资产报酬率(%) 35.65 38.5911 37.06 a firewall. Guarantees network moments stable security run. can support external attack prevention, and network security, and flow monitoring, and mail filter, and page filter, and application layer filter, function, can effective of guarantee network of security, firewall full consider network application on high reliability of requirements, business interface card support hot plug pulled, full meet network maintenance, and upgrade, and optimization of needs; support double machine state hot prepared, support Active/Active and Active/Passive two species work mode. Can provides variety intelligent analysis and management means, support mail alarm, support variety log, provides network management monitoring, assist network administrator completed network of security management; support variety VPN business, as L2TP VPN, and GRE VPN, and IPSec VPN, and dynamic VPN,; support RIP/OSPF/BGP/routing strategy and the strategy routing; support rich of QoS characteristics, provides flow regulatory, and flow plastic and the variety queue scheduling strategy. Information room at medical floor, an area of 110 square meters, rooms are designed in accordance with the code for design of electronic computer room located ... (HIS,PACS,LIS system) equipped with mini computers, servers, SAN storage, disk array, such as a computer network, electronic equipment power supply required. designed electricity capacity for one hour. According to the computer room situation, to further ensure the reliability of the 净资产收益率(%) 36.4 39.39 39.97 通过横向比较上表3年的数据，可知贵州茅台的资产报酬率以及净资产收益率一直保持稳定的增长，说明企业运用全部资本的总体盈利能力也较强。通过纵向比较同行业的酒类公司可知，贵州茅台的资产报酬率、净资产收益率相对较低，以后阶段仍有很大的提升空间。 (三)小结 从上市发展至今，贵州茅台总资产从34亿多增加到了255亿多，增长了7.4倍，收入从16亿多增加到现在167亿多，增长了7倍，利润增加了12倍，净例如从3亿多增长到现在的50亿多，增长了15倍。可以说，贵州茅台一个资产质量好、收益高、利润空间大的公司，公司已经找到了一条属于自己的成长发展之路，并取得了巨大的成功。我们相信处于黄金发展期的茅台公司在接下来的‘十二五’中能够取得更大的成绩。 三、现阶段财务战略判断及评价---稳健成长型 稳健成长型财务战略，是指企业预期到未来的市场环境和内部条件将会发生有利变化，从而采取一种以追求财务绩效平稳的提升以及注重资产规模的稳定的增加的财务思想为指导一种财务战略。稳健成长型财务战略具有“低负债、高收入、高收益、极少分配的一般企业财务特征。 (一)贵州茅台的稳健发展型战略 1、筹资策略 (1)筹资规模分析 贵州茅台五年数据对比: 贵州茅台 2006年 2007年 2008年 2009年 2010年 资产负债率(%) 36.15 20.16 26.98 25.89 27.51 股东权益比(%) 62.80 79.84 73.02 74.11 72.49 2010年行业对比数据: 公司 贵州茅台 五粮液 山西汾酒 泸州老窖 资产负债率% 27.51 35.95 40.40 30.70 a firewall. Guarantees network moments stable security run. can support external attack prevention, and network security, and flow monitoring, and mail filter, and page filter, and application layer filter, function, can effective of guarantee network of security, firewall full consider network application on high reliability of requirements, business interface card support hot plug pulled, full meet network maintenance, and upgrade, and optimization of needs; support double machine state hot prepared, support Active/Active and Active/Passive two species work mode. Can provides variety intelligent analysis and management means, support mail alarm, support variety log, provides network management monitoring, assist network administrator completed network of security management; support variety VPN business, as L2TP VPN, and GRE VPN, and IPSec VPN, and dynamic VPN,; support RIP/OSPF/BGP/routing strategy and the strategy routing; support rich of QoS characteristics, provides flow regulatory, and flow plastic and the variety queue scheduling strategy. Information room at medical floor, an area of 110 square meters, rooms are designed in accordance with the code for design of electronic computer room located ... (HIS,PACS,LIS system) equipped with mini computers, servers, SAN storage, disk array, such as a computer network, electronic equipment power supply required. designed electricity capacity for one hour. According to the computer room situation, to further ensure the reliability of the 股东权益比% 72.49 64.05 59.60 69.30 从五年的情况来看，茅台的资产负债率较低，维持在20%-30%之间变动，股东权益比率维持在较高值，资本结构稳定。 (2)筹资结构分析 项 目 2006年 2007年 2010年 2008年 2009年 26.98 25.89 36.15 20.16 27.51 资产负债率 100 99.8 流动负债率 100 99.99 99.9 69.1 68.8 其中:预收账53.3 48.08 67.4 款占流动负债比率 0 0.02 长期负债率 0 0.01 0.01 从企业筹资结构表可以看出，在企业的负债中，流动负债占绝大多数的比重，长期负债的几乎为0，公司所采取的筹资策略属于稳健型，资本结构以权益资本的直接融资为主，几乎不采用财务杠杆，显现出强烈的权益融资偏好。这样一方面可以降低企业的财务风险，但另一方面公司资金成本较高，且对股东有不利影响。对于茅台股份来说，随着近几年经营业绩不断提高，公司经营风险较低，此时完全可以逐步提高长期债务规模，更大限度利用财务杠杆降低资金成本，提高权益资金收益率，提高每股收益，提高股东收益率和公司市场价值。 2、投资策略 处于成长期的企业，产品有一定的社会认可度，同时企业业务进入高速发展阶段，这时应采取一体化投资战略，利用企业产品发展的优势，在现有的业务基础上同时向广度和深度发展实现企业的快速扩张。 (1)贵州茅台四年数据对比:(仅供参考) 2007 2008 2009 2010 投资项目数 19 20 25 27 投资额 10.5 5.67 5.49 6亿 增加产能 2000吨 2000吨 2000吨 2000吨 茅台通过利用留存收益或配股筹集资金，资金主要用于技术改造、新生产项目建设，稳步扩充生产能力，缓解供需压力，满足市场需求。 a firewall. Guarantees network moments stable security run. can support external attack prevention, and network security, and flow monitoring, and mail filter, and page filter, and application layer filter, function, can effective of guarantee network of security, firewall full consider network application on high reliability of requirements, business interface card support hot plug pulled, full meet network maintenance, and upgrade, and optimization of needs; support double machine state hot prepared, support Active/Active and Active/Passive two species work mode. Can provides variety intelligent analysis and management means, support mail alarm, support variety log, provides network management monitoring, assist network administrator completed network of security management; support variety VPN business, as L2TP VPN, and GRE VPN, and IPSec VPN, and dynamic VPN,; support RIP/OSPF/BGP/routing strategy and the strategy routing; support rich of QoS characteristics, provides flow regulatory, and flow plastic and the variety queue scheduling strategy. Information room at medical floor, an area of 110 square meters, rooms are designed in accordance with the code for design of electronic computer room located ... (HIS,PACS,LIS system) equipped with mini computers, servers, SAN storage, disk array, such as a computer network, electronic equipment power supply required. designed electricity capacity for one hour. According to the computer room situation, to further ensure the reliability of the (2)贵州茅台市场开发 单位:亿元 2009 2010 差异 销售 国内 93.77 122.2 28.43 收入 国外 2.93 4.09 1.16 收入 国内 98.08% 96.49% -1.59% 比例 国际 1.92% 3.51% 1.59% 中国加入WTO ，全球经济一体化，给茅台酒厂集团公司带来了挑战和机遇。公司稳步拓展国内市场，不断巩固国内市场优势地位，同时进军国际市场，进一步健全和规范营销网络体系，在包括美国、加拿大等国家在内的全球重点战略市场进行销售网络布局。2010年，有586吨茅台走向海外，比去年同期增长55%，实现出口创汇5000万美元以上。 3、股利分配策略 一般企业进入成长期后，开始出现盈利，但是企业正处于高速发展阶段，需要大量投资，企业往往采取“多留利,少分配”的策略,将大量的留存盈余用于再投资,同时大量筹措外部资金。 贵州茅台的低股利政策 指 标 2007 2008 2009 2010 每股收益(元) 3 4.03 4.57 5.35 每股收益增长率% — 34.33 13.4 17.07 现金股利(元,10股，含税) 8(36 11(56 11(85 23 现金股利增长率% — 38(3 2(51 94(1 股利发放率 % 27.9 28.7 25.9 42.3 股利报酬率 % 0.4 1.06 0.7 1.25 从表中看出，贵州茅台每股收益呈稳步增长趋势，股利发放率一直保持较低水平，股利报酬率也是维持在1%左右的极低水平，说明公司采用低股利政策。每年公司有大量的留存收益，用于产能扩张或市场的开发，没有进行外部负债筹资。 (二)评价 、优点: 1 (1)资产负债率低，企业偿债能力很强，特别是短期偿债能力; a firewall. Guarantees network moments stable security run. can support external attack prevention, and network security, and flow monitoring, and mail filter, and page filter, and application layer filter, function, can effective of guarantee network of security, firewall full consider network application on high reliability of requirements, business interface card support hot plug pulled, full meet network maintenance, and upgrade, and optimization of needs; support double machine state hot prepared, support Active/Active and Active/Passive two species work mode. Can provides variety intelligent analysis and management means, support mail alarm, support variety log, provides network management monitoring, assist network administrator completed network of security management; support variety VPN business, as L2TP VPN, and GRE VPN, and IPSec VPN, and dynamic VPN,; support RIP/OSPF/BGP/routing strategy and the strategy routing; support rich of QoS characteristics, provides flow regulatory, and flow plastic and the variety queue scheduling strategy. Information room at medical floor, an area of 110 square meters, rooms are designed in accordance with the code for design of electronic computer room located ... (HIS,PACS,LIS system) equipped with mini computers, servers, SAN storage, disk array, such as a computer network, electronic equipment power supply required. designed electricity capacity for one hour. According to the computer room situation, to further ensure the reliability of the (2)公司保持稳定发展，盈利能力强，营运能力强，处于行业领先地位; 2、缺点: (1)负债率太低，资金过剩的情况较为严重，资金大量闲置，资金的使用效率低; (2)产品开发不足，产品结构单一，过度依赖高端白酒，中端产品发展缓慢; (3)企业的现金流入量几乎全部由经营活动支持，从侧面面看出企业并不擅长利用投资活动创造价值。 四、未来五年财务战略规划-----扩张型 小组认为未来五年茅台应采用扩张型财务战略，稳步拓展国内市场，积极开发国际市场 扩张型财务战略，是指企业预期到未来的市场环境和内部条件将会发生有利变化，以实现企业资产规模迅速扩张为目的的一种财务战略。采取扩张型财务战略的企业，随着其资产规模的不断扩张，其资产收益率在较长时期内会表现为相对较低的水平，其主要特征表现为“高负债、高收入、低收益、少分配”。 自1998年正式走向市场，贵州茅台已经连续12年实现跨越式增长。作为中国业绩最好的上市公司之一，贵州茅台具有在酿酒业处于前沿的科研水准，在管理储备、资金储备、人才储备等方面具备了相当的实力。据2010年报披露，贵州茅台公司在"十二五"时期发展的战略目标和规划是:到2015 年，茅台酒生产达到4 万吨，销售收入突破260 亿元，到2020年，茅台酒产量达到5万吨，集团销售收入超过500亿元。 (一)分配战略 可以维持现有低股利政策或适当提高股利支付率 (二)筹资战略 1、通过留存收益或配股等权益融资方式筹资，满足扩建和市场开发资金需求; 2、适当提高资产负债比率，尤其是长期负债，合理利用财务杠杆效用以提高净资产收益率，实现企业价值最大化。 (三)投资战略 a firewall. Guarantees network moments stable security run. can support external attack prevention, and network security, and flow monitoring, and mail filter, and page filter, and application layer filter, function, can effective of guarantee network of security, firewall full consider network application on high reliability of requirements, business interface card support hot plug pulled, full meet network maintenance, and upgrade, and optimization of needs; support double machine state hot prepared, support Active/Active and Active/Passive two species work mode. Can provides variety intelligent analysis and management means, support mail alarm, support variety log, provides network management monitoring, assist network administrator completed network of security management; support variety VPN business, as L2TP VPN, and GRE VPN, and IPSec VPN, and dynamic VPN,; support RIP/OSPF/BGP/routing strategy and the strategy routing; support rich of QoS characteristics, provides flow regulatory, and flow plastic and the variety queue scheduling strategy. Information room at medical floor, an area of 110 square meters, rooms are designed in accordance with the code for design of electronic computer room located ... (HIS,PACS,LIS system) equipped with mini computers, servers, SAN storage, disk array, such as a computer network, electronic equipment power supply required. designed electricity capacity for one hour. According to the computer room situation, to further ensure the reliability of the 1、要实现2015 年4万吨的茅台酒产量，公司一方面要更新改造设备，挖掘原有生产潜力;另一方面要投资建设新的生产线，扩大产能。 2、开发中端白酒和中低度白酒，改变酒度单一、品种单一的传统产品结构，扩大盈利范围。 3、积极拓展国际市场，努力构造全球战略重点营销网络。 (四)茅台的国际化扩张战略 1、中国白酒国际化发展的现状 中国的白酒与白兰地、伏特加、威士忌并称为世界四大蒸馏酒，在世界经济一体化的背景下，白兰地、伏特加、威士忌这些中国人所谓的洋酒都已经冲出本国，在国际市场上占有了一席之地。而中国白酒还处于几乎停滞状态，迟迟没有走进国际市场。即使有一点走进国际市场，不是被国外的华侨喝掉了，就是被去国外旅游的中国人喝掉了，真正外国人喝得很少。据数据显示，2004年，全国白酒出口量为3242 吨，仅占全国白酒总量的0.06%，出口100 t以上的企业只有8家，而且优势品牌白酒企业的白酒出口量也是微乎其微。在国际上有一定知名度的茅台酒出口量仅为586 t，仅占其总产量的2.6%。文化缺乏有效传播，口感没有得到认同，市场占有率几乎为零，这就是中国白酒的国际化现状。中国白酒的国际化，是业界不得不说的痛。 2、贵州茅台酒实施国际化战略扩张的必要性 贵州茅台酒集团现在正处于重要的成长发展阶段，特别是‘十二五’时期，管理层对茅台的未来发展确定了宏伟的目标，要达到甚至提前达到这一目标，就必须有效地抓住更大的市场，增强茅台酒品牌的活力，那么，茅台酒国际化的品牌战略，无疑是最好的选择。 (1)茅台酒的国际化品牌战略可以缓解国内市场竞争的压力 当前白酒行业的竞争是非常的激烈，五粮液、泸州老窖、剑南春等国内知名企业发展迅速，市场占有率教高，实力雄厚。不仅如此，国外洋酒对整个白酒市场的冲击也是相当大的，特别是在年轻一代的心目中，白酒的地位远远不及外来洋酒。面对这些不同的竞争对手，通过有效地市场延伸，拓展海外市场，可以适度地减轻茅台酒在国内市场上的竞争压力。 (2)开拓新的市场有助于茅台酒品牌价值的提升 如果茅台酒国际化品牌扩张能够取得成功的话，无疑有两个好处，一是可以给公司带来更大的利润，二是可以提高公司的品牌价值，价值潜力更是无法估量的。 3、茅台酒与国际接轨的策略 (1) 研发出符合国外消费者口感的中低度酱香型白酒 随着全球经济一体化发展，贵州茅台酒要顺应国际市场的需求，扩大市场，就必须在酒度上与国际流行的 标准 excel标准偏差excel标准偏差函数exl标准差函数国标检验抽样标准表免费下载红头文件格式标准下载 惯例接轨，改变酒度单一、品种单一的传统产品结构。 (2)进行茅台酒文化的侵略 一旦中低度茅台酒在国外市场站稳，那就意味着国际市场已经被初步打开，a firewall. Guarantees network moments stable security run. can support external attack prevention, and network security, and flow monitoring, and mail filter, and page filter, and application layer filter, function, can effective of guarantee network of security, firewall full consider network application on high reliability of requirements, business interface card support hot plug pulled, full meet network maintenance, and upgrade, and optimization of needs; support double machine state hot prepared, support Active/Active and Active/Passive two species work mode. Can provides variety intelligent analysis and management means, support mail alarm, support variety log, provides network management monitoring, assist network administrator completed network of security management; support variety VPN business, as L2TP VPN, and GRE VPN, and IPSec VPN, and dynamic VPN,; support RIP/OSPF/BGP/routing strategy and the strategy routing; support rich of QoS characteristics, provides flow regulatory, and flow plastic and the variety queue scheduling strategy. Information room at medical floor, an area of 110 square meters, rooms are designed in accordance with the code for design of electronic computer room located ... (HIS,PACS,LIS system) equipped with mini computers, servers, SAN storage, disk array, such as a computer network, electronic equipment power supply required. designed electricity capacity for one hour. According to the computer room situation, to further ensure the reliability of the 下一步就是要将代表中国深厚文化底蕴的白酒文化让世界知晓，让外国人感悟中华文明的博大精深，通过文化的侵略，加深茅台酒在国外消费者心中的地位，使他们慢慢的开始接受中国文化、白酒文化。 (3)力争跨国并购，构建跨国酒类集团，谋求更大发展 翻看跨国酒类集团的成长史，不难发现，通过资本手段并购竞争性品牌是他们进入新市场并取得优势地位的主要手段之一。国外的一些知名企业如:人头马、帝亚吉欧、保乐利加，都是凭借全球性的并购行为，拥有了在全球范围或者区域市场的众多知名葡萄酒、啤酒或者烈性酒品牌，并逐渐获得了在全球市场的优势竞争地位。贵州茅台酒在有现有市场占有率的前提下，也应该构建跨国酒类集团，谋求更大发展。通过对国外一些企业的并购重组，提高自己的知名度和实力，将茅台酒的国际化战略扩张推向顶峰。 (五)结语 2011年，茅台董事长袁仁国曾指出，在全球这个盘子上，贵州茅台仍然面临“经济总量小，整体环境弱”的现实，其经济总量与世界酒业巨头们相比，差距依然很远。 在全球化竞争背景下，谨慎研究国际市场动态，细致提炼国际消费群体共同的价值观念，将是茅台酒在通往国际化道路中需要解决的首要问题。最后，我们祝愿茅台酒可以通过不懈的努力，带领中国白酒走出国门，在国际市场占有一席之地，并将中华千年的酒文化、商业文化带到国外，发扬光大～ a firewall. Guarantees network moments stable security run. can support external attack prevention, and network security, and flow monitoring, and mail filter, and page filter, and application layer filter, function, can effective of guarantee network of security, firewall full consider network application on high reliability of requirements, business interface card support hot plug pulled, full meet network maintenance, and upgrade, and optimization of needs; support double machine state hot prepared, support Active/Active and Active/Passive two species work mode. Can provides variety intelligent analysis and management means, support mail alarm, support variety log, provides network management monitoring, assist network administrator completed network of security management; support variety VPN business, as L2TP VPN, and GRE VPN, and IPSec VPN, and dynamic VPN,; support RIP/OSPF/BGP/routing strategy and the strategy routing; support rich of QoS characteristics, provides flow regulatory, and flow plastic and the variety queue scheduling strategy. Information room at medical floor, an area of 110 square meters, rooms are designed in accordance with the code for design of electronic computer room located ... (HIS,PACS,LIS system) equipped with mini computers, servers, SAN storage, disk array, such as a computer network, electronic equipment power supply required. designed electricity capacity for one hour. According to the computer room situation, to further ensure the reliability of the