李宁使命愿景价值观

李宁使命愿景价值观 Mission & Vision Statements and Core Values 使命、愿景和价值观 一个公司的成长和发展离不开其背后的文化内涵。李宁公司开始对企业文化中的使 命、愿景和价值观进行了回顾和探索，在大家共同的努力下，新的使命、愿景和价 值观产生了。 Mission 使命 Through sports, we inspire in people the desire and power to make breakthroughs 我们以体育激发人们突破的渴望和力量～ , Focus on creating professional sports products 致力于专业体育用品的创造 , Enrich ourselves by the integration of sports into everyday life 让运动改变生活 , Strive for higher-standard breakthroughs 追求更高境界的突破 Vision 愿景 The world’s leading brand in the sports goods industry 全球领先的体育用品品牌公司 , Our interim objective before 2008: fortify our globalization competitiveness in the China market 为了实现公司国际化，公司在2008年之前需在中国市场增强公司国际化竞争力 , By 2018: become one of the world’s top five brands. 到2018年，体育用品世界5强 , Derive 20% up of company revenues from international markets 公司国际市场生意份额占总体生意20%以上 , Become a management company of sports brands, utilizing different brands to cater to different consumers and regions 成为体育品牌管理公司，将使用多个品牌覆盖不同的客户和区域 , Become a leader in marketing two or more mainstream sports categories 两个以上主流运动项目处在市场的强势地位 Core Values 核心价值观 Our core values stem from athleticism and passion for the mission 我们的核心价值观源于对运动的崇尚和对事业的激情～ The attraction of sports comes not simply from sports as such, but more from its underlying spirit. We value sports, but even more athletic spirit. 运动的魅力不仅在于其本身，更在于其内在蕴含的精神力量 我们崇尚运动，更崇尚运动的精神～ , Integrity 诚信 , Professionalism 专业 , Passion 激情 , Breakthroughs 突破 , Trust 信任 , Integrity 诚信 Empolyee should act in accordance with the laws, rules and regulations of the state; abide by business ethics and code of conduct; earnestly fulfil commitments with a sense of responsibility; be able to provide feedback and evaluation objectively and truthfully. 员工行为要符合国家法律规定和公司的规章 制度 关于办公室下班关闭电源制度矿山事故隐患举报和奖励制度制度下载人事管理制度doc盘点制度下载 ;符合商业道德和职业操守;切实 履行承诺，具有责任感;能够客观真实地进行反馈和评价。 Stems from the athletic spirit of 来源于体育精神之: Respect for rules and regulations, respect for the adversary, fair competition, value the team’s honor. 尊重规则，尊重对手，公平竞争，珍视团队荣誉。 Win by self-belief. 来源于体育精神之:以自信取胜。 , Professionalism专业 Strictly follow the professional standards set by the corporation; be able to set standards for new areas of work and new work processes; make consistent efforts to upgrade one’s professional competence and reach out for higher professional standards; strive for perfection through fine management. 严格执行公司各项专业标准规定;能够为新业务新流程建立标准规范;不断努力提 升和完善自身专业能力，执着于追求更高的专业水准;通过精细化管理，力争达到 完美表现。 Stems from the athletic spirit of来源于体育精神之: Strenuous practice of basic skills, correct tactical decisions. 苦练基本功，战术决策正 确， Win by strength, striving for perfection. 以实力取胜，追求更完美表现。 , Passion激情 Adopt a positive, optimistic attitude toward life; be filled with a strong sense of mission and an enterprising spirit plus the power to appeal; and imbued with a deep love for our mission, persistently and cheerfully pursue our vision. 积极乐观的人生态度;具有强烈的使命感)进取心和感染力;执着并快乐地追求着 我们共同的梦想，热爱着我们共同的事业。 Stems from the sports spirit of 来源于体育精神之: Optimism, never to give up in face of difficulty, self-discipline and self-motivation. 积极乐观，面对困难永不放弃，自我管理和自我激励 Win by attitude. 以态度取胜 , Breakthroughs突破 Have high ambitions, never to be complacent; dare to face up to new challenges, break with conventions and do away with bottlenecks; and in the course of making such breakthroughs, activate one’s own potential strength and surpass oneself to achieve one’s goal. 拥有远大抱负，不满足现状;敢于迎接新挑战，打破常规，突破业务瓶颈;在创新 中不断激发潜能，超越自我，实现目标。 Stems from the sports spirit of来源于体育精神之: Have a good hold of the state of the competition, arouse one’s potential energy, try out new ways of play, keep setting new records . 把握竞争格局,激发自我潜能,尝试新打法,不断创造新纪录 Win by breaking new paths. 以创新取胜 , Trust信任 Trust is the foundation of collaboration and teamwork; allow the existence of differences, appreciate all who work for the honour of the collective; exchange ideas with sincerity, put oneself in another’s position, create a work atmosphere marked by openness, pluralism and mutual respect; cooperate earnestly, be bear responsibility in the building of an extraordinary team. 信任是相互合作的前提，是团队合作的基础;容许差异，欣赏每一个为集体荣誉而 努力的人;坦诚沟通，换位思考，营造开放、多元化且彼此尊重的工作氛围;真诚 合作，勇于承担责任，打造卓越团队。 Stems from the sports spirit of 来源于体育精神之: Respect for fellow team members, make up for each other’s shortcomings, share weal and woe with one another, cheer the success of team-mates. 尊重队友，互补优势，荣辱与共，为队友成功真诚喝采. Win by team spirit. 以团队取胜