电子商务的重要性

电子商务的重要性 Discuss the importance of developing e-commerce and the conditions and means for the development of e-commerce The author: the heilongjiang post and telecommunications newspaper, li jiilin "E-commerce" refers to the business transactions in which the buyers and sellers of business transactions, using the computer network, according to certain standards, are engaged in various kinds of business activities. E-commerce has gone beyond the concept of traditional human commerce, and its emergence means that the nature of human economic activity will change fundamentally. The importance of developing e-commerce The importance of the development of electronic commerce, one-sentence summary, is that it can make the enterprise quickly get rich market information, timely and accurately grasp the market demand, effectively shorten the production cycle, minimize enterprise business transactions of the intermediate links, lower transaction costs, thereby enhancing the competitiveness of enterprises in the market. In particular, e-commerce has an unparalleled advantage in comparison with traditional business activities: First of all, e-commerce can make the enterprise quickly get rich market information, timely and accurately grasp the market demand, to ensure the correctness of the enterprise production and management decision-making. From the more general sense, the commerce starts from the consumer side, consumers purchase demand led to the retailers to manufacturers purchase products, and then lead to the manufacturer to the component supplier purchase accessories, leading to the component supplier purchase raw materials from suppliers of raw materials... This creates a chain of trade events that ring tightly. Along with this trade chain is a series of information flows to several different destinations. If the chain to ensure that the high speed and continuous operation, and ensure the healthy operation of the enterprise in the chain has always been the state, is an indispensable condition must ensure that the high-speed flow of information flow and corresponding to the corresponding information handled correctly, ensure enterprise to get rich quickly, accurate information. If still rely on artificial means to transmit and deal with the huge information flow, its efficiency and accurate processing result is self-evident, a business to get rich quickly, accurate market information, wish is impossible. E-commerce effectively addresses these problems. Because, e-commerce relies on computer network, especially the Internet, to all the firms that want to undertake commercial activities, woven into a huge business network, the enterprise can be between any two points in the network or with the relevant aspects of barrier-free exchange of information, and ensure the efficiency of communication. At the same time, the precision of information processing is guaranteed by the use of modern means of information processing. Enterprise through the access to this information, can be timely and accurately grasp the needs of the consumers and the market development trend, thus timely and correctly adjust development strategy and business strategy, make the enterprise in the fierce market competition firmly in the winning. Second, e-commerce can effectively shorten the production cycle. Due to the electronic commerce is based on computer network of commercial activities, thus narrowing the traditional commercial activities required across space and time, enterprises can change the past rely on artificial to complete a series of trade and commerce links work backward way, through the computer network with suppliers and customers to establish close economic ties, quickly passing or receiving commodity information, purchase order, design drawings, settlement instrument, advising shipment, etc., so as soon as possible of goods design, production, delivery and payment and settlement, as early as possible to enter a new round of production. Third, e-commerce can effectively reduce the cost of business transactions. E-commerce can reduce transaction costs mainly in two areas: one is the ability to reduce the cost of promotion. As is known to all, in today's era of market economy, to complete a purchase - production - sales process spending by the cost, promotion (advertising) cost accounts for about 30% to 50%. While the use of e-commerce, through the computer network especially the Internet to sell goods, according to expert estimates, spending by the promotion cost is equivalent to only pay television, newspapers and other media advertising fees of 1% - 5%, equivalent to 10% of the direct mail advertising. Second, it can reduce the cost of purchasing. Through the establishment of electronic procurement system on the Internet procurement activities such as raw materials, materials needed to complete the production, can not only broaden the procurement field of vision, breaking of quasi formed due to geographical restrictions of purchasing raw material quality and price of cognitive limitations, better raw materials can be purchased at a lower price, but also can reduce the workload of sourcing and procurement, reduce the formation of labor and other costs for purchasing. According to the experts, purchasing by electronic procurement system can reduce the purchasing cost of the enterprise by 5% to 10%. Therefore, the development of electronic commerce is of great significance to the economic society which is moving towards the information-based society. This is a "land of heroes" for the telecoms sector, which dominates the country's economic informationization process. The conditions that telecommunication enterprises need to create to develop e-commerce The existence and development of anything can't be separated from the subjective and objective conditions. The development of e-commerce by telecommunications companies is no exception. If you consider two aspects of the social environment and the telecommunications enterprise, the requirements are mainly included in the following: In the context of social environment, there are three main factors that need to be created: (1) the government attaches importance to and supports the development of e-commerce. Given the actual situation in heilongjiang province, the development of e-commerce must be taken seriously and supported by the government. This is because, for a long time, the development of local economy in heilongjiang province have been lagging, some idea factors, policy factors, both natural factors and others for restricting factors. In these factors, the government's policy orientation and the policy environment provided by the government have played a significant role. In this sense, to develop e-commerce, we must actively create social conditions that the government attaches importance to and supports. (2) the people have the knowledge and skills required by the information economy. Since electronic commerce is a kind of trading business of commercial activities by computer network, and is involved in the transaction the buyer and the seller must be able to meet such trading activities needed to trade and business knowledge and network knowledge and computer skills. Electronic commerce brings to the social benefit is with the expansion of the electronic business coverage and gradually to increase, therefore, development of electronic commerce needs an important social condition, is the people to information economy requirement of related knowledge and skills of understanding and mastering. We must intensify our efforts to publicize and popularize information technology and skills. (3) enterprises have the awareness and need to develop e-commerce. It should be said that in the commercial activities in Confucianism, between enterprises, enterprises and other social aspects, or what happened between natural persons accounted for the vast majority of commercial activities. Can assert, therefore, enterprise is the main body of social commercial activities, is the foundation of the development of e-commerce, enterprise of cognition and demand situation for the development of e-commerce, will be very important influence on the development of electronic commerce. But look from the actual situation of heilongjiang province, the lagged development of local economy status not only weaken the economic power of place, and imprison people's consciousness and creativity, make the enterprise don't step into modern commercial activities, even if to participate in the activities of traditional business transactions, are often constrained, conservative, timid. Therefore, to develop e-commerce, the current important work content is to cultivate the corresponding consciousness and demand of the enterprise. From the internal consideration of the telecommunication enterprise, the following four aspects must be actively created: (1) proper handling of relations with all aspects. In the process of developing e-commerce, special attention should be paid to the relationship between the government and other relevant departments. This includes: to grasp the position of telecom enterprises in the development of electronic commerce, to ensure that they are well positioned. Take the initiative to accept the leadership of the local governments are actively for the support of local government attaches great importance to and at the same time, consciously in the local government of unified planning, under the guidance of work; We should carefully handle the problems of interest in cooperation with other departments, and strive to create a social atmosphere where the interests of all parties are evenly Shared. (2) pay attention to the cultivation, introduction and accumulation of talents. Talent is the foundation of good work, and in all areas, the development of e-commerce is especially true. Look from the current situation of the telecom enterprises, in recent years, with the telecommunications technology development and the demand produced by telecommunications equipment renewal, we develop, introduce, accumulated a large number of technical, management, management personnel. But with the speeding up of the informationization and the emergence of electronic commerce, we have to admit that the talent we have still far cannot satisfy the need of development, is not only a county (city) apparent lack of professional talents in telecom enterprises, and even large and medium-sized cities, people don't apply to did not completely solve the problem of. Therefore, it is necessary to develop, introduce and accumulate talents to make the article. (3) actively build the information network and continuously improve the quality of the network. Providing a complete information network and extensive access services for users is an essential infrastructure for the development of e-commerce. Through the development and construction of recent years, the information network and access services that we can provide for the users are already on the scale. But, we can clearly see, we have the infrastructure network quality (such as bandwidth, speed, transmission capacity, quality, etc.) can't meet the needs of the large-scale development of the electronic commerce, also must as soon as possible, continuously improve and improve. Increase publicity and popularization of e-commerce. There is no doubt that e-commerce is the inevitable product of the information technology and the global economy, which represents the development trend of the economic and social future. But like all new things, from accepted by the society to develop, the need to experience a process, in addition to the technical and economic aspects of this process, there is also a referred to as the previous question, is the social widespread cognition. The solution to this problem is, of course, relying on our publicity and promotion. Therefore, we must increase the publicity and promotion of e-commerce. Give full play to the role, can effectively promote the development of electronic commerce, also can make the telecom enterprise in the fierce market competition, and not a flash in the pan. To this end, we should start with the system and mechanism, and create favorable environment for accelerating the transformation of scientific and technological achievements to productive forces. In this regard, hunan information industry department provides us with more experience. The provincial bureau of information industry is the provincial telecommunications enterprises in terms of electronic commerce technology development at the core of the base, the electronic commerce business is one of the biggest developers and marketers, with the provincial telecommunications e-commerce business management function and the determination of the related technical standard, standard functions. Such a system, which is beneficial to reduce the blindness of technology development, to reduce the number of technological achievements to promote various frictional resistance, on the one hand, make technology development projects according to the market demand "tailor-made", close to actual market, has good adaptability and operability, on the other hand also can make the technological achievements in situ directly into realistic productivity, getting into the market and benefit.