市场营销英语试题

一、TranslatethefollowingphrasesintoChinese(15分)1．Distributionchannel2．Marketingenvironment3．Targetcustomer4．Naturalresource5．Sustainabledevelopment6．Annualreport7．Well-recognized8．Company’simage9．Newalternative10．Targetmarket11．Respondent12．Brandpositioning13．Productorigin14．Finalconsumer15．On-lineshopping二、TranslatethewordsintoEnglish(15分)1．市场细分2．调查问卷3．年度收入4．生产线5．品牌忠诚度6．第一手数据7．周年特卖8．绿色营销9．销售机会10．主流购买者11．成本定价12．市场占有率13．实体产品14．销售促进15．公共关系三、TranslatethesentencesintoChinese(40分)1、Advertisingobjectivesshouldberealistic,precise,measurableandconsistentwiththeorganization’soverallmarketingobjectives.2、Thecorebeliefsandvaluespeopleholdinagivensocietyarehardtochange. 3、Marketingisaprocessoffindingouttheneedsandwantsofthemarketthendesigningproductsorservicestosatisfytheseneedsandwants.4、Themarketingenvironmentreferstoanyoutsidefactorsandconditionsrelatedtothemarketingactivitiesofanorganization.5、Marketresearchisthesystematiccollection,analysisandreportingofdatatoaidmarketingdecisionmaking.6、ThesegmentsyouchoosetoserveareyourTargetMarkets.7、Ｇreenmarketingconsistsofallactivitiesdesignedtogenerateandfacilitateanyexchangeintendedtosatisfyhumanneedsandwants..8、Directchannelmeansthatyousellyourproductsorservicesdirectlytothefinaluserswithoutinvolvinganywholesaler,retailer,brokeroragent.四、Choosethesuitablewordstocompletethesentencesandfillthewordintheblank.(10分)order,cost,enquire,free,dimensions,charge,guarantee1.Goodmorning.I'mphoningto____aboutyourpersonalcomputers.2.Youaskedaboutthe___.Theyare3.5meterswide,and...3.You'reinour___deliveryarea,sothere'llbenoextra__fordelivery.4.We___deliverywithintwoweeksafteryouplacean___.5.It__us$5.8tomakeoneunit,butweonly___you$6.五、Readingcomprehension（20分）ThehomecomputerindustryhasbeengrowingrapidlyintheUnitedStatesforthelasttenyears.Computersusedtobelarge,expensivemachinesthatwereverydifficulttouse.Butscientistsandtechnicianshavebeenmakingthemsmallerandcheaperwhileatthesametimetheyhavebeenmadeeasiertouse.Asaresult,theirpopularityhasbeenincreasingasmorepeoplehavebeenbuyingcomputersfortheirhomesandbusinesses.Computershavebeendesignedtostoreinformationandcomputeproblemsthataredifficultforhumanbeingstoworkout.Somehavevoicesthatspeakwiththeoperators.Storesusecomputerstokeeprecordsoftheinventories(库存货物)andtosendbillstotheircustomers.Officesusecomputerstocopyletters,recordbusinessandkeepintouchwithotheroffices.Peoplehavebeenusingcomputersintheirhomestokeeptrackofthemoneytheyspend.Oneimportantnewuseforcomputersisforentertainment.Manynewgameshavebeendesignedtobeplayedonthecomputers.Peopleofallageshavebeenplayingthesegames,Peoplealsohavebeenbuyinghomecomputerstoplaycomputergames,watchmoviesandlistentoconcertsathome.Theyhavebecomeverypopularindeed.1.Computersusedto_____.A.workrapidlyB.belargeandexpensiveC.beeasytouseD.beusedforfun2.Inrecentyears,computersarebeingmade______.A.largerandmoreexpensiveB.smallerandcheaperC.moredifficulttouseD.toworkmoreslowly3.Homecomputerscanbeusedfor______.A.writinglettersB.playinggamesC.doingbusinessD.alloftheabove4.Salesmenusecomputersmainlyto______.A.checkthelistofgoodsandmaterialsthatarekeptinthestorehouseB.playgamesforpleasureC.talkwiththeirfriendsD.writeletters5.Thebesttitleforthepassagewouldbe_______.A.NewUsesForComputersB.ThePopularityofHomeComputersC.TheHomeComputerIndustryD.ComputersAtHome6、PleasematchtheEnglishwordsinColumnAwithitsmeansinColumnBＡＢpopularityadiversionthatholdstheattentioncomputethequalityofbeingwidelyadmiredoracceptedorsoughtafterrecordsalineorroutealongwhichsomethingtravelsormovesentertainmentcalculatetrackanythingprovidingpermanentevidenceoforinformationaboutpasteventsPAGE第2页