商务英语实训Project 2

Project2BusinessEntertainment 实训目的与要求：PracticehowtouseEnglishcorrectlyandprofessionallyindifferenttasksofdifferentsituationsaboutbusinessentertainment. 预备知识：Languagepreparation;culturalbackgroundknowledgeofdifferenttasks;functionalsentencestoprepareaboutdifferentbusinesssituations;relevantmaterialtoprepare. 实训内容：Makingbusinessappointmentandbanquet;arranginghotelaccommodation;accompanyingandguidingclientstovisittradefair,showroomandfactory;personalpractice;pairwork;performance.项目流程： 1.相关任务背景知识介绍； 2.相关任务难点问题准备； 3.相关任务理念； 4.相关任务主要话题； 5.相关任务情境模拟（角色 表 关于同志近三年现实表现材料材料类招标技术评分表图表与交易pdf视力表打印pdf用图表说话 pdf 演）； 6.相关任务情境模拟反馈与评价； 7.相关任务用语总结。。评价标准： 小组：合作协调性和配合性； 个人：资料查找和整合能力，语言能力，表演能力，团队协作能力。详细落实： 1.每组提前作好准备，内容包括背景知识的查找、材料阅读、服装准备、名片准备等事宜； 2.每组角色的安排：查找各角色的相关英语表达信息，确定理想的角色分配。学生最后上交所选定的材料及角色安排等资料，并说明做此选择的原因； 3.角色表演的注意事项：注意相关任务的不同措辞和商务用语；注意商务情境的真实模拟； 4.小组之间互提建议，每组都对其他小组（可以对其他所有小组，也可以对其中部分小组）进行简单的点评，评出最优秀的小组，最后教师总结评价。 实训重点：在正式的商务约会和宴请、宾馆住宿以及参观交易会、样品展厅和工厂相关任务场合下正确使用商务英语，突出专业性，注意中西方文化差异。 实训难点：恰当地表达，处理好文化差异，在相关任务中正确恰当使用语言表述，加深公司与客户的友谊，促进双方合作关系。Task1BusinessAppointment&BanquetPartIBackgroundIntroduction Businessappointmentandbanquetareimportantpartsinbusinessactivities.Whenarrangingbusinessappointmentorbanquet,relevantpoliterulesshouldbeconsideredandobeyedsoastoachievethesuccess. Generally,businessbanquetscanbedividedintoformalbanquetsandinformalones.Tosetaformalbusinessbanquet,itisamusttoinformyourcounterpartbywritingorphoningwithaninvitation.Oralinvitationwillbeokaywhenmakinginformalbusinessbanquet. Secondly,itisanimportantworktoconfirmthegueststhatwillbeinvited,thebanquetstandardaswellasthedate,locality,andarrangeappropriatelythemenuandseatsfortheguests.Agoodenvironmentforbusinessbanquetshouldbeconvenientandquietenoughfortalking.Herearesomeothertips,wheninvitingforeigngueststodinner,itisnecessarytopayattentiontothedetailsofthedifferentreligious,customsandbeconsideredoftheguests’specialtaboos,forinstance,Muslimswon’teatpork,andpeopleinwesterncountriesareabstainfromthenumber13. Whenattendingabusinessbanquet,itisimportanttopayattentionthefollowingtips:1)TheRightTimetoArrive：itisveryimpolitetoarrivelate.2)Inarrival:Whenyouarrive,thehostorsomememberwillprobablymeetyouatthedoorandtakeyourcoatandhat.3)Inafewminutesthehostwillaskthegueststocomeintodinner.Youmaybeguidedtotheseatarrangedforyou,andit’spolitetofollowtheguide.4)HowLongtoStay:Afterthemealisover,itisnotpolitetoleaveforatleasthalfanhour,lestyouseemtohavecomeonlyforthemeal.Aneveningdinnerinvitationusuallyimpliesthatyoustayforthewholeevening.5)WhattoSayonLeaving:Whenleavingtheparty,aguestalwaysexpresseshisappreciationtothehost.Somesuchwordsastheseareappropriate,forexample,“Thankyousomuch.I'vehadadelightedevening.” Part2Teaser ☆Whenareyoutoplantovisitthemanagerofyourcooperativeenterprise,howdoyoumake theappointmentinadvance? ☆Duringthemeetingwithyourcounterpart,whatdetailsdoyouneedtopayattention? ☆Canbusinessbanquetbeseparatedintoformalandnon-formalbusinessbanquet? ☆Whatarethestepsofbusinessbanquetandwhatkindsofdetailsdoyouneedtopayattentionwhenyouarrangeone?Part3Concept☆Whenmakingbusinessappointment,beingpunctualwillhelpyouandyourcompanytosetupagoodimage☆Ifyouaretheinviter,remembertoshowyourkindnesssincebeingagoodhostcanhelpyoutosetapositiveimpression☆Knowinghowtoexpressyourselfclearly,inquiringthecounterparts’opinionsandcooperatingwithyourcounterparttofindouttheproblemsandsolvethemcanacceleratebothsidestocommunicate☆Harmoniousatmosphereisthenecessityforbusinessappointmentandbanquet,itisthebaseforthecooperationofbothsides.☆Duringbusinessbanquet,thedetailsofinvitationcarddesign,conciergeserviceandeventhedecorationoftablewareandflowerscandecideyourimageinyourcounterpart.☆Effectivewayinbusinessappointmentandbanquetcandevelopandsustaingoodbusinessrelationships.Part4TopicBusinessappointment&banquet Theintroductionofbusinessappointment&banquet Thebasicrulesofbusinessappointment&banquet Theimportanceofrememberingpeople'snamesinbusinessappointment&banquetPart4TopicBusinessAppointmentSuccessorFailureOneofthequickestwaystolooseasaleistobelateforanappointment.Abusinessperson'scharacter,amongotherthings,maybejudgedbytheirpunctuality.Someprospectsmayviewitasasignyouhavenoregardforyourownword,ortheirtime.Andyoucannotbedependedupon.Sowhyshouldtheydobusinesswiththelikesofyou?Sobyallmeans,beontimeforyourappointment.Part5Practice(Performance)1.Conversationofbusinessappointment&banquet2.Conversationinabusinessbanquet3.Practicethistaskwith2or3people.Yourgroupcanchooseoneofthefollowingscenarios,andyoumustcarrytheconversationbeyondinitialintroductionsandgreetings,dependingonthescenario☆Discussingwithco-workersthescheduleofabusinessbanquetatameeting.☆Invitingclientsorallyforabusinessbanquet.☆Hostingabusinessdinnerparty.Part6FeedbackandComments Afteryoufinishthetask,tellyourclassmatesandteacherhowyoufeelaboutyourperformance.Thentheteacherwillmakeanoverallcommentonyourperformanceandgiveyousomesuggestions.Part7SentenceExpansion WouldyoupleasetransfermetoMr.Smith? Pleaseholdon,MissParker. I'llseeifMr.Smithisavailabletotakeyourcall. I’msorry,Mr.Smithisoutoftheoffice,cananyoneelseassistantyou? Letmechecktheschedule. Mr.Smithwillhaveonehourandahalffreetimefrom9a.mto10:30a.m. Myofficenumberis613-2775-2940;youcancallmeafteryouconfirmthisappointmentwithMr.Smith. I’llinformMr.Smithofthisappointmentwhenhe’sback. Wearegettingupadinnerpartyforyouateightthisevening. Ihopewemayhavethepleasureofyourcompany. I’llbemostdelightedtogo. I’llpickyouupatseveno’clockintheevening. Thankyouforyourinvitation. Ladiesandgentlemen,mayIintroduceMr.Gareth,ourguestofhonorfromFrancetoyou? ThesplendidcooperationbetweenourcompaniesisduetothegreatcontributionofMrGareth. Thankyouforspeciallypreparingsuchasplendiddinnerforme. Ihopethatourrelationshipislong-lived. SodoweandIbetthatourbusinessdealingswillseecontinuousdevelopmentwithourjointeffortsaftertheendoftheparty. Didyouenjoyyourselfthisevening? Itrulyenjoyedmyself,thankyou.Part8SummaryFollowingaresomefunctionalsentencesthatcanbeusedinBusinessappointmentandBanquet. ◆Makingbusinessappointment Followingaresomeofthecommonusagesthatcanbeusedwhenmakingbusinessappointment 1.Excuseme,I’dliketomakeanappointmentwith…2.Canyoufitmeinontheschedule?3.Woulditbepossibleformetotalktoyouinpersonaboutthat?4.Couldwemeetanddiscussthematterinalittlemoredetail?5.Howabout10onTuesdaymorning?6.Doyouthinktomorrowmorningwouldsuit?7.WhendoyouthinkIcancomeandseeyou?8.I’llbefreefrom2:00ontomorrowafternoon.Doyouthinkit’sconvenientforyou?9.Whenisitconvenientforyou?10.Iwonderifitwouldbepossibleforustomeetatyourearliestconvenienceanddiscussthematterinalittlemoredetail.◆ConfirmingbusinessappointmentFollowingaresomeofthecommonlyusedexpressionsthatcanbeusedwhenconfirmingbusinessappointment1.Letmecheckmycalendar.Unfortunately,Ihaveplanstotravelaroundthattime.HowaboutthefirstweekofJune?2.June2ndisfinewithus.Willyoucomealone?3.Letmesee…Noproblem3p.m.Tuesdaythen.4.I’mafraidthere’sabitofaproblem.Maybewecanmakeanotherarrangement.5.Sure,I’llbeexpectingtoseeyouat10a.m.tomorrowinmyoffice.6.Anytimebetweenthreeandfive.7.I’msorry,Ihaveanappointment.8.We’llbeexpectingyou.I’mlookingforwardtomeetingyou.◆MakingbusinessbanquetinvitationFollowingaresomeofthecommonexpressionsyoucanusewhenmakingbusinessbanquetinvitation1.We’llsetdinnerpartyat7p.m.,12th,August;it’sourhonortoinviteyoutoattendourparty.2.IwonderifitwouldbepossibleforyoutoattendthedinnerpartynextThursday.3.Whenisitconvenientforyou?◆ConfirmingbusinessbanquetFollowingaresomeofthecommonexpressionsyoucanusewhenmakingbusinessbanquetinvitation1.I’mhappy/gladtoattendyourdinnerparty.2.It’smyhonortoreceiveyourinvitation;I’llbethereontime.3.It’smypleasuretocomeandshareyourdinnerparty.4.Tomorroweveningwillbefine;I’llbefreeatthattime.5.It’smyhonortoreceiveyourinvitation,butIhavegotanappointmenttomorrowevening,soI’mverysorry.Task2HotelAccommodationPartIBackgroundIntroduction Inbusinessdealings,hotelaccommodationplaysavitalroleinbusinessreception.Satisfyinghotelaccommodationandconsiderateservicescannotonlyimpressabetterimageuponyourcounterpart,butalsopromoteandenhanceastabledevelopmentofcommercialexchangesbetweenyouandyourclient.Therefore,arranginggoodaccommodationshasbecomevitallyimportantinbusinessdealings.Inordertoarrangeappropriatelyabusinessaccommodation,itisnecessarytomakeoutagoodscheduleaccordingtotherelevantdataincludingtheguests’identity,thequantityoftheguests,gender,age,healthcondition,habitsandcustomsaswellasthenecessitiesforwork.Whenchoosingahotel,itshouldbeconsideredthefactorsofreceivingappropriationbudget,thehotel’sreceivingcapacityandservicequalityaswellasthepublicpraiseofthehotel,thesurroundingenvironment,transportation,securityandothers.Basiclifenecessitiessuchasairconditioner,hotwater,bathroom,telephone,TVsets,entertainment,shoppingandfacilitiesofofficeworkandmeetingmustmeettherequirements.Furthermore,thereceptionistshouldbeconsiderateandmakeguestshavea"homeawayfromhome"inasense,butnotinterferewiththeguests’privatelifeandindividualfreedomoraffectguests’rest.Part2Teaser☆Whatshouldyoupreparetoarrangegoodhotelaccommodationforyourguest?☆Whatdetailsshouldyoufocusonwhenarranginghotelaccommodationforyourguest?Part3Concept☆Knowingwhatyourguestneedcanhelpyoutopreparewellforthearrangementofhotelaccommodation☆Itisnecessarytoconsiderofyourbudgetwhenarranginghotelaccommodationforyourguestaswellasthequality,environmentofthehotel,trafficsituation,safetycondition☆ProvidingthebestkindhotelaccommodationarrangementforyourguestcanaccelerategoodbusinesscooperationPart4TopicHotelAccommodationArrangementoftheTradefairinChengduDearMissChen,I’mveryhappytoreceiveyourinvitationforthe2009AutumnTextileTradefairinChengduduringAugust12to14,2009.Ourcompanywillorganizeadelegationwith20memberstocometoChengdu,including16menand4ladies.WewillarriveinChengduinAugust11,2009andleaveChengduinAugust14.SoI’dlikeyouarrangethehotelaccommodationinadvanceforus.Ishallbegratefulforanyadviceandassistancefromyou.Sincerelyyours,SignatureGeorge,GreenPart4TopicALetterofHotelRoomReservationDearPaul,Ourguests,theAmericandelegationfromA-mayTextileCo.,Ltd.willjointhe2009AutumnTextileTradefairfromAugust12to14,2009,andweshallrequirehotelaccommodationfor20membersofthedelegationincluding16menand4women.Willyoupleasesendmeacopyofyourbrochureanddetailsoftermsforpartialboard,namelybreakfastandeveningmeal,andsaywhetheryoucanofferthefollowingaccommodation:2singleroomsand9doubleroomsforfournightscommencing11thAugust.Sincerelyyours,SignaturePart5Practice(Performance)1.Conversationofhotelroomreservation2.Conversationofroomreservation3.Practicethistaskwith2or3people.Yourgroupcanchooseoneofthefollowingscenarios,andyoumustcarrytheconversationbeyondinitialintroductionsandgreetings,dependingonthescenario☆Discussingwiththeclientstolearntheirrequirementsforthehotelaccommodation.☆Contactingwiththepersonnelinthehoteltotalkabouttheroomreservation.☆Oneofyourclientscomplainedtheserviceofthehotel,coordinatingwiththehoteltosolvetheproblemandcomfortingtheclient.Part6FeedbackandComments Afteryoufinishthetask,tellyourclassmatesandteacherhowyoufeelaboutyourperformance.Thentheteacherwillmakeanoverallcommentonyourperformanceandgiveyousomesuggestions.Part7SentenceExpansion◆I’dliketotalkabouttheroomreservationwithyou.◆I’vesentanEmailtoyouthismorning.◆I’msosorrythatIwastoobusytoreplyyou.◆Doyouhaveenoughroomduringtheperiodfrom11th,to14thAugust?◆Ithinkwecanprovideyou2singleroomsandother9doublerooms.◆AndIthinkwecanofferyoua10%discount.◆Canyousendmeacopyofyourbrochureanddetailsoftermsforpartialboard,namelybreakfastandeveningmeal?◆I'mlookingforwardtoreceivingyourmail.◆WouldyoupleasetransfermetoMary?◆Hello,thisisMaryspeaking.◆I’mcallingyouforcheckingtheinformationaboutyourcomingtothe2009AutumnTradeFair.◆I’dliketoassistyoutodothiswork.◆We’dlike2singleroomsforthemanagersand9doubleroomsforthestaffs.◆YouwillstayinChengduforanextraday,willyou?◆We’llarriveinChengduon11thAugustandleaveintheeveningofAugust14th.◆AndthesponsoroftheTradeFairwillprovidebothlunchanddinnerduringtheperiodofthefair.◆Doyouneedreservationformealsonthatday?◆We’dliketohaveavisitaroundthecityofChengdu.◆Wouldyoubekindenoughtohelpuscontactatravelagency?◆I’llarrangeitassoonaspossible.Part8SummaryFollowingaresomefunctionalsentencesthatcanbeusedinarranginghotelaccommodation. ◆Arranginghotelaccommodation Followingaresomeofthecommonusagesthatcanbeusedwhenarranginghotelaccommodation 1.I’dliketomakeroomreservationinyourhotel.2.Canyousendmeacopyofyourbrochureanddetailsoftermsforpartialboard,namelybreakfastandeveningmeal?3.Canyoutellmethetrafficconditionaroundyourhotel?4.Couldyoupleaseoffermequotedpriceforbothdoubleroomandsingleroom?5.I’dliketobook8doubleroomsforfournightscommencing11thAugust.6.Canyourhotelprovidecarsforrent?◆ConfirminghotelaccommodationFollowingaresomeofthecommonlyusedexpressionsthatcanbeusedwhenconfirminghotelaccommodation1.Letmecheck.Unfortunately,wedon’thaveenoughroomsonthatday.2.Ourhoteloffersbestserviceaswellasconvenienttrafficconditionandsurroundingenvironment.3.I’mafraidthere’sabitofaproblem.Maybewecanmakeanotherarrangement.Task3VisitingTradeFair,ShowRoomandFactoryPartIBackgroundIntroduction Inbusinesscontact,itisimportanttoaccompanyyourclientstovisittradefair,showroomandfactory.Agoodvisitingarrangementshouldbecompactandpragmaticandpreparedbeforetheclients’arriving.Whenmakingvisitingschedule,besuretomakeaconfirmationwithyourclient,thetradefairaswellasthefactory,andallthereceptionworkshouldbeimplementedstrictlyinaccordancewiththeschedule.Duringthepreparationprocess,allthematerialsrelatedtothecompany,itsproducts,theproductionprocessandtradefairorexhibitionshouldbepreparedbefore.Atthesametime,informationaboutyourcounterpartsuchasthebasicinformationofyourclient,thecompanybackground,businesscapacityandevenitsinvestingtendencyaswellasotherdetailsincludingthecustom,habits,favorsandtaboosofyourclientsshouldbeprepared.Agoodpreparationisagoodstarttowintheclients’respect.Therefore,detailedworksuchaspreparingrelevantcards,camera,catalogues,memos,presentationscriptsandsmallgiftsarereallyimportant.Whenarrangingvisitingfactoriesortradefairs,thereshouldbeastafftotakeresponsibilitytomeettheclientsatthehotelandguidetheclientsforthevisitsandmeetings.Also,thereshouldbeaspecificguidetohelptheguestslearnmoreaboutyourproductsandfactories.Aftervisiting,properentertainmentsorshoppingcanbearranged.Andwhentheguestsleaving,it’sbettertosendthemtotheairport,orcalltheclientstobidfarewelliftheywouldleavethemselves.Ofcourse,anotherimportantsectioncannotbeomitted,that’stosendamailtoyourcounterpartwhichaimstoconveyyourregardsaswellasenhanceyourfurthercooperation.Part2Teaser☆Agoodpreparationforaccommodationishalfofthesuccess.☆Whatshouldbepreparedwellforbusinessaccommodation?Part3Concept☆Youshouldconfirmtheschedulewithyourclientbeforevisitingtradefair,sampleroomorfactory☆Itisnecessarytopreparerelativedataandinformationaboutyourcompanyandproductsbeforetheguests’visiting☆Whenguidingyourclientstovisitthetradefair,sampleroomorfactory,youshouldbepolitecorrectitudeandneithertohumbleyourselfnortoshowdisrespect☆Explainandanswerquestionspatientlycanleavegoodimpressiontoyourclientsandimprovethecooperation☆Aftervisitingtradefair,sampleroomorfactory,youcanappropriatelyarrangesomeentertainmentforyourclienttoshowyoursincerityPart4TopicHowtoMakeSuccessfulReceptionWhenClientsVisitingFactoryHowtoMakeSuccessfulReceptionWhenClientsVisitingFactoryPreparerelevantinformationbeforehandInsteadoflookingforanswersconfusedlytoyourclients’questions,preparealistofpotentialanswersorintroductionconcerningeachimportantsectorofthefactory.Thiswillalsoshowyourprofessionalismtoyourclients.PlantheschedulePreparingintroductionsorpresentationsisnotenough.Weadviseyoutomakeanappropriateschedulebeforeguidingyourclientstovisitthefactory,includingtheroutefromthehoteltothefactory,thevisitingorder,thebusinessmealandmeetingandsoon.Whenplanningtheschedule,askfortheclients’requirementsisalsoimportantanduseful.CheckallthebusinesssegmentsbeforehandBeforesettingyourfeetonthefactoryfloorwithyourclients,youneedtoverifythatallthesegments---therawmaterialssources,theproductionprocedure,qualitycontrolsystem,warehouse,andpackaging,havepreparedwell.SoftfactorsalsocountThesoftfactorsconcerntheworkingenvironment.Thecleanliness,tidiness,ventilationandlightingarealleffectsfortheefficiencyandqualityoftheproduction.Agoodworkingenvironmentcanleavegoodimpressiontoyourclients.HospitableserviceguaranteesfriendlycooperationWhenguidingyourclientstovisitthefactory,itisnecessarytobepatienttointroducethefactorytoyourclientsaswellasanswertheirquestion.Donothesitatetopouryourhospitalityoveryourguests.Andalwaysrespectyourguests’taboos.Part4TopicHowToVisitATradeShowThisarticlewillhelpyoutofocusonthekeyelementsthatareimportantinplanningyourparticipationatatradeshow. TheKeyisplanning InAdvanceoftheShow DataGatheringinAdvance●Priortoexhibit●Non-personalin-exhibit●Personalin-exhibitPart5Practice(Performance)1.Conversationofvisitingfactory2.Conversationofvisitingsampleroom3.Practicethistaskwith2or3people.Yourgroupcanchooseoneofthefollowingscenarios,andyoumustcarrytheconversationbeyondinitialintroductionsandgreetings,dependingonthescenario☆Discussingwithco-workersatameetingtoarrangeaproductexhibitioninnextweek’stradefair.☆Introducingyourproductstothevisitorsintheexhibition.☆Guidingtheclientstovisittheshowroominyourfactoryandintroducingtheproductionlineinyourfactory.Part6FeedbackandComments Afteryoufinishthetask,tellyourclassmatesandteacherhowyoufeelaboutyourperformance.Thentheteacherwillmakeanoverallcommentonyourperformanceandgiveyousomesuggestions.Part7SentenceExpansion◆Wouldyouliketolookaroundthefactoryfirst?◆We’dbedelightedtoshowyouaround.◆It’sverykindofyoutosayso.◆MyassociateandIwillbeinterestedinvisitingyourfactory.◆Wehavealltheadministrativedepartmentshere.◆It’sthewarehousewheretherawmaterialsandlargeitemsofourworkingmachinearestored.◆Thisisthefirstworkshopforcuttingprocess.◆Thereare2table-saws,2edgebindersand3drillingmachinesinthisworkshop.◆Thecapabilityofthisworkshopis200setsperday.◆IfIordered800setstoday,howlongwouldIhavetowaitforthedeliveryinNewYork?◆Oursuperiorequipmentssavealotofproductiontime.◆Wealsoinstalledthenewconveyorbeltthatcanhelptosavethetransportationtimeinthefactory.◆Shallwegothiswaytolookaroundthepackingworkshop?◆It’smyhonortoshowyouaroundthesampleroom.◆Letmeshowyouthecatalogueofourproducts.◆Wehavetotally25differentdesignsofsilkblousesandmostofthemaresoldwellinCanada.◆IfoundsomeofyourproductsareverypopularinCanadafortheirbeautifuldesignandgoodquality.◆Youcanseeoursilkblousesarebrightlycoloredandbeautifullydesigned.◆Ourdesignerscombinethewesternandeasternelementstogether.◆Someofthemseemtobeofthelateststyle.◆NowIhaveafeelingthatwecandoalotoftradeinthisline.◆Wewishtoestablishrelationswithyou.◆Yourdesirecoincideswithours.Part8SummaryFollowingaresomefunctionalsentencesthatcanbeusedinshowingclientsaroundtheTradeFair,ShowRoomandFactory ◆Invitingclientstovisitthefactory/tradefair/showroom Followingaresomeofthecommonusagesthatcanbeusedwheninvitingclientstovisitthefactory/tradefair/showroom 1.I’dliketoguideyoutovisitourfactor/thetradefair/theshowroom.2.Wouldyouliketolookaroundthefactoryfirst?I’dbedelightedtoshowyouaround.3.It’smyhonortoshowyouaroundourshowroom.Youwillsurelyknowtheproductsbetterafterthevisit.4.I’llguideyouthroughthefactoryandaskourengineertogiveyouademonstrationofourlatestmodels.◆Introducingtheworkshop/machines/productionprocessesFollowingaresomeofthecommonlyusedexpressionsthatcanbeusedwhenintroducingtheworkshop/machines/productionprocesses1.Thisistheofficeblock.Wehavealltheadministrativedepartmentshere,Sales,Accounting,Personnel,andMarketResearchandsoon.2.Hereisthewarehousewherethela