单词注释
难句剖析
导读诱思
Media Buy1
What is media buy?
Media buy is the purchase of advertising space in the media.Radio air time,commercial time on television,Internet ad space and print ads are some examples of media real estate2.Choosing the right type of media buy requires vast amounts of research and consideration.
What factors go into determining what kind of media buy to make?
The most important thing to keep in mind when making the media buy is your product.Whether your product is a physical item3,a charity4,a service or anything else,being familiar with your product is absolutely important. Doing some research is also important in making the right media buy.
单词注释
难句剖析
导读诱思
What affects the price of media buy?
The price of the media buy depends on what kind of media you want to buy and how much exposure that media gets.The media buy that consists of a small ad in a local newspaper,for instance,is going to be less expensive than a 30-second television ad.
Media buy is very necessary in getting your advertising and marketing message in front of the public.Media real estate isn’t cheap,so careful research and analysis of the market is important for making the right choice when we make the media buy.
单词注释
难句剖析
导读诱思
1.media buy 这是一个新词,译作“媒体购买”,就是在媒体上买一块广告空间。
2.media real estate 媒体房地产
3.a physical item 实物
4.charity /̍tʃærəti/ n.慈善
单词注释
难句剖析
导读诱思
1.Whether your product is a physical item,a charity,a service or anything else,being familiar with your product is absolutely important.
译文:无论你的产品是实物、慈善、服务或是别的什么,熟悉你的产品至关重要。
剖析:本句的主句是being familiar with your product is absolutely important,其中短语being familiar with your product作主语,whether引导让步状语从句。
2.The price of the media buy depends on what kind of media you want to buy and how much exposure that media gets.
译文:媒体购买的价格取决于你想要购买的媒体的种类和曝光的程度。
剖析:本句的主语是The price of the media buy,宾语部分是由and连接的两个宾语从句,分别由what和how引导。
单词注释
难句剖析
导读诱思
Give some examples of media real estate.
答案
八年级地理上册填图题岩土工程勘察试题省略号的作用及举例应急救援安全知识车间5s试题及答案
:Radio air time,commercial time on television,Internet ad space and print ads.
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一、用英语列举你所了解的媒体工具
答案:Books,newspapers,magazines,radios,televisions,the Internet and so on.
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二、根据常识,回答下列问题
1.What’s the full name of G8?
2.How many countries does G8 consist of?What are they?
答案:The Group of Eight.
答案:Eight.France,the United States,Britain,Germany,Japan,Italy,Canada and Russia.
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三、从课文中找出与下列汉语对应的英文短语
1.由……组成
2.详细地
3.阻止某人做某事
4.最后
5.结果是;归结为
6.对……负责
7.对……的解释
8.盼望做某事
9.(在)全世界
10.代
表
关于同志近三年现实表现材料材料类招标技术评分表图表与交易pdf视力表打印pdf用图表说话 pdf
11.被……代替
12.收集证据
be made up of
in detail
prevent sb.from doing sth.
in the end
come down to
be responsible for
an explanation for
look forward to doing sth.
all over the world
stand for
be replaced by
collect evidence
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四、从课文中找出与下列英文释义对应的单词
1. happening in a lot of places or situations,or among a lot of people
2. the situation or experience of being poor
3. a change or changes made to a system or organisation in order to improve it
4. the need or desire that people have for particular goods and services
5. sum of money that a person or organisation owes
6. the feeling that something is definitely true or definitely exists
7. causing physical pain
widespread
poverty
reform
demand
debt
belief
painful
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8. a country,city,or organisation that provides the necessary space,equipment,etc.for a special event
9. to officially tell people about something,especially about a plan or a decision
10. a clear difference or separation between two similar things
11. a formal,usually written,request for something such as a job,place at university,or permission to do something
12. very pleased and happy
host
announce
distinction
application
delighted
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五、快速浏览Africa on G8 Agenda和LONDON WINS两篇报道,选择正确答案
1.How often do the G8 political leaders meet?
A.Once a year. B.Twice a year.
C.Every two years. D.Three times a year.
2.What might not be discussed at the G8 Summit in 2005 according to the news?
A.Poverty. B.Sex education.
C.Health care. D.Debt of Scotland.
答案:A
答案:D
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3.Who thought that to cancel the debt of Africa’s poorest countries was the only way for these nations to escape painful pasts?
A.The G8 leaders.
B.People from all over the world.
C.People from poor countries.
D.People from the countries of G8.
4.London beat at the last round of voting.
A.Moscow B.Madrid
C.New York D.Paris
答案:B
答案:D
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5.Which of the following can be inferred from the two pieces of news?
A.The G8 Summit is determined to solve all the problems around the world.
B.Developed countries will help African countries to develop by cancelling their debts.
C.By 2012,London had been the only city to host the Olympic Games three times.
D.Prince William was present at the IOC meeting when they announced the news that London won the bid.
答案:C
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六、课文语法填空
The G8 1. (make) up of political leaders from 8 countries—France,the United States,Britain,Germany,Japan,Italy,Canada and Russia.They meet every summer 2. (discuss) major problems 3.
concern the whole world.
The meeting is going to 4. (hold) in Scotland next week and 5. topic of Africa will be discussed 6.
detail.Reforms have been demanded by people from all over the world.If the debt of Africa’s 7. (poor)countries 8. (cancel),the problems there can be prevented 9. getting any 10. (bad).
is made
to discuss
that/which
be held
the
in
poorest
is cancelled
from
worse
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1.Widespread poverty in Africa means that many people there cannot get the water,clothing,housing,electricity or education they need.
非洲普遍的贫困意味着那里的许多人不能获得他们需要的饮用水、衣服、房屋、电及教育。
剖析 that引导宾语从句,其中“they need”是定语从句,修饰先行词“water,clothing,housing,electricity or education”。
考点一 widespread adj. 广泛的
The plan received widespread support throughout the country.
这项计划得到了全国的普遍支持。
English is more widespread and more used in international conferences.
英语在国际会议中使用得更为广泛。
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活学活用
完成句子
(1)私家车的广泛使用使得道路更加拥挤。
of private cars makes the road more crowded.
语法填空
(2)Most of these people live in (poor).
The widespread use
poverty
考点二 poverty n. 贫穷,贫困
Her wish is to get Shelly-Ann out of poverty.
她的愿望就是想让谢莉·安摆脱贫穷。
The family live in poverty because both the father and the mother are out of work.
由于父母都失业了,那家人生活在贫困之中。
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2.Reforms have been demanded by people from all over the world.
全世界的人们都要求改革。
考点 demand vt. 要求,请求
The work of taking care of patients demands great patience.
照顾病人这种工作需要极大的耐心。
I demand to know what’s going on.
我要求知道发生了什么。
We demand that the meeting (should) be postponed.
我们要求延期召开会议。
He demanded a clear answer of them.
他要求他们给他一个明确的答复。
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归纳:demand用作及物动词时,后面可接指物的名词或代词、不定式及that引导的从句作宾语;接从句时,从句谓语通常用“(should+)动词原形”结构。demand sth. of sb.表示“要求某人某事(物)”。
demand用作名词时,表示“需求,需要”。
Production is still increasing faster than demand.
生产的增长仍然快于需求的增长。
【高考典句】Well before the arrival of freezers,there was a demand for ice for food preservation and catering.
早在冰柜问世以前,人们为了保存食物和承办酒席就对冰有需求。
Flying makes heavy demands on pilots.
驾驶飞机对飞行员要求很高。
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活学活用
语法填空
(1)He demanded (tell) the truth.
(2)Protesters went on striking to demand that all political prisoners
(free).
选择正确的译文
(3)我要求他立即做出解释。（ ）
a.I demanded him for an immediate explanation.
b.I demanded an immediate explanation of him.
(4)我要求约翰立即到那儿。（ ）
a.I demanded John to go there at once.
b.I demanded that John (should) go there at once.
to be told
(should) be freed
b
b
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(5)最近几年对黄油的需求减少了。（ ）
a.The demand for butter has decreased in recent years.
b.The demand of butter has decreased in recent years.
单句改错
(6)He demanded Tom to leave at once.
a
答案:去掉to
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3.Their belief is that this is the only way for many of these nations to escape their painful pasts.
他们坚信这是使许多非洲国家摆脱痛苦的过去的唯一出路。
剖析 that引导表语从句,不定式短语“to escape...”作后置定语,修饰“way”;for引出的名词短语“many of these nations”是不定式短语的逻辑主语。
考点 belief n. 信心;信任
【高考典句】One traditional belief about television is that it reduces a child’s ability to think and to understand the world.
关于电视有一种传统的观点认为它会降低孩子思考和理解世界的能力。
There’s nothing more natural than a childish belief in his parents.
没有任何事情比孩子对父母的信赖更自然。
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归纳: belief常与that引导的名词性从句连用,从句表示belief的具体内容。后面可接介词in引导的短语,表示“对……有信心,相信”。
belief n. 信仰
He has lost his belief in God.
他已不相信上帝。
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活学活用
语法填空
(1)Thieves broke into the building in the mistaken (believe) that there was expensive computer equipment inside.
(2)When you get something wrong,it can shake your belief
yourself.
(3)This is the only way for you (go) there.
(4)That was a (pain) experience.
belief
in
to go
painful
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4.At 12:45 UK time today,the name of the host city for the 2012 Olympic Games was being announced by the International Olympics Committee (IOC) in Singapore.
今天,在英国时间12点45分,国际奥林匹克委员会在新加坡宣布了2012年奥林匹克运动会的主办城市。
剖析 本句为简单句。谓语为过去进行时的被动语态,表示过去某个时刻正在进行的被动动作。
考点一 host n. 主办(国/城市/机构);主人
The Tour de France is the most splendid view of every summer in the host country,France.
环法自行车大赛是东道主法国每年夏天最靓丽的风景线。
At the end of the party,we thanked our host and went home.
聚会结束时,我们对主人表达谢意后便回家了。
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host用作及物动词时意为“主办;主持”。
Tokyo will host the 2020 Olympic Games.
东京将主办2020年奥运会。
The award ceremony will be hosted by famous stars.
颁奖仪式将由明星主持。
考点二 announce vt. 宣布,宣告
It’s a pity that one of the winners of the Nobel Prize in medicine died just days before the winners were announced.
真是遗憾,诺贝尔医学奖获得者之一在公布获奖者的前几天去世了。
Nobel Prize attracts the eyes of people all over the world each time it is announced.
诺贝尔奖每一次名单揭晓之时都会吸引全世界人民的目光。
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【高考典句】One day,armed with a basket of vegetables,he announced he was going to make stew.
有一天,他抱着一篮子的菜,宣布说他要炖菜。
At the end of the meeting,it was announced that an agreement had been reached.
在会议结束的时候,一项
协议
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宣告达成。
归纳: announce后直接接宣布、宣告的内容,该内容可用名词表示,也可以用从句表示。
派生词:announcement n. 宣告,通告,宣布的话
I’ve got an important announcement to make.
我有件重要的事情要宣布。
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活学活用
语法填空
(1)It was announced new speed limit would be introduced.
(2)The vote was completed and the president (announce) the result.
(3)He made an (announce) that he would resign.
完成句子
(4)哪个国家将会主办下一届世界杯?
Which country will ?
that
announced
announcement
host the next World Cup
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5.Prince William,who is now in New Zealand,said he was delighted that the 2012 Olympic Games would be held in London and he was looking forward to the Games.
目前正在新西兰的威廉王子说,他很高兴2012年奥运会将在伦敦举行,并期待着奥运会的到来。
剖析 “who...New Zealand”是who引导的非限制性定语从句,修饰“Prince William”;“said”后接两个并列的宾语从句“he was delighted that...London”和“he was looking...Games”,其中第一个宾语从句中包含that引导的状语从句。
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考点 delighted adj. 高兴的,愉快的
【高考典句】I was delighted at the presence of such a student.
看到这样的学生我很高兴。
I’m delighted to hear of your success.
听到你成功的消息我感到很高兴。
【高考典句】The professor was delighted to find that two thirds of the project had already been finished by the students independently.
教授高兴地发现学生们已独立完成了该项目三分之二的工作。
She was as delighted with/by/at the holiday plan.
她对假日计划很满意。
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归纳: delighted常用作表语,后面可接不定式、that引导的从句及介词with/by/at引导的短语。
(1)delight vt. 使……非常高兴 n.高兴,快乐
Peter’s success at college delighted his family.
彼得在大学取得的成功让他的家人非常高兴。
The children unwrapped their Christmas presents with delight.
孩子们高兴地把圣诞礼物拆开了。
He takes great delight in proving others wrong.
他的极大乐趣是证实别人错了。
归纳: delight作动词时,常接sb.作宾语,delight sb.意为“使某人高兴,取悦某人”;作名词时,其常用搭配:with delight,意为“高兴地,欣喜地”;take delight in,意为“以(做)某事为乐”。
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(2)辨析:delighted和delightful
I was delighted with my presents.
我对我收到的礼物很满意。
I was affected by her delightful voices.
我被她令人愉快的声音感染了。
归纳: delighted表示“感到高兴的”,是外物带给人的感受;delightful表示“令人愉悦的”,指外物本身的特性或性质。
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活学活用
语法填空
(1)Dad is (delight) with me,because I am hardworking.
(2)The naughty boy takes great delight pulling the dog’s tail.
(3) her delight,her son won first prize.
delighted
in
To
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6.No one has yet discovered who is responsible for the incidents but police are already collecting evidence.
没人知道谁要为这些事负责,但警察已经正在收集证据。
剖析 本句为but连接的并列复合句。but前的分句是复合句,其中包含who引导的宾语从句,主句使用的是现在完成时;but后的分句使用的是现在进行时。
考点一 incident n. 事件,事情
She told us some of the amusing incidents of her holiday.
她给我们讲述了她度假时发生的一些有趣的事情。
Frontier incidents have been common on the border.
边界事件在边境上时常发生。
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辨析:incident和accident
The July 7th Incident of 1937 is an important one in the history of our country.
1937年的“七七事变”是我国历史上的一件大事。
He had an accident when he was driving to work—his car hit a tree.
他开车上班时出了事故——他的车撞到了一棵树上。
归纳: incident指“不好或意外的事件”,可能是大事件,也可能是小事件;accident则往往指“偶然的事故”,尤其指不幸的道路或交通事故。
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考点二 evidence n. 证明,证据
【高考典句】Yet there is evidence suggesting that the trend is growing.
然而有证据表明趋势正在上升。
Modern science has given clear evidence that smoking can lead to many diseases.
现代科学给出了明确的证据:吸烟可以引发多种疾病。
归纳 evidence“证据,证明”,是不可数名词。
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evident adj. 明显的
It is evident that smoking is harmful to health.
很明显,抽烟对健康有害。
This fact is too evident to require proof.
这一事实很明显,用不着证明。
evidently adv.明显地
活学活用
语法填空
(1)The broken glass was evidence a thief broke in.
(2) (evidence) he doesn’t like the idea.
that
Evidently
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选词填空
(3)incident和accident
a.He told me some of the funny that happened during his journey to Europe.
b.I’m sorry I broke the glass—it was an .
(4)evidence和evident
a.Her smile is of her happiness.
b.It was that the policy was a failure.
incidents
accident
evidence
evident
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7.They hope that they can find an explanation for the attacks.
他们希望能找到这些袭击的原因。
考点 explanation n.解释,说明
【高考典句】Sitting on a sofa in her room,Welty,a slim figure in a simple gray dress,looked pleased with this explanation.
韦尔蒂,这个穿着朴素灰色衣服、身材苗条的女子,坐在自己房间的沙发上,看上去对这个解释很满意。
I think I owe you an explanation for my behaviour.
我觉得我需要就我的行为向你做出解释。
归纳 explanation后面可接介词for,意为“对……的解释”。
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explain vt.解释
explain sth.to sb.=explain to sb.sth.向某人解释某事
It was difficult to explain the problem to beginners.
对初学者解释这个问题很难。
活学活用
语法填空
(1)Can you think of any (explain) for his frequent absence from school?
(2)He gave no explanation what he was doing that evening.
(3)Can you explain me how this machine works?
(4)He left the room without (explain).
explanation
for
to
explanation
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8.语法:被动语态
考点一 被动语态的基本结构是“系动词be+过去分词”。被动语态的谓语动词有各种时态变化,以动词take为例,其常见时态的被动形式如下表:
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从上表中可以看出,被动语态的各种时态变化都是通过系动词be的各种时态来表示的,因此只要知道be的时态形式,也就掌握了被动语态的构成。
You are wanted on the phone.
有你的电话。(一般现在时)
The railway was built in 1998.
这条铁路建于1998 年。(一般过去时)
A new railway is being built in this city.
这个城市正在修建一条新的铁路。(现在进行时)
The railway was being built this time last year.
去年这个时候这条铁路正在修建中。(过去进行时)
The new railway has already been built.
新铁路已经建成了。(现在完成时)
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The railway had been built by the end of last year.
这条铁路在去年年底前就已经建成了。(过去完成时)
A new railway will be built in this city next year.
这个城市明年将建一条新的铁路。(一般将来时)
He told us that the new railway would be built the next year.
他告诉我们新铁路将于第二年建成。(过去将来时)
考点二 主动形式表示被动意义
(1)wash,clean,cook,iron,look,cut,sell,read,wear,feel,draw,write,sell,drive...
The book sells well.
这本书销路很好。
This knife cuts easily.
这刀子很好用。
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(2)blame,let(出租),remain,keep,rent,build...
I was to blame for the accident.
我应为这次事故负责。
Much work remains.还有大量工作没有做。
(3)在need,require,want,worth (形容词),deserve等后的动名词必须用主动形式。
The door needs repairing.=The door needs to be repaired.这扇门需要修理一下。
This book is worth reading.
这本书值得一读。
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活学活用
用所给词的适当形式填空
(1)I had a strong desire to reach in and play with the toy,but
(hold) back thankfully by the shop window.
(2)All visitors to this village (treat) with kindness.
(3)In the near future,more advances in the robot technology
(make) by scientists.
(4)If nothing (do),the oceans will turn into fish deserts.
(5)This coastal area (name) a national wildlife reserve last year.
was held
are/were treated
will be made
is done
was named
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(6)It is reported that many a new house (build) at present in the disaster area.
(7)Large quantities of information (offer) since the organisation was built.
(8)All the machines (repair) by the end of the following week.
is being built
have been offered
will have been repaired
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