新编跨文化交际 案例分析答案讲述

新编跨文化交际 案例 分析 定性数据统计分析pdf销售业绩分析模板建筑结构震害分析销售进度分析表京东商城竞争战略分析 答案 八年级地理上册填图题岩土工程勘察试题省略号的作用及举例应急救援安全知识车间5s试题及答案 讲述 Unit 1 Communication Across Cultures Case 1 (Page 23) This case took place in 3 cultures. There seemed to be problems in communicating with people of different cultures in spite of the efforts to achieve understnading. 1)In Egypt as in many cultures, the human relationship is valued so highly that it is not expressed in an objective and impersonal way. While Americans certainly value human relationships, they are more likely to speak of them in less personal, more objective terms. In this case, Richard’s mistake might be that he choseto praise the food itself rather than the total evening, for which the food was simply the setting or excuse. For his host or hostess it was as if he had attended an art exhibit and complimented the artist by saying, “What beautiful frames your pictures are in!” 2)In Japan the situation may be more complicated. Japanese people value order and harmony among a group, and that the group is valued more than any particular member. In contrast, Americans stress individuality and are apt to assert individual differences when they seem justifiably to be in conflict with the goals or values of the group. In this case, Richard’s mistake was making great efforts to defend himself even if the error is notintentiona. A simple apology and acceptance of the blame would have been appropriate 3) When it comes to England, w expect fewer problems between Americans and Englishmen than between Americans and almost any other group. In this case we might look beyond the gesture of taking sugar or cream to the valuess expressed in this gesture: for Americans, “Help yourself”; for the English counterpart, “Be my guest.” American and English people equally enjoy entertaining and being entertained, but they differ in the value of the distinction. Typically, the ideal guest at an American party is obe who “makeshimself at home”. For the English host, such guest behavior is presumptuous or rude. Case 2 (Page 24) A common cultural misunderstanding in classes involvs conflicts between what is said to be direct communication style and indirect communication style. In American culture, people tend to say what is on their minds and mean what they say. Therefore, students in class are expected to ask questions when they need clarification. Mexican culture shares this preference of style with American culture in some situations, and that’s why the students from Mexico readily adopted the techniques of asking questions in class. However, Korean people generally prefer indirect communication style, and therefore they tend not to say what is on their minds and to rely more on implications and inference, so as to be polite and repectful and avoid losing face through any improper verbal behavior. As is mentioned in the case, to many Koreans, numerous questions would show a disrespect for the teacher, and would also reflect that the student has not studied hard enough. 1 Case 3 (Page 24) The conflict here is a difference in cultural values and beliefs. In the beginning, Mary didn’t realize that her Dominican sister saw her as a member of the family, literally. In the Dominican view, family possessions are shared by everyone of the family. Luz was acting as most Dominican sisters woould do in borrowing without asking every time. Once Mary understood that there was a different way of looking at this, she would become more accepting. However, she might still experience frustration when this happened again. She had to find ways to cope with her own emotional cultural reaction as well as her practical problem (the batteries running out). Case 4 (Page 25) It might be simply a question of different rhythms. Americans have one rhythm in their personal and family relations, in their friendliness and their charities. People from other cultures have different rhythms. The American rhythm is fast. It is characterized by a rapid acceptance of others. However, it is seldom that Americans engage themselves entirely in a friendship. Their friendship are warm, but casual and specialized. For example, you have a neighbor who drops by in the morning for coffee. You see her frequently, but you never invite her for dinner------not because you don’t think she could handle a fork and a knife, but because you have seen her that morning. Therefore, you reserve your more formal invitation to dinner for someone who lives in a more distant part of the city and whom you would not see unless you extended an invitation for a special occasion. Now, if the first friend moves away and the second one moves nearby, you are likely to reserve this------see the second friend in the mornings for informal coffee meetings, and invite the first one more formally to dinner. Americans are, in other words, guided very often by their own convenience. They tend to make friends rapidly, and they don’t feel like it necessary to go to a great amount of trouble to see friends often when it becomes inconvenient to do so, and usually no one is hurt. But in similar circumstances, people from many other cultures would be hurt very deeply. Unit 2 Culture and Communication The analysis of this case: (Page 38) The least three things among the following Tom did that were regarded to be impolite: b. Tom opens the gift as soon as he is presented with it. d. Tom does not make a second offer of drinks when they refuse the first. e. Tom talks about the cost of living in the U.S.A. f. Tom does not ask them to stay longer when they say they must be leaving. g. Tom does not go out to see them off. Case 5 (Page 60) Analysis: The Chinese guide should refuse the first offer because he is obeying the Chinese rules for communication. We Chinese are modest, polite and well-behaved. Maybe the guide is waiting for a second or third offer of beer, but he doesn’t know the reasons behind the rule in American 2 culture that you do not push alcoholic beverages on anyone. A person may not drink for religious reasons, he may be a reformed alcoholic, or he may be allergic. Whatever the reason, you do not insist on offering alcohol. So they politely never made a second offer of beer to the guide. Case 6 (Page 61) When a speaker says something to a hearer,there are at least three kinds of meanings involved: utterance meaning, the speaker’s meaning and the hearer’s meaning. In the dialogue, when Litz asked how long her mother-in-law was going to stay, she meant that if she knew how long she was going to saty in Finland, she would be able to make proper arrangements for her, such as taking her out to some sightseeing. However, her mother-in-law took Litz’s question to mean “Litz does not want me to saty for long”. From the Chinese point of view, it seems inappropriate for Litz to ask such a question just two days after her mother-in-law’s arrival. If she has to ask the question, it would be better to ask some time later and she should not let her mother-in-law hear it. Case 7 (Page 62) Analysis: Keiko insists on giving valuable gifts to her college friends, because in countries like Japan, exchanging gifts is a strongly rooted social tradition. Should you receive a gift, and don’t have one to offer in return, you will probably create a crisis. If not as serious as a crisis, one who doesn’t offer a gift in return may be considered rude or impolite. Therefore, in Japan, gifts are a symbolic way to show the care, respect, gratitude and further friendship. Keiko’s college friends would rather round up some of the necessary items and they are willing to have her use them. They really expected nothing from her. For in America, people donate their used household items to church or to the community. They would never consider these old items as gifts to Keiko. So Keiko’s valuable gifts have made her American friends feel uncomfortable Case 8 (Page 62) When the Chinese girl Amy fell in love with an American boy at that time, it seems that she preferred to celebrate Chritmas in the American way, for she wanted very much to appear the same as other American girls. She did not like to see her boyfriend disappointed at the “shabby” Chinese Christmas. That’s why she cried when she found out her parents had invited the minister’s family over for the Christmas Eve dinner. She thought the menu for the Chritmas meal created by her mother a strange one because there were no roast turkey and sweet potatoes but only Chinese food. How could she notice then the food chosen by her mother were all her favorites? From this case, we can find a lot of differences between the Chinese and Western cultures in what is appropriate food for a banquet, what are good table manners, and how one should behave to be hospitable. However, one should never feel shame just because one’s culture is different from others’. As Amy’s mother told her, you must be proud to be different, and your only shame is to have shame. 3 Unit 3 Cultural Diversity Case 7 (Page 76) , Between friends there is inevitably a kind of equality of give-and-take. But in different cultures, people view this differently. In Chinese culture, friendships develop slowly because they are built to last. We Chinese prefer the saying “A friend indeed is a friend in need.” And we never refuse the asking for help from a friend. We never forget the timely help by a friend when we are on the rocks. But In American culture, they view this in a different way. Once helped, they offer their help only once. That’s why Jackson said that Mr. Zhao was asking too much. In their view, friendships are based on common interests. 1 Different Lands, Different Friendships (P 77) , French Friendships , German Friendships , English Friendships , Chinese Friendships (见补充 材料 关于××同志的政审材料调查表环保先进个人材料国家普通话测试材料农民专业合作社注销四查四问剖析材料 ) , American Friendships (见补充材料) 补充案例 (American Friendship) Two mothers, Carmen and Judy, are talking to each other at a park while their children are playing together in the sand. Caemen: Hi, Judy. Judy: Hi, Carmen. How are you? Carmen: Fine. I’m glad to see that our children like to play together. Judy: Yeah, me too. I remember just a month ago they weren’t sharing their toys. Carmen: Now it looks like they’re enjoying each other. Judy: Finally! Maybe we could get together at each other’s houses sometime. I’m sure the kids would enjoy that. Carmen: Sure. That’d be nice. Judy: Well, let’s do it soon. Carmen: O.K. (Judy and Carmen continue to talk while their children play.) Case Analysis Judy and Carmen are not real friends. They don’t want to get together, really. They once met each other a month ago. Americans sometimes make general invitation like “Let’s get together sometimes.” Often this is just a way to be friendly. It is not always a real invitation. If they’d like to set a specific (exact) time, that means a real offer. 2 Family Structure (P83) , Chinese Family , Filipinos Family 4 , Vietnamese Family , Japanese Family (See Case 9 and Case 10) , Latin American Family Case 9 (Page 96) Traditional Japanese respect their elders and feel a deep sense of duty toward them. The elders in traditional Japanese families are typically overpowered. So the grandfather seemed to be an absolute authority for the young chairman. In Japanese culture challenging or disagreeing with eilder’s opinions would be deemed as being disrespectful. That is why the young chairman said nothing but just nodded and agreed with his grandfather. And it results in the Japanese company’s withdrawal from the negotiations concerning a relationship with Phil’s company a week later. Case 10 (Page 97) In Japan, a company is very much like a big family, in which the manager will take care of the employees and the employees are expected to cevote themselves to the development of the company and, if it is necessary, to sacrifice their own interests for the interests of the company. But to the French, a company is just a loosely-knit social organization wherein individuals are supposed to take care of themselves and their families. And the family is the number one priority, which is unlike the Japanese model “not involving females and the right to decide by dominant male”. Case 11 (Page 97) In most cultures, an apology is needed when an offence or violation of social norms has taken place. To many Westerners, Japanese apologize more frequently and an apology in Japanese does not necessarily mean that the person is acknowledging a fault. To many Japanese, Westeners may seem to be rude just because they do not apologize as often as the Japanese would do. In this case, the atitude of the Australian student’s parents is shocking the Japanese but will be acceptable in an English-speaking society, for the student is already an adult and can be responsible for her own deeds. Case 12 (Page 98) In this case, it seems that the Chinese expectation were not fulfilled. First, having two people sharing host responsibilities could be confusing to the Chinese.Second, in China, it is a tradition for the host to offer a welcome toast at the beginning of the meal. By not doing so, the Canadian might be thought rude. The abrupt departure of the Chinese from the banquet was probably an indication that they were not pleased with the way they were treated. The Canadians’ lack of understanding of the Chinese culture would be a problem in their dealing with the visiting delegation. Unit 4 Language and Culture 5 Case 13 This example vividly illustrates that failures in intercultural translation may probably lead to very serious consequence, or even disasters to human beings. Definitely, translation is not such a simple process as rendering a word, a sentence or a text literally, but rather a far more complex one than most people assumed. For example, once a Chinese cosmetic manufacturer wanted to promote their products into the international market. The slogan of the advertisement was: ―sweet as Jade‖, since in Chinese ―jade‖ was always employed to compliment woman‘s beauty; but unfortunately, it was not an appropriate word to describe the beauty of a lady in Western cultures. In English, ―jade‖ in its use of referring a woman had the connotations such as vulgar, rude, immoral, or skittish. Undoubtedly, the sales in European countries were not satisfying. The seeming equivalents between languages may have very different connotations in different cultures, thus the translator should be cautious in the process of doing the translation so as to avoid misunderstandings. Case 14 “杨” refers to Yang Kaihui w h o w a s Mao Zedong‘s deceased wife and ―柳‖ refers to Liu zhixun who was Li shuyi‘s deceased husband. They can be translated in different ways, but it seems to be very difficult, if not impossible, to achieve equivalence in translating from Chinese into English. Adopting the literal translation strategy, version 1 appears to be faithful to the original but may easily confuse the readers in the target language. Version 2 employs the liberal translation strategy with an attempt to convey the original meaning as precisely as possible. However, the original poetic flavor is lost as the rhetoric device — pun — is not reproduced. Case 15 The translation seems to be faithful to the original, but it may not be really good for the purpose of intercultural communication. Foreign readers of the translation may find it strange and inappropriate. The following is what a friendly American journalist has commented on the translation: My first reaction was unfortunately laughter because it is so full of mistakes. It omits some necessary information about the Dragon-Boat Festival, including its historical origins and when it actually takes place. These things are important… The copy seems to try to ―snow‖ the reader with fanciful, overblown assertions about how terrific it all is, but in unintentionally hilarious language that leaves the reader laughing out uninformed… The brochure also suffers from lack of background material, the taking-if-for-granted that the reader already is familiar with many aspects of Chinese history and culture„ It doesn‘t tell you where to go, how to get there, when things are open and closed, how much they cost, and so forth. All these are things people visiting an area want to know. Why is it that many Chinese travel guides read basically the same, no matter what region is being written about, and are so packed with indiscriminate hyperbole? Less exaggeration would actually be more convincing. Case 16 Comparing the two English versions, we can see that in Yang‘s version more culturally-loaded meanings are conveyed from the original while Hawkes‘ version may be easier for English-speaking readers to comprehend. Look at some of the differences between the two versions of this extract: 贾母The Lady Dowager / Grandmother Jia 老祖宗 Old Ancestress / Granny dear 凤辣子 Fiery Phoenix / Peppercorn Feng 二舅母王氏 Lady Wang, her second uncle‘s wife / her Uncle Zheng‘s wife, Lady Wang 学名叫做王熙凤 the school-room name His-feng / the somewhat boyish-sounding name of Wang Xi-feng 黛玉忙赔笑见礼，以“嫂”呼之 Tai-yu lost no time in greeting her with a smile as ―cousin.‖/ 6 Dai-yu accordingly smiled and curt-eyed, greeting her by her correct name as she did so. 竟不象老祖宗的外孙女儿 She doesn‘t take after her father, son-in-law of our Old Ancestress / She doesn‘t take after your side of the family, Ganny. 怨不得老祖宗天天嘴里心里放不下 No wonder our Old Ancestress couldn‘t put you out of her mind and was for ever talking and thinking about you. / I don‘t blame you for having gone on so about her during the past few days 现吃什么药, What medicine are you taking? / Not translated And there are some culturally-loaded expressions in the text that seem to defy translation: 琏二嫂子 内侄女 以“嫂”呼之 外孙女儿 嫡亲的孙女儿 妹妹 By comparing different translations of the same text, we can achieve a better understanding of cultural gaps and differences and then learn to employ proper strategies to bridge those gaps in translating across languages for intercultural communication. Unit 5 Culture and Verbal Communication Case 17 When these two men separate, they may leave each other with very different impressions. Mr Richardson is very pleased to have made the acquaintance of Mr Chu and feels they have gotten off to a very good start. They have established their relationship on a first-name basis and Mr Chu‘s smile seemed to indicate that he will be friendly and easy to do business with. Mr Richardson is particularly pleased that he had treated Mr Chu with respect for his Chinese background by calling him Hon-fai rather than using the western name, David, which seemed to him an unnecessary imposition of western culture. In contrast, Mr Chu feels quite uncomfortable with Mr Richardson. He feels it will be difficult to work with him, and that Mr Richardson might be rather insensitive to cultural differences. He is particularly bothered that, instead of calling him David or Mr Chu, Mr Richardson used his given name, Hon-fai, the name rarely used by anyone, in fact. It was this embarrassment which caused him to smile. He would feel more comfortable if they called each other Mr Chu and Mr Richardson. Nevertheless, when he was away at school in North America he learned that Americans feel uncomfortable calling people Mr for any extended period of time. His solution was to adopt a western name. He chose David for use in such situations. Case 18 Even if the American knew Urdu, the language spoken in Pakistan, he would also have to understand the culture of communication in that country to respond appropriately. In this case, he had to say ―No at least three times. In some countries, for instance, the Ukraine, it may happen that a guest is pressed as many as seven or eight times to take more food, whereas in the UK it would be unusual to do so more than twice. For a Ukrainian, to do it the British way would suggest the person is not actually generous. Indeed, British recipients of such hospitality sometimes feel that their host is behaving impolitely by forcing them into a bind, since they run out of polite refusal strategies long before the Ukrainian host has exhausted his/her repertoire of polite insistence strategies. Case 19 Talking about what‘s wrong is not easy for people in any culture, but people in high-context countries like China put high priority on keeping harmony, preventing anyone from losing face, and nurturing the relationship. It seems that Ron Kelly had to learn a different way of sending message 7 when he was in China. At home in Canada he would have gone directly to the point. But in China, going directly to the problem with someone may suggest that he or she has failed to live up to his or her responsibility and the honor of his or her organization is in question. In high-context cultures like China, such a message is serious and damaging. In low-context cultures, however, the tendency is just to ―spit it out, to get it into words and worry about the result later. Senders of unwelcome messages use objective facts, assuming, as with persuasion, that facts are neutral, instrumental, and impersonal. Indirectness is often the way members of high-context cultures choose to communicate about a problem. Case 20 It seems that the letters of request written in English as well as in Chinese by Chinese people are likely to preface the request with extended face-work. To Chinese people, the normal and polite way to form a request requires providing reasons that are usually placed before the requests. Of course, this is just the inverse of English conventions in which requests are fronted without much face-work. In the view of the English-speaking people, the opening lines of Chinese requests and some other speech acts do not usually provide a thesis or topic statement which will orient the listener to the overall direction of the communication. Worst of all, the lack of precision and the failure to address the point directly may lead to suspicions that the Chinese speakers are beating around the bush. To them, the presence of a clear and concise statement of what is to be talked about will make the speech more precise, more dramatic, and more eloquent. However, the Chinese learning and using English in communication may find it difficult to come to terms with the common English tendency to begin with a topic statement. In the Chinese culture, stating one‘s request or main point at the beginning would make the person seem immodest, pushy, and inconsiderate for wanting things. If your speech gives others the impression that you are demanding something, you would lose face for acting aggressively and not considering the others. Thus you‘d be hurting people by claiming something for yourself. In such a situation, it is usually considered a smart strategy if you carefully delineate the justifications that will naturally lead to your request or argument. Therefore, instead of stating their proposition somewhere in the beginning and then proceeding to build their case, Chinese people often first establish a shared context with which to judge their requests or arguments. Only after carefully prefacing them with an avalanche of relevant details, as if to nullify any opposition, will they present the requests or arguments. Unit 6 Culture and Nonverbal Communication Case 21 Sometimes our best intentions can lead to breakdowns in cross-cultural communication. For example, one of the very common manners of touching --- handshaking --- may result in conflict when performed with no consideration of cultural differences. Among middle-class North American men, it is customary to shake hands as a gesture of friendship. When wanting to communicate extra friendliness, a male in the United States may, while shaking hands, grasp with his left hand his friend‘s right arm. However, to people of Middle Eastern countries, the left hand is profane and touching someone with it is highly offensive. Therefore, in Vernon‘s eyes, Kenneth was actually an extremely offensive message to him. Case 22 In Puerto Rican culture, as in some other Latin American and Eastern cultures, it is not right for a child to keep an eye-contact with an adult who is accusing him or her, while in the United States, failing of meeting other person‘s eye accusing him or her would be taken as a sign of guiltiness. As the principal knew little about this cultural difference in using eye-contact, he decided that the girl must be guilty. Generally speaking, avoiding eye-contact with the other(s) is often considered as an insult in some cultures, but may signify respect for authority and obedience in other cultures. 8 Case 23 Just like smile, laughing does not always serve the same function in different cultures. Interestingly, for us Chinese, laughing often has a special function on some tense social occasions. People may laugh to release the tension or embarrassment, to express their concern about you, their intention to put you at ease or to help you come out of the embarrassment. In this case, the people there were actually wishing to laugh with the American rather than laugh at her. Their laughing seemed to convey a number of messages: don‘t take it so seriously; laugh it off, it‘s nothing; such things can happen to any of us, etc. Unfortunately the American was unaware of this. She thought they were laughing at her, which made her feel more badly and angry, for in her culture laughing on such an occasion would be interpreted as an insulting response, humiliating and negative. Case 24 It is obvious that there exists some difference between the British and Germans in their use of touch. The lack of touch that seems to be natural in Britain may be considered strange by Germans. What is required (in this case, shaking hands with each other) in one country could be taken as unnecessary in another. The appropriateness of contact between people varies from country to country. Figures from a study offer some interesting insight into this matter. Pairs of individuals sitting and chatting in college shops in different countries were observed for at least one hour each. The number of times that either one touched the other in that one hour was recorded, as follows: in London, 0; in Florida, 2; in Paris, 10; in Puerto Rico, 180. These figures indicate that touch is used very differently in different cultures. Unit 7 Time and Space Across Cultures Case 25 For people from the American culture and western European cultures, one‘s time should be scheduled into segments or compartments which are to be kept discrete from one another. They prefer to do one thing at a time. They will be annoyed when they have made an appointment with somebody, only to find a lot of other things going on at the same time. They don‘t like to interrupt others and be interrupted by other while they are doing something. In contrast, people from many other cultures including the Chinese culture are more likely to operate with several people, ideas, or matters simultaneously. They are more easily distracted and subject to interruptions, which they would not usually mind very much. The miscommunication between Katherine and the director can be ascribed to their lack of knowledge about each other‘s way of using time. In this case, to the Chinese director as well as many other Chinese people, it is natural to handle the other things which needed to be dealt with immediately. He may have thought that, in this way, he utilized the time best. But to Katherine and most Westerners, it‘s quite different. They tend to do things strictly according to their schedule and appointments with others, which is their concept of using time best. Case 26 Jack felt his privacy violated when he saw Magid standing at the door. It was absolutely a big ?surprise‘ for Jack---a surprise deviated from the giver‘s real intention, and jack immediately showed his emotion as a conditioned reflex ,which wrote on the look ,saying ― I am completely not happy to see you . A few seconds later, he smiled and said,Hi, Magid, come on in. This obvious change on his face was certainly noticed by Magid. Then, during the whole afternoon, they had coffee and chatted. It seemed they had a nice time together. However, it turned out that they both felt a little uncomfortable. I guess. Jack, out of politeness, had to pretend he was very happy to see Magid, but from the bottom of his heart, he was so displeased with this dear old friend for not having phoned to say he was coming that he might have expressed his unhappiness from time to time through nonverbal messages, such as facial expressions, hand movements and body postures. These messages might contradict his words. Magid could more or less perceive this subtle awkwardness that he might be perplexed about. Here‘s one thing I don‘t understand. As Magid was aware of the embarrassment between Jack and him, why did he choose to stay such a long time at Jack‘s instead of leaving earlier ? Next time, Magid should call his friend first to make sure it‘s a right time to pay a visit when he 9 wants to see Jack. Case 27 We Chinese people usually attach great importance to taking good care of our guests. We often go out of our way to make a guest feel comfortable, and our kindness often knows no bound when it comes to a foreign visitor. But westerners including North Americans are trained to spend time alone and to do things for themselves from the time they are still very young. Therefore, they may feel uncomfortable when they are always surrounded by people attempting to be kind to them. Hospitality itself may be something universal, but the form and amount of hospitality differ greatly from culture to culture. Case 28 The most striking feature of the Japanese house was lack of privacy; the lack of individual, inviolable space. In winter, when the fusuma were kept closed, any sound above a whisper was clearly audible on the other side, and of course in summer they were usually removed altogether. It is impossible to live under such conditions for very long without a common household identity emerging which naturally takes precedence over individual wishes. Although it has become a standard practice in modern Japan for children to have their own rooms, many middle-aged and nearly all older Japanese still live in this way. They regard themselves as ―one flesh‖, their property as common to all; the uchi (household, home) is constituted according to a principle of indivisibility. The system of moveable screen means that the rooms could be used by all the family and for all purposes: walls are built round the uchi, not inside it. Unit 8 Cross-cultural Perception Case 29 From their experiences of sending some young people to be educated at the colleges run by the white people, the Indians concluded that it was no good doing so, for those young people who had been taught in the colleges returned home obviously incapable of making a living in the woods where the Indians lived. Just as their speaker said, different nations have different conceptions of things, what is good education for one may not be good for another. In this case, both the white people (the Virginia Government) and the Indians were ethnocentric. However the white people, by offering a fund for educating Indian youth, were more ethnocentric than the Indians, as they seemed to believe that their learning and sciences were without doubt superior to the Indians‘ learning. They didn‘t expect that what they considered as good for the Indian youth would be taken as totally good for nothing by the Indians, to whom, the white people‘s learning and sciences could be inapplicable in their living environment and irrelevant to the way they preferred to live. On the other hand, the Indians were also somewhat ethnocentric when they implied that their education was better by asking the white people to send their sons to be educated by the Indians and promising that they would be able to make men of them through instructing them in all the Indians knew. Besides, the Indians, because of their limited scope of knowledge and experience, didn‘t realize that they could also learn something useful from the white people. Case 30 It is said that the event which really marked a dividing point in Western images of China was the visit of U. S. President Richard Nixon to China in February 1972. A week that changed the world was Nixon‘s characterization of his own trip and his view was shared by many Americans, because it symbolized that the U. S. no longer regarded China as a major enemy, perhaps even not as an enemy at all. Images of contemporary China were changed drastically in the process. That was the time when color television came into widespread use in the Western world, and when television achieved an undoubted lead over every other medium as a formation of popular images. Much of Nixon‘s visit to China was telecast as it was happening. Journalists and China specialists were interviewed endlessly on television. There was an expansion of interest in Chinese food, art, fashions and acupuncture. The number of Americans going to China rose quickly. There was a mania for everything Chinese. Case 31 It seems that Ian and Peter have the same problem, that is, they are both strongly stereotyped by 10 other people and are seldom seen as they actually are. The pinning of qualities and abilities onto individuals and stereotyping them as either ?artistic and expressive‘ or ?practical and sensible‘ may run deep within some societies. It would seem that a person needs to be one or the other — obviously not the case in this example of the two brothers. To be categorized as an artist would seem to deprive one of the right of being serious about ?more important‘ issues in life, whereas to be categorized as a scientist or ?non-artist‘ is to mean that one is perhaps not capable of being a colorful and interesting person. In this way, people are reduced in their potentials according to such crude labels that are used to explain them. Case 32 This case clearly shows two very different perceptions of what is going on. Jeremy believes he is being supportive, inclusive and understanding, whereas Jabu feels she is being treated badly and indeed the victim of racism. Jeremy is obviously trying his best to do what he can for Jabu; but he is making a basic mistake which derives from his notion of her culture, which prevents him from dealing with her as she sees herself. Jeremy does not base his understanding of Jabu on what he observes of her, but on impressions he himself has had from his own experience in her country, South Africa, and the basis of his impressions is likely to have been stereotypical. The way Jeremy treats Jabu often implies that Jabu and her culture are inferior and backward. By making her ?special‘, what Jeremy has done to Jabu actually inhibits her ability to integrate and makes her feel labeled less capable than the other students. The final straw for Jabu is when she overhears Jeremy in the corridor saying that her lateness in meeting deadlines is caused by her being a ?black African‘. The error in this judgment is revealed by Jabu‘s observation that she certainly is not being treated equally with other students. Indeed, it is Jeremy‘s overgeneralization that her lateness is a product of her national culture which prevents him from seeing a far more common explanation — that she is really more like other students than different to them. Unit 9 Intercultural Adaptation Case 33 The problems that Li Li has encountered during her stay in the United States are typically some of those that people will usually be faced with when they enter a new culture. There are obviously distinct stages that Li Li has gone through in the process of her adaptation to the American cultural environment: honeymoon period (Letter 1), when she was fascinated and excited by almost everything in the United States and felt elated to be in the new culture; culture shock. (Letter 2), when she was immersed in many problems that she had not been prepared for and became extremely homesick; initial adjustment (Letter 3), when she learned more about American culture and cultural adaptation and began to feel much better then; mental isolation (Letter 4), when she felt frustrated and became even somewhat hostile towards Americans; and acceptance period (Letter 5), when she began to realize the positive and negative aspects of the country and have a more balanced perspective about her experiences there. What she means by writing in her fifth letter that ―I think I have finally arrived in America‖ is that she has finally learned to accept the culture very different from her own and begun to integrate herself into it. She is no longer like a fish out of water, and does not feel alienated from the new environment any more. Case 34 In this case, it seems that Kevin failed to understand that customs for such a social gathering would be culturally different and Blanca were not properly prepared for experiencing a culture shock like this when she came to work and live in a new cultural environment. In Dominican culture, it is usually considered inappropriate for a young unmarried female to go to a social gathering alone without anyone else accompanying her. A chaperone is often required, and getting one‘s parents‘ permission is also necessary. However, all this may be very strange to North Americans nowadays. Kevin could not quite understand why Blanca, already an adult supposed to be independent, had to bring her little sister along to the gathering so as to get her parents‘ permission. Another thing at which they differ is that in Dominican culture, somewhat like our Chinese 11 culture, people going out together to eat seldom pay separately. The elder one(s) would pay for the younger one(s), and the male(s) would pay for the female(s). Because of having expected that Kevin would pay for their meals, Blanca didn‘t bring much money with her when she was going to The Blue Hat. Therefore, when Kevin said ―separate checks, please‖ to the waiter, as North American people usually do while going out together to eat, he didn‘t realize that he had put Blanca in a very embarrassing situation. That‘s why Blanca whispered to her sister, telling her that she didn‘t have much money with her then and just ordered something to drink when she said they were not hungry at all. Case 35 The American‘s personal experience in Russia has taught us not to jump to a conclusion about any other culture. We may misinterpret the behavior and intention of people in other cultures, for we are easily influenced by some popular overgeneralizations about other cultures. We have to be aware that things in other cultures may not be what they appear to us foreigners. One of the difficulties we will experience in adjusting to a new culture is that we may have taken too much of our own ―cultural baggage‖: misleading stereotypes and preconceptions about members of that culture. In intercultural communication it is sometimes true that a little learning about other cultures can be a dangerous thing. Distorted or biased knowledge may be worse than no knowledge at all. Even if what we know about other cultures has been proved to be right and well grounded, we still have to remember that there will often be variation within any culture. We should always be prepared for exceptions when interacting with individuals from another culture. Case 36 We all know that we are members of a particular culture and we share the same cultural identity with other members of the culture. However, much of our cultural identity may simply be outside of our awareness. Not until we find ourselves in situations where our sense of self --- our values, beliefs, practices --- is called into question do we perceive the tacit dimensions of our cultural identity. In this incident, the German woman has found out that Americans treat their neighbors in a way that is different from the way Germans do. As her expectations were thwarted, she became aware of her own cultural identity, her cultural way of thinking, of interpreting the world. This could be a painful process, which many of us, as the German woman in this case, may not be prepared for. Therefore, it is important to raise people‘s awareness of their culturally shaped identity and acknowledge the likelihood of some emotional disturbance during the cultural adjustment. Unit 10 Acquiring Intercultural Competence Case 37 Peter was brought up in a culture in which the demands of politeness and ?face‘ require either that one goes against one‘s real wishes and accepts invitations that one would really prefer not to accept, or that one finds elaborate excuses (an ill child is a very useful one) to avoid commitment. However, in Moroccan culture, things are quite different. Peter seems to have gradually adapted very well to the new cultural environment in which he found himself. The lesson we can learn from this is that one should not judge the behavior of those of another culture by one‘s own cultural standards and should learn to ―do as the Romans do when in Rome. Case 38 This is just a case of the conflict between the first generation and the second generation of Chinese immigrants in the United States. These two generations have grown up in totally different social environments in which their values are differently shaped and their views of the world differently formed. The daughter, born and brought up in America, has already been totally Americanized even though she has her eyes and skin of the same color as her parents. Living in American society, she finds it natural to identify herself with the mainstream American culture, in which parents and children (especially the grown up children) are supposed to treat each other as equals, while her mother, though having lived in America for many years, is still culturally more 12 Chinese than American. Therefore, the mother, often with good intentions, is likely to misunderstand what her daughter says and does. To deal with conflicts of this kind, sincere exchange of opinion and willingness to learn from each other are among the best measures. Case 39 Annie felt unhappy about Rosa‘s cousin because she thought Rosa‘s cousin had stayed with them for too long and seemed to have depend on Rosa too much, which, in Annie‘s eye, was actually an interference to Rosa‘ studies. Rosa did not change after her cousin came. She was still the same good student as Annie remembered. However, to her, family comes first, so she went out of her way to look after her cousin, even though that means she would be left with little time for herself and her classes. The misunderstanding between Annie and Rosa comes from the difference in what they value. Annie seemed to value privacy, independence, personal needs and interests more than Rosa, to whom family relationships and obligation to family members meant very much. In Mexican culture, family is the core of affiliation while in the mainstream American culture, individual responsibility is emphasized and self-reliance is preferred. Case 40 In this case, American students were seen how they would behave in the culture in which they were communicating with the French students, applying what they had learned in classroom but were not yet quite accustomed to. They finally behaved in the culturally appropriate manners because they were pulled by the force of relationships, by real people in a real situation. This is the ultimate goal of learning about culture and communication, when learners move from the classroom out the door into the new way of life. 13 书中横卧着整个过去的灵魂——卡莱尔 人的影响短暂而微弱，书的影响则广泛而深远——普希金 人离开了书，如同离开空气一样不能生活——科洛廖夫 书不仅是生活，而且是现在、过去和未来文化生活的源泉 ——库法耶夫 书籍把我们引入最美好的社会，使我们认识各个时代的伟大智者———史美尔斯 书籍便是这种改造灵魂的工具。人类所需要的，是富有启发性的养料。而阅读，则正是这种养料———雨果