CSRcorporatesocialresponsibility企业社会责任WhatdoesCSRstandfor? CorporateSocialResponsibility corporateconscience corporatecitizenship socialperformance sustainableresponsiblebusiness aformofcorporateself-regulationintegratedintoabusinessmodel.WhatdoesCSRmeantoabusiness? Intermsofdifferentbusinessandsocialissues intermsofthewaysinwhichbusinessesdealwiththem Narrowsense:law Widersense:law,ethicalstandards,andinternationalnorms Broadsense:environment,consumers,employees,communities,stakeholdersandallothermembersofthepublicsphere stakeholder Furthermore,CSR-focusedbusinesseswouldproactivelypromotethepublicinterestbyencouragingcommunitygrowthanddevelopment,andvoluntarilyeliminatingpracticesthatharmthepublicsphere,regardlessoflegality. LegalityvsligitimacyGlobalDefinitionofCSR thecontinuingcommitmentbybusinesstobehaveethicallyandcontributetoeconomicdevelopmentwhileimprovingthequalityoflifeoftheworkforceandtheirfamiliesaswellasofthelocalcommunityandsocietyatlarge. --byWorldBusinessCouncilforSustainableDevelopmentADilemma--DoestherequirmentforCSRcontradictwiththenatureandmissionofbusiness? Opponents: maximizereturnstoitsshareholders Mechanismofcapitalism freeenterprise theinvisiblehand Proponent: longtermprofits:enhancedbrandreputationandemployeeengagement quatitativevsqualitative. Others: Fundamentally,CSRisaboutrecognizingthatbusinessimpactsuponsociety:inmanydifferentways,andthatsocialdevelopmentcaninturnaffectbusinessprofit. Occupationalhealthandsafety; Evironmentalperformance Sustainableresources Suppliesandbuyers Employees Contractors Suppliers customers localcommunity widersociety laborrights Ethics workingconditions Discrimination director’spay ethicalissueslikecorruption,animaltesting Triplebottomlines People Planet profit
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