柏莱雅
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爱美之心人皆有之。化妆品作为一种高档消费品已经深入人心，受到广大女性朋
友的青睐。许多化妆品的生产厂家如雨后春笋般的出现，化妆品的竞争也就相对激烈
起来。作为国内化妆品的代表珀莱雅来说，为了稳定自己的市场份额并获得更大的收
益，就应当积极的投入到这种竞争中去。珀莱雅化妆品有限公司成立于2003年，自
创立以来，凭借先进的营销方式，以及对化妆品消费市场的准确把握，销售业绩保持
了稳定。快速增长的良好态势。目前，珀莱雅公司已成为化妆品行业集研发、生产、
销售为一体的大型化妆品集团之一。与自然堂，丸美，美肤宝，美素，并称为国产五
大品牌，各个品牌之间也展开了对用户的争夺。Proliser
关键词:化妆品;珀莱雅;市场竞争
Everyone likes to own a beautiful point.Cosmetics has gained recognition as a
high-end consumer goods, by the majority of female friends of all ages.Many
cosmetics manufacturers establish, cosmetics competition relatively intense also.
As the represente of the domestic cosmetics,in order to stabilize their market share and greater returns on investment ,PROLISER should be positive to this
competition.Proliser Cosmetics Co., Ltd. was established in 2003,Since its
inception, with the advanced marketing methods, as well as cosmetics accurate
grasp of the consumer market, its sales remained stable.At present, the Proliser's
cosmetics industry has become owning the development, production, sales as one
of the major cosmetics groups.With CHCEDO, MARUBI, MEIFUBAO, MAYSU
together,are called the five brands of domestic ,launched between the various brands competing for users.
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××大学本科毕业设计(论文)
Key words: cosmetics; PROLISER; market competition
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