日照市人民医院广告策划方案1

日照市人民医院广告策划 方案 气瓶 现场处置方案 .pdf气瓶 现场处置方案 .doc见习基地管理方案.doc关于群访事件的化解方案建筑工地扬尘治理专项方案下载 1 日照市人民医院广告策划方案 第一部分:市场分析 一、营销环境分析 医院同一般的企业一样，总是生存于一定的市场营销环境之中，医院的营销活动不可能脱离周围的环境而独立地进行。环境是医院不可控制的因素，医院的营销活动要随着营销环境的变化而变化。医院应主动地去了解环境，适应环境，甚至通过医院的营销努力去影响外部环境，使得环境向着有利于医院的方面去发展。 微观环境和宏观环境也是一样有的 1宏观环境分析有: 1人口环境 医院市场是由有医疗服务需求同时又具备有支付的人构成。人口环境可以从以下几个方面考虑;(1)人口总量(2)人口机构(3)人口流动。日照人民医院驻地为国家旅游胜地，随着经济的增长和亚健康人群的增加，开展旅游—健康体检—辽阳康复—体服务具有潜在的医疗市场。 2经济环境 经济环境是指哪些影响顾客购买力和消费方式的因素，包括消费者收入与支出状况，经济发展等。(1)收入与支出状况 (2)经济发展状况 3政治法律环境 政治环境是指市场营销的外部政治形式。安定团结的政治局面，有利于经济的发展和人民收入的增加，因此，人民群众对健康需求及支付能力将会不断增长，我们将面临的是具有广阔前景的医疗市场，顾可以适应增加医疗固定资产的投入力度。 4 科学技术环境 信息技术为 标准 excel标准偏差excel标准偏差函数exl标准差函数国标检验抽样标准表免费下载红头文件格式标准下载 的科学技术革命广泛的影响着社会生活，企业管理及消费的购买及生活方式。日照市人民医院在人才技术设备及规模the neighbouring frequency transmission planning, the system can accommodate more than more than 80 TV channels, 2 reverse channels. Taking into account the needs of e-commerce in the future, this system increase in backhaul bandwidth, take up to 4 channels. Wired TV distribution statistics following table: Wired TV information points distribution schedule-medical floor, rehabilitation floor, 1th, floor, 2nd, floor serial number a layer two layer three layer four layer five layer underground a layer underground two layer total medical floor 53 54 52 71 54 7 5 296 rehabilitation floor 7 5 5 4 4 2 27 2nd, floor 18 18 10 46 1th, floor-East floor 16 16 16 3 51 1th, floor-in the floor 21 15 12 5 53 1th, Floor-West floor 20 15 18 3 56 total 529 (3) information guide and the released system system used concentrated control, and unified management of way will sound video signal, and pictures and scroll subtitles, multimedia information through network transmission to the displayed Terminal, real-time to released visits information, and rehabilitation center image advertising, and medical common sense, and experts introduced, health life, information. and can at any time spots pictures, news, emergency notification, content, main distribution in Center of Hall, hospital handle district, Elevator Hall, public. Systems Management Server security management on the medical floor room, connect to the streaming media over a network control terminals, control terminals and display devices such as LCD TVs, LED screens and other equipment connected, the output information, system support MPEG1/2/4,WMV,AVI and other video format, supports image formats such as JPG,PNG,GIF, support DTS/AC3, MP3 MPEG1/MPEG2 MP3,WMA audio format support slide presentations ( PPT). Hours second time Kok's public security system ... Information for safe, reliable, and mature application of equipment and advanced technology to the enemy 等综合实力处于不利的条件下，从抓服务质量及人文关怀入手，并积极利用网络营销手段，使我院医疗市场逐步开展。 5 社会文化环境 社会文化主要指一个国家或一个国家或地区的民族特征，价值观念，生活方式，风俗习惯，宗教信仰，伦理道德，教育水平，语音文学等的总和。 2微观分析有: 1 医院内部 已有高层为医院设定医院使命，目标，主要战略和政策，营销部门必须在医院高层管理者所制定的战略和计划内做出决定，必须与医院的各个部门几科室紧密合作，赢得大家的理解几配合，才能实现其营销目的。 2 供应商及介商 (1)供应商是指向医院提供医疗服务所需的各种资源的企业及个人。(2) 中介是指协助将医院的医疗服务介绍给患者的单位及个人。我们认为主要是医保部门，新型农村合作医疗办公室，各个医疗院的同行， 规范 编程规范下载gsp规范下载钢格栅规范下载警徽规范下载建设厅规范下载 的医疗行为，同行之间加强交流与合作，同行相亲，取长补短，从而达到“双赢”的效果。 3 患者 患者是医院的服务对象，是医药市场营销活动的出发点和落脚点，医院的一切营销活动以满足患者的需求几创造价值为中心。 4 竞争者 任何一家医疗机构都不可以满足所有患者的各种健康需求，各个单位各自有各自的强项及弱项，而且随着人民对健康学期的日益增长，尚有许多潜在市场需要起开发及填补。 5 公众 是指任何对医院达成目标的能力有实际的或潜在的利益或影响的团体。 3市场概况 (1) 市场的规模:作为医院发展的重要内容,具有一定的规模和对医疗服务体系的影响是许多大型医院的追求。计划经济时期,医院规模发展的形式单一,the neighbouring frequency transmission planning, the system can accommodate more than more than 80 TV channels, 2 reverse channels. Taking into account the needs of e-commerce in the future, this system increase in backhaul bandwidth, take up to 4 channels. Wired TV distribution statistics following table: Wired TV information points distribution schedule-medical floor, rehabilitation floor, 1th, floor, 2nd, floor serial number a layer two layer three layer four layer five layer underground a layer underground two layer total medical floor 53 54 52 71 54 7 5 296 rehabilitation floor 7 5 5 4 4 2 27 2nd, floor 18 18 10 46 1th, floor-East floor 16 16 16 3 51 1th, floor-in the floor 21 15 12 5 53 1th, Floor-West floor 20 15 18 3 56 total 529 (3) information guide and the released system system used concentrated control, and unified management of way will sound video signal, and pictures and scroll subtitles, multimedia information through network transmission to the displayed Terminal, real-time to released visits information, and rehabilitation center image advertising, and medical common sense, and experts introduced, health life, information. and can at any time spots pictures, news, emergency notification, content, main distribution in Center of Hall, hospital handle district, Elevator Hall, public. Systems Management Server security management on the medical floor room, connect to the streaming media over a network control terminals, control terminals and display devices such as LCD TVs, LED screens and other equipment connected, the output information, system support MPEG1/2/4,WMV,AVI and other video format, supports image formats such as JPG,PNG,GIF, support DTS/AC3, MP3 MPEG1/MPEG2 MP3,WMA audio format support slide presentations ( PPT). Hours second time Kok's public security system ... Information for safe, reliable, and mature application of equipment and advanced technology to the enemy 大型医院对区域范围内医疗资源的控制和影响能力很小。城镇医药卫生体制改革的全面展开,为医院的规模发展提供了政策支持,绩优的大型医院可以借助资本市场,以兼并、合并、托管等资产重组的市场途径,实现医院的规模发展。 •• 整个市场的销售额 :在中国内地市场，美国药企所占市场份额达到了64,;国内名列前十的药企加起来，只占整个市场份额不足5,。在近日公布的《制药企业质量体系调研项目》 报告 软件系统测试报告下载sgs报告如何下载关于路面塌陷情况报告535n,sgs报告怎么下载竣工报告下载 中，中国外商投资企业协会药品研制和开发行业委员会发表了这样一组对比鲜明的数据。日照市人民医院2003年门诊量28万人次，出院人数2.2万人次，各类手术8000余例，业务收入1.3亿元。 ••市场可能容纳的最大销售额: 新的门诊医技楼和特需病房楼工程完成后，不但解决了业务用房紧张的状况，还可以增加门诊量和住院人数。预计年门诊量达到35万人次，出院人数3万人次，各类手术1.2万例。 •消费者总量:预计年门诊量达到35万人次，出院人数3万人次，各类手术1.2万例。业务收入2.2亿元，经济效益、社会效益将显著提高。 •消费者总的购买量 :预计年门诊业务收入2.2亿元，经济效益、社会效益将显著提高。 •以上几个要素在过去一个时期中的变化 :随着经济社会发展和城市人口的增加，日照市人民医院门诊、住院病人大量增加，出现了业务用房紧张，病人就诊、住院困难的现象。日照市人民医院门诊医技、病房楼工程正在进行建设中。 •未来市场规模的趋势 :该工程完成后，将极大改善医院就医条件，为全市提供良好医疗保健服务，社会效益显著;本项目财务内部收益率为15.68,，投资回收期为8.2年，平均投资利润率19.6,，经济效益良好。 (2)市场构成:作为医院的市场构成是有患者需要医疗，为满足患者的支付能力和和对健康的医疗保障。 the neighbouring frequency transmission planning, the system can accommodate more than more than 80 TV channels, 2 reverse channels. Taking into account the needs of e-commerce in the future, this system increase in backhaul bandwidth, take up to 4 channels. Wired TV distribution statistics following table: Wired TV information points distribution schedule-medical floor, rehabilitation floor, 1th, floor, 2nd, floor serial number a layer two layer three layer four layer five layer underground a layer underground two layer total medical floor 53 54 52 71 54 7 5 296 rehabilitation floor 7 5 5 4 4 2 27 2nd, floor 18 18 10 46 1th, floor-East floor 16 16 16 3 51 1th, floor-in the floor 21 15 12 5 53 1th, Floor-West floor 20 15 18 3 56 total 529 (3) information guide and the released system system used concentrated control, and unified management of way will sound video signal, and pictures and scroll subtitles, multimedia information through network transmission to the displayed Terminal, real-time to released visits information, and rehabilitation center image advertising, and medical common sense, and experts introduced, health life, information. and can at any time spots pictures, news, emergency notification, content, main distribution in Center of Hall, hospital handle district, Elevator Hall, public. Systems Management Server security management on the medical floor room, connect to the streaming media over a network control terminals, control terminals and display devices such as LCD TVs, LED screens and other equipment connected, the output information, system support MPEG1/2/4,WMV,AVI and other video format, supports image formats such as JPG,PNG,GIF, support DTS/AC3, MP3 MPEG1/MPEG2 MP3,WMA audio format support slide presentations ( PPT). Hours second time Kok's public security system ... Information for safe, reliable, and mature application of equipment and advanced technology to the enemy • 构成这一市场的主要产品的品牌 :医院的名声品牌有助于促进医院的改革与发展，满足人民群众对医疗保健服务的需要 医院改革的目标是达到以比较低廉的费用提供比较优质的医疗保健服务，充分发挥医院的最佳服务效能，满足广大人民群众对医疗保健服务的多层次要求。有助于培养一支优秀的员工队伍 医院引入市场营销的目的就是让就医顾客满意，我们通过提供优质的服务赢得就医顾客及家属的信赖，赢得医疗市场份额，从而保证医院的健康发展。有助于形成良好的社会人文环境 医院引入市场营销，一切工作的出发点和落脚点就是为就医顾客服务，使其得到生理上的治疗和心理上的关怀，使其感受到社会的温暖、生活的意义，感受到人间自有真情在。同时市场经济又是法治经济、信用经济，营销也要同时重视保护生态环境考虑消费者和社会的长远利益，因此，医院引入市场营销有利于营造一个良好的社会人文环境。 • 各品牌所占据的市场份额:不管哪种类型的医院，都具有其自身独特的优势，也有其劣势，同时在市场的竞争中充满了机会，也同时有来自各方的威胁，我们必须通过对这几方面的综合分析，找出自身的核心竞争力，以确立医院的目标市场和市场定位。 • 市场上居于主要地位的品牌:医院选定了自己的目标市场后，还需要进行市场定位、采取适当的定位策略。所谓市场定位，就是把自己的医疗服务定在目标市场的一定位置上，即要确定自己的服务在目标市场上的竞争地位，所以也称为竞争定位。影响医院定位的主要因素就是医疗服务的差异性，包括服务质量、提供方式、服务态度。市场定位意味着通过突出服务产品的某种特色，使医院在竞争中开辟一个适当位置，首先要对目标市场作更进一步的调查分析，把握每一部分目标就医顾客对服务产品的要求及其满足程度;再对该市场的所有经营者做出的客观的分析，确定自己的经营重点和特色;最后根据自身的实力确定开展什么诊疗项目(包括体检项目)、提供什么样的服务及适宜的价格，并且通过一系列的促销活动，为本医院树立某种区别于其他医院的市场形象，使就医顾客了解为什么要选择来医院，医院能为就医顾客带来什么实际利益，这样医院才能在目标市场竞争中取胜。 the neighbouring frequency transmission planning, the system can accommodate more than more than 80 TV channels, 2 reverse channels. Taking into account the needs of e-commerce in the future, this system increase in backhaul bandwidth, take up to 4 channels. Wired TV distribution statistics following table: Wired TV information points distribution schedule-medical floor, rehabilitation floor, 1th, floor, 2nd, floor serial number a layer two layer three layer four layer five layer underground a layer underground two layer total medical floor 53 54 52 71 54 7 5 296 rehabilitation floor 7 5 5 4 4 2 27 2nd, floor 18 18 10 46 1th, floor-East floor 16 16 16 3 51 1th, floor-in the floor 21 15 12 5 53 1th, Floor-West floor 20 15 18 3 56 total 529 (3) information guide and the released system system used concentrated control, and unified management of way will sound video signal, and pictures and scroll subtitles, multimedia information through network transmission to the displayed Terminal, real-time to released visits information, and rehabilitation center image advertising, and medical common sense, and experts introduced, health life, information. and can at any time spots pictures, news, emergency notification, content, main distribution in Center of Hall, hospital handle district, Elevator Hall, public. Systems Management Server security management on the medical floor room, connect to the streaming media over a network control terminals, control terminals and display devices such as LCD TVs, LED screens and other equipment connected, the output information, system support MPEG1/2/4,WMV,AVI and other video format, supports image formats such as JPG,PNG,GIF, support DTS/AC3, MP3 MPEG1/MPEG2 MP3,WMA audio format support slide presentations ( PPT). Hours second time Kok's public security system ... Information for safe, reliable, and mature application of equipment and advanced technology to the enemy •与本品牌构成竞争的品牌是什么,日照市人民医院 日照市东港区医院 日照市现代男科医院 日照市妇幼保健院 日照市中医医院 日照市第三人民医院 日照市友谊医院 日照市第二人民医院 •未来市场构成的变化趋势如何,近几年，日照市区的几家大医院给人和以前不一样的明显感觉:就是管理混乱，事故不断，医患纠纷接连不断。究竟何原因，请大家帮助卫生局局长和市长对此把脉会诊，寻求根治良方。有时候，我觉得问题并不是我们想的那么复杂，是我们给自己留了余地，包括制定政策的群体。 第一、医药分离，医生的收入彻底与药品，器械分离。现在的医院给医生排任务，设备折旧也算上，让他们多用设备检查，这些问题不解决怎么让医生能去做好,医生也有苦衷，谁一开始都不是想当婊子的，有点逼良为娼的感觉，呵呵。 第二、杀～手术刀不要光对着病人，也要对准自己，出现问题不管你是什么职称什么高手，一个字杀。改革都有阵痛。我不信离了谁中国人就没救了，无德医生越多，死的人越多，不要也罢。何况现在多少人挤都挤不进医院，中国就不缺人，就缺好人。 第三、国家层面的支持。医院到底是盈利还是非盈利机构，你让它自己运作，市场机制，那出现这些问题就别怪医院了，人家辛辛苦苦的不能几个钱怎么干活,一台设备多贵啊，什么时候才能挣回来,还是考虑考虑这些关系民生的问题吧，反正总比那么多外汇放美国人手里好，再出几个两房事件，或者发生战争，一冻结，得，改革开放那点家底就这么败光了，打个水漂声都没听到响。 (3)市场构成的特性 • 市场有无季节性,有 (一)季节性鼻炎 (二)常年性变态反应性鼻炎 从该院呼吸科病房了解到，该科50张病床，现在住院患儿已超过60人，而前年却没住满。医生解释称，春节是感冒高发季节，除了季节交替易引发流感外，春节期间走亲串友，以及正值春运，人流稠密交叉流动性大，尤其是车站码头、商场等一些人口密集的地方，更有利于呼吸道疾病传染，一人感冒可能引起多人“受牵连”。 • 有无其他突出的特点:突出中医特色，办百姓满意医院 4、营销环境分析总结 the neighbouring frequency transmission planning, the system can accommodate more than more than 80 TV channels, 2 reverse channels. Taking into account the needs of e-commerce in the future, this system increase in backhaul bandwidth, take up to 4 channels. Wired TV distribution statistics following table: Wired TV information points distribution schedule-medical floor, rehabilitation floor, 1th, floor, 2nd, floor serial number a layer two layer three layer four layer five layer underground a layer underground two layer total medical floor 53 54 52 71 54 7 5 296 rehabilitation floor 7 5 5 4 4 2 27 2nd, floor 18 18 10 46 1th, floor-East floor 16 16 16 3 51 1th, floor-in the floor 21 15 12 5 53 1th, Floor-West floor 20 15 18 3 56 total 529 (3) information guide and the released system system used concentrated control, and unified management of way will sound video signal, and pictures and scroll subtitles, multimedia information through network transmission to the displayed Terminal, real-time to released visits information, and rehabilitation center image advertising, and medical common sense, and experts introduced, health life, information. and can at any time spots pictures, news, emergency notification, content, main distribution in Center of Hall, hospital handle district, Elevator Hall, public. Systems Management Server security management on the medical floor room, connect to the streaming media over a network control terminals, control terminals and display devices such as LCD TVs, LED screens and other equipment connected, the output information, system support MPEG1/2/4,WMV,AVI and other video format, supports image formats such as JPG,PNG,GIF, support DTS/AC3, MP3 MPEG1/MPEG2 MP3,WMA audio format support slide presentations ( PPT). Hours second time Kok's public security system ... Information for safe, reliable, and mature application of equipment and advanced technology to the enemy (1)机会与威胁先，医院本身是个系统，它由所属各部门、科室组成，需要一 由此我们得出的结论是管理。因为，没有管理就难以实现上套完善的管理体系。 情下达，就难以实现院内各部门、各服务环节的协调运转。所以，任何一家医院总会建立一定的 制度 关于办公室下班关闭电源制度矿山事故隐患举报和奖励制度制度下载人事管理制度doc盘点制度下载 实施内部管理，有些还管得井井有条。但是，效益就不一定那么理想了，其原因就在于有些管理者未能把医院如实地看作是一个开放的经济系统。医院作为一个开放的经济系统，必然要与外界环境发生千丝万缕的联系。它在面临大量的环境威胁的同时，也会有很多的环境机会。这里所谓的“环境”，首当其冲是市场。 (2)优势与劣势 : 优势: 1医院优势是指在进行市场细分后，本医院在一定的竞争市场范围内与竞争对手相比较，在某些方面有其他医院不可相比不可模仿的独特能力日照市经济稳定人民收入高，同时对于健康的保障也在提高。 2专家接受全面，专家团队不断加强。 3日照做为发展新城有适当的规模和需求。具有一定的购买力或承受力。 4竞争者未完全垄断的市场。 6医院有能力经营的市场。 7有较稳定的社会环境。 劣势:2医院劣势分析。医院劣势是指医院在市场的竞争中与其对手相比，在某些方面存在的缺陷和不足。 (3)重点问题:不管哪种类型的医院，都具有其自身独特的优势，也有其劣势，同时在市场的竞争中充满了机会，也同时有来自各方的威胁，我们必须通过对这几方面的综合分析，找出自身的核心竞争力，以确立医院的目标市场和市场定位。 二、消费者分析 : the neighbouring frequency transmission planning, the system can accommodate more than more than 80 TV channels, 2 reverse channels. Taking into account the needs of e-commerce in the future, this system increase in backhaul bandwidth, take up to 4 channels. Wired TV distribution statistics following table: Wired TV information points distribution schedule-medical floor, rehabilitation floor, 1th, floor, 2nd, floor serial number a layer two layer three layer four layer five layer underground a layer underground two layer total medical floor 53 54 52 71 54 7 5 296 rehabilitation floor 7 5 5 4 4 2 27 2nd, floor 18 18 10 46 1th, floor-East floor 16 16 16 3 51 1th, floor-in the floor 21 15 12 5 53 1th, Floor-West floor 20 15 18 3 56 total 529 (3) information guide and the released system system used concentrated control, and unified management of way will sound video signal, and pictures and scroll subtitles, multimedia information through network transmission to the displayed Terminal, real-time to released visits information, and rehabilitation center image advertising, and medical common sense, and experts introduced, health life, information. and can at any time spots pictures, news, emergency notification, content, main distribution in Center of Hall, hospital handle district, Elevator Hall, public. Systems Management Server security management on the medical floor room, connect to the streaming media over a network control terminals, control terminals and display devices such as LCD TVs, LED screens and other equipment connected, the output information, system support MPEG1/2/4,WMV,AVI and other video format, supports image formats such as JPG,PNG,GIF, support DTS/AC3, MP3 MPEG1/MPEG2 MP3,WMA audio format support slide presentations ( PPT). Hours second time Kok's public security system ... Information for safe, reliable, and mature application of equipment and advanced technology to the enemy 1、消费者的总体消费态势:一项由中国科学院农业政策研究中心所作调查显示，当前接受转基因食品的消费者比例较高，但随着时间变化，这一比例呈现降低趋势，调查结果进一步表明，关于转基因较多的负面声音是消费者接受度下降的主要原因。 • 现有的消费时尚 :无 • 各种消费者消费本类产品的特性 :无 2、现有消费者分析: (1)现有消费群体的构成:患者 • 现有消费者的总量 :日照市人民医院2003年门诊量28万人次，出院人数2.2万人次，各类手术8000余例，业务收入1.3亿元。新的门诊医技楼和特需病房楼工程完成后，不但解决了业务用房紧张的状况，还可以增加门诊量和住院人数，预计年门诊量达到35万人次，出院人数3万人次，各类手术1.2万例，业务收入2.2亿元，经济效益、社会效益将显著提高 • 现有消费者的年龄 : 0--90 • 现有消费者的职业 :全部 • 现有消费者的收入 :不同阶层 • 现有消费者的受教育程度 :不同程度 • 现有消费者的分布 :日照市地区 (2)现有消费者的消费行为:患病 • 购买的动机 :患病 • 购买的时间 :不定 the neighbouring frequency transmission planning, the system can accommodate more than more than 80 TV channels, 2 reverse channels. Taking into account the needs of e-commerce in the future, this system increase in backhaul bandwidth, take up to 4 channels. Wired TV distribution statistics following table: Wired TV information points distribution schedule-medical floor, rehabilitation floor, 1th, floor, 2nd, floor serial number a layer two layer three layer four layer five layer underground a layer underground two layer total medical floor 53 54 52 71 54 7 5 296 rehabilitation floor 7 5 5 4 4 2 27 2nd, floor 18 18 10 46 1th, floor-East floor 16 16 16 3 51 1th, floor-in the floor 21 15 12 5 53 1th, Floor-West floor 20 15 18 3 56 total 529 (3) information guide and the released system system used concentrated control, and unified management of way will sound video signal, and pictures and scroll subtitles, multimedia information through network transmission to the displayed Terminal, real-time to released visits information, and rehabilitation center image advertising, and medical common sense, and experts introduced, health life, information. and can at any time spots pictures, news, emergency notification, content, main distribution in Center of Hall, hospital handle district, Elevator Hall, public. Systems Management Server security management on the medical floor room, connect to the streaming media over a network control terminals, control terminals and display devices such as LCD TVs, LED screens and other equipment connected, the output information, system support MPEG1/2/4,WMV,AVI and other video format, supports image formats such as JPG,PNG,GIF, support DTS/AC3, MP3 MPEG1/MPEG2 MP3,WMA audio format support slide presentations ( PPT). Hours second time Kok's public security system ... Information for safe, reliable, and mature application of equipment and advanced technology to the enemy • 购买的频率 :不定 • 购买的数量 :不断增加 • 购买的地点 :日照市人民医院 (3)现有消费者的态度: • 对产品的喜爱程度 :无 • 对本品牌的偏好程度 :无 • 对本品牌的认知程度 :无 • 对本品牌的指名购买程度 :无 • 使用后的满足程度 :无 • 未满足的需求 :无 3、潜在消费者。 (1)潜在消费者的特性: • 总量:不断增加 • 年龄 :0--90 • 职业 :所有 • 收入 :不定 • 受教育程度 :不定 the neighbouring frequency transmission planning, the system can accommodate more than more than 80 TV channels, 2 reverse channels. Taking into account the needs of e-commerce in the future, this system increase in backhaul bandwidth, take up to 4 channels. Wired TV distribution statistics following table: Wired TV information points distribution schedule-medical floor, rehabilitation floor, 1th, floor, 2nd, floor serial number a layer two layer three layer four layer five layer underground a layer underground two layer total medical floor 53 54 52 71 54 7 5 296 rehabilitation floor 7 5 5 4 4 2 27 2nd, floor 18 18 10 46 1th, floor-East floor 16 16 16 3 51 1th, floor-in the floor 21 15 12 5 53 1th, Floor-West floor 20 15 18 3 56 total 529 (3) information guide and the released system system used concentrated control, and unified management of way will sound video signal, and pictures and scroll subtitles, multimedia information through network transmission to the displayed Terminal, real-time to released visits information, and rehabilitation center image advertising, and medical common sense, and experts introduced, health life, information. and can at any time spots pictures, news, emergency notification, content, main distribution in Center of Hall, hospital handle district, Elevator Hall, public. Systems Management Server security management on the medical floor room, connect to the streaming media over a network control terminals, control terminals and display devices such as LCD TVs, LED screens and other equipment connected, the output information, system support MPEG1/2/4,WMV,AVI and other video format, supports image formats such as JPG,PNG,GIF, support DTS/AC3, MP3 MPEG1/MPEG2 MP3,WMA audio format support slide presentations ( PPT). Hours second time Kok's public security system ... Information for safe, reliable, and mature application of equipment and advanced technology to the enemy (2)潜在消费者现在购买行为: • 现在购买哪些品牌的产品, 不定 • 对这些产品的态度如何, 一般 • 有无新的购买计划, 不定 • 有无可能改变计划购买的品牌, 不定 (3)潜在消费者被本品牌吸引的可能性: • 潜在消费者对本品牌的态度如何, 一般 潜在消费者需求的满足程度如何, 一般 4、消费者问题调查 (1)潜在消费者: • 机会与威胁:无 • 优势与劣势 :有钱 无钱 • 主要问题点 :医疗费用高 the neighbouring frequency transmission planning, the system can accommodate more than more than 80 TV channels, 2 reverse channels. Taking into account the needs of e-commerce in the future, this system increase in backhaul bandwidth, take up to 4 channels. Wired TV distribution statistics following table: Wired TV information points distribution schedule-medical floor, rehabilitation floor, 1th, floor, 2nd, floor serial number a layer two layer three layer four layer five layer underground a layer underground two layer total medical floor 53 54 52 71 54 7 5 296 rehabilitation floor 7 5 5 4 4 2 27 2nd, floor 18 18 10 46 1th, floor-East floor 16 16 16 3 51 1th, floor-in the floor 21 15 12 5 53 1th, Floor-West floor 20 15 18 3 56 total 529 (3) information guide and the released system system used concentrated control, and unified management of way will sound video signal, and pictures and scroll subtitles, multimedia information through network transmission to the displayed Terminal, real-time to released visits information, and rehabilitation center image advertising, and medical common sense, and experts introduced, health life, information. and can at any time spots pictures, news, emergency notification, content, main distribution in Center of Hall, hospital handle district, Elevator Hall, public. Systems Management Server security management on the medical floor room, connect to the streaming media over a network control terminals, control terminals and display devices such as LCD TVs, LED screens and other equipment connected, the output information, system support MPEG1/2/4,WMV,AVI and other video format, supports image formats such as JPG,PNG,GIF, support DTS/AC3, MP3 MPEG1/MPEG2 MP3,WMA audio format support slide presentations ( PPT). Hours second time Kok's public security system ... Information for safe, reliable, and mature application of equipment and advanced technology to the enemy (2)目标消费者: • 目标消费群体的特性 :无 • 目标消费群体的共同需求 :无 • 如何满足他们的需求, 将病看好 三、产品分析 1、产品特征分析。 (1)产品的性能: 使患者康复 • 产品的性能有哪些, 使患者康复 产品最突出的性能是什么,效率高 • 产品最适合消费者需求的性能是什么, 快速康复 • 产品的哪些性能还不能满足消费者的需求, 药效慢 (2)产品的质量: • 产品是否属于高质量的产品, 不定 • 消费者对产品质量的满足程度如何,不定 the neighbouring frequency transmission planning, the system can accommodate more than more than 80 TV channels, 2 reverse channels. Taking into account the needs of e-commerce in the future, this system increase in backhaul bandwidth, take up to 4 channels. Wired TV distribution statistics following table: Wired TV information points distribution schedule-medical floor, rehabilitation floor, 1th, floor, 2nd, floor serial number a layer two layer three layer four layer five layer underground a layer underground two layer total medical floor 53 54 52 71 54 7 5 296 rehabilitation floor 7 5 5 4 4 2 27 2nd, floor 18 18 10 46 1th, floor-East floor 16 16 16 3 51 1th, floor-in the floor 21 15 12 5 53 1th, Floor-West floor 20 15 18 3 56 total 529 (3) information guide and the released system system used concentrated control, and unified management of way will sound video signal, and pictures and scroll subtitles, multimedia information through network transmission to the displayed Terminal, real-time to released visits information, and rehabilitation center image advertising, and medical common sense, and experts introduced, health life, information. and can at any time spots pictures, news, emergency notification, content, main distribution in Center of Hall, hospital handle district, Elevator Hall, public. Systems Management Server security management on the medical floor room, connect to the streaming media over a network control terminals, control terminals and display devices such as LCD TVs, LED screens and other equipment connected, the output information, system support MPEG1/2/4,WMV,AVI and other video format, supports image formats such as JPG,PNG,GIF, support DTS/AC3, MP3 MPEG1/MPEG2 MP3,WMA audio format support slide presentations ( PPT). Hours second time Kok's public security system ... Information for safe, reliable, and mature application of equipment and advanced technology to the enemy • 产品的质量能继续保持吗, 不定 • 产品的质量有无继续提高的可能,有 (3)产品的价格: • 产品价格在同类产品中居于什么档次,一般 • 产品的价格与产品质量的配合程度如何, 一般 • 消费者对产品价格的认识如何, 一般 (4)产品的材质: • 产品的主要原料是什么, 救死扶伤 • 产品在材质上有无特别之处, 高效的康复效果 • 消费者对产品材质的认识如何, 一般 the neighbouring frequency transmission planning, the system can accommodate more than more than 80 TV channels, 2 reverse channels. Taking into account the needs of e-commerce in the future, this system increase in backhaul bandwidth, take up to 4 channels. Wired TV distribution statistics following table: Wired TV information points distribution schedule-medical floor, rehabilitation floor, 1th, floor, 2nd, floor serial number a layer two layer three layer four layer five layer underground a layer underground two layer total medical floor 53 54 52 71 54 7 5 296 rehabilitation floor 7 5 5 4 4 2 27 2nd, floor 18 18 10 46 1th, floor-East floor 16 16 16 3 51 1th, floor-in the floor 21 15 12 5 53 1th, Floor-West floor 20 15 18 3 56 total 529 (3) information guide and the released system system used concentrated control, and unified management of way will sound video signal, and pictures and scroll subtitles, multimedia information through network transmission to the displayed Terminal, real-time to released visits information, and rehabilitation center image advertising, and medical common sense, and experts introduced, health life, information. and can at any time spots pictures, news, emergency notification, content, main distribution in Center of Hall, hospital handle district, Elevator Hall, public. Systems Management Server security management on the medical floor room, connect to the streaming media over a network control terminals, control terminals and display devices such as LCD TVs, LED screens and other equipment connected, the output information, system support MPEG1/2/4,WMV,AVI and other video format, supports image formats such as JPG,PNG,GIF, support DTS/AC3, MP3 MPEG1/MPEG2 MP3,WMA audio format support slide presentations ( PPT). Hours second time Kok's public security system ... Information for safe, reliable, and mature application of equipment and advanced technology to the enemy