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IT英语 Unit 4

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IT英语 Unit 4IT英语IT英语新职业英语Unit4SalesofITProducts(I)ENGLISHFORCAREERSIT英语Warming-upReadingAListeningSpeaking4123ReadingB5Writing6Project7VocabularyandStructure8IT英语Task1Workinpairs.Lookatthefollowinglogosandtelleachotherwhatyouknowaboutthem.IT英语Task2Workingroupsoffouranddis...

IT英语 Unit 4
IT英语IT英语新职业英语Unit4SalesofITProducts(I)ENGLISHFORCAREERSIT英语Warming-upReadingAListeningSpeaking4123ReadingB5Writing6Project7VocabularyandStructure8IT英语Task1Workinpairs.Lookatthefollowinglogosandtelleachotherwhatyouknowaboutthem.IT英语Task2Workingroupsoffouranddiscussthefollowingquestions.□sensitivitytocustomers’needs□knowledgeofthecompanyanditsproducts□commandofcommunicationskills□relationshipwithcustomers□appearanceandmanner□promotionalpolicy□personality□qualityofproducts□trainingWhatelementsdoyouthinkarethemostimportantforasuccessfulsalespersonamongthefollowingandwhy?Whatelsedoyouthinkcanleadtoasalesperson’ssuccess?IT英语Task1Beforereadingthepassage,seehowmuchyouknowaboutbusinessmarketingbyansweringthefollowingquestions. Whatdoyouthinklead(s)tobusinesssuccess,theCEO,theproduct,orthemarketing?2.Whatsuggestionscanyougivetomakeabusinesswell-known?IT英语BusinessMarketing:DevelopingaStrategyMarketingisakeypartofbusinesssuccess.Developingagoodbusinessmarketingstrategyiswhatacompanyneedstoriseabovecompetitors.Carefulresearch,properintroductionandgoodfollow-upareveryimportanttobuildingastrongcustomerbase.ResearchYourMarketDoyouhaveatargetmarketinmind?Gettoknowthecustomersyouwant.Findoutwhatgroupsyourproductsorserviceswillattractthemost.Findcompaniesthatneedyourproductsorservicesinthearea.Carefullyresearchyourtargetmarketforanassessmentofthethingsyoumaybeabletooffer.Youcansendoutashortpoll(nolongerthan10questions).Itisaquickandeasywaytofindoutwhattheyneed.IT英语IT英语IT英语Task2Readthepassage.Decidewhichparagraph(s)talk(s)abouteachofthefollowingparts.12-34-67-89 Part1:Marketingisveryimportanttobusinesssuccess.Part2:Thefirststepistocarefullyresearchthemarket.Part3:Thesecondstepistomakeaproperintroductionofyourbusiness.Part4:Thelaststepistodoagoodfollow-up.Part5:Conclusion—thestrategywillwork. Paragraph(s)______Paragraph(s)______Paragraph(s)______Paragraph(s)______Paragraph(s)______IT英语Task3Readthepassageagainandanswerthefollowingquestions. Whatisimportanttoastrongcustomerbase?2.Whatisaquickandeasywaytoresearchthemarket?3.Whatistheaimofmarketresearch?Carefulresearch,properintroductionandgoodfollow-up.Sendingoutashortpollisaquickandeasywaytoresearchthemarket.Itisforanassessmentofthethingsyoumaybeabletooffer.IT英语4.Whatarethebasicelementsofabusinesshandout?5.Howcananadvertisementinterestpeople?6.Whatcanbedonetoinspirecustomerstocomeagain?Thebasicelementsare:whoyouare,whatyouoffer,whereyouarelocated,andhowtocontactyou.Byfocusingononeortwoparticularneedsthecustomershavethatyoucantakecareofforthem.Youcangiveacallbackorareplymessage.offercoupons,discountsorafreeitem.IT英语Task4MatchthefollowingtermswiththeirChinesemeaning.A.口号B.特色商品C.竞争对手D.畅销商品E.打折F.开业日期G.市场营销H.(公司的)标识I.市场跟踪J.免费赠送品K.评估L.传单M.特价优惠N.民意调查O.优惠券1.businessmarketing2.competitor3.follow-up4.assessment5.poll6.specialty7.handout8.openingdate9.specialsales10.topsellingproduct11.slogan12.logo13.coupon14.discount15.freeitemIT英语商业营销:策略开发营销是企业成功的关键。企业要想在竞争对手中脱颖而出就需要开发一套好的营销策略。仔细的调研、适当的宣传和及时的跟进对建立一个牢固的客户群来说都是十分重要的。调研市场你的脑海中是否有一个目标市场?了解你想争取到的客户,查出你的产品或服务最吸引哪些人群,找到在本区域里哪些公司需要你的产品或服务。认真研究你的目标市场,从而评估那些你所能提供的东西。你可以发放一份简短的调查(不超过十个问 快递公司问题件快递公司问题件货款处理关于圆的周长面积重点题型关于解方程组的题及答案关于南海问题 )。这是一个又快又简单的挖掘客户需求的方法。仔细研究竞争情况能够帮你找到一些你的公司可以填补的需求空白。弄清楚你的公司能提供哪些别的公司无法提供的产品或服务。研究 关于同志近三年现实表现材料材料类招标技术评分表图表与交易pdf视力表打印pdf用图表说话 pdf 明有专长的公司比那些试图包揽一切的公司表现更好。IT英语宣传企业这一步可以从发放简单的传单开始。任何市场策略都应该包括以下这些基本要素:你是谁,提供什么,位置在哪里,以及如何联系。在广告中,尽量通过强调那些只有你的公司才能提供的专长来吸引顾客。焦点放在顾客的一两个特殊需求上,而这一两个特殊需求正是你们能满足的。在广告中可以包括的其他信息有:开业日期、特价销售、畅销产品、至今已有客户数量、公司口号或标志。客户跟进客户跟进是营销中经常被忽视的一个环节。拥有新客户当然好,但是想要真正地成功,你至少要有一些回头客。而你只需做一些十分简单的事情就可以培养回头生意。当你接到电话或者收到电子邮件,务必回复。打一个电话或者回一条消息,感谢他们再次询问。提供优惠券、折扣或者免费礼品(比如有公司标志的钢笔),这些永远都是感谢并鼓励客户再次光临的好方法。如果照这些步骤去做,你一定会看到你的生意开始成功。一旦你找到了有效的办法,就坚持使用,这样你很快就会有一个牢固的客户群了。IT英语competitorn.aperson,team,companyetc.thatiscompetingwithanotherByloweringthepriceandincreasingthequality,thecompanyhasbeatenallitsmaincompetitorsinthisarea.n.aprocessinwhichyoumakeajudgmentaboutapersonorsituationassessmentThegovernmentrecentlymadeanassessmentofthelocaleconomicsituation.IT英语figureouttocometounderstandIstillcan’tfigureoutwhysheleftme.v.getdowntostartoutKatharinestartedouttowriteherfirstnovelinthesummerof2000.Theschoolparticularlyemphasizesgoodmanners.emphasizev.togiveparticularimportanceorattentiontosomethingIT英语respondv.toreply,especiallyinwritingIemailedherlastweek,butsofarshehasn’trespondedyet.v.toachievesuddengrowthorsuccesstakeoffShiaLaBeouf’scareertookoffwiththehugesuccessofTransformersseries.IT英语Task1Leoiscallingfortheinformationaboutcomputers.Listentotheconversationandfillintheblankswithwhatyouhear.1.Theconversationismostprobablytakingplacebetweena(n)_________anda(n)_________.2.Kateisfrom__________Company.3.LeocannotdecidebetweenYangtianandKaitian__________________.enterprisedesktopssecretarycustomerLenovoIT英语W:Goodmorning,LenovoSalesDepartment.ThisisKateZhangspeaking.WhatcanIdoforyou?M:Goodmorning.I’mLeoWangfromOrientalImportCo.We’reinterestedinyourenterprisedesktops.W:WehavebothYangtianandKaitianenterprisedesktops.MayIknowwhichseriesdoyoulikebetter?M:I’mnotsure.Couldyouexplaintomeindetailthedifferencesbetweenthetwo?W:Noproblem.ScriptIT英语PurposeofLeo’svisit:__________________________________________Productsinterested:______________________________________________Specificrequirements:______________________________________________Targetusersoftheproducts:______________________________________________Featuresoftheproductsinterested:______________________________________________Task2LeoispayingavisittoKate’soffice.Listentotheconversationandcompletethefollowingnotepad.totalkaboutpurchasingLenovocomputersKaitianseriesdiscountforthelarge,promisingandeco-friendlycompanyhighspeed,largestorage,facerecognitionsoftware,anti-bacteriakeyboardIT英语M:Assaidoverthephone,we’regoingtoupdateourdesktopssoastosuitourpresentwork.YourKaitianseriesimpressedmealot.W:You’redefinitelyrightifyouhaveinterestinourKaitianproducts.Theyaredevelopedjustforuserslikeyourcompany,large,promisingandeco-friendly.M:Butwethinkthepriceisalittlehigh.Wearewonderingwhetheryoucangiveusadiscount.W:I’vealreadytalkedtooursalesmanager.Hesaidthatifthepurchaseisabove100atonetime,wecanofferfivepercentoff.M:Well,isthereanyroomforfurtherdiscount?W:Considerthehighqualityandallthefeaturesthisseriesofproductshave,forinstance,highspeed,largestorage,facerecognitionsoftware,anti-bacteriakeyboard,andit’sreallyabigdeal.M:OK.Let’shavealookatthecontract.ScriptIT英语Assaidoverthephone,we’regoingto1__________ourdesktopssoastosuitourpresentwork.YourKaitianseriesimpressedmealot.You’redefinitelyrightifyouhaveinterestinourKaitianproducts.Theyare2__________justforuserslikeyourcompany,large,promisingandeco-friendly.Butwethinkthepriceisalittlehigh.We’rewonderingwhetheryoucangiveusa(n)3__________.I’vealreadytalkedtooursalesmanager.Hesaidthatifthepurchaseisabove100atonetime,wecanofferfivepercent4__________.Well,isthereanyroomforfurtherdiscount?Considerthehighqualityandallthe5__________thisseriesofproductshave,forinstance,highspeed,large6__________,facerecognitionsoftware,anti-bacteriakeyboard,it’sreally7__________.OK.Let’shavealookatthe8__________.Task3ListentotheconversationinTask2andfillintheblankswithwhatyouhear.contractupdatedevelopeddiscountofffeaturesstorageabigdealLeo:Kate:Leo:Kate:Leo:Kate:Leo:IT英语M:Assaidoverthephone,we’regoingtoupdateourdesktopssoastosuitourpresentwork.YourKaitianseriesimpressedmealot.W:You’redefinitelyrightifyouhaveinterestinourKaitianproducts.Theyaredevelopedjustforuserslikeyourcompany,large,promisingandeco-friendly.M:Butwethinkthepriceisalittlehigh.Wearewonderingwhetheryoucangiveusadiscount.W:I’vealreadytalkedtooursalesmanager.Hesaidthatifthepurchaseisabove100atonetime,wecanofferfivepercentoff.M:Well,isthereanyroomforfurtherdiscount?W:Considerthehighqualityandallthefeaturesthisseriesofproductshave,forinstance,highspeed,largestorage,facerecognitionsoftware,anti-bacteriakeyboard,andit’sreallyabigdeal.M:OK.Let’shavealookatthecontract.ScriptIT英语Task4AsalesgirlisintroducingthelatestiPodnanotoacustomer.ListentotheconversationandtickthewordsandphrasesmentionedaboutthenewfeaturesoftheiPodnano.√√√√√√√IT英语W:I’mgoingtointroducetoyouournewproduct,iPodnano.Comparedwiththeformerproducts,thishasnewfeaturesthatmakeyoufallinlovewithitinstantly.M:That’sinteresting.Whatarethenewfeatures?W:Besidestheninebrilliantcolors,say,lightblue,dazzlingpurple,greenandothers,thisnewiPodalsohasthestrikingfeatureslikeMusicalGenius,ShakingandShuffling,RockandRollOverandquitemanyothers.M:WhatdoyoumeanbyMusicalGenius?W:Sayyou’relisteningtoasongyoureallylikeandwanttohearothertracksthatgogreatwithit.TheGeniusfeaturefindsthesongsinyourmusiclibraryandmakesaGeniusPlaylistforyou.It’slikehavingyourownhighlyintelligent,personalDJ.M:Quiteimpressive!WhataboutShakingandShuffling?W:Oh,itmeansyoucanshaketoshuffleyourmusic.JustgiveiPodnanoashakeanditshufflestoadifferentsonginyourmusiclibrary.You’llalwaysbesurprisedbywhatyou’llhear.Script(tobecontinued)IT英语M:Great!AndRockandRollOvermaymeanthatwecanturntheiPodupanddownandenjoythemusicatthesametime?W:Exactly,butalsofarbeyondthat.TiltorturniPodnano,andyou’lllisten,watch,andplayinnewways.YoucanflipthroughyouralbumwithCoverFlow.Or,straightlyspeaking,seemorealbumsandartistsonthescreenatonetime.M:That’scool.W:Italsohasgamesespeciallymadeforit.What’smore,watchingmovies,TVshows,andvideosisbigfunoniPodnano.Andthehigh-resolutionpicturelookscrispandvividonthe2-inchwidescreendisplay.Soyoucanalwayshavealittlevideowithyou.M:ThisisreallywhatIwanttohave.What’stheprice,then?W:Justalittleover1,000yuan.M:OK,I’lltakeone.IT英语Task5Listentoapassageaboutsmilesandchoosethebestanswertoeachquestion. Theauthoragreesthatsmiles__________.A.havemoreeffectthanbodylanguageB.allhavethesamepowerandeffectC.areimportanttosalessuccessD.arecomplicated2.Afakesmile__________.A.sendsamessagethatyouarefriendlyB.showsyouareeasytogoalongwithC.makesothersdistrustyouD.bothAandB3.Accordingtothepassage,weread______tojudgewhetherasmileisgenuineornot.A.bodylanguageB.facialsignalsC.eyecontactD.bothAandB4.Whichofthefollowingstatementsistrueaccordingtothepassage?A.Wecandisagreewiththestatementthatagreatsmileisimportanttooursuccess.B.Genuinesmilesandfakesmileshavethesamepowerandeffect.C.Wecannottellgenuinesmilesfromfakesmiles.D.You’llhaveamoreproductivedayifyoutrytosmilewithyourheart.IT英语Agreatsmileisimportanttoyoursuccessinsales.Nobodywantstodobusinesswithsomeonewhodoesn’tevensmileuponinitialgreeting.Youcan’targuewiththat.However,notallsmilesarecreatedequal.Genuinesmilesandfakesmilesdon’thavethesamepowerandeffect.Agenuinesmilesendsamessagethatyouarefriendlyandeasytogoalongwithwhileafakeonemakesothersdistrustyou.Wereadbodylanguageandfacialsignalstogiveusanimpressionwhetherasmileisgenuineorfake.Trytosmilewithyourheart,andyouwillhaveamoreproductiveandsuccessfuldaythanthepersonwhoisnotsmiling.ScriptIT英语Task1Workinpairs.Comparethefollowingtwomodelsoflaptops.Tellwhichoneyoulikeandgiveyourreasons.Anexampleconversationhasbeengiven. ThinkPadSL500Processor:IntelCore2DuoProcessorP8400Operatingsystem:GenuineWindowsVistaHomeBasicScreensize:15.4”widescreenTotalmemory:2GBHarddrive:160GB,5400rpmRuntime:6hoursColor:BlackWeight:4.5LbPrice:$780 IdeaPadS10Processor:IntelATOMProcessorN270SingleCoreOperatingsystem:GenuineWindowsXPHomeEditionScreensize:10.2”regularscreenTotalmemory:512MBHarddrive:80GB,5400rpmRuntime:3hoursColors:Black,White,Pink,Red,BlueWeight:2.5LbPrice:$399IT英语A:Whichcomputerdoyoulikebetter?B:IprefertheS10becauseitismuchcheaperthantheThinkPad.OR:IliketheS10modelbetterbecauseitcostsmuchlessthantheThinkPad.A:Iagree.OR:I’mafraidIdon’treallyagree.IlikeThinkPadbetterbecauseithasabiggerscreen.Example:IT英语Task2Workinpairs.Discussandcompletetheconversationatacomputerstorebyfillingintheblankswithappropriatesentences.YoumayrefertotheexpressionsintheLanguageFocusBox. LanguageFocusBox A:Doyouhaveanypreferenceforbrands?B:Whattypeofcomputerdoyouwant?C:Whatdoyouusuallyusethecomputerfor?D:Howmuchareyouwillingtopayforthecomputer?E:Howwouldyouliketopay,bycashorcreditcard?IT英语A:Goodafternoon.CanIhelpyou?B:Yes,please.I’mlookingforaPCformyself.A:1____________________________________?B:I’dliketobuyalaptop.A:2_______________________________________?B:Ohyes,I’mconsideringSamsung.A:3____________________________________________?B:I’mwillingtopayupto5,000yuanforit.A:4___________________________________________?B:ImostlyuseittotypedocumentsandsurftheInternet.A:Wehaveaspecialofferforstudents.B:Oh,really?That’saverygoodprice.I’lltakeit.A:5______________________________________________?B:Creditcard,please.B:WhattypeofcomputerdoyouwantA:DoyouhaveanypreferenceforbrandsD:HowmuchareyouwillingtopayforthecomputerC:WhatdoyouusuallyusethecomputerforE:Howwouldyouliketopay,bycashorcreditcardIT英语Task3Workinpairs.Practicemakingaconversationaccordingtothesituationgivenbelow.YoumayrefertotheLanguageFocusBoxandtheconversationinTask2.SituationAcustomerwantstobuyacellphonewithEnglishdictionary,MP4ande-booksatnomorethan2,000yuan.You,asasalesperson,helphim/hertochooseone. LanguageFocusBox •IwanttobuyacellphonewithfunctionsofEnglishdictionary,…•Doyouhaveanypreferencefor…?•Whatdoyouusuallyusethecellphonefor?•I’mwillingtopayupto2,000yuanforthecellphone.IT英语Task4Workingroupsoffour.Firstworktogethertothinkoutsomefeaturesofanewcellphonethatwouldbestfitthestudents’needsandsetasuitablepricerange.Andthenmakeapresentationaboutthenewcellphoneinclass. Welcometoourcellphoneexhibitioncenter.Thisisatypeofcellphonespeciallydesignedforcollegestudents.Youcan’tmissitforitsfeatureslike…Thepriceofthistypeofcellphoneisreallysuitablefor…IT英语ThetirelessheadofHP'spersonalcomputerdepartmentiswinningovercompetitorsDellandLenovoandmakingWallStreethappy.Hissecret?Invention.OnarainydayinCalifornia,ToddBradleycarefullyexaminesproductsthathisdepartmentatHewlett-Packardhasrecentlyintroduced.There’sasleeklaptopcalledtheVoodooEnvyforhard-coregamers,atinypink-and-redcomputercreatedwithafashiondesigner,andtheindustry’sfirsttouchscreennotebook.Itistrulyimpressive.HehashelpedthecompanybecomethetopPCmakerintheworldandhasincreasedprofitsatthesametime.IT英语Asthedeepeningeconomiccrisishitscompaniesaroundtheglobe,HPismovingverysmoothly.Whiletherearemanyreasonsforthat,includingHP'sexpandingservicesbusinessandprofitableprinterfranchise,abigfactoristhePCdepartment,whichbringsin$42billionannuallyfromthesaleofPCs,handhelds,andworkstationcomputers.Bradley’sstrategyatHPhasdependedoncreatingfreshdesignsandeye-catchingmarketingcampaigns.BradleybelievedfromthestartthatHPhadtochangeitsPCbusiness.Ifitkepttryingtosellboringboxesatthelowestcost,itwouldbelockedinacruelstrugglewithDell.SoBradleyaskedalocaladagencytocreateavideotoconvincetheexecutiveboardthatHPneededanewway.ThevideoarguedthatPCshadbecomeacommoditybecausemakershadgivenallinventiontochipmakerIntelandMicrosoft.ThevideothenshowedhowHPcouldgetoutofthecommoditygame.“‘Wow!’iswhatsells,”saysBradley.IT英语Theexecutiveboardwasconvinced.Theresult:amarketingcampaignshowinghowHPcomputersaredifferentfromothers.Hip-hopstarJay-ZandtennisstarSerenaWilliamstalkedaboutusingHPPCstowatchmovieswithoutfirstwaitingforWindowstolaunchaswellastolookatphotosandeditmusic.TheTVadendedwithaslogan:“Thecomputerispersonalagain.”Thetimingwasfortunate.Whenthecampaignbeganin2006,peoplewerelookingforlaptopsthatcouldeasilynavigatetheWeb,playgames,andstoredigitalcontent.TheywerealsobuyingmorefromstoressuchasBestBuy,wheretheycouldtryoutthelatesttechnology.ThetrendsgaveBradleyanedgeoverDellandHPquicklysurpassedDelltobecometheworld'stopPCseller.IT英语惠普再度闪耀个人电脑市场惠普个人电脑部门的领军者布拉德利不辞辛劳地带领着惠普打败竞争对手戴尔和联想,并让华尔街投资者喜出望外。他的秘密是什么?创新。美国加州,一个阴雨天,托德·布拉德利正在仔细审视部门新近开发的产品,其中有为铁杆游戏迷准备的精巧手提电脑VoodooEnvy,也有与服装 设计 领导形象设计圆作业设计ao工艺污水处理厂设计附属工程施工组织设计清扫机器人结构设计 师联手打造的迷你型粉红色笔记本电脑,以及业内第一款触摸屏笔记本。这一场景令人印象深刻。这位惠普个人电脑部门的领军者成功地将惠普推上了全球个人电脑市场的第一把交椅,同时收获了丰厚的利润。愈陷愈深的经济衰退冲击着世界各地的公司,但惠普在危机中的处境相对来说还不错。这背后的因素有很多,包括惠普不断扩大的服务业以及利润丰厚的打印机特许经销,但其中的一大功臣是布拉德利领导的电脑部门,通过销售个人电脑、手提设备和台式工作站,该部门每年为公司带来420亿美元的销售额。IT英语在惠普,布拉德利的战略是令人耳目一新的设计和引人瞩目的市场推广活动。布拉德利从一开始就认为惠普必须对个人电脑部门进行改革。如果惠普仍然试图以最低的价格出售令人乏味的电脑产品,那么就会被困在与戴尔的恶战之中而无法自拔。因此布拉德利请当地的一家广告公司制作了一段视频,以使公司领导层相信惠普需要另辟蹊径。视频中提到,由于电脑制造商将所有的创新任务都交给了芯片生产商英特尔和微软,因此个人电脑越来越商业化。随后视频描述了惠普如何才能从这场商品游戏中脱身。布拉德利说:“让人惊喜的东西才有市场。”领导层被说服了。随之而来的便是一场营销活动,向公众强调惠普电脑如何与众不同。说唱明星Jay-Z和网球明星小威廉姆斯在广告中说,用惠普电脑在Windows启动之前就能看电影,浏览照片,编辑音乐。电视广告以这句宣传口号结束:“惠普电脑掌控个性世界”。时机把握得恰到好处。在2006年营销推广活动开始启动之时,消费者正在寻找能够上网、打游戏、存储数字内容并且简单易用的笔记本电脑。越来越多的消费者还从BestBuy等零售商那儿购买商品,因为在那里他们可以体验到最新技术。这种趋势使布拉德利获得了戴尔所没有的优势。因为当时的零售店里没有戴尔的产品,戴尔强调的也只是低成本。惠普因此迅速超越了戴尔,一跃成为全球第一的个人电脑生产商。IT英语 HP’scompetitors HeadofHP’sPCdepartment Criticsagainstthemarketingcampaign AnnualearningfromHP’sPCdepartment MarketshareofHPintheworld HP’sR&Dproductivity CompetitionwithPalminthemarketof smartphones StarsintheTVadandthefeaturesofthe productstheyuse ExecutiveboardmeetingonThanksgivingDay People’srequirementsoflaptopsin2006Task1ReadthepassageandtickthefactsmentionedinthepassageaboutHP.√√√√√√√IT英语Task2Readtheemailagainandchoosethebestanswertoeachquestion.Createfreshdesignsandeye-catchingmarketingcampaigns.“Wow!”iswhatsells.Giveacallbackorareplymessagetothankthemagainforinquiring.Offercoupons,discountsorafreeitem.IT英语1.董事会仔细审视公司新近开发的产品。(examine,recent,introduce)Theexecutiveboardcarefully___________productsthatthecompany_________________________________.2.公司领先于全球个人电脑市场,同时收获了丰厚的利润。(become,top,profit)Thecompany______________________PCmakerintheworldandhas______________________atthesametime.3.愈陷愈深的经济衰退冲击着世界各地的公司。(economy,crisis,globe)Thedeepening______________________hitscompanies______________________.4.一场展示该公司与众不同之处的营销活动开始了。(start,how,different)Amarketingcampaign______________showing______________________.Task3MatchthefollowingtermswiththeirChinesemeanings.howthecompanyisdifferentfromothersexamineshasrecentlyintroducedbecomesthetopincreasedprofitseconomiccrisisaroundtheglobestartsIT英语TaskReadthefollowingemailwrittenbyacustomernamedJustin,whoasksaboutthenew3GphonesofyourcompanySonyEricsson.IT英语DearJustin,First,I’dliketothankyouforyourinterestinour3Gphones.Asyouknow,wejustlaunchedour3Gproductline.Rightnowweoffertwomodelsof3Gphones,T1andT2,bothnewtothemarket.We’repleasedtotellyouwe’resellingT1ataspecialpricewith10%immediatediscountthismonth.IfyoupreferT2,youalsogetagooddeal.BuyT2infullprice,andyouwillgetanextrabatteryworth200yuanforfree.Thankyouforconsideringourproductsagain.Ifyouhaveanyotherquestions,feelfreetoemailusagain.We’llbegladtoanswerthemforyou.YourssincerelyNowwritetoJustinandyourreplyshouldincludethefollowingthreeaspects:1.Thankthecustomerforinquiring;2.Thecompanyofferstwonew3Gphones,onewithadiscountandtheotherwithafreeitem;3.Thankagainandencouragethecustomertouseyourcompany’s3Gphone.IT英语ProjectGuidelinesThisprojectaimstogothroughtheprocessofmakingamarketresearch.Thewholetaskisdividedintothreesteps.StepOnefocusesonmarketresearchbydesigningaquestionnaire.StepTwofocusesontheresearchanalysis.StepThreerestsontheintroductionofthecompanyanditsproducts.PleasefollowtheTaskDescriptiontocompletetheproject.IT英语TaskDescriptionStepOne Organizeasmallgroupwith4-6peopleinyourclass; Designaquestionnairewith10to20questionsaboutwhatcustomersneedofanITcompany(e.g.products,services,etc.); Printcopiesofthequestionnaireandthensendouttogetfeedbackfromcustomersorcompanies.StepTwo•Collectthequestionnaires;•Dividethegroupintotwosubgroups:onemakesanalysisabouttheneedsofproducts,theothertheneedsofservices;•Decidewhatproductsandservicesthatyourcompanycanoffertomeettheneeds.IT英语StepThree•Designasimplehandoutwiththebasicelementsanduniquespecialtiesoftheselectedproductsandservices,includingcontactinformation;•Printcopiesofthehandoutandthensendouttoattract
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