language points in advertising （Unit5）PPT课件

blame V. 1.把．．．归咎于．blamesth.onsb./blamesbforsth Heblamedthefaultonhiswife. ２，对（坏事）负有责任toblame(forsth.) Whoistoblamefortheaccident? Iamtoblame. Iamtobeblamed.(x) 责备，谴责．N. Heput/layalltheblameonme. Wewerereadytotaketheblameforwhathadhappened. Ifeelitisyourhusbandwho___forthespoiledchild.(上海２002)． A,istoblame B,isgoingtoblame C,istobeblamed D,shouldblame.advertisingadvertise-advertiser–advertisementadvertiseadvertisefor…登广告征求…Thecompanyadvertisedforanewsecretary. n.advertisement(=ad) putonanadvertisement登广告 advertising n. TVadvertising电视广告 advertisingagent广告经纪人 advertisingexpense广告费 Weneedtoconsidermanythingsbeforewebuyanexpensiveproduct,suchasacar…Therearemanythingsweneedto_______________________beforewebuyanexpensiveproducts,suchasacaror… take……intoconsideration顾及，考虑到Consideration1.un.体贴；考虑 Pleasegivetheproblemyourcarefulconsideration. 2.c.n必须考虑的事；因素在这件事情中，时间是一重要的因素．Eg.Timeisanimportantconsiderationinthiscase.takeintoconsideration underconsideration在考虑中，在研究中inconsiderationof　　考虑…outofconsiderationfor不体谅;不顾及onnoconsideration决不　　　　　　handinhand手牵手；共同地，联合战争和苦难同步而行．Warandmiserygohandinhand.inhandathandbyhandontheotherhandgive/lendahandhaveahandin在处理或进行中，在控制中　在近处，在手边　手工做的　　另一方面　　来帮忙　　参与，插手 Theexaminationare_______________.2.Peopleintheancienttimesmadeclothes_______.3.Theworkis________,butnotfinished.4.Hewasalwaysreadyto_______________toanyone.5.Manypeople_______________inventingphotography.6.Heisclever,but_________________,hemakesmanymistakes.inhandathandbyhandontheotherhandgive/lendahandhaveahandinhandinhandathandbyhandinhandgive/lendahandhadahandinontheotherhandSimilarstructures:facetofacemouthtomoutharminarmshouldertoshouldersidebyside面对面口对口臂挽臂肩并肩并排facetoface与face-to-faceTheboyandhisgirlfriendsatfacetoface.Andtheyhadaface-to-facetalk.getacross. Getacrosstosb Getsthacross. Yourmeaningdidn’treallygetacross. He’snotverygoodatgettinghisideasacross.Phrases:在收音机里在报纸上在海报上手牵手;共同地,联合对广告的反应对某人感到烦恼对某事感到烦恼作出明智的选择控告/指责某人某事把…同…联系起来传播而为人理解大笔的钱over/ontheradioinnewspapersonpostershandinhandreacttobe/feel/getannoyedwithsbbe/feel/getannoyedat/aboutsthmakeinformedchoicesaccusesbofsth/doingassociate…with…get…acrosslargeamountsofmoney吸引;呼吁;向…恳求(上诉)考虑到,顾及广告宣传的产品用...武装起来,装备有...的增加公司的利润从…中获利/得到好处向公众阐述自己的计划看出坏广告留心或注意…即,就是,换句话说,就是说一般的消费者以最好的价格区辨真伪appealtotake…intoconsiderationtheadvertisedproductsarmedwithincreaseacompany’sprofitsprofitfrom/bymakeitsprogramsknowntothepublicspotabadadkeepaneyeoutforthatistheaveragecustomersatthebestpricedistinguishbetweenfictionandfactsExx:1.Please__________________thatman;hemaybeathief.2.Itisthedrivernotthechildrenthat___________fortheaccident.(应受指责)3.She______________________intheexam.(被指责作弊)4.Meetingadilemma,ifyou_____allthethings_________________,youwill___________________________(作出明智的选择)．5.Theywentthere____________(手拉手地),talkingallthetime.6.Thenursewhowas___________thepatientsentforadoctor.keepaneyeoutforistoblamewasaccusedofcheatingtakeintoconsiderationmakeaninformeddecisionhandinhandinchargeof7.Thefootballplayers______________(反抗)thejudge’sdecision,quittingfromthegame.8.Ahealthylifeisthoughtto__________________theopencountrysideandhomegrownfood.9.Teachingasacareer____________manypeoplebecauseofthelongholidays.10.Hehas____________________(大笔的钱),________,hehasalargesumofmoney.11.Theadvertisersshouldworkhardtogettheirmessageacrossto____________________(一般的顾客).reactedagainstbeassociatedwithappealstothatislargeamountsofmoneytheaveragecustomersIVFitting(单词填空) 1.Theworkersarebusyrepairingthepipesthatc______hotwaterfromtheboilertoeachhousebeforethesnowstormcomes. 2.Itissaidthatanewmanagerwilltakec_______ofthatsupermarket. 3.Itisquitea________________thatsomeonetalksloudlywhenIamabsorbedinthework. 4.Itisknowntoallthatcigarettesmokinghasbeena____________withlungcancer. 5.Nowadays,somepeoplefirstbuyseveralapartmentsandthensellthemtomakeahugep________________outofsales. 6.Itisan_______________(非法的)actionforpeopletokillwildanimals,especiallytherareonesinChina. 7.Thehousewithasmallgarden________________(附属于)sellswellincities. 8.Theadvertisementintoday’snewspapersaysthatallthegoodsinthatsupermarketwillbesoldata__________. 9.Howdiditcomeaboutthathisvisitsbecameless________________(频繁的)astimepassed? 10.Theteacheroftentellsustoguessthemeaningofanewwordaccordingtothe_________(上下文).V.短语填空 对号入座 从方框中选择合适的短语，并用其正确形式填入下列句子中。每个短语限用一次。take…intoconsideration,inchargeof,appealto,keepaneyeoutfor,roundup,ontheotherhand,handinhand,accuse…of,get…across,associate…with,beawareof 1．Thismorning,she_____herbrother_______stealingthejewels. 2.Therearemanythingsweneedto__________beforewemakeanadvertisement. 3.Thevice-managerwillbe_________thecompanywhenthechiefmanagerisonbusinessabroad. ….WordStudy1.Whatshouldyoutakeintoc__________whenapplyingforajob?2.Willshebea_________thatyouforgettophone?3.Sheb________himforbreakingthewindow.4.Themansittingthereistheeditorinc________ofthenewspaper’sadvertisementsection.5.Thereisnop_______inrunningacinemainthistown.6.Theideaofcampinghasnevera_______tome.7.Hisvisitsbecamelessf________astimewenton.8.Thetruckisusedtoc________goods.onsiderationnnoyedlamedrofithargeppealedrequentonvey