BEC高级口语真题答案

【剑桥BEC真题集第二辑】TEST 1 A. 客户关系： 让客户感到受到重视的重要性 B. 公司发展：控制公司扩张的重要性 C. 营销：如何确保公司的代理商始终保持高效率 PART 2 A. Customer relations: the importance of making customers feel valued. In my opinion, maintaining good customer relations is of vital importance to a business. If not, you may have no way to sell your products or services to customers. Then, there is no chance for you to make money. In order to establish good relations with your customers, you should make customers feel valued. There are a number of ways to make them feel valued. Firstly, you should have a friendly attitude toward them and show respect for them. From time to time, ask them for their opinions and suggestions for improvement of your products or services. Secondly, provide them with good after-sale service. When they run into some problems or difficulties, offer them with help as soon as possible. When something has gone wrong with your products they have purchased, send your technicians as soon as possible. B. Company growth: the importance to a company of controlling expansion As we know, every company nowadays seeks for growth and development in order to survive in the highly competitive world. But we have to remember that expansion should be made in a controlled manner, because, if not, serious problems will be brought about, or even worse, a great threat will be caused to the survival of the company. For instance, a department store in our city used to be very prosperous before it sought for expansion. A few years ago, it began establishing branch stores in other cities throughout the province. Within a period of two years, scores of branches had been sep up in and outside the province. At first, business was okay and everything went well. Then, some problems began to occur due to lack of funds and skilled managerial staff. A couple of years later, the department store simply went bankrupt. This is a lesson for us to learn. C. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company. As we all know, signing an agency agreement with a firm is a customary practice in marketing. In order to ensure they maintains a high level of effectiveness, I think, firstly make an attractive encouragement program, that is, to set up clear target for the agent. If the agent reaches the set target, a decent reared will be offered. If he fails to do so, he will not get the commission. Second, check and supervise the process or progress of the marketing campaign launched by your agent. If something has gone wrong, immediately correct it. If your agent runs into difficulties, you should offer a hand without any delay. In other words, let your agent know that he is trusted and he is not working alone. PART 3 A. Our company is planning to introduce a suggestion scheme so as to encourage staff members at all levels to contribute ideas and suggestions. Do you have any ideas as to the ways of setting up such a scheme so that all staff can make contributions? B. I have heard of that. I think this is quite good for the future development of our company. As for ways of setting up such a scheme, the first step come to my mind is to get a group of people together to organize a committee. The major task for them is to draw up some staff members. A. That’s sounds good. But who do you think should be chosen as the member of the committee? The head of each department, or some professional people from outside? B. Some department leaders can be included, but not every one of them. We may select a couple of senior consultants of our company to be put on the committee. And ordinary staff members should also be represented in the committee, so that voices from shop floors can heard. A. Yeah. I think each department may prepare a box for collecting ideas and the box should be put at a place where all staff can have an easy access. A special column can be created on the company’s website for idea collection since internet is almost available for all staff members. B. As for the evaluation of suggestions, of course it is the committee that will have the final say. The committee is supposed to draw up specific standards for the sake of evaluating, quantitative and financial standards, for instance. A. You are right. And specific rewards should be also be announced to all members of staff so as to encourage them to offer valuable suggestions…. 【剑桥BEC真题集第二辑】TEST 2 A. 沟通技能：给录用的员工 培训 焊锡培训资料ppt免费下载焊接培训教程 ppt 下载特设培训下载班长管理培训下载培训时间表下载 外语的重要性 B. 广告：如何选择合适的机构处理公司公告 C. 财政：如何决定公司是否上市 PART 2 A. Communication skills: the importance of foreign language training for selected employees. In my opinion, it is very important to provide selected employees with foreign language training. As we all know, globalization brings many chances of international business cooperation. Employees are likely to deal with foreign customers or clients, or travel abroad on business, so a good command of foreign languages is important. Therefore, in order to help employees to accomplish their task, foreign language training should be offered, especially to those selected ones who involve in the international market, so that they can shoulder up the responsibility soon. B. Advertising: how to select a suitable agency to handle a company’s advertising In order to select a suitable agency to handle a company’s advertising, I think the following three points should be considered. First, the selected agency should have a good track record and a good reputation, which may ensure profound knowledge in designing, producing and publishing advertising. Second, the size of the agency should be taken into consideration. The larger the size, the more powerful it may be. Third, face-to-face communication is necessary to know whether the agency is familiar with the features of the company and its products. C. Finance: how to decide whether to float a company on the stock market Several aspects should be considered before you decide whether to float a company on the stock market or not. First, the advantages brought by this should be taken into full view. Second, the policy concerning listing a company onto the stock market should be checked to see whether a company meets the requirements. Third, the responsibilities that a listing company has be bear should be fully understood, such as disclosure of director’s duty, all kinds of expenses, tax and so on. PART 3 A. Our company will open a new branch in another part of the country. Therefore, some members of staff need to be sent there to do business. This is good news for us because it means our company is growing. B. Yes, it certainly is. But it is a problem to make relocation attractive for staff, since it is far from here and not many people want to work there. Away from their families and old co-workers, they may feel lonely and less-motivated. A. That’s a problem. But I think the company can offer some financial incentives to those who are to be assigned there, for example, relocation allowance. B. Good idea. Besides, the company can address the staff’s housing need by relocating or establishing temporary permanent housing arrangement for them. A. I agree. The company should provide staff with sufficient information about the new location. B. Yes, the information about the local people can culture is very useful and important. That can help them get prepared before they are sent there. A. And so is the information about the surrounding environment, including climate, local customs, people’s living habits, etc. B. I couldn’t agree with you any more. All the information you mentioned will make them adjust to the new work place. 【剑桥BEC真题集第二辑】TEST 3 PART 2 A. Personnel management: the importance to a company of having well-motivated staff First of all, having well-motivated staff ensures better productivity. When an employee is highly motivated, there should be nothing to prevent him from devoting himself to the job. He will be very proactive to his responsibilities. This will significantly reduce wasted time and effort, which in turn can enhance productivity and overall performance. Second, I think a well-motivated staff will show greater loyalty and commitment to the company since a high level of motivation usually is a result of satisfaction with the job and the firm. Company loyalty in turn will greatly reduce turnover level and help retain the best brain needed by the firm. Finally, if everyone is very motivated at work, staff morale in the firm will also be boosted. Just imagine if everyone around you is so driven and enthusiastic, how can you possibly be immune to that atmosphere? We are most likely to make the most of our talents and achieve our personal best in such an environment. That’s all. Thank you. B. Strategic planning: how to decide whether to purchase or rent company premises First of all, we should make sure that we check the financial situation of our company before we decide whether to purchase or to rent company remises. As we all know we will have to spend much more money in purchasing premises than renting them. Therefore, we should check our company’s financial situation to see whether we now have enough money to purchase premises. Any ignorance of current financial situation will break company’s cash flow or even undermine the company’s normal production. Secondly, we should ask ourselves the aim that makes us purchase or rent premises. Do we want to set up our headquarters for a long-term investigation which will definitely need us to purchase buildings or just build a branch for a short-term project which requires only some rented houses? After all these careful studies we can finally make our decision. C. Sales: how to ensure that price levels for new products are set appropriately First, we should consider the cost of our new products before we put them into the market. The price level we should set at least includes all the cost and investment and makes us gain some margins. Second, we should carry out an investigation or market research in the target market to see what price level can be accepted by our potential customers. We will also have to study the consumers’ habits and the popularity of our new products in the target market. Only through these comprehensive investigations can we ensure the appropriate price levels of our new products. PART 3 A. You know, our company is considering providing a fitness centre on the premises to help employees improve their health and fitness. What benefits do you think the fitness centre can bring for our company? B. The fitness centre can provide facilities for the staff to exercise. We all know that proper physical exercise is good for health. It helps burn calories and discharge acidic wastes. It also tones muscles and helps build a lean and muscular body. Through exercise, many people lose weight and improve their health. Also, through exercises, we are feeling strong and well. We feel happy and ready for anything. We may enjoy our work and life. A. Yes, I totally agree with you. Through exercises the staff can keep healthy and relax from the tension of work. In this way, they can improve the working efficiency and do more work for our company. Therefore, the company will gain more profits. B. That’s true. And I also believe that the fitness centre will simulate the staff’s enthusiasm for both work and life. The staff will become more faithful to the company since they will be aware that the company has been treating them well. A. Exactly. Then how to promote the need for health and fitness to all staff? B. In my opinion, in order to promote the need for health and fitness to all staff, lectures should be given by some experts invited to make the staff conscious of the importance of the exercises to health, and the importance of health to life and work. The experts’ talk must be convincing enough to make it possible for the staff to accept the idea of exercises. A. Yes, this idea sounds effective. Moreover, I think our company had better invite some professional coaches to guide the staff in a proper way of exercising and building or shapes. After all, professional coaches know very well how to help people develop interests in exercise. And the proper ways of exercising seem to be effective to improve the health of the staff. 【剑桥BEC真题集第二辑】TEST 4 A. 市场调查：调查了解顾客习惯和态度的重要性 B. 财务管理：怎样为公司找到消减成本的方法 C. 交流沟通：怎样在公司内部不同部门之间建立有效的工作关系 PART 2 A. Market research: the importance of finding out about customers’ habits and attitudes. As we all know, your customer’s habits and attitudes will exert a great influence on the production and sales of your products, or services. Customer’s habits, especially their consuming habits, will decide to what extent they can accept the price of your products, which will directly affect the pricing of your products. Customer’s attitudes towards your products or service reflect the quality of your products or services and will decide whether your products or services can remain popular in the market. So if you carry out research to find out about their habits and attitudes, you can gear the production and sales of your products towards a right direction. B. Financial management: how to identify ways of reducing costs in a company The general purpose of a company is to make profits, and reducing costs, which in turn will benefit the customers. One way to reduce costs is to set up a system in which staff members could work effectively. In other words, give full play to people. Let every one in the company make best use of their talents and skills, and thus will reduce the labor cost. Another way is prevent any waste of materials in production, by updating equipment and technology, for instance. Improving management efficiency is also an approach to reduce the overheads of a company, say, by simplifying some procedures of doing business. C.Communication: how to achieve an effective working relationship between different departments within a company? First, we should try our best to create a team spirit within the company and between different departments so members from different departments can know the importance of team work. They will realize that what they are doing now is not just for their own departments, but for the well-being of the whole company. In this way there will be a sound environment of mutual help and mutual trust between different departments, which can help all members to work effectively. Second, company should do something to help people from different departments to understand and communicate with each other. For example, we can hold regular gatherings in which everyone can have the chance to know each other, speak to each other and share their experiences in work so that they will work in a spirit of sharing differences while retaining common ground. PART 3 A. Incentive schemes have become a very popular form of employee benefits as they work as a reward scheme for the most productive people in the company. What benefits do you think an incentive scheme for staff would bring to the company? B. By linking benefits to targets means that employees are encouraged to work hard and are rewarded when they reach the targets. As for the benefits brought by an incentive scheme to the company, the most obvious one is the improvement of productivity and effectiveness of staff. A. I totally agree with you. Good incentive schemes will help to improve the business of a company with its staff’s enthusiasm in hard work, and attract more excellent talents to join it. Then, in your opinion, what incentive schemes should be arranged to encourage the employees? B.I think a company should offer the health and well-being insurance, allowance for transport and travel, proper and timely bonuses for additional job, etc. Also, a system of honoring and rewarding those employees who have made more contributions should be set up to stimulate the staff’s working enthusiasm. A.Yes, performance-related pay is perhaps the best way of an incentives scheme. In addition, in the case of bonus, which is also a type of employee incentive scheme, the employee may not know whether or not they will qualify for a bonus, and of what size it will be, until it is actually paid. Incentives do not necessarily have to be financial. Other popular employee incentives include extra holiday time offered to those who meet or exceed targets. B.I agree with you. Also, probably flexible time of working is another good incentive scheme, especially for women workers who have children, because the staff can arrange and balance their work and family. 【剑桥BEC真题集第三辑】TEST 1 A. 与客户关系：忠实顾客关于产品的意见对公司的重要性 B. 员工的发展：为员工设计有效的职业规划对公司发展的重要性 C. 企业发展策略：怎样保持公司股东的信心 PART 2 A. Customer relations: the importance to a company of reliable customer of opinions of products The reliable customers’ opinions play an important role when a company wants to stay ahead in the fierce competition as well as in the market. So the evaluation and judgment of reliable customers will serve as valuable clues for a company to improve its products. The company can take the feedback into consideration when it tries to upgrade its products or develop new ones. B. Development: the importance to a company of developing effective career plans for staff A successful company should have effective career plans for its staff. It is not only beneficial to staff members, but also to the company itself. With admirable career plans, a company will become very attractive to talented personnel, so it will be easier for the company to recruit new staff of high quality and that will enhance the company’s competitive strength. On the other hand, effective career plans will also help staff improve themselves. They will become more creative in research and development, devoted themselves to their jobs, and become much more loyal to the company. Therefore, a good career plan will benefit both the company and its staff. C. Business strategy: how to maintain the confidence of company share holders. Shareholders’ confidence is very crucial for every company. In order to maintain the shareholders’ confidence, Firstly, the company need to explain to them certain things about stock market dynamics and fluctuations. In addition, companies should try their best to improve the business and increase the sales income, so that the shareholders can get more profits from their investment. Also, a company had better offer regular information about the business to let the shareholders know the company is in good conditions. In that case they can be more confident about the company. (shareholder are very important to a company, because they buy the stocks of the company and therefore, provide capital for the company, so the company can keep sufficient financial resources to operate and develop.) PART 3 A. Our company is located in the busy city center and a lot of staff complain that it takes them too much time on the way to work. We have to take some measure. Can you offer some suggestions to help solve this problem？ B. Yes, the traffic is heavy in rush hours and the traffic jam takes us too much time. I think the government should encourage people to use more public transport means instead of driving private cares. Therefore, the traffic jam will be reduced, and the buses or cars can run faster. It is also beneficial to our environment. A. Yes, it makes sense. But public transport is not as convenient as private cars. You have to wait for the bus, and set out earlier. Also it usually very crowded on the bus. However, if you have your own care, you yourself may have control over the time, and you can enjoy the ease of traveling to and from walk. B. But taking buses is cheap and you don’t need to worry about the troubles related to your own care, while owning a car will cost more money and bring more trouble such maintenance, and parking, etc. A. So it seems that we two can hardly agree with each other. Since we have analysed the advantages and disadvantages of public transport and private transport, our staff can make their own choices. Now let’s move to the second topic: what the effects might be of allowing staff to work flexible hours? B. Flexible work alternatives may be the single most important factor in allowing us to create the lives we want for ourselves and our families. Some flexible work optioins serve to spread existing jobs further, creating a model for a saner, more humane work system. A. Yes, I agree with you. Flexible work can help the staff fit together the sometimes irregular pieces of a modem lifestyle: family demands, professional requirements, personal needs for variety. Flexible work is also practical and worthwhile for companies. Many a company has adopted this practice and benefited from doing so. B. you can say that again. Besides, adopting flexible work system can improve employees’ morale, and meet the needs of employees with children and other outside demands. 【剑桥BEC真题集第三辑】TEST 2 A. 质量监控：公司对自己的产品和服务实行质量监控的重要性 B. 信心管理： 怎样保证信息在公司内部受到有效的管理\ C. 财务规划：影响合理定价策略的因素 PART 2 A. Quality control: the importance to a company of monitoring the quality of its goods and services There are so many similar products in the market and customer will decide from which producer they should purchase goods or services. In almost cases, they will first consider the quality and reputation of the company. If that supplier has a good record of consistent quality and service, a potential customer is more likely to purchase their products. Also, only with high quality standard can a company maintain its customer loyalty and attract more new customers. B. Information management: how to ensure that information is managed effectively within a company Information management within a company is of great significance to a company. To some extent, it means life and death to a company. A common way to manage information is to set up a system and assign certain people to take charge of the work. On one hand, confidential information will be kept secret and safe, so as to have the rights and benefits of the company protected; on the other hand, other information should be circulated in time within the company so that understanding will be deepened among departments and staff members, which will be of great value to growth of the company. C. Financial planning: the factors involved in deciding on appropriate pricing strategies. Selecting a pricing strategy for your product is critical, because price is the most highly visible element of all marketing efforts. Firstly, the main factor is the product itself: the cost of producing plus your expecting profit. Secondly, similar products of the rival firms: What are their prices? What are your product’s competitive advantages? In what aspect does your product superior to others? This can add extra value to your product. Last but not least, you target customer: Whether they are wealthy or not? Can they afford the price? PART 3 A. Our company is going to take over another company. In order to encourage staff from both companies to work together effectively, we should take some measures. In your opinion, what kinds of work projects and leisure activities would be suitable to encourage teamwork? B. I think active leisure activities should be considered, including energetic activities that also require one to use mental power. We can go hiking, camping, fishing. I think these activities can enhance staff’s cooperative spirits. A. Yes, such activities are very relaxing, especially hiking and camping, which are wonderful experience that will help us forget our stress. Besides, playing basketball or volleyball can also help a lot to promote the spirit of cooperation and friendship. B. Right. Through these activities, people from difference companies will become more familiar to each other, and know each other better, which makes it easier for them to communicate with each other in their work. And by the way, what’s the importance of teamwork for the staff in your opinion? A. Encouraging teamwork and keeping schedule are important to managing a project. First, if you work in a team, you can easily come up with creative ideas and share your ideas. You know, two heads are better than one, as the saying goes. If you get into trouble, others will help you. B. I quite agree with you. In my view teamwork is a key element for success in today’s world. It facilitates interaction between staff and helps absorb information and retain knowledge. By using teamwork we can make this complicated work become simple and easy, and we can create a sound and effective communication with the project and monitor the communication between members as well as the communication between the boss and subordinates. In addition, in a team everyone tries to help others in their work and a lot of problems can be solved quickly after they occur. A. Yes, the managers can thus save the energy and time for trouble-shooting. In this way our company can become a united one. Research and common sense also tell us that having teams that work well together usually results in several important business benefits: improved performance, increased productivity, increased creativity, increased sense of employee motivation and belonging. Effective teamwork also improves individual and overall performance. As a result, our new company is able to bloom in the business. 【剑桥BEC真题集第三辑】TEST 3 A. 员工关系：公司给所有员工提供一定便利的重要性 B. 技术：公司定期更新技术设备的必要性 C. 战略规划：在机构内部有效完成变革所涉及的因素 Part 2 A. Staff relations: the importance of a company providing a range of facilities for all staff. In my opinion, staff relations play an important role in the development of a company. Thus, it is significant for the company to provide a range of facilities for all staff to establish good staff relations. Firstly, in this way staff will feel they are valued and their contribution is recognized by the company. (staff morale) Secondly, the facilities make it easier for the staff to carry out their tasks. As a result, staff can devote more time to their work and serve the company more efficiently and faithfully. Then the company tends to run smoothly and become successful. (improve the working environment, makes it more attractive to clients ) B. Technology: the importance to a company if regularly upgrading its technological equipment Nowadays, with the quick development of science and technology, it is very necessary for a company to regularly upgrade its technological equipment. First, this can help to improve the work efficiency. Second, new technological equipment can help set up a good image for a company, thus leaving a good impression on clients. Third, this can help to broaden staff’s horizon. They will be informed of the latest development in the world, particularly in their own field. Therefore, regularly upgrading the technological equipment can benefit a company a lot. C. Strategic planning: the factors involved in managing change effectively within an organization In order to manage change effectively within an organization, we have to take some factors into consideration. First, it is very important to find a proper way to introduce change to staff, for this will decide their response to change to some degree. Second, the new opportunities brought by the change should be emphasized, which can help to shift staff’s focus on possible parts they don’t like. Third, staff should be encouraged to give their feedback ,and accordingly, some revision can be made in order to show that staff’s opinions are valued. PART 3 A. You know, our company is considering funding a regional educational project for 16 to 18-year-old students who are interested in a business course. I think it is good news for those students and also a good chance to promote the name of our company. B. I agree with you. Students can benefit from this project and learn something about business. And we can take this opportunity to launch and advertising campaign via all kinds of media, such as TV, radio, and major newspapers. A. Yes, but we should not forget the Internet. As you know, many people surf on the Internet regularly to get necessary information. Besides, it is quite cheap to advertise on the internet, much cheaper than that on TV or radio. B. You got it. But there is something we should pay attention to. That is, how should the progress and outcomes of the project be monitored? A. Well, how about setting up a foundation, which can decide the amount granted to each student according to his/her academic performance? B. Good idea. It’s also the foundation’s responsibility to publicise the progress of the project. Some tasks or objectives should be set beforehand for those students so that they know what should be done when taking the course. And some rewards or prizes ought to be granted for those who gain remarkable results. A. Yes, this can also be regarded as a part of the advertising campaign. B. I believe we can monitor the progress of the project effectively in this way. A. And to promote the name of our company at the same time, so the reputation of our company will be expanded. 【剑桥BEC真题集第三辑】TEST 4 A. 客户服务：为客户提供有效售后服务的重要性 B. 采购： 与潜在的供应商保持个人联系的重要性 C. 招聘：如何确保招聘广告的有效性 PART 2 A. Customer service: the importance of providing an effective after-sales service for customers In my opinion, it is important to provide an effective after-sales service to our customers. Nowadays, because of the cut-throat competition in the business world, every business needs to put out all stops to retain customers. An effective after-sales service can help to achieve this objective, for it makes customers feel that a certain company is responsible and does devote itself to serving them. Therefore, a good after-sales service can eventually help promote the image of a company and make customers loyal to it. B. Purchasing: the importance of maintaining personal contact with potential suppliers. It is very important to maintain personal contact with potential suppliers. As we all know, prompt purchasing is very necessary to ensure the smooth running of all business. However, the business world is changing all the time. Now one knows what might happen in the next minute. Maybe your suppliers fail to provide you with the goods you need in time, or worse, they simply cannot do it. In that case, you must find new ones. If you have maintained good personal contact with your potential suppliers, the problem can be solved easily. Otherwise, your business may run into great trouble. C. Recruitment: how to ensure that the advertising of job vacancies is effective Nowadays, the high staff turnover in all companies means it is always necessary to find new hands to fill job vacancies. Therefore, it is important to ensure that the advertising of job vacancies is effective. It can be done by following the standard procedure. First, produce an accurate job description of what a successful a candidate is supposed to do, which should include required qualification, skill, experience, attributes and so on. Second, put the advertising in various media so that it can be seen by a large number of people, especially those potential candidates. PART 3 A. Our branch has been identified as having the lowest staff turnover. What, in your opinion, are the reasons for high staff turnover nowadays? B. Wee…various reasons. The most important one should be poor career prospects. (workload presure) A. Yes. If they couldn’t see any chance to improve themselves, staff might decide to leave for other places. Besides, low salary and poor welfares also contribute to high rate of staff turnover. B. They certainly are. So are unpleasant working conditions and poor staff relations. But there is another aspect which should not be ignored. That is, the poor qualification of some staff members. A. Therefore, when recruiting new staffing the future, a company must be more careful and use proper methods and procedures, so that people of high quality could be recruited. But sometimes certain wrong people were recruited not because they were poor in quality, but because they were not fully informed about the job they were applying. B. Right, The company should proved the candidates with enough information of it and the job. Even before they were accepted, they knew what the job was and what was expected by the company, such as qualification, character, and view of value. A. Moreover, a thorough communication is quite necessary for the company to know the candidates’ expectations and characteristics. B. Also they can make two-way selection. I think it might be possible to reduce the staff turnover in the future. 【剑桥BEC真题集第四辑】TEST 1 A. 营销： 广告 标语 宣传标语下载抗洪救灾标语防溺水标语工程质量标语开学标语 对推广品牌和产品的重要性 B. 信息管理：告知员工公司政策和 计划 项目进度计划表范例计划下载计划下载计划下载课程教学计划下载 的重要性 C. 采购：如何与所有供应商建立并保持良好的关系 A. Marketing: the importance of advertising slogans in promoting a brand or product In my opinion, advertising slogans is of great importance in promoting a brand or product. First, good advertising slogans can impress people deeply and even persuade customers to purchase the relevant products. Second. Some advertising slogans are remembered as classics even after many years, which contribute a lot to the promotion of their companies’ image. Consequently, companies benefit a lot from the popularity of the advertising slogans. B. Information management: the importance of keeping staff informed about company policies. It is of great importance to keep staff informed about company policies and plans. First, this helps staff to know the objectives of their companies, so they can coordinate their personal goals with those of their companies. Second, the knowledge of company policies and plans can help staff understand why and how they should do something. Third, such information will enable the staff to know the good prospects of their companies and get motivated. C. Purchasing: how to achieve and maintain good relations with all suppliers In order to achieve and maintain good relations with all suppliers, prompt payment is of vital importance, because everyone wants to cooperate with a trustable business partner. Besides, regular contact is also very necessary. E-mail or text message could be sent to suppliers regularly. Moreover, social activities can be helpful, they can offer chances to communicate with suppliers face to face. A. As you know, our company is preparing to send a team of staff abroad for six months to set up an office and train local employees. In your opinion, how should we select appropriate staff to manage the project? B. First, I think we should choose an experienced manager with a good track record to serve as a group leader. The person should have some overseas working experience, with specific knowledge about the local environment and culture in particular. Of course, he or she should be wiling to work abroad. A. Yes. Then, we can inform all qualified staff of this plan and let those who are interested apply for the post. In order to encourage people working abroad, I think the company should offer some specific rewards or benefits. it will attract quite a number of applicants. Then, the company can select the best one from them. So what preparation and advice the staff would need before leaving? B. They should master the language used there, otherwise, they should have little difficulty in communicating with local people orally. The knowledge of local culture is also necessary so as to achieve smooth communication with local employees. We may run a two-day training session for those who are selected and invite some people who have worked there before and share their personal experiences with them. 【剑桥BEC真题集第四辑】TEST 2 A. 时间管理：有效规划工作时间的重要性 B. 项目开展：如何确保新项目中各个部门之间的合作 C. 采购：怎样评价并选择新的项目 A. Time management: the importance of planning work time effectively. It is of great importance to … Time is very precious for everyone and we get the exact same amount of working time from 9 a.m. to 5 p.m. every day. So, managing your time wisely means enhancement of your efficiency and you will get more work done, more values created and more contributions made, thus making your life more meaningful. B. Project development: how to ensure inter-departmental co-operation on new projects In order to …… the following two points should be considered. First of all, ice-breaking, interactive activities Second, keep in touch while the project is under way. Regular meetings, e-mails Thirdly, resolve the conflicts as soon as possible. C. Purchasing: how to evaluate and select new project. Before starting on a new project, it is of paramount importance to make a comprehensive evaluation about the project and to make sure whether it’s a good selection. The overall purpose of this project should be recognized and the company should get clear understand about the advantages and disadvantages of such a project, this will help to facilitate decision-making. Besides, emphasis should be put on the benefit and returns they can get back, as well as how much money you should put into. Making a budget A． As you know, our company is now operating well, but we have potential problems. The major one is that we do not have a great customer base. In fact, the majority of our income comes from only one major client. It’s quite a worrying problem, isn’t it? B． Yes. We all understand that to rely on a single client for the company’s income can be of great potential risk. This may lead to several serious consequences. Just imagine that, when the bankruptcy of this big client or any possible problem occurred what should we do. And I think other clients’ strengths might be overlooked and the possible impetus they give to company’s development fails to be considered. A. You are right. We have to gain more clients. Having more clients means more profits and greater success. That’s a fundamental element for any healthy, growing business. We should find some ways to expand our customer base. Do you have any idea in mind? B. There are some options for us to follow. Improve company’s awareness by launching some advertisement campaigns. Contact the potential clients actively, sending them e-mails and our company’s brochures Attending social activities, communicate with them face to face. Participate in exhibitions, trade fairs. A. The other viable option is to offer some kind of incentives. Such as give regular customers certain amount of discount or some gifts, or privileges. B. That is worth trying. And… 【剑桥BEC真题集第四辑】TEST 3 A. 产品推销：推出新产品或者服务项目时如何有效地利用媒体 B. 信息管理：公司内部有效的交流沟通体系的重要性 C. 技术：评价新技术的成本效益时所涉及的因素 A. Product promotion: how to make effective use of the media when promoting a new product or service ( The rapid development of media makes it the ideal way to make product or service promotion. Through television, radio, newspapers or internet, the corporate can create a positive company image and enhance the brand awareness.) First of all, define and select your target audience so that you can tailor your message directly to the customer needs. Second, think about the suitable type of media you’d like to use. If you are to present the new product to the whole world, use the internet; and if you just want to sell your products to the local people, you can select the local newspaper or other local media. That is to say, you can control the money and make the promotion cost-effective. B. Information management: the importance of an effective internal communication system in a company. Effective internal communication can help staff and managers to reduce misunderstandings or avoid conflicts. Build a positive corporate culture, form an atmosphere of cooperation and teamwork. Enhance employee morale and increase productivity In fact, a good internal communications program not only affects organizational and operational success, but has a considerable impact on external functions such as marketing, community and government relations, and investor relations. Therefore, a company should try its best to set up an effective internal communication system. C. Technology: the factors involved in assessing the cost-effectiveness of new technology Assessment of the cost-effectiveness of new technology largely depends on the outcome. Several factors are involved in the assessment. Benefits of the new technology should be the first consideration. What specific problem shall be solved by the new technology? What are the strengths of the new technology compared to the old one? Does it streamline the production process with noticeable effect? Second, it is also necessary to consider the cost of introduction. Will this cause great pressure on the company’s budget? Is it difficult to introduce this new technology to the staff? How will it be received? A：An international conference is going to be held in Los Angeles next month. And our company is interested in attending the conference. We are supposed to select some people to represent our company at the conference. What kind of staff members do you think should be proper candidates? B: Firstly, they should be highly innovative and responsible, and quite familiar with our production range and have working experiences in at least three different sections in the company. Secondly, a good command of English as well as the language of the host country is necessary. I suppose English will be the working language. It will greatly facilitate their communication with people at the conference. A: And I also think it is better to select people who have experience of working and living abroad. That means they don’t need to adjust themselves to the local cultural. Of course, they should be willing to go there. B: The company need to make some practical arrangement before the conference. First, make sure about the time and place of the conference and make accommodations in advance by contacting hotels through e-mails or phone calls. Second, prepare a video clip or a presentation about the latest development of our company so as to exchange information with other delegates at the conference. In the meantime, don’t forget to bring a number of brochures that contain all the relevant information about our company, also don’t forget to take the documents and materials. A: We should also set targets for the event, that is, a clear set of objectives. We can check and see whether we have achieved them or not after the conference. I hope the conference will bring about fresh opportunities of business and new contacts for our company. B: Surely we may get some new ideas for future development. 【剑桥BEC真题集第四辑】TEST 4 A. 个人技能：如何调动职员的积极性以充分发挥他们的潜能 B. 项目管理：团队合作对于高效项目管理的重要性 C. 健康与安全：针对公司健康与安全方面的要求，如何让员工中形成负责任的态度 A. Personal skills: how to motivate employees to achieve their full potential Motivation affects employee performance and will ultimately affect the departmental and organizational objectives. (Companies should understand that they cannot simply motivate everyone, but they can create an environment that encourages and promotes the employees’ self-motivation.) First, set targets and objectives ----- achieved, benefits and rewards ----- obtain satisfies from the public recognition and self-realization. Second, make employees take part in the whole process. When people are performing a function without knowing the ‘big picture’, they tend to be less responsive to their duties. B. Project management: the importance of teamwork for the effective management of projects As we know, a lot of projects nowadays cannot be managed by a single person. They are totally beyond individual’s ability. They can only be carried out with joint efforts. It stimulates new ideas by brainstorm and discussing. Generate some innovative ideas, solve problems more wisely. It allows staff to accomplish more and increase the productivity, stimulate new growth. C Health and safety: how to develop a responsible attitude among staff to Health and Safety requirements. First, high quality training on health and safety requirements at fixed intervals (固定间隔) is absolutely necessary. Staff can learn about the human and financial cost of failing to address health and safety issues through concrete（具体的）examples and statistics. Through trainings staff members will understand the importance of health and safety requirements to themselves and to the success of enterprises. Second, a rigorous monitoring system should be established to prevent any possible violation of safety and health regulations. In the meantime, measures should be taken to punish those who hold an irresponsible attitude toward health and safety rules. Only when the staff understand the serious consequences of failing to conform to the health and safety requirements can they develop a responsible attitude. A. As you know, our company has been invited to take part in a trade fair which is to be held next month. We have attended such fairs before and we know there are both advantages and disadvantages of attending trade fairs. Generally speaking, there are more advantages than disadvantages. Do you think so? B. Yes. For an international business, attending trade fair can be cost-effective. If a company has partners in forty or fifty countries and it’s incredibly expensive if you go to each of those countries individually, so you can actually meet your partners from all over the world at the one event, it’s unbelievable! A. You are quite right. There are other very significant benefits of attending trade fairs and conferences, particularly trade fairs. It’s a precious opportunity to see what your competitors are doing. All the competitor of your company are actually present at the same trade fair. While in the normal course of working life it’s very difficult to figure out. But in a trade fair you can simply walk up to their stand, and see their products, which will give you some new ideas in terms of research and development. Trade fairs tend to have a very friendly, open atmosphere, so it’s a really good opportunity to see what everybody’s striving for. It is also a great opportunity to meet new clients and establish more contacts. B. As for the disadvantages of attending trade fairs, it costs a lot of money and it might not be directly related to profit-making for a company. Sometimes the amount of information presented on the trade fair may be overwhelming, you have to spend time differentiating the information relevant to your business. A. Exactly so. Sometimes not the right people are sent to trade fairs, and consequently objectives would not be achieved. Therefore, we should be more careful in selecting the delegates. Who do you think are entitled to present our company at the trade fair? B. The chosen staff members should be those with great commitment to the company and strong sense of responsibility. They’d better have working experience in different sections of the company and for at least three years. They should be qualified in answering questions that might be raised at the trade fair. It is ideal for the chosen ones to have a good command of foreign languages; may it be French, German, Japanese, or other foreign tongues.