BEC商务英语高级写作 建议Proposal-文档资料

BECHIGHERProposalWritingWhatisaproposal?apersuasiveoffertosolveproblems,provideservice,orsellproductssolicitedproposal(RequestforProposal,i.e.RFP)vs.unsolicited(voluntary)proposalLetter;memo;documentStructure1.Introduction2.Background3.Proposal/Recommendations4.ConclusionStructure1.IntroductionInthispart,youshouldstatebrieflyandclearlythepurposeofthisproposal.e.g.ThisproposalsetsouttodescribeandanalyzethepossibleuseoftechnologyintheMarketingDepartment.Thepurposeofthisproposalistoanalyzethetravelandentertainmentbudget,andsuggestwaystotightenmanagement’scontrolovertravelandentertainmentexpenses.2.BackgroundInthispart,youshouldstateclearlyanddirectlywhatproblemexists.e.g.Inthepastseveralmonths,anumberoforganizationalproblemshadsurfaced.BytheendofJuly2003,510setsofimportedSunflowerelevatorshadbeensoldinChina.3.Proposal/RecommendationsInthispart,youshouldsuggestapracticalsolutionindetailandtellthebenefititcanbring.e.g.1)Proposal：Tohelpourcompanytogetthroughthecurrentenergycrisisandtoreducethecostofelectricity,thefollowingconservationmeasuresareeffective:1)…2)…3)…2)Benefit：Thereisnodenyingthattheseimprovementswillbringvastprofitstothecompany.Ouremployeeswillbeabletoworkfaster,moreeffectivelyandmakegreateruseoftechnologicalinnovations.Moreover,ourcompanywillbemorelikelytoeasilyovercomefiercecompetitioninthemarket.4.ConclusionInthispart,youshouldreconfirmthattheproposalwillsolvetheproblemandrestatethebenefititwillbring.e.g.Tosumup,itseemsobviousthattheintroductionofnewtechnologyintotheMarketingDepartmentwillenablethecompanytogainhugeprofits.Ourpositioninthemarketwillbestrengthened.Iamconfidentthatthesemeasureswillreduceourcostofelectricitysignificantly.Iwillappreciateyoureffortstoacceptthem.UsefulExpressionsIntroductionTheproposalaims/setsoutto…Theaim/purposeofthisproposalistorecommendThepurpose/objective/aimofthisproposalisto…todealwithproblemsof…toexploreproblems/somenegativeaspects(influence)of.…tofocusontheissue…toinvestigate/tolookat/topresentinformationon…torecommend/tostudy…Thisproposalrecommendsasolutionandprovidesbudgetandtimeschedulefigures.Myproposalintendstomakeourcompanymoreeffectiveandmoreauthoritativeatachievingitsgoalsthroughimprovingtheperformanceofbothworkersandmanagers.Background引言Ithasbeennotedthatourcompanyhasexperiencedasuddenincreaseincustomerorders…Itisevident/clearthat…回顾Surveyswereconductedamong…,andwefindQuestionnairesweredistributedto…,andresultsshowthat…存在问题Thereisanotherproblemwhichhastobesolved.Inthepastseveralmonths,anumberoforganizationalproblemshadsurfaced.Themajorproblemswhichexistinourcompanycanbesummarizedasfollows:….Anumberofemployeesclearlysufferfromdemotivationasaresultofdissatisfactioninoneormoreareasoftheirwork.Thekeyfindingsareoutlinedbelow:….调查结果Theinvestigationhasrevealedthat…调查表明Ourfindingssuggestthatitmightbeadvisableto…Asisevidencedbythestatementsofallouremployees,abrand-newpaymentsystemshouldbelaunched.Itisnotedthat85%ofrespondentsareoftheopinionthatthereisanurgentneedtoimprovethequalityofthecompany’sproducts.Wearecurrentlydedicatedtotheresearchanddevelopmentofnewmedicinesforawidevarietyofconditionsanddiseases.Duringthisprocess,welearn… 计划 项目进度计划表范例计划下载计划下载计划下载课程教学计划下载 Theproject,whichisbeingundertakenby…istobecompletedby…If…,Iamconfidentthatwecan…RecommendationsItisproposed/suggested/recommendedthat…Westronglyproposethat…Itisessentialto/that…Itwouldbeadvisableto…Westronglyrecommendthatthecompany…Thefollowingrecommendationsareoffered:…Wealsosuggestthat…be…Ifthisisnotpossible,werecommendthat…Onepossiblesolutiontotheproblemof…istosearchfor…Ifweweretodothis,wemightreducethethreatoflossofgoodmanagerial-levelstaff.Pleasetakeafreshlookatthematterof…Aconsiderationofmyproposalonmarketstrategywouldbehighlyappreciated.Iamsincereandeagertosuggestthatfireextinguishersbeinstalledinournewbranchfactories.Itisessentialtoenergizeeveryemployeetomakethemostoftheirtalents,andtrainingisthevitalstep.Pleaseconsiderthefollowingaspectswhendeciding:ConclusionItisclearthat…Itseemsobviousthat…Thefollowingconclusionsarebasedontheresultsoftheinvestigation:…Tosumup,itseemsobvious…Theabovementionedpointsaremyrecommendations.I’llsumupbysaying…Iampositivethat…Inviewoftheabove,wefind…We’llconcludebysaying…WritingSteps1.Beforewriting首先应认真读题，弄清题目的具体要求，明确写作目的和写作者的身份。thepurpose(e.g.topersuade,toexplain,toapologize,ortonotify?)thereader(whatdoesheorshewanttoknow?)Whatdoyouwantthereadertodo?2.Outline信息分类•时间顺序•最不重要到最重要•最重要到最不重要•空间顺序•简单到复杂比较和对比•用熟悉的观点去联系不熟悉的信息•把自己的产品同竞争对手的产品进行比较或对比•用什么顺序来陈述优势和劣势因果关系问题和解决•作决定前需要什么事实、推导和结论？•用什么样的数据或例子能找到解决问题的 方法 快递客服问题件处理详细方法山木方法pdf计算方法pdf华与华方法下载八字理论方法下载 ？2.Outline1)确定文章中心 内容 财务内部控制制度的内容财务内部控制制度的内容人员招聘与配置的内容项目成本控制的内容消防安全演练内容 (题目中已有明确提示)2)写出每段的中心词或起始句3)斟酌全文的开篇和结尾的用词和句式,以使开头部分重点突出,吸引人;结尾部分具有说服力。3.WhileWriting段落•每个段落只讨论一个主题•有主题句反映主题•其余支撑 句子 关于阅读的唯美句子关于古风的唯美句子执行力的经典句子鼓励人努力奋斗的句子用沉默代替一切的句子 均支持或描写主题句•用过渡词连接格式;语气3.句子•平行结构很有力e.g.Thebankofferssavings,checking,lending,andtrustservices.•合并句子合并前：Theprocessconsistsofdecidingwhatlevelsofimportanceeachofthemhave.Thenyouorganizeyourtasksaroundachievingthem.合并后：Theprocessconsistsofdecidingthelevelsofimportanceofeachandorganizingthetasks.•长短句搭配，简单句和复合句并用•平均句长15-18词，一句中标点不超过4个改写前：Regardlessoftheirseniority,allemployeeswhohopetobepromotedwillcontinuetheireducationeitherbyenrollinginthespecialcoursetobeofferedbytheABCCompany,scheduledtobegivenonthenexteightSaturdaysbeginningonJanuary24,orbytakingapprovedcorrespondencecourseselectedfromalistavailableintheStaffDevelopmentOffice.改写后：Regardlessoftheirseniority,allemployeeswhohopetobepromotedwillcontinuetheireducationinoneortwodays.First,theymayenrollinthespecialcoursetobeofferedbytheABCCompany,scheduledtobegivenonthenexteightSaturdaysbeginningonJanuary24.Second,theymaytakeapprovedcorrespondencecourseselectedfromalistavailableintheStaffDevelopmentOffice.•句首句尾内容应得到突出修改前：Inthenearfuture,saleswillbehiringtwonewaccountmanagersasweworkonimprovingourcustomerservice.修改后：Twonewaccountmanagers,whowillbehiredbysalesinthenearfuture,willhelpusimprovecustomerservice.4.检查(Review)1)是否包含所有要点2)主次关系和逻辑关系是否合理3)语法、拼写等是否正确ModelPractice1Yourcompanyhasdecidedtoconductaninvestigationintothepossibilityofincreasingthenumberofwaysinwhichtechnologyisusedthroughouttheorganization.YouhavebeenaskedtowriteaproposalconcerningtheuseoftechnologyinyourdepartmentfortheManagingDirector.Writeyourproposal,includingthefollowing:abriefoutlineofthecurrentusesoftechnologyinyourdepartmentadescriptionofwhattechnologicalimprovementscouldbemadeanexplanationofthebenefitsthesechangesmightbringrecommendationsforthekindoftrainingthatwouldbenecessary.Write200-250wordsontheseparateanswerpaperprovided.PurposeAsrequested,thepurposeofthisproposalistodescribeandanalyzethepossibleuseoftechnologyintheMarketingDepartment.CurrentuseoftechnologyUptonowthemembersofourdepartmenthavetakenadvantageoftechnologicalequipment,i.e.computers,inordertolaunchourproductsmostsuccessfully.NotonlyhavewearrangedpromotionalandadvertisingcampaignsbutwehavealsoconductedmarketresearchviatheInternetsoastomeetourconsumers’growingdemands.TechnologicalImprovementsInourworkwehaveusedcomputersoftwareandhardwarewhichhasalreadybecomeobsoleteandurgentlyneedsmodernization.Therefore,thepurchaseofup-to-dateprogramsandequipmentisofprime.BenefitsThereisnodenyingthattheseimprovementswillbringvastprofitstothecompany.Ourteamwillbeabletoworkfaster,moreeffectivelyandmakegreateruseoftechnologicalinnovations.Moreover,ourcompanywillbemorelikelytoeasilyovercomefiercecompetitioninthemarket.TrainingItseemsobviousthatourstaffdonotpossesstheknowledgeofhowtousenewsoftware.Thus,trainingontheuseofmodernprogramswouldberecommendedasnecessary.ConclusionTosumup,theintroductionofnewtechnologyintotheMarketingDepartmentwillenablethecompanytogainhugeprofits.Ourpositioninthemarketwillbestrengthened.ModelPractice2Youarethechairmanofthestaffunioninyourcompany.Toinspireandrewardalltheemployeesforthecontributionstheyhavemade,youconsiderofferingyourproposalofagymroomforthewelfareofalltheemployees.WriteaproposaltotheGeneralManager:showingyourappreciationtotheemployees’performanceexplainingthenecessityofhavingagymroomsuggestingthestrengthsandbenefitsofhavingagymroom.Write200-250wordsontheseparateanswerpaperprovided.Introduction:Thepurposeoftheproposalistoappealtothecompanytoprovidethestaffagymroom.Withstrong,dedicatedteamsandtalentedstaff,ourcompany’sprofitshaveremarkablyincreasedinrecentyears.SofirstofallIwouldliketoshowmyheartyappreciationtowhattheyhaveachievedandIsupposetheirmarvelousperformanceandfaithfuldevotiontoworkshouldbelaudedandrewardedaccordingly.Background:Asyouknow,ourcompanymainlyemployssedentaryworkers:analysts,programmers,managers,operators,andtechnicians.Long-timeworkandcrowdedschedulestakeupmostoftheirtimeandthuspreventouremployeesfromdoingenoughexercises.Exercisesmakehealthybody,andhealthybodyguaranteeswonderfulperformanceintheirwork.Onthecontrary,poorhealthwillbeadistractionandhaveouremployeesfrequentlybeabsentfromtheirpositions.Inaddition,currenthealthinsurancepoliciesfocusoncuringillnessesratherthanpreventingthem.Hence,itisquiteadvisableandnecessaryforourcompanytoprovideourstaffagymroom.Benefits:Anenergeticandvigorousemployeeislikelytotaphispotentialintofullplay,andconcentrateonhisworkwhole-heartedly.Exercisesproducehealthieremployees,andhealthyemployeesaremoreproductive.Conclusion:Tosumup,itseemsobviousthatagymroomcanprovideafacilitycontributingtothephysicalfitnessofallouremployees,andemployees’fitnessisanessentialtogainingprofits.ModelPractice3Thecompanyyouworkforisgrowingrapidly,sointhiscaseyouhaverecruitedseveralsalesrepresentatives,andallofthemarequiteexperiencedandresponsible.However,arecentsurveyshowssomeofthemarestillnotfamiliarwiththeirnewworkingenvironmentandarenotusedtothenewsystem.Inordertohelpthemadapttothenewenvironmenttimely.Youscheduleaproposalforatrainingsession.WriteaproposaltotheSalesManager:pointingoutthepresentproblemswiththenewlyrecruitedsalesrepresentativessuggestingatrainingsessionwhattheyaregoingtobetaughtinthetrainingsessionthebenefitsbroughtbythetrainingsessionWrite200-250wordsontheseparateanswerpaperprovided.ProposalforaTrainingSessionIntroduction:Theaimofthisproposalistorecommendatrainingsessioncalled“ToBeFamiliarwithYourPost”forthesalesrepresentativesoftheSalesDepartment.Background:Wehaverecruitedseveralsalesrepresentativesrecently.Inspiteoftheirformersalesexperience,theyarenotfamiliarwiththeirnewworkingenvironmentandneedquiteaperiodtoadapttoeverything.Suchatrainingsessionseemstobenecessaryandurgent.ContentsandBenefits:Therearemanyitemsrelevanttotheone-daytrainingsessionforthesalesrepresentatives,whicharedesignedtohighlightworkefficiencyinthecompany.Somebriefinformationofthecompanyshouldbegiven,suchasthecompany’shistory,itsorganizationalstructuresandfinancialstructure.Thesecouldprobablydeveloptheirloyaltyandaffectiontothecompany.Theymustbeinformedofthecompany’smainproducts,itsannualsalesvolume,andthesalestargetthisyear.Clearrecognitionofthiscanhelpthemadjusttheirpersonalgoalsanditwillbeservedasgreatmotivation.Then,thecoursecanfocusonourcustomers.Highvalueshouldbeputonthetypesandcharacteristicsofthetargetcustomers.Theirneedsarealsoexpectedtobetransmittedtothesalesrepresentatives,whichwillhelpthemtobemoreresponsiveandadaptivewhensellingproducts.Theyshouldbegivenabriefintroductiontothepeoplewhomtheyareworkingtogetherwithsinceco-ordinationandteamworkcangreatlycontributetothecompany.Conclusion:Westronglyrecommendthattrainingbearrangedassoonaspossible.