Kobeannouncedofficiallyhewillretireattheendoftheseason. Thismeansthat,playingintheNBAfor20yearsandhaving5NBAchampionshiprings,Kobewillendhisbasketballcareerlifeattheendofthisseason.achievements：5NBAChampionships(2000，2001，2002，2009，2010)TwoOlympicchampionsBeselectedtotheNBAAll-Starteam17timesSinglegame81pointsThereporteraskedBryant:"Kobe,whyareyousosuccessful?"Bryantaskedthereporter:"Doyouknowtheappearanceof4LosAngelesinthemorning?"Reportershookhishead.AndKobesaid:"IknoweverydayatfourinthemorninginLosAngeles."TheblackmambaspiritBlackMambaoneofdamagesnakeintheworld.AndthereasonwhyIgotthisnamebecausethewaywhenIsteponthebasketballcourt,thatiswhatIbecome.Withhistoricalachievementsandforeverfightingspirit,perhapshecanalsohaveahighcommercialvalueevenafterretirement,JustlikethepeerMichaelJordan.thefirsttimetocometoChinaLookingbackatthepast,inhisrookieseason,KobeandAdidassigneda$48millioncontractfor6yearsIn2003,Kobe'scommercialendorsementswereadverselyaffectedbecauseofthe"rapelawsuit".ManycompanieshavestoppedworkingwithKobe.NikehasputofftheplanforKobesignatureshoesItwasnotuntil2006thatNikegavehimthefirstsignatureshoes.KobefightingbootsAdvertisingendorsementAttheendofthisseason,Bryant'scareertotalsalaryreached$328million,rankingtheNBAsalaryhistorytosecondplace.Brilliantrecord,admirablefightingspirit,elegantstyleofplayingandhandsomeappearancehaveaccumulatedhighpopularityforhim,whichlaidasolidfoundationforhisbusinessempire. In2014Kobeformallyestablishedthe"Kobecompany",whichislocatedinNewportBeach,Californiato"helpcreatebrandvisibility,challengeandredefinesportsindustry." InadditiontoplanningbusinessactivitiesKobealsohavealotofinvestment.Forexample,KobehasinvestedinAmericansportsdrinkbrandbodyarmour,manywell-knownathletesarethespokesmen,includingJamesHarden.Leavingthecourt,Kobe,whoisclosesttothebasketballgod—MichaelJordan,willcontinuetochasethefootstepsofJordaninthebusinessfield.EvenifthereweresecondKobeBryant,thereisnosecondyouth.
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