新职业英语1-基础篇-Unit 1

Unit1新职业英语职业综合英语1第2版ContentsWarm-1Task1Lookatthefollowinglogosandgivethenamesofthe countriesinwhichthecompaniesareheadquartered.JapanUSACarCompaniesUSAFranceP.R.ChinaFinlandSupermarketCompaniesMobilePhoneCompanies Germany ___________ ____________Warm-2Task2Listatleasttwocompaniesforeachtypeofthe followingproducts.TCL,Sony,Panasonic,Philips…Lenovo,Apple,IBM,Sony…Li-Ning,Adidas,Nike,Reebok…logoWhatisalogo? Alogoisagraphicalelementthat,togetherwithitslogotype,formsatrademarkorcommercialbrand.Typically,alogo’sdesignisforimmediaterecognition.Thelogoisoneaspectofacompany’s commercialbrand,oreconomicoracademicentity,anditsshapes,colors,fontsandimagesusuallyaredifferentfromothers’inasimilarmarket.CompanyintroductionBavarianMotorWorks(BMW)isanindependentGermanautomobilemanufacturerfoundedin1916.BMWisaworldwidemanufacturerofhigh-performanceandluxuryautomobilesandmotorcycles.ToyotaMotorCorporation,foundedin1937,isamultinationalcorporationheadquarteredinJapan,andiscurrentlyoneoftheworld’slargestautomakers.FordMotorCompanyisanAmericanmultinationalcorporationandoneoftheworld’slargestautomakers.CompanyintroductionMetroAG,establishedin1964,isadiversifiedretailandwholesalegroupbasedinGermany.Itisthelargestinitshomemarket,andoneofthemostglobalizedretailandwholesalecorporations.Wal-MartStores,Inc.,foundedin1962,isanAmericanpubliccorporationthatrunsachainoflarge,discountdepartmentstores.Itistheworld’slargestpubliccorporationbyrevenue,accordingtothe“2008FortuneGlobal500”.CarrefourSAisaFrenchinternationalhypermarketchain,withaglobalnetworkofoutlets.ItisthesecondlargestretailgroupintheworldintermsofrevenueafterWal-Mart.CompanyintroductionSamsungGroupisthelargestcompanyoftheRepublicofKorea.ItiscomposedofSamsungElectronics,SamsungHeavyIndustriesandSamsungEngineering&Construction.LenovoGroupLimitedisChina’slargestandtheworld’sfourthlargestpersonalcomputermanufacturer.Lenovomainlyproducesdesktops,laptops,servers,handheldcomputers,imagingequipmentandmobilephonehandsets(听筒).NokiaCorporationisaFinnishmultinationalcommunicationscorporation.Nokiaisfocusedonwirelessandwiredtelecommunications.Itistheworld’slargestmanufacturerofmobiletelephones.ReadingATextTask1Task2BusinessKnow-howTextA-1Beforereadingthetext,seehowmuchyouknowaboutGoogle’shistoryanddevelopmentbywatchingthefollowingtwovideoclips.TextA-1Google1AnyonewhohaseverusedtheInternethasseenGoogle,andmanypeoplewouldjust“googleit”whentheytrytofindinformationaboutsomethingontheInternet.Astheworld’smostpopularInternetsearchengine,Googleisoneofthegreatestexamplesofonlinesuccess.TextA-22ItallbeganinJanuary1996asaresearchprojectatStanfordUniversitybyPh.D.studentLarryPage.Tryingtofindabetterwayforwebuserstosearchforrelevantpages,Pagehadanideathatthiscouldbeachievedbyexaminingtherelationshipsbetweenwebpages.Hethoughtthatwebpageswhichhadthemostlinkstothemfromotherwebpagesmustbethemostpopular.Thetechniqueappearedtobesuccessful.TextA-33PageandhispartnerSergeyBrinsetuptheircompanyonSeptember7,1998andregisteredthegoogle.comthefollowingweek.Thesearchenginequicklygrewinpopularityandin2000Googlebegantoselladvertisingontheirwebsite.Afterafewyearsofgrowthfueledbyeagerinvestors,Googlewentpublic.ManyGoogleemployeesbecameinstantmillionaires.TextA-44GooglehasrecentlyacquiredYouTube.comwhichistheInternet’slargestvideosharingwebsiteandcontinuestoaddnewfeatureseverydayincludingtoolbars,email,andadvertising.Ofcourse,withgrowthandsuccesstherealsocomescompetition.MicrosofthasrecentlytriedtoacquireYahooinordertocompetewithGoogleintheInternetsearchenginearea.TextA-55Inadditiontoitsgrowthandpopularity,GooglehasalsobeennamedthenumberonecompanytoworkforintheUnitedStates.Ittendstostayawayfromtypicalofficedesignsandtriestomaketheofficeaplacewhereemployeesarecomfortableandfreetoexcelattheirwork.TextA-66Today,GoogleownsYouTube,Bloggerandotherhotwebsitesandhasbecometheleaderintermsofad-basedrevenueontheweb.Thebrainchildoftwostudentshasbecomeabillion-dollarcompanyandoneofthebest-knowntrademarksintheworld.Google’shistoryservesasaperfectmodelandinspirationforInternetentrepreneurstoday.A-Trans-1谷歌1上过互联网的人都见过谷歌，许多人要在互联网上查找某方面的信息时，他们都会“谷歌”一下。作为全世界最有名的互联网搜索引擎，谷歌是网络业界功成名就的最好范例之一。A-Trans-22谷歌始于1996年1月斯坦福大学博士生拉里•佩奇的一个研究项目。为了找到一种能帮助网络用户搜索到相关网页的更好方法，佩奇设想可以通过检索网页之间的关系来实现。他认为链接最多的那些网页一定是最受欢迎的。这项技术结果看起来是成功的。A-Trans-33佩奇和他的合作伙伴谢尔盖•布林于1998年9月7日创建了自己的公司，并在之后的一周注册了google.com这一网址。这个搜索引擎很快声名鹊起，2000年谷歌开始在自己的网站出售广告。在投资者的热情资助下，经过几年的发展，谷歌上市了，一夜之间谷歌的很多雇员成了百万富翁。A-Trans-44谷歌收购了互联网最大的视频共享网站YouTube.com，而且每天都在不断增加一些新功能，如工具栏、邮件和广告。当然，成长与成功也带来了竞争。微软正试图收购雅虎以便能在互联网搜索引擎领域与谷歌抗衡。A-Trans-55随着公司的壮大与知名度的提高，谷歌在美国公司就业吸引力的排名也上升到第一。他们尝试打破传统的办公室 设计 领导形象设计圆作业设计ao工艺污水处理厂设计附属工程施工组织设计清扫机器人结构设计 ，努力把办公室变成员工感觉舒适、并能充分发挥自己才华的地方。A-Trans-66现在，谷歌已成为一家经营互联网相关服务和产品的跨国公司，其业务包括搜索、云计算、软件和网络广告技术，并且已成为网络广告收入方面的佼佼者。当初两个学生的一个小点子已发展成为一家拥有十亿美元资产的大公司，谷歌也成为全球最著名的商标之一。谷歌的发展史为当今的网络企业家树立了一个完美的典范，也提供了灵感。a.closelyconnectedwiththesubjectyouarediscussingorthesituationyouarethinkingaboutrelevante.g.Whatexperiencedoyouhavethatisrelevanttothisposition?e.g.1.After10yearsofhardwork,hefinallyachievedsuccessinhisbusiness.2.BritainhasachievedthehighestrateofeconomicgrowthinEuropethisyear.achievev.tosucceedinreachingaparticulargoalorstandardbymakinganeffortforalongtimee.g.1.Sheappearedtobeinherlatethirties.2.Theyappearednottoknowwhatwashappening.appeartobe/dotogivetheimpressionofbeingordoingsomethinge.g.1.Hiswordsfueledherangerstillmore.2.Thestoredoilcouldfuelthenationforsixmonths.fuelv.toincreasesomething;tomakesomethingstronger;tosupplysomethingwithmaterialthatcanbeburnttoproduceheatorpowere.g.ThiscompanyisamongthefirstonesthatwentpublicinChina.gopublic(ofacompany)tostartsellingsharesontheStockExchangee.g.1.Shetookaninstantdisliketome.2.instantcoffee/instantnoodlesinstanta.happeningimmediately;(offood)thatcanbemadequicklyandeasilye.g.1.Thecompanyhasjustacquiredsomenewproperties.2.ShehasacquiredagoodknowledgeofEnglish.acquirev.togainpossessionof;togainsomethingbyone’sownefforts,abilityorbehaviore.g.AnimportantfeatureofVanGogh’spaintingsistheirbrightcolors.featuren.somethingimportant,interestingortypicalofaplaceorthinge.g.Thenewcarfeatureshighspeedandsafety.v.toincludeaparticularpersonorthingasaspecialfeatureaswellas;besidesinadditiontoe.g.Inadditiontotheapplesyouaskedfor,Iboughtyousomeorangesandbananas.e.g.1.Womentendtolivelongerthanmen.2.WhenI’mtired,Itendtomakemistakes.tendtotobelikelytodosomethingortohappeninaparticularwaybecausethisiswhatoftenorusuallyhappensnottogonearaparticularpersonorplacestayawayfrome.g.Iwantyoutostayawayfrommyhome.a.havingtheusualqualitiesorfeaturesofaparticulargrouporthingtypicale.g.Thisadvertisementisatypicalexampleoftheirmarketingstrategy.v.tobeverygoodatdoingsomethingexcel(at/in)e.g.1.Theschoolexcelsinsports.2.Shehasalwaysexcelledatforeignlanguages.fromthepointofviewof;withregardto;concerningintermsofe.g.Intermsofenvironmentalprotection,thisprojectisexcellent.anideaorinventionofonepersonorasmallgroupofpeoplethebrainchild(ofsomebody)e.g.ThisfestivalwasthebrainchildofTonySmith.tobesuitableforaparticularuseservease.g.Thesofawillserveasabedforanightortwo.A-Task1Task1ReadthepassageandfindoutimportanteventsinthedifferentperiodsofGoogle’shistory.Writedowntheseevents.GooglebeganasLarryPage’sresearchproject.PageandSergeysetupthecompanyandregisteredthegoogle.com.Thesearchenginegrewquicklyanditbegantoselladvertisingonthewebsite.GooglehasacquiredYouTube.comandcontinuestoaddnewfeatures.GooglehasalsoownedBloggerandotherhotwebsitesandbecometheleaderintermsofad-basedrevenueontheweb. Period Events 1996 1998 2000 Recently A-Task2-1Task2Correctthefollowingstatementsaccordingtothepassage.Anexamplehasbeengiven.1.Googleistheworld’smostpopularwebsite.Internetsearchengine2.Googlewentpublicbeforeitbegantoselladvertisingonthewebsite.3.EmailhasbeenoneofGoogle’sfeaturessincethefirstdayofthecompany.afterrecentlyA-Task2-24.Googleisnowabillion-dollarcompanyandhasbeennamedtotheTop500listoftheworld.5.Google’semployeesworkinplaceswheretypicalofficedesignsareused.6.GooglehasbecometheInternetleaderintermsoftechnology.theNo.1companytoworkforintheUSad-basedrevenueonthewebwhereemployeesarecomfortableandexcelattheirworkMakingaCompanyIntroductionAcompanyintroductionusuallycontainsthefollowinginformation: ●History; ●Numberofemployees; ●Managementstructure&companyculture; ●Productsorservices.ReadingBTextTask1Task2TextB-1TAFProfileTAFCo.,Ltd.wasfoundedintheyear1990withtheobjectiveofprovidingbetterandefficientservicetothemarketsintheAfricancontinentandSoutheastAsia.TextB-2TAFisoneoftheleadingmanufacturersofskincareandhaircareproducts. WithitsownmanufacturingfacilitiesinChinaandtheUSA,thecompanyhasdevelopedawiderangeofproductstomeetthedemandsofitsinternationalcustomers.TAFproductsareextremelypopularintheircurrentmarkets,andthecompanyisnowlookingtofurtherexpanditscustomerbasethroughouttheworld.TextB-3Belowisthecompany’sorganizationchart,includingalldepartmentsandtheirfunctions.TextB-4BoardofDirectorsisthegoverningbodyofthecompany.ChiefExecutiveOfficer(CEO)workscloselywiththeBoardtoprovideleadershipforthecompany.AdministrativeDepartmentprovidessupportandservicefortheBoardandtheCEO.ProductionDepartmentisresponsibleforthedevelopmentandmanufacturingofproducts.Purchasingisinchargeoftheactualbuyingofallitems.TextB-5QualityControl(QC)istoensuretheproductsareuptocertainstandards.Research&Development(R&D)isresponsibleforlookingintonewproductsandtheirdesign,andtheimprovementofexistingproducts.Sales&MarketingDepartmentisinvolvedinpromotingandsellingproducts.AccountingDepartmentmonitorstheaccountsoftheclientsandthecompany.HumanResources(HR)Departmentmanagestheadministrativeaspectsoftheemployees.B-Trans-1泰福公司简介泰福有限公司成立于1990年，旨在为非洲大陆和东南亚市场提供上乘和高效的服务。B-Trans-2泰福公司是护肤和护发产品的最主要制造商之一。公司在中国和美国拥有自己的制造工厂，现已开发出种类丰富的一系列产品，以满足世界各地消费者的需求。泰福产品在现有的市场上很受欢迎和喜爱。公司正着眼于在全世界范围内进一步扩大消费者基础。B-Trans-3以下是本公司的组织结构图，包括所有的部门及其职能：B-Trans-4董事会是公司的管理机构。首席执行官与董事会紧密合作，领导公司。行政部为董事会和首席执行官提供支持与服务。生产部负责产品的开发和制造。采购室负责所有物品的实际采购。B-Trans-5质量控制室确保产品达到质量 标准 excel标准偏差excel标准偏差函数exl标准差函数国标检验抽样标准表免费下载红头文件格式标准下载 。研究和开发室负责开发和设计新产品，改进现有产品。销售和市场部从事产品的推广和销售。会计部监控客户和公司的账目。人力资源部管理员工的行政事务。B-Task1Task1Decidewhetherthefollowingstatementsaretrue(T)orfalse(F)accordingtotheTAFprofile.()1.TAF’smainmarketsareintheAmericancontinentandSoutheastAsia.()2.TAFisoneoftheleadingproducersofskincareandhaircareproducts.()3.Thecompanyisworkingtoreachmoreinternationalcustomers.()4.R&Disresponsibleonlyfordevelopingnewproducts.()5.AdministrativeDepartmentgivesorderstotheotherdepartments.FTTFFB-Task2Task2TheCEOofTAFreceivedreportsofthefollowingincidents.Helphimdecidewhichdepartmentsshouldbeheldresponsiblefortheproblemsdescribed.1.ThreeengineersinR&Ddidn’tgettheirwagesontime.2.Severalcustomerscomplainedaboutabadsmellfromthecompany’shaircareproducts.3.Thereareseveralspellingmistakesinthenewprofileonthecompany’swebsite.ProductionDept.AdministrativeDept.HumanResourcesDept.4.Twoimportantclientscalledtoaskforproductswithnewfeaturesandbetterdesigns.Sales&MarketingDept.ListeningTask1Task2Task3Task4Task5L-Task1Task1Listentotheconversationbetweenareceptionistandavisitor.Thenfillinthemissinginformation.JODRalphSayersScriptL-1-ScriptTask1ScriptL-Task2Task2Mr.WhiteismeetingwithMr.BrownfromtheHeadOffice.Listentotheconversationandmatchthepeoplebelowwiththeirjobtitles.Mr.Brown Mary Mr.WalkerSalesManagerSecretaryProductionManagerScriptL-2-ScriptTask2ScriptL-Task3ScriptThemanisgoingtohaveajobinterviewinthewoman’scompany.TrueFalse2.ThemanismeetingwiththemanageroftheHRDepartment.TrueFalse3.TheHRDepartmentisonthe13thfloor.TrueFalse4.TheconversationtookplaceintheofficeoftheHRDepartment.TrueFalse√√√√doesn’tknowwhotoseeonthe30thfloorTask3Listentotheconversationanddecidewhetherthefollowingstatementsaretrueorfalse.Thenwritekeywordstosupportyouranswers.where,lift,30thfloorL-3-ScriptTask3ScriptL-Task4Task4Listentotheconversationandchoosethebestanswertoeachquestionyouhear.Script1.A.Agovernmentoffice.B.Ahotel.C.Aninsurancecompany.D.Atravelagency.2.A.Grey.B.Green.C.Red.D.White.3.A.The3rdofficeontherightonthe5thfloor.B.The5thofficeontherightonthe5thfloor.C.The3rdofficeontheleftonthe3rdfloor. D.The5thofficeontheleftonthe3rdfloor.L-4-ScriptTask4ScriptL-Task5-1Task5Listentothefollowingspeechtwiceandfillintheblankswithwhatyouhear.Ladiesandgentleman:MynameisDavidTrumanandIamthe_______ofSimonsFacilitiesCorporation.Thankyouforinvitingmetospeakheretodayaboutfutureenergytechnologies.________,letmeintroduceourcompany,SFC,toyou.Simplyput,SFCisonecompanywithtwolinesof_______—powerandwater,andourhistorydatesbacktoover100yearsago.TodaywearechairmanFirstofallbusinessL-Task5-2oneofthe50largestcompaniesintheUK.Morethan20,000ofouremployeesbuildand_______powerandwaterfacilitiesinEngland,ScotlandandWales.Withthis__________asbackground,nowIwouldliketocometothetopicofmyspeechtoday:Whatnewenergytechnologiesarethereandwherecantheytakeus?manageinformationWritingTask1Task2Task3Task4W-Task1Task1MatchtheenvelopeitemsofanEnglishletterwiththeirtypicalpositions.1.therecipient'saddress2.thesender’saddress3.stamptheupperrightcorneroftheenvelopeb.theupperleftcorneroftheenvelopec.themiddleoftheenvelopeW-Task2Task2ReadSample1andanswerthequestionsbelow.Towhichcityisthelettergoing?__________________________________________2.Whowrotethisletter?__________________________________________3.Whoistherecipientoftheletter?__________________________________________4.Whatistherecipient’saddress?____________________________________________________________________________________5.What’sthebusinesstitleoftherecipient?__________________________________________6.Whatisthesender’saddress?____________________________________________________________________________________WestPalmBeach.LiuFang.MichaelRyanCrescentFinanceCompany,502NorthOliveAvenue,WestPalmBeach,Florida33402,U.S.A.ChinaNationalMachineryImport&ExportCorp.,36JiansheRoad,Beijing100065,P.R.China.ManagerofHumanResources.W-Task3Task3ReadSample2andcompletethefollowingsentences.“c/o”ontheenvelopestandsfor_____________________________2.________________willreceivethisletter.3.___________________willopenandreadthisletter.“careof”JaneAshbyCraigMoorW-Task4Task4WriteanenvelopeforyourlettertoTomJones,whoworksforGreenTechnologiesasSalesManager.ThecompanyisinNewYork,atNo.135onWest20thStreet.Thezipcodeis10011.TomJonesSalesManagerGreenTechnologies135W20thSt.NewYork,10011U.S.A.LuoBin31SichuanRd.Beijing100035P.R.ChinaMiniWorkingroups.Setupacompanyanddesignthe“AboutUs”pageforyourcompany’swebsite.Thepageshouldincludeyourcompany’sname,logo,profile,managementandproducts.Thefollowingsampleisprovidedforyourreference.●Workingroups;●RefertoBusinessKnow-howforcompanyintroduction;●Includename,logo,profile,management,products/services,etc.;●Goodtimemanagementandcooperation;●In-classpresentation.LanguageLabTask1Task2Task3Task4Task5LL-Task1Task1Matchthewordsorphrasesontheleftwiththeirmeaningsontheright. makesth.increase closelyconnectedorappropriatetothematterinhand obtainsth. keepone’sdistancefrom dosth.verywell,ormuchbetterthanmostpeople apersonwhosetsupabusiness aconnectionbetweenonefileorsectionandanother apartofsth.thatisimportant thequalityofbeinglikedorsupportedbyalotofpeople belikelytodo()1.relevant()2.link()3.entrepreneur()4.fuel()5.popularity()6.acquire()7.feature()8.excel()9.tendto()10.stayawayfromBGFAICHEJDLL-Task2-1Task2CompletethefollowingsentenceswiththewordsorphrasesfromTask1.Changetheformifnecessary. Tobecomeasuccessful____________,oneshouldhaveaworkingknowledgeaboutthebusinessheplanstostart.2.Ifyouclickonthis__________,ittakesyoutoourflightschedule.3.Thebusinesswas__________fromOwenfouryearsago.4.Summersinthenorth__________becooleranddrierthaninthesouth.5.Oncewehavethe__________information,wecanmakeadecision.entrepreneurlinkacquiredtendtorelevantLL-Task2-26.Swimmershavebeentoldto_______________thebeachfollowingasharkattacklastweek.7.Studentswithgoodcommunicationskillswillhaveabetterchanceto__________atwork.8.Eversincebasketballwasinvented,its__________hasbecomeincreasinglyhigher.9.Eachroominthisbuildinghasitsownspecial__________.10.Thearea’srichnaturalresourceshavelong__________theRussianeconomy.stayawayfromexcelpopularityfeaturesfueledLL-Task3Task3Completethepassagewithfollowingwordsorphrases.searchenginerelevant intowithlinksSincetherearenowbillionsofwebpages,itisimportanttoknowhowtosearcheffectivelyforinformationontheweb.Fortunately,somepowerfulonlinetoolsaretheretohelpus____________thistask.Thesimplestwaytofindinformationonthewebistovisitaspecialsitecalleda____________.Itisquiteeasytouse—yousimplygotothehomepageofthesearchengine,typeafewkeywords____________aform,clickonaSearchbutton,andthenwaitafewsecondsforyourresults.Theresultsareprovidedonyourcomputerscreenasalonglistof____________towebpages.Thenyouwillhavetolookthroughthelisttoseeifthelinksare____________toyoursearch.searchenginewithintolinksrelevantLL-Task4-1Task4Rewritethefollowingsentencesafterthemodels.Model1:Itappearedthatthetechniquewassuccessful.Thetechniqueappearedtobesuccessful.1.Itappearsthatthewheelsaregoingbackwardswhenacarisspeeding.Thewheelsappeartobegoingbackwardswhenacarisspeeding.2.ItappearsthateveryoneistalkingaboutGoogleEarththesedays.EveryoneappearstobetalkingaboutGoogleEarththesedays.3.Itappearedthatnoonehadnoticedhissadness.Nooneappearedtohavenoticedhissadness.LL-Task4-2Model2:Pagehadanidea.Theideawasthatthiscouldbeachievedbyexaminingtherelationshipsbetweenwebpages.Pagehadanideathatthiscouldbeachievedbyexaminingtherelationshipsbetweenwebpages. Anideaisthathumansmightbeclonedsomeday.Mostpeopledon’tliketheidea.Mostpeopledon’tliketheideathathumansmightbeclonedsomeday.2.Thefactisthatwedon’thaveenoughmoney.Butyouaretryingtocoveritup.Butyouaretryingtocoverupthefactthatwedon’thaveenoughmoney.3.Thefactisthatthegoodshavebeendamaged.Wehavetoacceptit.Wehavetoacceptthefactthatthegoodshavebeendamaged.LL-Task5-1Task5TranslatethefollowingintoEnglishusingthegivenwordsorexpressions.1.这一切不是一朝一夕可以实现的。(achieve)Allthiscannotbeachievedovernight.2.下午六点钟左右体育馆通常很忙。(tendto)Thegymtendstogetverybusyataround6o’clockintheafternoon.3.这个地区现在不安全，还是远离它为好。(stayawayfrom)Thisareaisnotsafeatthemoment,soit’sbettertostayawayfromit.4.就销售而言，他们是该地区五大超市之一。(intermsof)Theyareoneofthetopfivesupermarketsintheareaintermsofsales.LL-Task5-25.这间房既要作卧室又得作客厅。(serveas)Thisroomhastoserveasbothbedroomandlivingroom.6.生产部负责监督这个项目的进展。(monitor)Theproductiondepartmentisresponsibleformonitoringtheprogressofthisproject.7.上个月经理忙于一项对营销活动的研究工作。(beinvolvedin)Themanagerwasinvolvedinaresearchonmarketingactivitieslastmonth.8.现在许多大公司都利用网站来推销他们的产品和服务。(promote)Manybigcompaniesnowusewebsitestopromotetheirproductsandservices.新职业英语ThankYou!