信誉楼演讲（Prestige building speech）

信誉楼演讲（Prestige building speech） 信誉楼演讲(Prestige building speech) "Prestige building" company chairman Zhang Hongrui report (summary) I won't say any more politely, and I welcome everyone with a little joke: a mentally ill person thinks he is a mouse and has been cured. When he left the hospital, he happened to see a cat at the door and immediately started shaking with fear. The doctor who sent him out reminded him, "you are not a mouse any more!" he answered. "I am not a mouse, but does the cat know?"" Huanghua prestige building is a retail enterprise of department store format. It opened on New Year's day in 1985. After six years of operation, the book profit was zero, but I declared that the enterprise was successful. Because we created a brand, refining the excellent management team, established an effective business model, lay the foundation of success. We started in 1991 and profit growth multiples, 1994 started the "training", the new building opened in 2001 1997, the Qingxian County branch opened in 2003, the Botou store opened, this year's "51" Shandong yuan Taiwan stores will be opened. At present, we have begun franchising, Shandong, Qingyun has franchise stores opened. Now, although the prestige building enterprises are not big, but very healthy. The healthy performance is that the managers from top to bottom are not tired. I only do in 2001 to the second chairman, general manager Luo Maolian was only 27 years old, Qingxian County shops investment, take the team didn't use my sign. We don't worry about money, we don't worry about people, and businesses don't have problems. The reason why there is no problem, because the credibility of the building for 20 years in the enterprise, rather than making money. We are talking about doing business, is committed to improving the quality of all personnel, the development of human resources and enterprise systems, mechanisms, cultural construction and strategic management. The original intention of the mechanism is the structure of the machine and the interaction and restriction between the components. The enterprise mechanism is the interaction and restriction between the enterprise organization and each organization. To put it simply, it is to set up and set up the system and make it run effectively. Reputation building from the beginning of the focus on mechanism construction. Early once sick cashier, accounting to the collection, I stopped, and the development of the accounting system can not touch the money. Later, I heard that a lot of cashier misappropriation of public funds, it formulated the corresponding cashier restraint system. In order to effectively control group (market basic action unit) the property, the establishment of property management office. In order to control the purchase link, a supervision office has been set up. In order to establish internal and external image of the company, the public relations management department was established, and then the human resources part was separated from the construction of the teaching organization. Our mechanism construction is so adapted to the stage of enterprise development and gradually improved according to the needs of enterprises. The system should pay attention to the following: system set less, more people remember; no good implementation is not fixed, without tight grasping do not grasp, because it is not serious, no one believed; when conditions do not have fixed, don't worry. Features of the operation of the prestige building mechanism: One is all according to the system, no precedent, no privileged. For example, in 90s we have to implement the three gambling system, the system manager in violation of regulations, we dismissed; the handling of goods within the stipulated time, employees are not allowed to buy commodities, a violation of the provisions of the backbone of the staff was dismissed; my nephew was dismissed in violation of the system; I live on my own apartment, property costs a lot of points. The system often is the owner of his own destruction, because of the strict system will make the boss lose happiness but can ensure write and draw freely as one wishes, robust and efficient operation of enterprises. Two is to focus on supporting the construction of the system, business compliance management, pre Qin compliance logistics, belonging to management oriented enterprises. For example, group director of purchase process is under the supervision and restriction of complete, inspection office found a purchase of fraud award 5000 yuan, the profit driven mechanism is very effective. We learn from the Singapore Fund form, ensure the group director and above management personnel and. Next, the construction of corporate culture, which is the highlight of the credibility of the building. Enterprise culture is the soul of an enterprise. It is a magic weapon for employees to think and try hard to make a company stand in an invincible position. The construction of enterprise culture in prestige building has gone through the process from consciousness to consciousness, from practice to refining. By the end of 1994, Tian Jinchang, deputy director of the Huanghua municipal Party committee office, gave me a call and said, "the prestige building is taking part in the market competition with the overall corporate culture". From then on, I learned the concept of "corporate culture". However, from 1984, when the "prestige building" was used as the name of the enterprise, we began to cultivate the corporate culture in an unconscious state. It was at the beginning of reform and opening up market confusion, not rape, a business veteran told me "don't rape big business". So, I go the opposite way, to credibility based, as "reputation building."". At the beginning of the opening, the "five tests and one retreat" were introduced. At the same time, we began renting classrooms, asking teachers to talk about philosophy and dialectical materialism, I study with my staff. Until 1994, we established night schools and hired full-time teachers. From "human nature weakness" after the lecture, and gradually improve the system of teaching contents. After 1994, we began to consciously build corporate culture. 1995 began publication of the internal publication "reputation building", so far 10 years, a monthly period, never interrupted. Since 1996, the enterprise tenet, spirit and creed have been summed up, and the relevant information about the construction of enterprise culture, such as "general manager's conversation", "customer friendly Marketing Act" and "Employee Handbook", have been published in succession. In 1999, China's first master village official joined, began to systematically refine the enterprise concept, to determine the shop song, the preparation of a series of training materials, and formulate enterprise development strategy, "people-oriented" corporate culture, the basic shape. "People-oriented" is the foundation of enterprise development, but also the reason for the existence of enterprises. This "man" includes a large number of groups, but the most contact, the most direct interests of customers and employees. First of all, the customer centric. To do this, we must earnestly safeguard customer rights and interests. We have put forward the view that "customers are God" and "parents", but they are not appropriate. Until 1996, we determined that "regard customers as friends" and compiled the marketing law of "regard customers as friends". "Seeing customers as friends" is about being considerate to customers. We apologize to our customers for not getting what they want to buy at the credit tower, and recommend him to buy from other enterprises. We do not engage in sales, to ensure the lowest purchase price; sales turnover and wages, in order to ensure the sales turnover is not only to customer satisfaction is the map, map; reasonable layout of store shelves, in order to protect the customer with the least time to find the goods; the mall without induction of advertising; treatment the goods to remind customers' rational purchase, because "greed cheap eat the poor"; the customer to return, as the mall to remedy their own fault. The reason why we are able to travel heavily is because we genuinely think of customers. And this is done through the work of employees, so we should first of all be sincere and considerate for employees, employees should be the center. The first thing about employees is to make employees successful, which is the core concept of the prestige building. "Everyone has the desire to be an important person."." Enterprise employees are no exception, they are also eager for enterprises to respect their views, eager to participate in enterprise management, eager to be recognized by enterprises. The staff's sense of responsibility and dedication are of vital importance to the enterprise. If they can be guided by the profound corporate culture, they will have a very strong impetus to the enterprise. In order to solicit opinions and suggestions from employees, and fully mobilize the enthusiasm of employees to participate in enterprise management, we have set up general manager's mailbox, employee suggestion box, general manager interview date and staff suggestion system. Comments and suggestions are made to the employees, and the public relations management department earnestly registers and encourages employees to show their talents boldly. Any accepted proposal is given to the enterprise for material rewards. We publish a proposal award quarterly, and give a big reward to employees who have accepted the proposal. Placing the first branch in Qingxian County, we adopted an employee suggestion and gave the employee a reward of $1000. The importance of employee suggestion stimulates the enthusiasm of employees to participate in enterprise management. Every year, we receive thousands of suggestions and opinions from employees. It has played a better role in improving our work. At the same time, it has also aroused the enthusiasm of our employees and enhanced their sense of ownership. In the shopping guide has set up "excellent shopping guide" award, in the public column to post their photos, and in the Journal on their outstanding deeds, called on the staff to learn from them. A typical power led to a large number of employees, the formation of all hard work, all striving to advanced rich atmosphere. Another is evergreen. Is to let everyone realize the value of life, this is the credibility of the building's mission. A sense of mission is an enduring force for entrepreneurs, but not for the boss of money. To this end, we build a teaching organization, the implementation of employee equity. We pay attention to the quality of all staff and the improvement of work skills. In 1994, we began to invest a lot of money in building employees' living quarters and training places. In 1999, the construction of teaching organization was formally put forward, and a series of teaching materials were compiled to standardize training. We assess our ability to train our subordinates as the first indicator of all levels of leadership. We encourage full authorization of subordinates. If one thing you can do, and subordinates can do, but may not be as good as you do, as long as you can not make big problems, so that subordinates do, and to the sense of achievement and growth opportunities for subordinates. Don't be afraid to let employees do wrong, he is wrong on a correct ten times he's much better, we made talent mechanism well, companies will not lack of talent. Therefore, the credibility of the building has become a place for talent, talent appreciation has become a place. We need not worry about brain drain, Only worry about brain drain. Because we are conducting franchising activities, we take the transfer of intangible assets free of charge, but the management of the franchise to the credibility of the floor to transport such a model, so encourage talent to join the store. The second aspect of staff centered management is strict human management, which is the strict management based on respect for human nature. We have formulated the system from the staff point of view, problems arise in a timely manner, such as dormitory management system on the amendment was very loose. We have the possibility of heavy dismissal and other penalties set as minefields, special reminder, in case of possible. The third aspect of employee centered thinking is to be considerate of employees. We are not allowed to set system with the elements of gifts, tolerance for punishment pay New Year's call, have the right to appeal and appeal not infliction of employees, Nengchunengjin etc.. The fourth aspects of employee centered are the core of improving employee's quality of life. Many successful people are not as happy as people think. Isn't Wang Junyao exhausted? We need to know as soon as possible what we really need. We advocate the use of mentality born into the world to do things; conscientiously do things, Xiaoxiao see life; common sense; study hard work, happy life and entertainment. Our motto is to do simple things every day and spread our cheerful feelings everywhere. We believe that only when life is fun can work have lasting momentum. We are not in favor of full load, more against the ultra limit; not in favor of hard work, hard work, a little bit of progress every day, work and learning are more or less leeway;, against waste, promote consumption; do not advocate when travel to the tourist area of ascetic; advocate to travel; do not encourage overtime; advocate the use of minimum cost to meet the requirements for promotion; happy work; promote the working hours of employees in charge of daily shopping; advocate the two turn to promote family business park; first, second and so on. Our ultimate goal is to improve the quality of life and enjoy a better life! But we live in society, and our fundamental interests are closely related to the social environment. For this reason, we have established the spirit of being responsible to the society and serving the enterprise. Promoting the moral cultivation of employees is a theme of the construction of modern enterprise culture, as well as the intangible assets of enterprise expansion. To this end, we have always strengthened the staff's moral cultivation in the first place. We often tell the staff: "no good character, would not have a successful life; but if you have a good character, not even in the body and ability, even through the efforts will be congenitally deficient, enjoy success in life." We advocate: for people, character first. We listed a formula for our employees: good character = good mentality + good habit. It includes gratitude for life, tolerance, strictness, cherishing yourself, caring for others, confidence, wisdom, enthusiasm, diligence, honesty, fairness, civilization, trustworthiness, approachable, efficiency, patriotism, law-abiding and so on. Through these educational activities, good results have been achieved. There is a lost and found office in the shopping mall, where all the items lost by customers in the shopping mall are displayed inside. According to statistics, in recent years, each employee picked up cash, goods are up to thousands of people, are also in the value of several million yuan. At the beginning of 90s, we implement Mandarin civilized language, requiring employees to call the first sentence said "hello"! We all feel uncomfortable, I was told, "we insist on doing so, they (people) will follow," now playing small call so a. The loss of our society caused by bad faith is too shocking, so we take the lead in speaking good faith. Then there is the lead to abide by the rules, and our Botou branch staff led the local people to pay more and more attention to abide by the traffic rules. The spirit of being socially responsible is also reflected in the thriving commercial environment of competition among the peers who are advocated and built by the credit building. We do not like shopping malls, such as battlefield, because the market can be win-win, can talk about good faith and create value. Next, I tell you how to build an enterprise culture? Two means: teaching organization and entertainment. The difference between a teaching organization and a learning organization lies in its compulsion. It emphasizes the training role of the superior to the subordinate. The teaching contents include enterprise idea training, character education and skill training. In accordance with the specific operating system teaching and training system, including training (more than five, six thousand people after training), induction training (by master guidance) and other sectors, the most important is to subordinate training supervisor in the work process, which requires a higher level to less ideas in the inferior administrative decision, let shoot. There are three main points for the construction of enterprise culture: First, the idea should be from the heart, to be true, do not blindly copy others. In 1985 the Tianjin shopping malls here write "customer first", says "there is" Hengpi, the credibility of the first "caveat emptor", it would be a contradiction. If you regard honesty as your value, you can no longer speculate, A cat cannot catch two mice at the same time; honesty is not a discount. Two is to ensure the effect. For example, we guarantee that the meeting, people will want to repeat the content of the conference picked up. Three is a healthy atmosphere. Remove employees who are in a gray mentality and walk through gray statements, out of the corporate culture that advocates them. The culture is over, and the following is about the system. The system includes property right system and governance structure. The credibility of the building system can be summed up in eight words: equity dispersed, the separation of the three powers. The failure of plums and the rise of Bai Zhuang are mainly due to institutional problems. In 1989, in order to deal with the contradiction between the distribution of interests and the accumulation of capital, the reputation building implemented the stock system at the earliest in the province. Subsequently, we carefully studied how to use equity to encourage core employees, and formed the current ownership structure with the help of the Chinese Academy of social sciences. Economist Wei Jie called for attention to the role of human capital, advocating two yuan governance, and promote enterprises to implement job shares, I suggest the bosses in this regard move their brains. The final content concerns strategy. Strategy is the positioning of an enterprise. What to do, what not to do, how to do. A business without strategy is like a ship without a compass, sailing in fog and at risk of sinking on the rocks at any moment. Reputation building early no strategy, had several face only at a friend's crowning calamity, change danger into safety reminder, deep understanding of "immortality is the hard truth". In 1999 we set strategy, namely to lay a solid foundation, let it be, leeway, not blind expansion, it is a master. After making a strategy, focus on resisting temptation. There are many opportunities to make money, but it often turns you off the set goal. "The general way, not chasing the rabbit", to prevent diversification trap, because the greedy corporate failure. Li Jiacheng says that success lies in knowing. We can only expand after we have formed a profit-making model. We all hope that our enterprise will become a century old shop, but how can we do it? 5 million years ago, apes and monkey like look the same, but today is the difference between heaven and earth, this is because the beginning of a gene is different. Where does a good gene come from? Cangzhou peiran company boss Xiaoyang Miao say: if an enterprise wants to become a big company, then the company will be bigger and do from now on, if you want to become an excellent company, so from now on we must do excellent company to do. Our past efforts have created what we are now; if we want to know what we are going to be like in advance, see what we are doing now. That's the truth!