函电基础知识（教案1） - 浙江广厦学院精品课程网站

函电基础知识（教案1） - 浙江广厦学院精品课程网站 浙江广厦建设职业技术学院 2009 /2010 学年第 一 学期所属分院 经贸外国语 课程名称 国际商务函电 授课教师 徐雅琴 审核人 课号 授课班级 G08国贸3班 G08国贸4班 G08国贸5班 2 授课时间 Fundamentals of Modern Business Letter Writing 课题 1) To be able to use two layout styles, 2) To understand 13 parts of a business letter 教学目标 3) To learn the 7C principles of business letter 能力训练To arrange the order of a given business letter: 任务及案Refer to the practical training on Page 16. 例 教学 1. 7c rules 内容 2. 7 necessary parts of business letters 3. full-blocked style 知识要点 1.《世纪商务英语—外贸函电》 参考资料 2.外贸函电实用英语 教学所需教具、ppt,电脑 仪器等 准备 ppt 定语从句讲解课件关于名人传国画竹子小学生竞选班干部ppt精流行性感冒ppt 多媒体 课后分析 教学过程设计 Lecture 1 Fundamentals of Modern Business Letter Writing 注释及教Teaching Procedure: Step1: Lead-in (5 minutes) 后感 Writing a business letter is very important in the business world. If a business is unable to write an effective business letter, it is very difficult to represent him positively, which may cause some problems in doing business. Through learning this chapter, students should know how to arrange the composed parts of a business letter, how to address an envelope and the common style of layout. Step2 The basic part of business Letter ( 30 minutes) To learn the following 13 parts of a business letter so as to use in the daily business trade: 1) 信头(letterhead) 2)编号(reference) 3) 日期 (date) 4)封内名称和地址 (inside address) 5)经办人(attention) 6)称呼(salutation) 7)事由(标题)(subject) 8)正文(body) 9)结尾敬词(complimentary) 10)签名(signature) 11)附言(postscript) 12)附件 (enclosure) 13)抄送(cc to XX) Step 3 Layout of a business letter (30 minutes) To master the following layouts of a business letter, especially the first two types: 1) Full Block Form 完全平头式:凡是用打字机打上去的每一行字，包括日期、封内地址、事由和结尾礼词。都是从左边的空白边缘打起。 2)Modified Block Form 缩进式:这种格式，除日期，结尾礼词和签名部分外，其他部分每行开头都与左边空白看齐。每段首行要进行缩进( Step4 Addressing Envelopes (10minutes) (Blocked style) Stamp Sender’s Address Receiver’s Address Remark Remarks: 1.Private 私人信 2.Confidential 机密信 3.Registered 挂号邮件 4.Express 快递邮件 5.Ordinary Mail 平信 6.Immediate(Urgent) 急件 7.Printed Matter 印刷品 8.Sample 样品 Step 5: 信函写作7C原则 1. 导入:老师先给学生看一封建立业务关系的信函范例，给学生3分钟时间来 读懂并试着分析，这封商务信函有什么特点, 学生回答问题。 预测:学生的回答是不完整的，老师指出其所说的是正确的，但是不仅 仅是这些特点，具有有哪些特点，老师先卖个关子，告诉学生在接下来的学习中 将会发现外贸函电更多的特点。 2. 7C原则的进一步学习(备注:教师在讲解完每一个原则所包含的涵义后，结 合前面所给出的范例信函，来分析其特点。) 1. Completeness (完整) A business communication should include all the necessary information. It is essential to check the message carefully before it is sent out to see that all the matters are discussed, and all the questions are answered. Business letters should avoid incompleteness. 2. Concreteness (具体) Concreteness means making the message specific, definite and vivid. Business letters should avoid being too general. In general letters, everything seems to be mentioned but actually few are fully expounded. You should use specific facts and figures, vivid and image-building words. 3. Clearness/Clarity (清楚) Make sure that your letter is so clear that it cannot be misunderstood. A point that is ambiguous in a letter will cause trouble to both sides, and further exchange of letters for explanation will become inevitable, thus time will be lost. You must try to express yourself clearly. To achieve this, you should keep in mind the purpose of your letter and use appropriate words in correct sentence structure to fully convey your meaning. When you are sure about what you want to say, say it in plain, simple words. Short, familiar, conversational and straight-forward English is what is needed for business letters. 4. Conciseness (简洁,简明) Conciseness is often considered to be the most important writing principle. It means saying things in the fewest possible words. To achieve this, try to avoid wordiness or redundancy. Clearness and Conciseness often go hand-in-hand and the elimination of wordy business jargon can help to make a letter clearer and at the same time more concise. A concise letter is not necessarily a short one. Sometimes a letter dealing perhaps with a multiplicity of matters cannot avoid being long. Generally speaking, you will gain in clearness and conciseness by writing short sentences rather than long ones. A letter can be made clearer, easier to read and more attractive to look at by writing short sentences and careful paragraphing. One paragraph for one point is a good rule. 5. Courtesy (礼貌) Courtesy is not mere politeness. It is like a favorable introduction card. The courteous writer should be sincere and tactful, thoughtful and appreciative. You need to prepare every message with the readers in mind and try to put yourself into their places. If conciseness conflicts with courtesy, make a little sacrifice of conciseness. Promptness is one of the most important things in being courteous. Punctuality will please your customer who dislikes waiting a long time for a reply. 6. Consideration (体谅) Before you go on to the detailed structure of the business letter there is one general principle, on which the native English writers lay great emphasis, that is, the “you” attitude. “You-attitude” is not so simple as only to use “you” instead of “I” or “we”. In your letters you should always keep in mind the persons you are writing to, try to see things from their points of view, visualize them in their surroundings, see their problems and difficulties and express your ideas in terms of their experience. “You-attitude” can help to avoid an awkward situation, and promote cooperation between the trade parties. 7. Correctness (正确) Business letters must be correct, otherwise they may be misunderstood and run the risk of reaching nowhere or going astray. Correctness means appropriate and grammatically correct language (without spelling or typographical errors) and factual information that is accurate with reliable figures such as names of articles, specifications, quantity, price and units. Step6:Exercise: Arrange the Following in Proper Form as They Should Be Set Out in a Letter (1) Sender’s Name: Guangzhou International Trading Corp. (2) Sender’s Address: 198 Yueken Road, Tianhe District, Guangzhou, China (3) Sender’s Telephone: 85230000 (4) Sender’s Cable Address: 5527GZ (5) Sender’s Telex Address: 3328 gz CN (6) Date: September 15,2007 (7) Receiver’s Name: Standard Oil Company (8) Receiver’s Address: 38 Fifth Avenue, London, U.K. (9) Subject: Refrigerators Message: We thank you for your letter of September 3, 2007, inquiring for the captioned goods. The enclosed booklet contains details of all our refrigerators and will enable you to make a suitable selection. We look forward to receiving your specific inquiry with keen interest. Step7: Homework 1. To surf online to look for the relative companies and products in the www.alibaba.com and take down on the note to use in the next class.