BackgroundandCapabilitiesHollandCarneyPresidentWesternRegion,U.S.AlexanderOgilvyPRWorldwide上海会议策划公司http://www.eventer.cn/善达公关AgencyFactsFoundedin1987250employeesThirdlargesttechnologypracticeintheworldAtlanta•Boston•Dallas•Denver•London•LosAngeles•SanFrancisco•NewYork•SiliconValley•Washington,DCAwhollyownedsubsidiaryofOgilvyPublicRelationsWorldwide,aWPPcompanyGlobalPresenceUSAAtlanta•Boston•Chicago•Dallas•Denver•LosAngeles•NewYork•SanFrancisco•MenloPark•Washington,DCEuropeBarcelona•Brussels•Dublin•London•Madrid•Milan•Paris•Prague•Seville•Stockholm•ViennaAsia/PacificAuckland•Bangalore•Bangkok•Beijing•Chennai•Guangzhou•HongKong•Jakarta•KualaLumpur•Manila•Mumbai•NewDelhi•Seoul•Shanghai•Singapore•Taipei•WellingtonPositioningandmessagingProductlaunchesTechnicalproductreviewsMediarelationsIndustryconsultantandanalystrelationsIndustryrelations(partners,customers,channel,OEMs)Communicationsaudit(media&analysts)CasestudiesBrandinginitiativesCoreAgencyPRServices&StrengthsConsumerBusinessInfrastructure-Telecommunications-Networking-ConvergenceAccountTeamEditorialServicesInvestorRelationsTechPolicyCommunicationsConference&TradeShowGlobalResourcesConferencesandTradeshowOurteamofdedicatedconferencemanagers,whomanagedmorethan300speakingopportunitiesand20top-levelnetworkingeventsin1999,armclientswithtoolsandservicestobuildtheirpresenceandmaximizevisibility,through:AttendanceatnetworkingeventsSpeakers’bureauMediaEventsandpressconferencesCreativepresenceopportunitiesSponsorshipopportunitiesAgencyResourcesEditorialServicesGroupOurin-houseeditorialservicesteam,comprisedlargelyofformerprintandbroadcastjournalists,assistsinthedevelopmentofthebrandpositioningandcontentthrough:CorporateidentitydevelopmentMessagingandpositioningworkshopsMediatrainingPressmaterialsBroadcastvideoeditingforVNRs,corporatevideos,tradeshowreelsCopywritingforspeeches,op/eds,pressreleases,slogansAgencyResourcesInvestorRelationsGroupLedbyinvestorrelationsexpertswithmorethan12yearsofexperienceinthefinancialindustry,AlexanderOgilvy’sIRGroupprovidesspecializedinvestorrelationsservicesfortechnologycompanies,including:ServicesspecializedfortechnologycompaniestoassistclientsinallphasesofcapitalizationCoordinatedfinancialandcorporatemarketingcommunicationsShareholdercommunications,targetedoutreachtoinvestmentcommunity,strategiccounselFinancialpressreleasedevelopmentConferencecallscriptsandpreparationInvestorpresentationdevelopmentInstitutionalandsellsidemarketingBrokeragefirmconferencetargetingInvestmentcommunityfieldtripsAgencyResourcesTechPolicyCommunicationsGroupTechPolicyCommunications(TPC)groupprovidesstrategiccounselandtacticalimplementationthathelpsclientspositionthemselveseffectivelywithkeyconstituencies.ThegroupisSiliconValley’sfirst-and-onlydedicatedtechnologypolicycommunicationsteamwithresourcesinWashingtonDC.Relationshipbuildingwithtechpolicymedia,tradeassociations,policyorganizationsandpublicofficialsStrategicrelationshipswiththeTechnologyNetworkandICANNTechpolicymessagedevelopmentandmanagementIndustrygroupoutreachandcoalitionbuildingTechpolicyissuemonitoringandanalysis(EyesandEars)GovernmentrelationsoutreachCrisismanagementReviewoftech-relatedissuesmakingnewsinWashington,DC(WeekinReview)AgencyCapabilitiesGlobal.COMMGlobal.COMMisaclient-centeredapproachtotakeacommunicationsprogramglobal.Itpromotesthebrandinwaysthatfitthecompany’scapabilitiesandlocal,culturalandusageissues,using:G.tools:Aninnovativeapproachtomultinationalorglobalaccountmanagementconsistingofaproprietarysetofglobalcommunicationsaids:CalendarContactsIdea.NetInterviewmanagementFinancialmanagementConsumerExperienceBusinessExperienceInfrastructureExperienceIndustryRelationshipsReferences“Alexanderhasbeenattheforefrontofturninghigh-tech...intoacool,culturalphenomenon.ForAlexander,PRisaboutdefiningtheagenda.”Forbes,July26,1999MediaAccolades“NooneisbetterattalkinguptheinfluentialinsidersthanAlexander.Herpublic-relationsfirmislikethetechieF.B.I.:itkeepsdossiersonthemind-setsandhabitsof25,000journalists,stockanalystsandotheropinionleaders.”—VanityFairMay2000MediaAccolades“AsPamAlexander’sright-handwomanontheWestCoastforthepasteightyears,[Holland]Carneyhasbuiltmuchmorethanbuzz.Fromathree-personoutpostin1992,theSanFranciscooffice,whereCarneypresideshasbecomethehubofagrowinghi-techempire.”—PRWeekMay2000“ManythankstoAlexander,ourstellarPRfirm,whoalsodoesworkformanyoftheidealab!companies,forcreatingthesepublicityopportunities.”—BillGross,idealab!ClientAccolades“AlexanderOgilvyhasplayedanextremelyimportantroleinthemarketingofHPNetServers.Theircombinationofstrongmediaandindustryrelationships,strategiccounselandthoroughimplementationhashelpedHPNetServersclaimpositivemindshareandinkinahighlycompetitiveenvironment.”—CathyFitzGerald,HPEnterpriseNetServerDivisionClientAccolades“AlexanderOgilvy'scounselandstrategicexecutionofcommunicationswithrespecttoourpartnerships,acquisitionsandsponsorshipshasbeeninstrumentalinactingasacatalystandextensionofourowneffortstoachievebrandubiquityandtoattainleadershipinthee-healthcareindustry".—ReggieBradford,ChiefMarketingOfficer,Healtheon/WebMDExperienceListen.comExtensiveMediaRelationsBrandAwarenessProgramsExecutive/CorporateVisibilityBuildingbrandawarenessandconsumerusageinnewonlinemusicfrontierOBJECTIVESSTRATEGIESRESULTSAlexanderStrengthsEstablishlisten.comasaleaderintheonlinemusicindustryandaplayerwithinthetechnologycommunityBuildbrandawarenessDriveconsumerandbusinesscustomerstositeBuildrelationshipswithbusiness,technology,lifestyleandentertainmentwritersatnationalnewspapersandmagazinesElevatelisten.comvisibilitywithconsistentpresenceatindustryconferences,tradeshowsandpanelandspeakingopportunitiesListen.comwinswidespreadcoverageinheavy-hittingpublications,includingNYTimes,USAToday,RollingStone,HollywoodReporter,Variety,Upside,Fortune,WallSt.Journal,Playboy,Hits,amongothersListen.comexecutivesinvitedtoattend/speakatanumberofinfluentialconferences,includingDigitalLivingRoom,CMJMusic,DigitalHollywood,Plug-in,InternetOutlookandWebvoice.Bolsteredlisten.com’spositionasleadingonlinemusicsiteiPIXBusinessPressRelationshipsExecutive/CorporateVisibilityCreativestoryangledevelopmentOBJECTIVESSTRATEGIESRESULTSAlexanderStrengthsPositioniPIXastheleaderinInternetimagingSecurecoverageintargetedbusinesspublicationsforincreasedindustryrecognitionandbrandubiquityElevateiPIXvisibilitywithtradepressandverticals,includingtravelandrealestateDevelopcompellingcompany/executivestorytoattractnationalbusinesspressUtilizeexecutivespokespeopleforincreasedexposureatconferencesandnetworkingeventsGarneredcoverageinmajorbusinesspublicationsincluding,WallSt.Journal,IndustryStandard,NewYorkTimes,USAToday,SFChronicle,WashingtonPost,Reuters,amongothersSecuredfeatureprofileinRedHerringasadirectresultofpitchingtheiPIXsuccessstoryandcorporatevisionJimPhillip,CEO,invitedtospeak/attendTED,InternetSummitandiDeals,amongothersICANNOfficiallylaunchedfirstglobalprivatesector,selfregulatoryorganizationfortheInternetOBJECTIVESSTRATEGIESRESULTSMediaRelationsMessagingandPositioningPolicyBackgroundPoliticalKnowledgeandConnectionsCrisisCommunicationsHigh-levelStrategicCounselLaunchICANN–positionasabottom-up,consensusbasedorganizationinordertoestablishtrustwithglobalInternetcommunityDevelopcloseworkingrelationshipswithmediaandpolicymakersaroundtheworldMeetorganizationalandpolicyobjectivesthroughpoliticalandmediacommunicationsDevelopeducationalandbackgroundmaterialstomakeICANNmoreaccessibleandeasilyunderstoodEducatepolicymakersthroughone-on-onemeetingsbetweenICANNleadershipandU.S.MembersofCongress,U.S.GovernmentofficialsandinternationalgovernmentrepresentativesLeveragehighprofilereputationsofICANNBoardofDirectors,includingEstherDysonandVintCerfServeasaccessiblespokespeopleformembersofthecommunity,mediaandpolicymakersIncreasinglypositivecoverageofcomplexsubjectmatterinhighprofilemedia,includingNYT,WashingtonPost,WSJ,CBSNews,CNBC,Time,Newsweek,BusinessWeek,LATimes,SJMercuryNews,SFChronicle,CNETandReutersContributedtoICANNsuccessfully:DefendingagainsthostilecongressionalinquiriesandhearingsandchangingpublicandcongressionalopinionoftheorganizationIntroducingcompetitionintothedomainnameregistrationbusinessDevelopingandimplementinganti-cybersquattingpolicyHostingseveralmeetingsaroundtheworldwithhundredsofparticipantsbothinpersonandremoteAlexanderStrengthsCitySearchOBJECTIVESSTRATEGIESRESULTSMarketBuildingMediaRelationsReviewsManagementCorporateMessaging/PositioningDefineanewmarketsegment(localonlinecontent)withCitySearchastheleaderDefendCitySearch’spositioningagainsthigher-profilecompetitorsMicrosoftandAmericaOnlineDrivesitetrafficCrafthigh-level,strategicmessagesforCitySearch,andfiltermessagesdownthroughtacticalactivitiesEngageinaggressivemediaandanalystrelationstopromoteCitySearch’sdefinitionofthemarketUncoverandparticipateinreviewsandroundups,shapingthemtobebeneficialtoCitySearch’sofferingsInanincreasinglycompetitivefield,CitySearchwasconsistentlyreferredtoastheleaderinlocalonlinecontentGarneredwidespreadcoverageinmajordailybusinessandtradepublicationsPioneeringNewUnchartedMarketsAlexanderStrengthsidealab!StrategicvisibilityprogramcreatesanindustryvisionaryOBJECTIVESSTRATEGIESRESULTSAttractinvestor,mediaanduserinterestforidealab!,aleadingInternetincubatorcompanyPositionCEOBillGrossasanindustryvisionarytohigh-levelmediaandinfluencersbysecuringandleveragingstrategicspeakingopportunitiesDeveloppresentationsthatdeliverconcise,succinctmessages,andorganizemediatrainingtoensureeffectivedeliveryofmessageBillGrossappearedasaspeakeratleadingindustryconferencessuchasPCForum,DEMO,Agenda,TED,PersonalTechnologyOutlookandSpotlightVisibilityresultedinseveralhigh-profilefeaturestoriesinpublicationssuchasBusinessWeekandTheEconomistAlexanderStrengthsStarMediaOBJECTIVESSTRATEGIESRESULTSIntroduceStarMedia,LatinAmerica’s#1onlinenetwork,totheexclusiveSiliconValleyinfluencer,analyst,investmentandmediacommunitiesCreateStarMediabrandawarenessintheUnitedStates,specificallyinSiliconValleyandNewYorkCityPositionStarMediaasanauthorityandresourceontheLatinAmericanbusinessandtechnologyinvestmentenvironmentCreateaStarMedia“buzz”:HoldanexclusiveeventhostedbyanddebutingStarMediainSanFranciscoontheheelsofthecompany’srecord-breakingfinancialnewsannouncementLeveragingthecacheoftheChurchillClubname(knownforitsexclusiveSiliconValleyinsidermembership),drivehigh-levelSiliconValleymedia,industryinfluencerandfinancialcommunityattendancetotheeventPrepareapanelattheeventthathighlightstechnologyinvestmentopportunitiesinLatinAmerica,showcasingthesuccessoftheStarMediabrandintheregionTheprogramwasanoverwhelmingsuccesswithkeySiliconValleyinsiders,analysts,andmediaactivelyparticipatingintheeventStarMedia’seventandfinancialannouncementreceivedcoverageinavarietyoftargetednewsoutlets,including:SFExaminer,RedHerringOnline,Upside,TheIndustryStandard,WallStreetJournal,NewYorkTimes,AdvertisingAgeandBusinessWeekStarMediaexecutiveshavereceivednumerousinvitationstospeakathigh-levelconferencesintheUntiedStatesregardingopportunitiesintheSpanish-andPortuguese-speakingcommunities,includingBusinessWeek’sAmerica’sSummit.AlexanderStrengthsSiliconValleyInsiderCampaignBrandAwarenessProgramsLaunchEventsSuccessfullylaunchedestablishedLatinAmericanbrandintoUSonlinemarketQwestCoveringallthebasesintheQwest/LCImergerannouncementOBJECTIVESTRATEGIESRESULTSSuccessfullyannouncethemulti-billiondollarmergerofQwestandLCItokeyaudienceswithlessthan36hoursnoticeCommunicatesynergiesbetweenmergingcompaniestoreflect“smartmove”industrypositioningProvideonsitePRcounseltokeyplayersonmergerpositioningEnsureconsistencyofmessagingamongQwestandLCImanagementandcorporatecommunicationsstaffMaintain“business-as-usual”acrossotherQwestPRinitiativesExtensivebroadcastcoverageincludingliveinterviewsonCNN,CNBCandFoxfinancialprogramCoveragein50majordailybusinessandtradepublicationsSuccessfullymanagedlast-minutekeynotespeakingsubstitutionatNetworkOutlookconferenceAlexanderStrengthsMediaRelationsStrategicCounselCross-agencyResourcefulnessHealtheon/WebMDValidatemanagement’scommitmenttofollowingthroughonitsfivekeyinitiatives:connectivity,content,partnerships,distributionandbrandingCreatebrandawarenessanddistinguishHealtheon/WebMDastheonlycompanyprovidingend-to-endhealthcareinfrastructureRaiseinterestinHealtheon/WebMDamongthemainstreammedia,sellsideanalysts,institutionalandindividualinvestors,andtheinvestmentmediaAllayfrustrationsofanalystsandinvestorswithmanagement’slackofcommunicationFosterrelationshipsandmaintainanon-goingdialoguewiththefinancialcommunity,creating“top-of-mind”awarenessamongfinancialanalystsandinvestmentbankersIssuepressreleasesannouncing3Qearnings,mergers,andnewwebsitelaunchPlanconferencecallopentoinvestmentprofessionalsHostMergerAnalystDayforbuysideandsellsideanalystsCompletedsuccessfulannouncementsof3Qearnings,mergersandWebsitelaunchAchievedatotalof97participantsontheconferencecall,21liveand76byphone(notincludingthosewhocalledinforthereplay)Hosted108attendeesattheAnalystDayEstablishedHealtheonashavingacandidmanagementteamwillingtocommunicateitschallengesaswellasitssuccessesReceivedsignificant,favorablecoveragefromthefinancialmediaGarneredenthusiasmfrombothsellsideandbuysidefollowingAnalystDayGenerated10researchreportsProducedfourinitiationsofcoverage,withmoreintheworksInitiatedongoingchannelofcommunicationwith“thestreet”StressedHealtheonmanagement’sdedicationtoamoreefficientandpeople-orientedhealthcaresystemBuildingamoreefficient,people-orientedhealthcaresystemOBJECTIVESSTRATEGIESRESULTSTargetedOutreachtoInvestmentCommunityExecutive/CorporateVisibilityMessagingandPositioningShareholderCommunicationsInvestorRelationsAlexanderStrengths
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