企业运营与发展答案

企业运营与发展答案 一、名词解释: 1、企业的社会责任:是指企业为社会所能承担的义务与责任。其本质上是一种企业自身对人类社会的建设和发展所承担的义务，是社会对企业组织的外在要求。 2、市场细分:是指根据消费者和用户的需求及购买行为的差异性，把具有异质性需求的整体市场划分为若干需求大体相同的小市场的过程。 3、员工绩效考评:是指对员工工作成绩和效果的考察、核准与评定工作，以便为员工的薪酬、奖励、晋升等提供依据。 4、人力资源管理:企业为了实现战略目标，利用现代科技手段和管理理论，通过不断的获取人力资源，并对其进行整合、调整、开发与利用，在保证其获取报酬和价值实现的过程中，为企业发展提供有用的和优秀的后备力量. 5、项目管理:是指对项目运行的所有方面进行的 计划 项目进度计划表范例计划下载计划下载计划下载课程教学计划下载 、监督、调控，同时激励相关人员按照规定的成本、质量、绩效要求等，准时实现项目目标。 6、个人愿景:一个人对自己未来的憧憬、追求，是对自己未来的期望。针对个人的生活而 设计 领导形象设计圆作业设计ao工艺污水处理厂设计附属工程施工组织设计清扫机器人结构设计 的个人愿景，对一个人而言，可能囊括了生命里程中最重要的内容，包括他的情感、幸福观以及精神寄托等。 7、整合营销传播:就是企业在经营活动过程中，以由外而内战略观点为基础，为了与利害关系者进行有效的沟通，以营销传播管理者为主题所展开的传播战略。 8、项目:是个人或某个组织为实现某些特定目标，在规定的时间、成本或绩效要求喜爱，而开展的一系列相互协调的行为活动。这些活动具有明确的起止点，而且与众不同。 9、财务管理:是对企业财务活动所进行的管理，是组织企业财务活动，处理企业与各方面财务关系的一项管理工作，是企业管理的重要组成部分。 10、奖酬:是指为员工对企业所做的贡献而给予奖励的工作，它发挥的是人力资源管理的激励与凝聚功能，也是人力资源管理的核心。 11、企业发展战略:主要是指企业为了保障其生存与发展而做出的具有长远性、全局性的谋划。 12、明显差异与特别优势:是指你的企业所能够提供的产品或服务与其他竞争厂商所提供的相同产品或服务相比所具有的差异性和特别优势。 13、项目管理:是指对项目运行的所有方面进行的计划、监督、调控同时激励相关人员按照规定的成本、质量、绩效要求等准时实现项目标准。 14、工作细分法 :简单地说就是把比较大的任务细分为较小的任务然后给每个人分派具体的任务。 二、单项选择: 1(下列哪项不是个人愿景的特点( B ) A、明确的假定 B、与他人的关系 C、详细的规划 D、具有鼓舞性 2. 下面哪一项不是构成市场的三个要素?( C ) A(人 B(购买力 C(文化 D(购买动机 3、企业战略规划的基本程序不包括( D ) A、确定企业任务 B、确定战略业务单位 C、规划新业务 D、建立企业文化 4、现代战略营销的核心是( A ) A、STP营销 B、关系营销 C、绿色营销 D、品牌营销 of the work is not high, struggling to cope, a mere formality. Corrective measures: (lead leader: Luo Mingjun, Rectification time: September 25th, 1), long-term adherence to strictly abide by the party's political discipline. Strictly abide by the constitution, the principle of Party organization and party political life standards, do not spread against the party's theory and policy advice, not published against the central and provincial decision not to divulge the speech, party and state secrets, not not to participate in a variety of illegal manufacturing organizations and activities, dissemination of political rumors and false information, not to publish lossy unity remarks does not undermine the unity of things. 2, consciously accept the supervision of the organization. The Party firmly and consciously ideologically, politically, highly consistent with the Central Committee to keep the action, and resolutely safeguard the authority Kennedy. Must safeguard the centralism. Take the lead in compliance with the constitution, strict party life, strengthen the political party, the principle of life, fighting. To further strengthen the organization and procedure of ideas, adhere to the major issues and report according to the regulations. Party members take the lead to a common Party member to participate in branch organizational life, accept the supervision of the organization. (seven) safety supervision grassroots cadres is not enough. A few leading cadres style floating love when peace officer in the office, to the grassroots, not willing to mining enterprises to conduct field research in the specific work not burden, dare not touch, in the work of "Dragonfly" phenomenon, keen on Formalism, do not further, not specious writing, seek practical results, sense of responsibility is not strong. Such as production safety supervision and management work, the strict requirements, heavy task, individual leading cadres to everyday things busy as an excuse, "urged not do" or "knock on the ring"Lack 5、下列哪项不属于产品生命周期的四个阶段( C ) A、介绍期 B、成长期 C、灭亡期 D、衰退期 6、以产品成本为中心来制定价格的方法被称为( D ) A、竞争导向定价法 B、需求导向定价法 C、撇脂定价法 D、成本导向定价法 7、下列哪项不属于客户的种类( A ) A、工业客户 B、消费者客户 C、商业型客户 D、企业内部客户 8、对企业所能控制的资源进行开发和利用的工作，使其发挥出能促进企业发展且不可替代 的能量被称为( B ) ,(企业的财务管理 B(企业的资源管理 C(企业的营销管理 D(企业的信息管理 9、最古老也是最常用的绩效考评方法是( C ) A、多人比较法 B、关键事件法 C、评分表法 D、书面描述法 10、下面哪项不属于项目实际运行的四个阶段( A ) A、项目构想阶段 B、项目筹备阶段 C、项目计划阶段 D、项目实施阶段 11(下列哪项不属于企业履行社会责任的原则( C ) A、综合效益原则 B、公平与正义原则 C、追求利润原则 D、可持续发展原则 12. 经济全球化的必然要求是进行( A ) A(全球营销 B(品牌营销 C(绿色营销 D(关系营销 13、企业战略规划的基本程序不包括( D ) A、确定企业任务 B、确定战略业务单位 C、规划新业务 D、建立企业文化 14、企业通过市场营销的运作于管理所要实现的市场营销目标被称为( D )。 A、顾客需要 B、顾客价值 C、顾客需求 D、顾客满意 15、消费者市场细分不包括( C ) A、地理细分 B、人口细分 C、管理细分 D、心理细分 16、( A )是指顾客购买某种产品时所追求的利益，是顾客真正要购买的东西，是产品 整体概念中最基本、最主要的部分。 A、核心产品 B、形式产品 C、附加产品 D、期望产品 17、在绩效考评方法中，多人比较法不包含下列( B )形式。 A、分组排序法 B、管理比较法 C、个体排序法 D、配对比较法 18、下列哪项不属于公司选择战略规划的方向( D ) ,(密集型增长战略 B(一体化增长战略 C(多角化增长战略 D(分散型增长战略 of the work is not high, struggling to cope, a mere formality. Corrective measures: (lead leader: Luo Mingjun, Rectification time: September 25th, 1), long-term adherence to strictly abide by the party's political discipline. Strictly abide by the constitution, the principle of Party organization and party political life standards, do not spread against the party's theory and policy advice, not published against the central and provincial decision not to divulge the speech, party and state secrets, not not to participate in a variety of illegal manufacturing organizations and activities, dissemination of political rumors and false information, not to publish lossy unity remarks does not undermine the unity of things. 2, consciously accept the supervision of the organization. The Party firmly and consciously ideologically, politically, highly consistent with the Central Committee to keep the action, and resolutely safeguard the authority Kennedy. Must safeguard the centralism. Take the lead in compliance with the constitution, strict party life, strengthen the political party, the principle of life, fighting. To further strengthen the organization and procedure of ideas, adhere to the major issues and report according to the regulations. Party members take the lead to a common Party member to participate in branch organizational life, accept the supervision of the organization. (seven) safety supervision grassroots cadres is not enough. A few leading cadres style floating love when peace officer in the office, to the grassroots, not willing to mining enterprises to conduct field research in the specific work not burden, dare not touch, in the work of "Dragonfly" phenomenon, keen on Formalism, do not further, not specious writing, seek practical results, sense of responsibility is not strong. Such as production safety supervision and management work, the strict requirements, heavy task, individual leading cadres to everyday things busy as an excuse, "urged not do" or "knock on the ring"Lack 19、( A )是指以消费者需求状况为依据来制定产品价格的方法。 A、需求导向定价法 B、成本导向定价法 C、竞争导向定价法 D、变动成本定价法 20、下列哪项不属于STP营销的内容( C ) A、市场细分 B、选择目标市场 C、品牌营销 D、市场定位 21、对企业所能控制的资源进行开发和利用的工作，使其发挥出能促进企业发展且不可替代的能量被称为( B ) ,(企业的财务管理 B(企业的资源管理 C(企业的营销管理 D(企业的信息管理 22、最古老也是最常用的绩效考评方法是( C ) A、多人比较法 B、关键事件法 C、评分表法 D、书面描述法 23、下面哪项不属于项目实际运行的四个阶段( A ) A、项目构想阶段 B、项目筹备阶段 C、项目计划阶段 D、项目实施阶段 三、判断题: 1、均衡性包括两个方面的含义，一是战略必须权衡企业外部信息与内部信息;而是经营管理者能够均衡利弊，做出恰当的决策。 ( ? ) 2、企业学习，是指企业对自身未来发展前景的描述，它体现了企业的基本价值准则。 ( ×) 3、客户需求表明了企业的市场所在;与合作者建立的联盟是企业满足客户需求的载体。 ( × ) 4、建立报告和沟通 制度 关于办公室下班关闭电源制度矿山事故隐患举报和奖励制度制度下载人事管理制度doc盘点制度下载 是企业发展战略规划的基础内容之一。 ( ? ) 5、企业的社会责任本质上是一种企业自身对人类社会建设和发展所承担的义务，是社会对企业组织的内在要求。企业社会责任是企业组织向前发展的必然结果。 (× ) 6、企业愿景是一个人对自己未来的憧憬、追求，是对自己未来的期望。 (× ) 7、人力资源主要包含两方面的内容，一是智力资源，二是社会资源。 ( ? ) 8、管理会计的对象是企业再生产进程中的资金运营及体现的财务关系。 ( × ) 9、整合性是指战略要涵盖企业经营活动的各个方面，包括企业所处的市场环境、客户的要求、企业的资源、企业的组织等。 (? ) 10、客户需求表明了企业的市场所在;与合作者建立的联盟是企业满足客户需求的载体。 ( × ) 11、企业愿景是一个人对自己未来的憧憬、追求，是对自己未来的期望。 ( × ) 12、报告与沟通的水准将决定企业在何种程度上能够真正成为一个学习型的组织。( ? ) 13、根据购买目的与方式的差异，可以将客户分为三类，其中的商业型客户，我们也称为 终端客户。 ( × ) 14、企业的人力资源管理，从根本上讲，一是协调企业间的人际关系，二是我们如何管理 被称作人的软件。 (? ) 15、绩效管理通常由四个步骤组成:绩效计划、绩效指导、绩效运作、信息反馈( × ) 16、均衡性是指当我们发现企业人力资源与其他非人力资源之间的关系处于理想状态时所获得的收益。 (? ) 17、客户需求表明了企业的市场所在;与合作者建立的联盟是企业满足客户需求的载体。of the work is not high, struggling to cope, a mere formality. Corrective measures: (lead leader: Luo Mingjun, Rectification time: September 25th, 1), long-term adherence to strictly abide by the party's political discipline. Strictly abide by the constitution, the principle of Party organization and party political life standards, do not spread against the party's theory and policy advice, not published against the central and provincial decision not to divulge the speech, party and state secrets, not not to participate in a variety of illegal manufacturing organizations and activities, dissemination of political rumors and false information, not to publish lossy unity remarks does not undermine the unity of things. 2, consciously accept the supervision of the organization. The Party firmly and consciously ideologically, politically, highly consistent with the Central Committee to keep the action, and resolutely safeguard the authority Kennedy. Must safeguard the centralism. Take the lead in compliance with the constitution, strict party life, strengthen the political party, the principle of life, fighting. To further strengthen the organization and procedure of ideas, adhere to the major issues and report according to the regulations. Party members take the lead to a common Party member to participate in branch organizational life, accept the supervision of the organization. (seven) safety supervision grassroots cadres is not enough. A few leading cadres style floating love when peace officer in the office, to the grassroots, not willing to mining enterprises to conduct field research in the specific work not burden, dare not touch, in the work of "Dragonfly" phenomenon, keen on Formalism, do not further, not specious writing, seek practical results, sense of responsibility is not strong. Such as production safety supervision and management work, the strict requirements, heavy task, individual leading cadres to everyday things busy as an excuse, "urged not do" or "knock on the ring"Lack ( × ) 18、企业愿景是一个人对自己未来的憧憬、追求，是对自己未来的期望。 ( × ) 19、报告与沟通的水准将决定企业在何种程度上能够真正成为一个学习型的组织。 (? ) 20、根据购买目的与方式的差异，可以将客户分为三类，其中的商业型客户，我们也称为终端客户。(× ) 简答题 1、企业对顾客的责任具体表现为, 答:企业对顾客的责任。第一，提供安全的产品，保证顾客的权利。第二，提供正确的产品信息。第三，提供良好的售后服务。第四，提供必要的产品使用指导。第五，不将自己的主观臆断强加给顾客，赋予顾客自主选择的权利。 2、新产品定价策略的作用,包含哪些种类, 答:作用;新产品价格确定得当，可以使其顺利地进入市场，打开销路，占领市场，给企业带来利润。分类:(1)撇脂定价策略(2)渗透定价策略(3)满意定价策略 3、绩效管理包括哪七种技巧, 答:七种技巧:(1)同一团队目标;(2)坚持人本管理;(3)鼓励员工参与;(4)实施有效沟通;(5)注意监督与支持并重;(6)进行科学考核;(7)提供培训机会。 、简述企业关键绩效指标的具体含义。 4 答:企业关键绩效指标:基于企业经营管理绩效的系统考核评估体系。作为一种绩效评估体系设计的基础，我们可以从以下三个方面深入理解关键绩效指标的具体含义。 (1)它是用于考核和管理被评估者绩效的可量化或可行为化的标准体系;(2)它体现为对组织战略目标有增值作用的绩效指标，它是连接员工绩效与企业战略目标的一个桥梁;(3)通过在关键绩效指标上达成的承诺，员工与管理人员就可以对工作期望、工作表现和未来发展等方面进行沟通。关键绩效指标是进行绩效沟通的基石。 5、如何理解时间管理,时间管理应按照什么步骤进行, 答:明确个人愿景、建立个人行为准则和价值观后，就要付诸实践。在实践中需要较好的个人原则的约束、和谐的生活秩序才能保证个人愿景的实现。也就是说必须学会管理自己的时间。学会珍惜时间，更要学会合理的分配自己的时间。需要不断的调整自己的 工作计划 幼儿园家访工作计划关于小学学校工作计划班级工作计划中职财务部门工作计划下载关于学校后勤工作计划 ，科学安排自己的时间，兼顾工作与健康，平衡各项事情的关系。 时间管理分四步:(1)树立明确目标(2)制定行动计划(3)分清轻重缓急(4)合理安排时间。 6、如何处理客户投诉, 答:6个步骤:(1)聆听客户直至他气消(2)表示同情，换位思考，然后再确认细节(3)拿出解决问题的办法(4)确认解决问题的时间(5)给客户回电并确认产品已经送出(6)让投诉变得容易 7、在企业人力资源管理过程中，什么是“整合”过程,包括哪些内容, 答:整合是保证员工之间和睦相处、协调共事、取得群体认同的过程，是员工与组织之间、个人认知与组织理念、个人行为与组织规划的同化过程， 是人际协调与组织同化的过程。of the work is not high, struggling to cope, a mere formality. Corrective measures: (lead leader: Luo Mingjun, Rectification time: September 25th, 1), long-term adherence to strictly abide by the party's political discipline. Strictly abide by the constitution, the principle of Party organization and party political life standards, do not spread against the party's theory and policy advice, not published against the central and provincial decision not to divulge the speech, party and state secrets, not not to participate in a variety of illegal manufacturing organizations and activities, dissemination of political rumors and false information, not to publish lossy unity remarks does not undermine the unity of things. 2, consciously accept the supervision of the organization. The Party firmly and consciously ideologically, politically, highly consistent with the Central Committee to keep the action, and resolutely safeguard the authority Kennedy. Must safeguard the centralism. Take the lead in compliance with the constitution, strict party life, strengthen the political party, the principle of life, fighting. To further strengthen the organization and procedure of ideas, adhere to the major issues and report according to the regulations. Party members take the lead to a common Party member to participate in branch organizational life, accept the supervision of the organization. (seven) safety supervision grassroots cadres is not enough. A few leading cadres style floating love when peace officer in the office, to the grassroots, not willing to mining enterprises to conduct field research in the specific work not burden, dare not touch, in the work of "Dragonfly" phenomenon, keen on Formalism, do not further, not specious writing, seek practical results, sense of responsibility is not strong. Such as production safety supervision and management work, the strict requirements, heavy task, individual leading cadres to everyday things busy as an excuse, "urged not do" or "knock on the ring"Lack 主要包括以下工作:(1)组织同化，使个人价值观趋趋同于企业理念，个人行为服从于企业 规范 编程规范下载gsp规范下载钢格栅规范下载警徽规范下载建设厅规范下载 ，员工产生归属感;(2)通过人与人的沟通，个人与组织的沟通，保证组织内部人际关系的和谐;(3)调节与化解矛盾冲突，形成企业的合力，形成企业的凝聚力和向心力 8、规划新业务战略规划的方向有哪些, 答:规划新业务战略规划的方向有三种:第一，密集型增长战略。管理机构首先要考虑在现有市场上，是否可以通过扩大原有的业务而使企业的市场份额(市场渗透)得以扩大;然后考虑能否为现有产品找到或开发新市场(市场开发);接着考虑能否开发对现有市场具有潜在利益的新产品(产品开发);最后还要检查是否有机会为新市场开发新产品(差异化)。第二，一体化增长战略。一项业务的销售额和利润额可以通过在产业内的后向、前向一体化(纵向一体化)和横向一体化而得到增长。第三，多角化增长战略。主要有:同心多角化、水平多角化、多角化战略。 9、企业承担社会责任意义具体表现为, 答:企业的社会责任是指企业为社会所能承担的义务与责任。企业的社会责任本质上是一种企业自身对人类社会建设和发展所承担的义务，是社会对企业组织的外在要求。 企业承担社会责任意义具体表现为:(1)满足公众利益。(2)增加企业利润(3)承担道德义务;(4)企业自觉行为的形成(5)为社会发展做出更大的贡献;(6)责任感逐步形成(7)符合股东利益;(8)塑造良好的形象 of the work is not high, struggling to cope, a mere formality. Corrective measures: (lead leader: Luo Mingjun, Rectification time: September 25th, 1), long-term adherence to strictly abide by the party's political discipline. Strictly abide by the constitution, the principle of Party organization and party political life standards, do not spread against the party's theory and policy advice, not published against the central and provincial decision not to divulge the speech, party and state secrets, not not to participate in a variety of illegal manufacturing organizations and activities, dissemination of political rumors and false information, not to publish lossy unity remarks does not undermine the unity of things. 2, consciously accept the supervision of the organization. The Party firmly and consciously ideologically, politically, highly consistent with the Central Committee to keep the action, and resolutely safeguard the authority Kennedy. Must safeguard the centralism. Take the lead in compliance with the constitution, strict party life, strengthen the political party, the principle of life, fighting. To further strengthen the organization and procedure of ideas, adhere to the major issues and report according to the regulations. Party members take the lead to a common Party member to participate in branch organizational life, accept the supervision of the organization. (seven) safety supervision grassroots cadres is not enough. A few leading cadres style floating love when peace officer in the office, to the grassroots, not willing to mining enterprises to conduct field research in the specific work not burden, dare not touch, in the work of "Dragonfly" phenomenon, keen on Formalism, do not further, not specious writing, seek practical results, sense of responsibility is not strong. Such as production safety supervision and management work, the strict requirements, heavy task, individual leading cadres to everyday things busy as an excuse, "urged not do" or "knock on the ring"Lack