LR_AK_2

#511021-O.U.P.- Lecture Ready Answer Key 2 P.40 #511021-O.U.P.- Lecture Ready Answer Key 2 P.� Answer Key and Transcripts 2 Lecture ready Strategies for Academic Listening, Note-taking, and Discussion 2 #511021-O.U.P.- Lecture Ready Answer Key 2 P.�� 1 198 Madison Avenue New York, NY 10016 USA Great Clarendon Street, Oxford ox2 6dp UK Oxford University Press is a department of the University of Oxford. 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Executive Publisher: Janet Aitchison Senior Aquisitions Editor: Pietro Alongi Editor: Dena Daniel Associate Editor: Martha Bordman Art Director: Maj-Britt Hagsted Design Project Manager: Nicoletta Barolini Layout Artist: Julie Macus Production Manager: Shanta Persaud Production Controller: Robin Roberson isbn-13: 978 0 19 441715 0 isbn-10: 0 19 441715 8 Printed in Hong Kong 10 9 8 7 6 5 4 3 2 1 #511021-O.U.P.- Lecture Ready Answer Key 2 P.�� #511021-O.U.P.- Lecture Ready Answer Key 2 P.1 Answer Key.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Transcripts Unit.1.Marketing Chapter.1.Gender.and.Spending. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16 Chapter.2.Ads.Are.Everywhere. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18 Unit.2.Sociology Chapter.3.Work.Habits.in.the.United.States . . . . . . . . . . . . . . . . . . . . . . . .20 Chapter.4.Leisure.Time.in.the.United.States. . . . . . . . . . . . . . . . . . . . . . . .22 Unit.3.Science Chapter.5.Science.and.Pleasure:.Choosing.What.We.Eat........................ .24 Chapter.6.Unique.Solutions.to.Pollution. . . . . . . . . . . . . . . . . . . . . . . . . . .26 Unit.4.Media.Studies Chapter.7.Getting.the.News.in.the.High-Tech.Age . . . . . . . . . . . . . . . . . .28 Chapter.8.Who’s.on.TV?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .30 Unit.5.Linguistics Chapter.9.What’s.Up.with.Slang. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32 Chapter.10.Global.English............................................................................ .34 Contents Lecture Ready 2: Answer Key � Contents #511021-O.U.P.- Lecture Ready Answer Key 2 P.2 � Lecture Ready 2: Answer Key Answer Key Exercise 3 (p. 6) Answers vary Exercise 4 (p. 6) Let’s.get.started.because.the.topic.today.is.. really.interesting..What.I.want.to.talk.about.is. how.people.spend.money..This.is.a.really.popular. topic.because.everyone.has.a.personal.story.about. spending.money..Okay,.so.first.we’ll.look.at.the. spending.habits.of.wealthy.people.and.then.we’ll. move.on.to.the.spending.habits.of.the.poor. Exercise 5 (p. 6) Also see transcript on page 16 of this booklet. . 1.. Topic.lecture.language:.today.I’ll.be. discussing . . Topic:.some.of.the.most.important.trends.in. the.area.of.gender.and.spending . . Big.picture.lecture.language:.we’ll.be. discussing.several.reasons.for . 2.. Topic.lecture.language:.what.I.want.to.talk. about.is . . Topic:.how.new.cars.are.marketed.today . . Big.picture.lecture.language:.first.we’ll.look. at.......and.then.we’ll.move.on.to.look.at . 3.. Topic.lecture.language:.let’s.continue.our. discussion.of . . Topic:.market.plans . . Big.picture.lecture.language:.I’m.going.to. cover.......and.then.we’ll.look.at Exercise 6 (p. 7) Our.topic.is.trends.in.gender.and.spending.. New.trends.are.in.the.electronics.industry….. marketers.and.advertisers.want.to.know.the. kinds.of.electronics.women.are.buying.and.the. electronic.products.men.are.buying. Exercise 7 (p. 7) . 1.. In.past,.electronics.market.mostly.of.men . 2.. Almost.third.new.more.innovative. electronics.sold.to.women . 3.. Businesses.recently.noticed.change.in. customer.base.beginning.create.new. strategies.try.appeal.to.women ChaptEr � Gender and Spending Build Background Knowledge Exercise � (p. �) Answers vary Exercise 3 (p. 4) . 1.. Women.are.buying.more.electronics..Women. want.to.be.part.of.the.decision.in.buying. electronics. . 2.. Many.innovative.electronics.products.are. being.sold.to.women..Women.are.buying. more.electronics.than.men. . 3.. They.want.to.find.out.how.women.shop.for. electronics,.what.they.think.about.electronics. products,.and.how.electronics.products.make. women.feel. Exercise 4 (p. 4) . 1.. f . 2.. h . 3.. a . 4.. e . 5.. c . 6.. d . 7.. b . 8.. g Exercise 5 (p.4) b. Exercise 6 (p. 4) Answers vary Exercise 7 (p. 4) Answers vary Prepare to Listen and Take Notes Exercise � (p. 5) You.missed.the.topic.and.the.general.plan.(big. picture).of.the.lecture..This.is.an.overview.of. how.the.professor.will.present.the.information. Exercise � (p. 5) Answers vary #511021-O.U.P.- Lecture Ready Answer Key 2 P.2 #511021-O.U.P.- Lecture Ready Answer Key 2 P.� Listen and Take Notes Exercise � (p. 8) Answers vary Exercise � (p. 8) Also see transcript on page 16 of this booklet. Answers vary Exercise 3 (p. 8) Answers vary Exercise 4 (p. 9) . 1.. Women.were.responsible.for.buying.the. things.for.the.daily.needs.of.the.family.such. as.the.daily.food.for.the.family.and.shoes. and.clothes.for.the.children. . 2.. Men.were.responsible.for.buying.the. big-ticket.items.such.as.cars,.refrigerators,. televisions.and.electronic.equipment. . 3.. More.households.are.headed.by.single. women.and.more.women.are.working. outside.the.home. . 4.. They.have.added.comfortable.waiting.rooms,. magazines.for.women.in.waiting.rooms.and. teaching.workers.how.to.explain.car.repair.. to.women. Exercise 5 (p. 9) Answers vary Discuss the Issues Exercise � (p. �0) Answers vary Exercise � (p. ��) Answers vary Exercise 3 (p. ��) Answers vary ChaptEr � Ads Are Everywhere Build Background Knowledge Exercise � (p. ��) Answers vary Exercise 3 (p. �4) . 1.. The.student.was.surprised.that.there.were.so. many.ads.that.people.see.but.never.notice. . 2.. He.saw.a.company.logo.on.a.coffee.cup,. an.ad.on.a.bench,.an.electronic.ad.in.the. bookstore,.and.an.ad.on.the.screen.of.the. ATM. . 3.. He.asked:.why.the.radio.station.ad.was.on. a.coffee.cup.and.whether.he.had.seen.it. the.day.before;.whether.the.ATM.machine. waited.for.the.ad.to.finish.before.giving.the. cash.or.was.the.ad.made.to.last.the.same. amount.of.time.as.the.cash.machine.took.to. give.the.money;.why.the.ads.were.so.high. tech.and.whether.advertisers.would.make. these.ads.if.they.didn’t.increase.sales. Exercise 4 (p. �4) . 1.. a . 2.. a . 3.. a . 4.. a . 5.. b . 6.. b . 7.. a . 8.. a Exercise 5 (p. �4) c Exercise 6 (p. �5) Answers vary Exercise 7 (p. �5) Answers vary Prepare to Listen and Take Notes Exercise � (p. �5) Answers vary Exercise � (p. �6) Lecture 1 Good.afternoon..It’s.nice.to.see.you.all..It. looks.like.you.are.ready.to.go,.so.let’s.get. started..We’ll.be.talking.about.techniques.that. advertisers.use.to.sell.movies..So.think.about. the.last.movie.that.you.saw..Got.it?.Do.you. remember.what.made.you.go.see.the.movie?. OK..Well,.this.morning,.we’ll.look.at.several. ways.that.the.movie.industry.advertises.to. movie-goers. Lecture Ready 2: Answer Key 3 #511021-O.U.P.- Lecture Ready Answer Key 2 P.4 Lecture 2 Hi.everyone..Please.take.your.seats.so.we.can. get.started..Great..In.today’s.lecture.we’re. going.to.look.at.how.high-tech.products.are. advertised..Now,.to.help.understand.how. sophisticated.these.ads.are.I.want.to.give.you. some.background.on.the.products.and.the. education.level.of.the.people.who.use.them. Exercise 3 (p. �6) Also see transcript on page 18 of this booklet. . 1.. Topic:.advertising.appeals . 2.. Topic:.what.influences.how.people.make. purchases . 3.. Topic:.brand.names Exercise 4 (p. �6) Also see transcript on page 18 of this booklet . 1.. Big.picture.lecture.language:.what.I.want.to. do.is.compare . 2.. Big.picture.lecture.language:.I.want.to.give. you.some.background.on . 3.. Big.picture.lecture.language:.I’m.going.to. look.at.two.aspects.of Exercise 5 (p. �7) . 1.. The.three.ways.that.advertisers.appeal.to. consumers. . . The.topic.is.written.from.the.far.left.to.right. . 2.. Facts,.statistics,.and.research.reports. . . The.student.indented.to.show.that.these.are. the.ways.advertisers.appeal.to.women. . 3.. It.is.an.example.of.a.research.report. Exercise 6 (p. �7) Answers vary Listen and Take Notes Exercise � (p. �8) Answers vary Exercise � (p. �8) Also see transcript on page 18 of this booklet. Answers vary Exercise 3 (p. �9) Answers vary Exercise 4 (p. �9) . 1.. One.new.type.is.new.kinds.of.ads.in.public. places..Examples:.on.the.outside.of.a.bus,. paying.people.to.display.an.ad.on.their.car,. ads.in.elevators,.on.park.benches,.in.schools.. Another.new.type.of.ad.is.hidden.ads.. Examples:.a.famous.movie.star.or.athlete. in.an.interview.wearing.a.product.with.a. company.logo,.product.placement. . 2.. Consumers.will.notice.the.ads;.they.can’t. avoid.them. . 3.. The.increase.in.television.channels.because. people.can.change.the.channel.and.watch. other.programs.whenever.they.see.an.ad... A.second.reason.is.the.use.of.technology. . 4.. Technology.has.given.advertisers.many.new. opportunities.and.locations.to.place.ads. Exercise 6 (p. �0) Answers vary Discuss the Issues Exercise � (p. �0) Answers vary Exercise � (p. ��) Answers vary Exercise 3 (p. ��) Answers vary ChaptEr 3 Work Habits in the United States Build Background Knowledge Exercise � (p. �4) Answers vary Exercise 3 (p. �6) . 1.. They.have.very.little.free.time..Their.income. is.not.enough.so.they.have.part-time.jobs. and.they.have.three.children.to.care.for. . 2.. He.is.very.busy.because.he.is.in.charge.of. a.company.and.plays.many.roles.at.the. company.and.works.many.hours.a.week. . 3.. All.of.the.people.in.the.article.are.very.busy. but.they.think.what.they.are.doing.is.the. right.thing. 4 Lecture Ready 2: Answer Key #511021-O.U.P.- Lecture Ready Answer Key 2 P.4 #511021-O.U.P.- Lecture Ready Answer Key 2 P.5 Exercise 4 (p. �6) . 1.. g . 2.. h . 3.. d . 4.. e . 5.. c . 6.. a . 7.. b . 8.. f Exercise 5 (p. �6) b Exercise 6 (p. �6) Answers vary Exercise 7 (p. �6) Answers vary Prepare to Listen and Take Notes Exercise � (p. �7) You.don’t.know.when.the.professor.is.finishing. one.idea.and.beginning.a.new.idea. Exercise � (p. �7) Answers vary Exercise 3 (p. �7) Answers vary Exercise 4 (p. �7) Marriage.and.work.is.an.interesting.topic,. so.let.me.start.with.the.point.that.married. couples.have.reacted.in.a.variety.of.ways.to. the.pressures.they.feel.when.both.the.husband. and.wife.work..We’ve.seen.that.it’s.a.struggle. for.some.couples,.and.somehow.other.couples. can.make.it.work..Let’s.move.on.to.some.of.the. polling.data.I.collected.with.my.colleagues.last. summer.so.that.we.can.discover.some.of.the. reasons.for.these.reactions. Exercise 5 (p. �8) Also see transcript on page 20 of this booklet. . 1.. b . 2.. c . 3.. a Exercise 6 (p. �8) Also see transcript on page 20 of this booklet. . 1.. Transition.lecture.language:.first.let’s.look.at. New.idea:.the.family.that.I.used.in.my.study . 2.. Transition.lecture.language:.let.me.start.with. New.idea:.the.example.of.the.grandmother . 3.. Transition.lecture.language:.now,.let’s.move. on.to.talk.about. New.idea:.the.trend.that.we.see.these.days . 4.. Transition.lecture.language:.OK,.now.that.we. have.talked.about.......let’s.talk.about. New.idea:.the.differences.in.work.and.leisure. between.the.generations Exercise 7 (p. �9) Answers vary Exercise 8 (p. �9) Answers vary Listen and Take Notes Exercise � (p. 30) Answers vary Exercise � (p. 30) Also see the transcript on page 20 of this booklet. Answers vary Exercise 3 (p. 3�) Answers vary Exercise 4 (p. 3�) . 1.. People.think.they.are.working.more.hours. than.they.actually.are. . 2.. Both.men.and.women.are.working.now. so.couples.are.busy.working.and.sharing. household.responsibilities..People.can.work. at.home,.so.people.are.doing.housework.and. working.at.the.same.time..The.workplace.has. become.more.efficient,.so.work.is.done.faster. and.this.puts.pressure.on.workers. . 3.. The.workplace.has.become.more. competitive..Companies.try.to.produce.more. and.spend.less. . 4.. Maybe.they.want.to.be.busy.with.their.work. and.in.their.home. Exercise 5 (p. 3�) Answers vary Exercise 6 (p. 3�) Answers vary Lecture Ready 2: Answer Key 5 #511021-O.U.P.- Lecture Ready Answer Key 2 P.� Discuss the Issues Exercise � (p. 33) Answers vary Exercise � (p. 33) Answers vary Exercise 3 (p. 33) Answers vary ChaptEr 4 Leisure Time in the United States Build Background Knowledge Exercise � (p. 34) Answers vary Exercise 3 (p. 36) . 1.. He.multi-tasks..He.exercises,.reads.the. newspaper.and.watches.TV.all.at.the.same. time. . 2.. He.prefers.no-brainer.activities..He.hangs. out.at.the.beach.with.friends.and.goes. fishing. Exercise 4 (p. 36) . 1.. a . 2.. b . 3.. b . 4.. a . 5.. b . 6.. a . 7.. a Exercise 5 (p. 36) b Exercise 6 (p. 36) Answers vary Exercise 7 (p. 36) Answers vary Prepare to Listen and Take Notes Exercise � (p. 37) Understand.that.professors.often.give. definitions.of.important.words.during.the. lecture.so.students.should.be.prepared.to.write. the.definitions.down. Exercise � (p. 37) Answers vary Exercise 3 (p. 37) . People.who.take.the.no-brainer.approach.to. leisure.time.like.to.spend.time.on.things.that. are.a.piece.of.cake,.that.is,.things.that.are.not. too.challenging..These.kinds.of.activities,.like. watching.TV,.fishing,.sunbathing,.allow.them.to. spend.time.in.a.restful.way. . People.who.multitask.spend.their.time.doing. many.things.at.once..They.think.that.this.is.an. efficient.way.to.spend.the.little.free.time.that. they.have..These.people.really.do.not.like.to. fritter.away.their.time..What.I.mean.by.fritter. away.their.time.is.waste.their.time..The.idea.of. wasting.time.is.not.a.relaxing.concept.for.them. . In.fact.one.of.the.things.that.we.notice. about.multitaskers.is.that.they.are.very.thrifty,. thrifty.in.how.they.use.their.time..By.thrifty,.I. mean.that.they.use.their.time.carefully.without. wasting.it. Exercise 4 (p. 38) Also see transcript on page 22 of this booklet. . 1.. c . 2.. d . 3.. b . 4.. a Exercise 5 (p. 38) Also see transcript on page 22 of this booklet. . 1.. Lecture.language:.or. definition:.the.results . 2.. Lecture.language:.by.......I.mean. Definition:.the.ability.to.attract.other.people. and.make.them.admire.you . 3.. Lecture.language:.What’s.bungee.jumping?. definition:.it’s.a.sport.in.which.you.jump. off.something.very.high.with.a.rope.that. stretches.tied.to.your.legs.so.you.go.up.again. without.touching.the.ground . 4.. Lecture.language:.what.I.mean.by.fakie.is. definition:.standing.on.the.skateboard.facing. forward.when.the.skateboard.is.moving. backward . 5.. Lecture.language:.zilch.is.the.informal.term. for.the.word. definition:.nothing Exercise 6 (p. 39) Answers vary Exercise 7 (p. 39) Answers vary 6 Lecture Ready 2: Answer Key #511021-O.U.P.- Lecture Ready Answer Key 2 P.� #511021-O.U.P.- Lecture Ready Answer Key 2 P.� Listen and Take Notes Exercise � (p. 40) Answers vary Exercise � (p. 40) Also see transcript on page 22 of this booklet. Answers vary Exercise 3 (p. 4�) Answers vary Exercise 4 (p. 4�) . 1.. People.organize.their.leisure.time.by.trying. to.make.it.more.efficient.. People.spend.their.leisure.time.in.low-energy. choices. . 2.. They.watch.television.while.surfing.the. Internet. . 3.. watching.TV,.resting.and.reading . 4.. They.are.tired.from.working.and.. multi-tasking,.so.they.want.to.escape.that. busy.schedule. Exercise 5 (p. 4�) Answers vary Exercise 6 (p. 4�) Answers vary Discuss the Issues Exercise � (p. 4�) Answers vary Exercise � (p. 43) Answers vary Exercise 3 (p. 43) Answers vary ChaptEr 5 Science and Pleasure: Choosing What We Eat Build Background Knowledge Exercise � (p. 46) Answers vary Exercise 3 (p. 48) . 1.. To.share.the.food.and.nutrition. recommendations.of.the.U.S..Department.of. Agriculture. . 2.. The.new.Food.Guide.Pyramid.gives. personalized.advice.about.diet,.and.it. includes.recommendations.about.exercise.. The.old.pyramid.did.not.personalize.advice. and.did.not.include.exercise.advice. . 3.. The.new.pyramid.only.focuses.on.foods.to. choose,.not.foods.to.avoid. Exercise 4 (p. 48) . 1.. d . 2.. f . 3.. a . 4.. b . 5.. g . 6.. h . 7.. c . 8.. e Exercise 5 (p. 48) a Exercise 6 (p. 48) Answers vary Exercise 7 (p. 48) Answers vary Prepare to Listen and Take Notes Exercise � (p. 49) The.quickest.way.to.help.them.understand. the.meaning.is.to.give.an.example.of.a. carbohydrate. Exercise � (p. 49) Answers vary Exercise 3 (p. 49) . On.the.new.updated.pyramid,.we. see.something.new..Each.person.can.get. personalized.recommendations.about.diet.and. exercise..Let’s.look.at.what.they.recommend.. For.moderate.exercise,.here.are.some.examples. of.the.kind.of.physical.activity.that.is. recommended:.walking.quickly.(about.3.1/2. miles.per.hour),.hiking,.gardening/yard.work,. dancing,.golf,.bicycling. . But,.some.physical.activities.are.not.intense. enough.to.help.you.meet.the.recommendations.. They.are.activities.like.these—the.walking.that. you.do.while.grocery.shopping,.and.doing.light. household.chores..Although.you.are.moving,. these.activities.do.not.increase.your.heart.rate. Lecture Ready 2: Answer Key 7 #511021-O.U.P.- Lecture Ready Answer Key 2 P.� Exercise 4 (p. 50) Also see transcript on page 24 of this booklet. . 1.. c . 2.. a . 3.. b . 4.. d Exercise 5 (p. 50) Also see transcript on page 24 of this booklet. . 1.. Example.lecture.language:.things.like. Example:.bread,.cereal,.rice.and.pasta . 2.. Example.lecture.language:.Let’s.look.at.a.few. typical.examples. Example:.lettuce,.carrots,.peppers,.potatoes. and.onions . 3.. Example.lecture.language:.let’s.look.at.some. examples. Example:.apples,.bananas,.melons.and.fruit. juices—apple.juice.and.orange.juice . 4.. Example.lecture.language:.let.me.give.you.a. couple.of.examples. Example:.butter.and.chicken.fat . 5.. Example.lecture.language:.like. Example:.cheese,.milk,.yogurt,.ice.cream . 6.. Example.lecture.language:.like. Example:.meat,.poultry,.fish,.dry.beans.or. peas,.eggs,.nuts,.and.seeds. Exercise 6 (p. 5�) . 1.. Organs.for.digestions;.It.is.written.at.the.top. of.the.page.in.the.center. . 2.. They.are.put.in.a.column. . 3.. They.are.written.in.order.and.connected.with. arrows. . 5.. The.tasks.are.shown.in.order.from.the. left.side.to.the.right.side.of.the.page.and. con