英文版麦当劳在中国的市场营销策划[精彩]

英文版麦当劳在中国的市场营销策划[精彩]英文版麦当劳在中国的市场营销策划[精彩] McDonald's in the Chinese market marketing plan In the world, with more than thirty thousand McDonald's restaurants， it is more than KFC‘s restaurants。However, in China is on the contrary。 McDonald's to enter the Chinese market to late...

英文版麦当劳在中国的市场营销策划[精彩] McDonald's in the Chinese market marketing plan In the world, with more than thirty thousand McDonald's restaurants， it is more than KFC‘s restaurants。However, in China is on the contrary。 McDonald's to enter the Chinese market to late，And it only in some of the larger cities set up selling points. McDonald's China market the main business of beef hamburger, big MAC, cheeseburger is McDonald's years of constant "menu".Such invariable products have been let Chinese consumers feel tired of.McDonald's idea is young ,vigor, health ,fashion .Therefore consumer market is mainly young people,This narrowing its consumer groups.In the face of the current market situation,McDonald's must change the marketing strategy. In China, facing the McDonald's rivals have a lot of,Such as KFC ,dicos ,pizza hut ,old NianJiu and many Chinese and western fast food restaurant.Using swot detailed analyze McDonald's: S : 1.Brand asset advantage and good reputation 2.The high quality service and good repast environment 3.Complete training system 4.Unique profit pattern W. 1.To enter the Chinese market late 2.McDonald's invariable products make many Chinese beginning to tire of 3.The research and development of product of no from the Chinese eating habits ,Lack of localization O 1.The population of China is a lot,and large and medium-sized cities population quantity,Living place focus 2. Have many Teenagers,in china 3.Rapid development of town factors such as McDonald's for provide the huge consumer group. 4.Rapid economic development in our country,People's income increase,For the high consumption also provides financial support. T. 1 Kentucky Fried chicken and other brands of strong attack 2 China's population tends to aging,McDonald's will definitely affect the market segment. 3.The rapid development of fast food with Chinese characteristics and rise,For McDonald's in the Chinese market marketing caused a huge threat. Through detailed analysis of the above,McDonald's first should improve products,development product diversification,don't just limited to beef Hamburg,Increase meat varieties,promotion of healthy food.The most main is to strengthen localization,to Chinese people's diet custom improvement products.Second is to adjust the price, the Chinese people is still not willing to put food cognitive for luxury goods, or choose the price is fairly food. Finally to improve propaganda and promotion strategy, expand consumer group, enhance children's meal and various discount package, quickly enter the economic developed each small and medium-sized cities. If,in accordance with the implementation of the marketing plan in China, the most populous country in the world, the potential profit is understandably, McDonald's is expected to quickly reverse market, consumers will expand 1.5 times, earnings will is now a times, can occupy the Chinese market steady. ,

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英文版麦当劳在中国的市场营销策划[精彩]