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nullnull 研究背景及意义研究背景及意义nullnullLED 谢 谢 谢 谢null2004 중점 사업 분야 사업부문별 균형과 내실 아웃소싱을 통한 원가절감 ConsultingeSolution2004Web Building Web integration Publishing DB generationWeb DesignContentsContentsClick to add Title1Click to add Title2Click to add Title3Click to add Title4DiagramDiagramClick to add Text Click to add Text Click to add TextClick to add Text Click to add Text Click to add TextClick to add Text Click to add Text Click to add TextThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.DiagramDiagram Add your title in here Add your title in hereThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.DiagramDiagramAdd Your TextAdd Your TextAdd Your TextTextTextTextDiagramYour text in hereYour text in hereYour text in hereYour text in hereYour text in here Click to add Title Click to add Title Click to add Title Click to add Title Click to add Title Click to add Title Click to add Title Click to add Title Click to add Title Click to add Title ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.DiagramDiagramDiagramDiagramDiagramDiagramDiagramA GroupB GroupC GroupAdd your text in here - Your text in here - Your text in here - Your text in here - Your text in here Add your text in here - Your text in here - Your text in here - Your text in here - Your text in here Add your text in here - Your text in here - Your text in here - Your text in here - Your text in hereThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.D GroupAdd your text in here - Your text in here - Your text in here - Your text in here - Your text in hereDiagramDiagram70%10%5%60%25%ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.DiagramDiagramAdd your text in hereAdd your text in hereTextTextTextTextTextTextTextText3-D Pie Chart3-D Pie ChartAdd your text in hereAdd your text in hereAdd your text in hereAdd your text in hereAdd your text in hereDiagramDiagramTitle Add your text in here Add your text in here Add your text in here Add your text in hereYour text in here Your text in here Your text in here Your text in here Your text in here Your text in here Your text in here Your text in here Your text in here Your text in here Your text in here Your text in here Your text in here Your text in here Your text in here Your text in here DiagramDiagramThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.nullDiagramDiagramAdd Your TextAdd Your TextAdd Your TextAdd Your TextDiagramText in hereText in hereText in hereText in hereText in here ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc. 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ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.DiagramDiagramDiagramClick to add TextAdd your text in here Your text in here Your text in here ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.Click to add TextClick to add TextAdd your text in here Your text in here Your text in here Add your text in here Your text in here Your text in here null9469739891,0781,1101,195199719981999200020012002개소수(천공)이용량(백만㎥/년)출처: 한국수자원공사4,000 3,000 2,000 1,000null450 400 350 300 250 200 150 100 50 0(단위:천억엔)정보통신기기정보서비스방송서비스 정보통신서비스출처: 정보통신부 자료 www.pooban.com,国内精品PPT下载null10,00020,000Solution(21,626)(18,122)(9,807)(7,984)(7,467)(10,266)(14,073)(7,810)ERP CRM/DW KMS/GW EDMS WCMS Mailing Community B2B FAX(단위: 만원) www.pooban.com,国内精品PPT下载nullInnovationOperation OptimizationBusiness & IT StrategySupply Chain Execution eBiz Enterprise Managementnull SI Business Area SI consulting SI development SI management N/W management New technologyNetwork Integration - Network Consulting - Network Integration - Network ManagementSI Area NI Area Solution Area SM Area Internet Area R&D Area Consulting Area nullCRMForecasting, Opportunity Management, Configuration, Generation …… Forecasting, Customer Care Spare Management ………Forecasting Personalization Campaign Management Marketing EncyclopediaERPCMSSCMEIPeStrategy Solution & Service - SI Development & SolutionsMarketingSalesServicesnullOne-Stop Service10%10%5%5%BSP IT consulting IT development IT management N/W management New technologyWireless InternetWeb ContentsWeb MailingWeb SI eBiz Solutions & ServiceBSP Area Internet Area SI Area NI Area Consulting Area BSP MU : (Business Service Provider Management Unit)nullInternet Area BSP Area SI Area NI Area55%15%20%10% eBiz Solutions & ServiceConsulting for eBiz eStrategy Consulting. eManagement Consulting eBusiness Restructure Consulting e-CRM,e-Marketing Consulting e-Solution/ e-Infra/ e-Infra SI consulting & managementNetwork Integration / Automation System IT development & management nulle-Supply chain Managemente-Customer Relationship ManagementE-biz transformationSystem- 고객 정보, 고객 관계는 전략적 자산 - 다양한 채널을 통합한 고객 서비스 제공- 파트너와의 협력은 전략적 자산 - Supply Chain를 활용한 경쟁 우위 확보 e-Business Perspectivenull eBiz Consulting e-Marketing & Promotion eCreative & Contents eBiz SI & Solutions eBiz Service DomaineBiz Total Servicenulle-CRM functione-Customer Relationship Management Adaptation AnalysisData Gathering eBiz Solution analysis _e-CRM 로그분석 및 접속자 통계 분석 회원의 메뉴별/ 그룹별 성향 및 접속통계 분석 회원 성향 분석을 통한 부문별 통계 및 접근 방법론 회원의 구매 패턴이나 관심분야를 분석하여, 거기에 대응하는 마케팅 전략 수립 고객의 소비성향과 구매욕구 분석 및 맞춤서비스 다른 분야간 연관 관계 각종 분석기능 및 분석 데이터 활용 프로그램null46%22%19%Source: Executive Issues Survey CEO Global Business StudyThe Alexander Group, Incorporated, 전략적 제휴신상품신규 고객 유치기존 고객의 유지기업 인수7%6% Summary 현재 기업의 주요 관심은?CEO의 주요 관심사 변화 비교향후 수익 원천에 관한 설문결과1 원가 경쟁력 2 고객 니즈의 변화 3 주주의 가치 4 규제 / 탈 규제 5 산업 Restructuring 6 새로운 경쟁자들 7 세계화(Globalization) 8 환경적 이슈 9 지정학적(Geopolitical) 이슈 과 거1 고객과의 관계 2 원가 경쟁력 3 정보기술의 효과적인 활용 4 변화 관리 5 주주의 가치 6 수익의 증가 7 산업 Restructuring 8 세계화(Globalization) 9 부가가치된 공급자와의 관계 (Value-Added Supplier Relationships)현 재null1.잠재 고객5. 고정고객현 안전 략4. 반복고객3. 구매고객2. 신규고객1. 잠재고객 우리 회사의 (가장 적합한) 고객은 누구인가? 그들을 유치하기 위한 방법은 무엇인가? 고객들은 우리 Site에서 어떤 행동을 보이는가? 고객들은 우리 Site와 경쟁 Site에서 어떤 태도(정부 수집,구매 등)의 차이를 보이는가? 반복 구매를 위한 교차 판매/상승 판매방법은? 고객의 방문을 어떻게 개인화 할 것인가? 이탈이 예상되는 고객은 누구인가? 휴면 고객을 활성화 하는 방법은 무엇인가? 신규 고객 유치 전략 경쟁사 고객 유치 전략 고객 가치  증대 전략 우수 고객 유지 전략 휴면 고객 활성화 전략 고객 이탈 방지 전략 이탈 고객  재 유치 전략 e-CRM구축 관점 null 템플턴그로스2호신탁유형원본보전환 매 90일 이상 경과시 중도해지수수료 없이 환매 가능 주식에의 투자 : 신탁자산의 60%이상 (평균 80 ∼ 90% 유지) 없 음 채권에의 투자 : 신탁자산의 40%이하null 템플턴그로스2호 3. 신탁기간 2. 신탁유형 4. 가입대상 5. 가입금액 6. 추가입금 1. 상품명템플턴그로스 주식 2호최초 설정일로부터 해지일까지개인 및 법인(제한없음)주식형 / 추가형거치식 : 100만원이상 / 적립식 : 10만원이상추가입금가능 / 일부인출(선입선출)가능null창조적 지식국가 구현디지털지식 정보자원확충표준화 및 기술개발지식정보 자원 유통활성화법-제도 정비 국가 지식정보 자원관리의 비전과 목표지식정보자원 관리체제 정비출처: 정보통신부 자료nullStrategyContentsSolutionBrand ABrand B마케팅(홍보) 및 비지니스 채널화 Ebiz 기반의 웹사이트 통합 전략 제고장기적 안목으로 통합 시스템과 솔루션 검토사이트 통합 리뉴얼 프로젝트Brand C Summary- 웹사이트 리뉴얼 목표Integration Branding & IdentitynullOff-line과 On-line Business 연계를 위한 단계적 접근 웹사이트 및 시스템 통합 설계에 따른 비용절감 효과 제고 WCMS와 e-CRM 솔루션 구축1. 7개 계열사이트 통합구축 (통합 아이덴티티 제고) 2. Web Solution 구축과 시스템 업그레이드 병행Off line Business와 On line Business의 최적화VisionMissionPlanning1. Summary- 웹솔루션 도입에 따른 비젼과 미션nullSupplierCustomereCompany협업관리자원관리지식경영전문화고객만족e-Business Sector & SolutionsPartnerStockholderEmployeeIPS SCM IRM PRMe-MarketingGW+KMS EDMSBuy SideSell SideERP EIP nullCustomerPartnerShareholderEmployee e-Business SolutionsnullSales TeamSystem TeamConsulting TeamSI MU Network TeamAutomation System TeamEnterprise Network TeamNI MUeBizCRMEIPR&D eBiz Collaboration Networknull Web Agency Service DomainWeb CI Web Design Web application e-Business Consulting Market Analysisnulle-Business Value Chaine-Marketing E-CRM e-Marketplace SCM SupplierCustomerSupplierCustomer협력업체 및 고객 네트워크를 통합, 상호간의 정보를 공유하고 협력을 강화함으로써 효율적인 Order Fulfillment를 수행하고 고객 니즈에 신속하게 대응nullConsultingMarketingContentsFlashDesignCodingCTIUMSMailingServerD/BCreativeInteractionSystemebiz IntegrationStrategySoppingeCRMIRMVOC/ RMSe- Learning Interactive Full Service통일된 프로세스 기반하에 ebiz전략수립, 개발 및 솔루션을 통합하여 구축eSolutionnull eBiz Sector & Solution 사이버아파트 포탈사이트 구축 하이테크 도시건설에 필요한 eSolution 인프라 구축 LIFESystemINFORMATIONCOMMUNICATIONTechno Village공과금/민원서류공지/주민신고/처리쇼핑/공동구매/예약반상회/동호회영화 / 연극 / 음악화상회의/통화시스템Mail+SMS+Fax+메신저테크노빌리지 뉴스생활토탈 정보사이버교육정보 종합DB검색원격 경비시스템원격진료시스템재택근무시스템홈뱅킹/홈트레이딩nulleBiz Total ServiceeBiz StrategyeBiz OperationeBiz ConsultingPlanningContentsSolutioneBiz BuildingMarketingeBiz total servicenull eBusiness TransformationSupplierSupplierSupplierstockholderEmployeesOn-lineOff-lineSCM ERP IPSEIP/KMS/GWIRM/RMS/PRMWebSite CRM/CP PartnersnullPACSERPCRMEIPMailingB2Emall Integration Developers Web ServiceEnterprise SolutionBusiness Fields : SI Development & Solutionsnull eCompany 가치체인망SCM/IPSDW/CRMCustomerStockholderSuppliereCompanyIRM/RISGW/KMSERP/EIPnull 고객 Data의 IntegrationEnterprise CRMeCRMData Warehousing/IntegrationWeb Log DataData BaseTransaction Data Customer ProfilenullSM MUSI MUNI MUR&D MUeBiz Total Service eBiz Total Servicenull통합회원관리 및 활용방안Service Sales CRM Data Warehousing/IntegrationSMS ChannelWeb FAX ChanneleMail ChannelWeb Site ChannelPost channelConsumerInvestorPurchaser AnalystThe pressClub투자자충성고객미래고객Marketing Customer Interaction Platforms Interaction Management Infrastructuree-CRMnull통합회원관리 및 활용방안e-CRMService Sales CRM Data Warehousing/IntegrationSMS ChannelWeb FAX ChanneleMail ChannelWeb Site ChannelPost channelConsumerInvestorPurchaser AnalystThe pressClub투자자충성고객미래고객Marketing Customer Interaction Platforms Interaction Management InfrastructurenullE-Mail문서EDMSGW자료실KMS2단계(시스템 연동)ERP1단계 (솔루션 개발)CRMSCME-Planning Office Management SystemnullCustomer ACustomer BCustomer CSupplier A Supplier BSupplier C eBiz Solutions & ServiceInternet Area BSP Area SI Area NI AreanulleCRMWCMSIRM/PRMMailingMESCTIPABXIBS Network Integration Automation System Enterprise NetworkCRM/DWEIP/EKPERP/SCMGW/KMS SI consulting SI development SI management Web consulting Web development Web management eBiz Solutions & ServiceWeb SI Area SI Area NI Area System AreanullDW/E-CRM / CRM E-MarketplaceSCMElSGW/KMSERPCMSManagement & BusinessB2BMarketplaceIPSEIP/EKPPMSPartner & SupplierCustomerB2EB2CB2M eBiz Sector & Solutionsnull2004 중점 사업 분야 사업부문별 균형과 내실 아웃소싱을 통한 원가절감 ConsultingeSolution2004Web Building Web integration Publishing DB generationWeb Designnull Company OrganizationCompanyOrganizationeBiz SolutionConsultingInternet BizSystemnull OrganizationPlanning & PublicSupporting TeamPresident & CEO CS team Biz 1 team Biz 2 team Biz 3 team Sales 1 team Sales 2 team SI System team SI Develop team Sales 1 team Sales 2 team Automation team Network team Consulting 1 team Consulting 2 team Consulting 3 team eBiz team Solution teamSI MUINFRA MUConsulting MUR&D MUBSP MUnull OrganizationnullHow to reach online user and provide Customised In-depth product information?How to sell products and process orders Over the Web?What are new offerings, unique to the Web?How to revolutionise business models and shift value creation?Product/Service InnovationBusiness Model InnovationSource : Arthur D.Little eBusiness Perspective( e-Business 혁신 단계 )nullChannel EnhancementValue Chain IntegrationConvergenceIndustry Transformation 소액 투자로 다소의 매출 증대 온라인상에서 고객의 행동을 학습 비용 절감 매출 증대 공급업체와의 Win-Win관계 가치 창출 활동에 집중 제품 및 서비스의 재구성 (예: 개별화) 최초 진입자의 이익, 시장 지배 사업자 핵심역량 및 경쟁력의 확보출처: PwC eBusiness의 기회요인null Web SI - Web SI Consulting - Web Applications - Web Solutions e-Biz / M-biz - e-Biz Consulting - e- Biz Integration - e-Biz Solutions e-Biz Total - e-Total Consulting - e- Biz Total Integration - e- Biz Total SolutionBusiness Value 100명250명300명 성장 가시화 단계 안정적 성장 단계120억400억700억Degree of Innovation 성장기반 조성 단계별 사업 추진계획 Web build - Web Planning - Design/Componentnull50%15%10%10%15%30%20%30%7%10%5%SCM CMS ERM ERP KMS HRM SCM (Supply Chain Management)20042003 ERM (Enterprise Resource Management) SI Development & Solutionsnull eBiz Service & Solutions10%15%20%55%2008Web Service & Solution eBiz ConsultingSI Service & Solution Network Integrationnull 고용 및 매출액 규모별 IT중소.벤처기업 분포 출처 : 정보통신부고용규모별 IT중소벤처기업 분포매출액 규모별 IT중소벤처기업 분포10인 이하 20인 이하 50인 이하 100인 이하 100인 이상고용규모별100인 이상(845개 업체)10억 이하 (4,159개 업체)5억 이하 10억 이하 100억 이하 200억 이하 200억 이상매출액 규모별nullnullnullnullnullnullnullnullnullnullnullnullnullnullnullnullnullnullnullnullnullnullnullnullnullnullnullnullnullnullThe Supply Chain Process ModelThe Supply Chain Process ModelnullnullnullProductDescription of the company’s products1,000,000ProductDescription of the company’s products900,000ProductDescription of the company’s products1,100,000nullThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.Description of the contentsDescription of the contentsContents textContents textnull1. Describe contents for a Chart Description of the company’s sub contents Description of the company’s sub contents2. Describe contents for a Chart Description of the company’s sub contents Description of the company’s sub contentsChart Title in herenullProducts Description of the company’s productsService Description of the company’s serviceTechnology Description of the company’s technologyMarket Description of the company’s marketText Text Text Text Title Add your textnull Add your text in here Your text in here Your text in here Your text in here Add your text in here Your text in here Your text in here Your text in hereThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.nullDescription of the products Description of the businessDescription of the businessDescription of the products Description of the businessDescription of the productsDescription of the products Description of the businessText in hereText in hereText in hereText in hereText in herenullYour text in hereYour text in hereYour text in hereYour text in hereYour text in hereYour text in hereText in here Add your text in here Add your text in herenullAdd your textAdd your textAdd your textAdd your textAdd your textYour Slogan herenull10%5%60%25%ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc. Your text in here Your text in here Your text in here Your text in here Your text in here Your text in here Your text in here Your text in here Your text in hereClick to add Text Your text in here Your text in here Your text in herenullText in hereText in hereText in hereText in hereText in here ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.Add your text in herenullSubtitleSubtitleSubtitleSubtitleA title about contentSubtitle01Subtitle02Subtitle03Subtitle042005 Company Content ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc. ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.