TheeveningofSeptember1,ErdosheldthecashmerereinventedGrandBrandLaunchinBeijing751D-Park.Thisactivityisdividedintotwoparts-"Erdos1980"brandofballetartperformanceaswellas"ERDOS"brand2016autumn/winterfashionshow.Bythesetwoforms, Erdosfullyshowthedifferentstyleandpositioningofthetwobrands.OneistheHeritageClassicCashmere, theotheroneisthevogueCashmere.Theactivityinvitedanumberofstarguests,fashionmovers,businessleadersgatheredtowitnessthebrandnewlifewitha36-yearhistory.Erdosalsoinvitedthemediatowitness,includingSohu,Tencent,Ifeng,vogue,etc.Ontheredcarpet，InternationalstarZhangZiyipostpartumfirstattendfashionevents,cashmerematerialshowshermotherhoodquietlyeleganttemperament,Theperfectfigureshowincisivelyandvividly.ERDOSbrandcelebrityLiuWenwearTomboywindwhiteshirttie-inoncashmereeveningceremonyskirt,differentstyleoncousincollisionoutharmoniousaestheticfeeling.AndTongDawei，SongJia,JinDachuanseveralhotpopularforfashionstar,with"ERDOS"newclothesonebyoneontheredcarpet,elegantatmosphereofthefashionstylemoreaddtexture.Onthemarketingchannel, Erdoswillcontinuetodeepenandlargedepartmentstoresandshoppingcentersofthecountry'smulti-brandstrategycooperationmodels,includingtheWangfujing,Wanda,Bailian,goldeneagle,andmanyotherglobalretailgroup.Bystrengtheningthecooperationwiththemall,acceleratethebrandtowardinternationalization.Erdos‘cashmerereinvented’GrandBrandLaunchhasattractedtheattentionoftensofthousandsofInternetusers.Innovativeonlineliveattractedmorethan70000Internetuserstowatch,dramaticallyincreasedconsumerawarenessofErdos,reflectstheyoungconsumerattentionandaffectionofErdos.Inmyopinion,themainpurposeofthisactivityis:subdivisionbrandandmarketpositioning,subdivisionconsumergroups,cooperationwithcelebritytopromotebrandawareness;Expandmarketingchannels,andstrengthenthecooperationwithlargedepartmentstoresandshoppingcenters,acceleratethebrandinternationalization;OnceagainbecomethebellwetheroffashionindustryinChina.Overalltheeventwasasuccess,itsucceededinraisingtheheightofthebrand.Thecelebritybundleeffectincreasesthebrandnewsexposure,letmorepeopleknowandlovethisbrand,especiallytheyoungerconsumergroups.Activitysuccessattractedconsumers,saleswillimproveinthefuture.Ibelievedthatthisactivityisjustanewbeginning,everythingwillbetowardthebetterdirection.ErdoswillonceagainbecomethebellwetheroffashionindustrydevelopmentinChina.
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