商业计划书英文范文

文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.商业 计划 项目进度计划表范例计划下载计划下载计划下载课程教学计划下载 书英文范文篇一：商业计划书提纲写作(中英文)BusinessPlanOutline-23PointChecklistForSuccessDaveLavinsky,ContributorIfyou’relookingforfundingforaneworexistingbusiness,youneedabusinessplan.Yourbusinessplangiveslendersandinvestorstheinformationtheyneedtodeterminewhetherornottheyshouldconsideryourcompany.Yourbusinessplanoutlineisthefirststepinorganizingyourthoughts.And,whenyoufollowtheoutlinebelow,youensureyourbusinessplanisintheformatthatpromptsinvestorsandlenderstotakeaction.Inthebusinessplanoutlinebelow,youwillseetheten(10)sectionscommontobusinessplans,andthetwenty-three(23)sub-sectionsyoumustcomplete.SectionI–ExecutiveSummary1–ExecutiveSummaryTheExecutiveSummaryisthemostimportantpart文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.ofyourbusinessplan.Becauseifitdoesn’tinterestreaders,they’llneverevengettotherestofyourplan.StartyourExecutiveSummarywithabriefandconciseexplanationofwhatyourcompanydoes.Next,explainwhyyourcompanyisuniquelyqualifiedtosucceed.Forexample,doesyourmanagementteamhaveuniquecompetencies?Doyouhaveanypatents?Areyouthefirstmoverinyourmarket?Doesahuge,unmetmarketopportunityexist?Etc.Finally,includeasynopsisofyourfinancialprojectionsinyourExecutiveSummary.Specifically,includeyourexpectedrevenues,expensesandprofitsforeachofthenextfiveyears,howmuchfundingyouareseeking,andthekeyusesofthesefunds.SectionII–CompanyOverview2–CompanyOverviewTheCompanyOverviewsectionprovidesabriefhistoryofyourcompany.Hereyouwillanswerquestionssuchaswhenandhowyourorganizationwasformed,whattypeoflegal文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.entityyouare,andaccomplishmentstodate.Importantly,yourpastaccomplishmentsareperhapsthebestindicatorofpotentialfuturesuccess,sobesuretoidentifyandincludeallkeymilestonesyourcompanyhasachievedtodate.SectionIII–IndustryAnalysisYourIndustryAnalysissectionhastwosub-sectionsasfollows:3–MarketOverviewTheMarketOverviewsectiondiscussesthesizeandcharacteristicsofyourmarket.Forexample,ifyouarearestaurant,youwouldincludethesizeoftherestaurantmarket,abriefdiscussionofsectors(,fastfoodversusfinedining)andmarkettrends.4–RelevantMarketSizeTherelevantmarketsizeisamuchmorespecificcalculationofyourmarketsize.Itistheannualrevenueyourcompanycouldattainifitattained100%marketshare.Yourrelevantmarketsizeiscalculatedbymultiplying1)thenumberofcustomerswhomightbeinterestedinpurchasingyourproductsand/orserviceseachyearand2)theamountthesecustomersmightbe文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.willingtospend,onanannualbasis,onyourproductsand/orservices.SectionIV–CustomerAnalysisYourCustomerAnalysissectionhastwosub-sectionsasfollows:5–TargetCustomersYourTargetCustomerssectionpreciselyidentifiesyourcurrentand/orintendedcustomers.Includeasmuchdemographicdataonyourtargetcustomersaspossible,suchastheirgender,age,salary,geography,maritalstatusandeducation.6–CustomerNeedsInthissectionofyourbusinessplan,specifywhycustomerswantorneedyourproductsand/orservices.Forexample,docustomerscaremostaboutspeed,quality,location,reliability,comfort,price,value,etc.?SectionV–CompetitiveAnalysisYourCompetitiveAnalysissectionhasthreesub-sectionsasfollows:7–DirectCompetitorsDirectcompetitorsarecompaniesthatfillthesamecustomerneedyoufillwiththesamesolution.For文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.example,ifyouoperateanItalianrestaurant,otherItalianrestaurantswouldbedirectcompetitors.Inthissectionofyourbusinessplan,outlinewhoyourdirectcompetitorsare,andtheirstrengthsandweaknesses.8–IndirectCompetitorsIndirectcompetitorsarecompaniesthatfillthesamecustomerneedyoufillwithadifferentsolution.Forexample,ifyouoperateanItalianrestaurant,aFrenchrestaurantwouldbeanindirectcompetitor.Inthissectionofyourbusinessplan,outlinewhoyourindirectcompetitorsare,andtheirstrengthsandweaknesses.9–CompetitiveAdvantagesImportantly,identifyyourCompetitiveAdvantagesinthissection.Specifically,statewhatisitaboutyourcompanythatwillallowyoutoeffectivelycompete(andwin)againstbothdirectandindirectcompetitors.SectionVI–MarketingPlanYourMarketingPlansectionhasfoursub-sections文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.asfollows:10–Products&ServicesHereiswhereyougivethedetailsoftheproductsand/orservicesyourcompanyoffers.11–PricingDetailyourpricinghere.Inparticular,discusshowyourpricingrelatestocompetition.Forexample,areyouthepremiumbrand?Thelowcostbrand?Discussyourexpectedbrandingbasedonyourchosenpricingmodel.12–PromotionsPlanYourpromotionsplandetailsthetacticsyouwillusetoattractnewcustomers.Forexample,youmightchooseradioadvertising,oronlinepay-per-clickads,orpressreleases,andsoon.Inthissection,detaileachformofpromotionsyouwilluse.YourDistributionPlanoutlinesthewaysinwhichcustomerscanbuyfromyou.Inmanycases,theycanonlybuydirectlyfromyou,perhapsatyourphysicallocationorwebaddress.文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.Inothercases,youmighthavedistributorsorpartnerswhosellyourproductsorservices.Insuchacase,detailthisstructure.SectionVII–OperationsPlanYourOperationsPlansectionhastwosub-sectionsasfollows:14–KeyOperationalProcessesYourKeyOperationalProcessesarethedailyfunctionsyourbusinessmustconduct.Inthissection,youwilldetailthesefunctions.Forexample,willyoumaintainaCustomerServicedepartment?Ifso,whatspecificrolewillitfill?Bycompletingthissection,you’llgetgreatclarityontheorganizationyouhopetobuild.15–MilestonesInthissectionofyourbusinessplan,listthekeymilestonesyouhopetoachieveinthefutureandthetargetdatesforachievingthem.Hereiswhereyousetgoalsforspecificandcriticalundertakings,suchaswhenanewproductwillbecreatedandlaunched,bywhenyouplantoexecutenewpartnerships,etc.文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.SectionVIII–ManagementTeamYourManagementTeamsectionhasthreesub-sectionsasfollows:16–ManagementTeamMembersThissectiondetailsthecurrentmembersofyourmanagementteamandtheirbackgrounds.17–ManagementTeamGapsParticularlyifyou’reastartupventure,youwillhaveholesinyourteam;rolesthatyou’dliketofilllater.Identifysuchroleshere,andthequalificationsofthepeopleyouwillseeklatertofillthem.18–IfyoumaintainaBoardofAdvisorsorBoardofDirectors,detailyourBoardmembersandtheirbiosinthissection.SectionIX–FinancialPlanYourFinancialPlansectionhasfoursub-sectionsasfollows:19–RevenueModelAssimpleasitseems,thissectionofyourbusinessplangivesclarityonhowyougeneraterevenues.Doyousellproducts?Doyouselladvertisingspace?Doyousellby-products,likedata?Doyousell文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.alloftheabove?20-FinancialHighlightsYourfullfinancialmodel(incomestatement,balancesheetandcashflowstatement)belonginyourAppendix,butinthissectionyou’llincludethehighlights.Forinstance,includeyourrevenues,keyexpenses,andprojectednetincomeforthenextfiveyears.21–FundingRequirements/UseofFundsIfyouareseekingfundingforyourcompany,detailtheamounthere,andimportantlyforwhatyouwillusethefunds.篇二：商务英语写作(商业计划书写作格式)商务英语写作:商业计划书写作格式XX-03-2413:39:08来源：爱词霸资讯官网封面(Titlepage)企业的名称和地址Nameandaddressofbusiness负责人的姓名和地址Name(s)andaddress(es)ofprincipals企业的性质Natureofbusiness 报告 软件系统测试报告下载sgs报告如何下载关于路面塌陷情况报告535n,sgs报告怎么下载竣工报告下载 机密性的陈述Statementofconfidentiality目录(Tableofcontents)文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.概述/总结(Executivesummary)行业及市场 分析 定性数据统计分析pdf销售业绩分析模板建筑结构震害分析销售进度分析表京东商城竞争战略分析 (Industryanalysis)对未来的展望和发展趋势(Futureoutlookandtrends)竞争者分析(Analysisofcompetitors)市场划分(Marketsegmentation)行业预测(Industryforecasts)3.企业的描述(Thedescriptionoftheventure)企业的宗旨和目标（Missionstatementandobjectives）产品或服务的描述(Descriptionoftheproductorservice)企业的规模(Sizeofbusiness)产品的进一步开发(Futurepotential/productdevelopment)竞争优势(Competitiveadvantage)办公设备和人员(Officeequipmentandpersonnel)创业者的背景(Backgroundsofentrepreneurs)4.生产计划(Productionplan)制造过程/被分包的数量(Manufacturingprocess/amountsubcontracted)文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.选址(Location)厂房(Physicalplant）机器和设备(Machineryandequipment）原材料的供应情况(Sourcesofrawmaterialstobesupplied)生产能力和提高的可能性(Outputlimitations，ifany，andscale-uppossibilities）质量控制计划(Qualitycontrolplans)5.营销计划(Themarketingplan)定价(Pricing)分销(Distribution)促销(Promotion)产品预测(Productforecasts)预见的涨价(Anticipatedmark-up)竞争对手的反应(Competitors’response)市场份额预测(Marketshareprojection)控制(Controls)6.组织计划(Organizationalplan)所有权的形式(Formofownership)合作者或主要股权所有人的身份(Identificationofpartnersorprincipalshareholders)文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.负责人的权利(Authorityofprincipals)管理层成员的背景(Managementteambackground)组织成员的角色和责任(Rolesandresponsibilitiesofmembersoforganization)7.风险与对策分析(Assessmentofrisks)企业弱点的评价(Evaluateweaknessifbusiness)新技术(Newtechnologies)应急计划(Contingencyplan)8.财务计划(Financialplan)各种业绩比率和投资回报(Summaryofperformanceratios,ROIetc.)销售预测(Salesforecasts)财务预测的假设(Assumptionsunderpinningfinancialforecasts)损益表(Incomestatement/Profitandlossstatement)预测现金流量表(Cashflowprojections)资产负债预估表(Proformabalancesheet)量本利分析(Break-evenanalysis)资金来源和运用(Sourcesandapplicationsoffunds)文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.9.融资需求(Financingrequirements)融资前的活动小结(Summaryofoperationspriortofinancing)现在的股东和未付债款(Currentshareholders,loansoutstanding)资金需要量及时间(Fundsrequiredandtiming)投资回报(Thedealonoffer)资本负债比率和盈利与利息比率(Anticipatedgearingandinterestcover)投资者退出方式(Exitroutesforinvestors)附录(Appendix)1.管理人员 简历 个人简历下载免费下载简历模版总经理简历下载资料员简历下载资料员简历下载 (Managementteambiographies)2.职业咨询人员背景(Namesanddetailsofprofessionaladvisors)3.技术参数和图纸(Technicaldataanddrawings)4.专利、版权、设计等(Detailsofpatents,copyright,designs）审计的报表(Auditedaccounts)信件(Letters)市场调研数据(Marketresearchdata)租约或 合同 劳动合同范本免费下载装修合同范本免费下载租赁合同免费下载房屋买卖合同下载劳务合同范本下载 (Leaserorcontracts)文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.供应商的报价单(Pricelistsfromsuppliers)客户的订单(Ordersfromcustomers)篇三：商业计划书英文版(免费)txt格式Exhibit2KEYFACTORSFORSUCCESSOFINNOVATIVESTART-UPSIdeas.Degreeofinnovation.Scope.PatentCapital.Availability/amount.Needs/responsibilities.ExitsforinvestorsPeople.Inventors.Entrepreneurs.TeammembersTraditionalserviceproviders.Attorneys.Patentlawyers.Taxconsultants/accountants.MarketresearchersNetworkandexchange.Coaching.Networking.Teambuilding.Innovativeserviceprovider–Venturecapitalists–Headhunters–Angelinvestors–High-techstart-upconsultants1.THEROUTEFROMCONCEPTTOCOMPANYNew,innovativecompaniesgenerallytrytogrowfromstart-upsintoestablishedcompanieswithin5years.Buttheycanseldomfinancetheiractivitiesalonealongtheway.Rather,theyaredependentonprofessionalinvestorswithconsiderablefinancialclout.Forentrepreneurs,financingisacriticalquestion–thebusinessplanmustthusbeconsidered文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.fromthepointofviewofpotentialinvestorsrightfromtheoutset.SuccessfactorsSuccessfulcompaniesarisefromacombinationoffiveelements(Exhibit2).1.Nobusinessconcept,nobusinessHavinganideaisjustthebeginningofthecreativeprocess.Manyentrepreneursareinitiallyinfatuatedwiththeirinspiration,losingsightofthefactthattheirideaisthepointofdepartureforalongprocessofdevelopmentwhichmustface–andwithstand–toughchallengesbeforeitcanenjoyfinancingandmarketsuccessasamaturebusinessconcept.2.MoneymattersWithoutsomebodywhoinvestsmoneyintotheideatogrowitintoaviablebusiness,thisbusinesswillneverbecomeareality.Fromearlyon,therefore,muchattentionmustbepaidtoconvincinginvestorstoprovidethenecessaryfunding.3Exhibit3STAGESOFSTART-UPDEVELOPMENTBusinessideagenerationBusinessplanpreparationStart-upandgrowthEstablishedcompanyInterestofinvestorsFinancingdecisionsExitofinitialinvestors3.Noentrepreneurs,noenterpriseGrowingnew文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.firmsisnotaone-personjob.Itcanonlysucceedwithateamof,usually,threetofiveentrepreneurswhosetalentsarecomplementary.Puttingtogetherwell-functioningteamsisadifficultprocess–onethattakestime,energy,andanunderstandingofhumannature.Donotloseanytimeinputtingyourteamtogetherandworkonperfectingitthroughouttheentirestart-upprocess.Thecharacteristicsofahigh-performancemanagementteamarediscussedinmoredetailinsectionofthisGuide.4.TraditionalserviceproviderswillhelpyouclearthefirsthurdlesYouwilloftenneedtheadviceofprofessionalserviceproviders,suchaspatentlawyers,taxadvisors,andmarketresearchers-especiallyatthebeginning.Gettingtherightinformationearly(,forregisteringapatent)canhaveconsequencesforlatersuccessorfailure.5.Strongnetworksarea"shotinthearm"foreverynewcompanyProfessionalguidanceforpotentialentrepreneursthroughanetworkofsponsors,entrepreneurs,venturecapitalists,andserviceprovidersisdecisiveintransformingviableideasinto文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.realcompanies.PrimeexamplesforsuchregionalnetworkscanbefoundinSiliconValleyandtheBostonarea.StagesofdevelopmentThetypicalprogressionofthestart-upanddevelopmentofgrowingcompaniesintoestablishedfirmscanbesubdividedintothreestages.Theendofeachstageservesasamilestoneforventurecapitalistsbywhichtogaugethestatusoftheirinvestment.Beingfamiliarwitheachstageandthechallengesitposesmayspareyouwastedenergyanddisappointment.Pleasenote,however,thatthethreestagesinthedevelopmentofafunctioningstart-updonotmatchthethreephasesinthedevelopmentofabusinessplanwithintheframeworkofthiscompetition(seeExhibit3).Ifyouintendtobesuccessful,thisstart-upprocessshouldinfluencebothyouractivitiesastheinitiatorofabusinessconceptandyourpathtowardformingyourowncompany.Toalargeextent,itisthedemandsofinvestorsthatwilldeterminehowyoumustapproachtheindividualstagesofthestart-up.4Stage1:BusinessideagenerationThebeginningis文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.theinspiration–yoursolutiontoaproblem.Itmustbeevaluatedtodetermineifitdeliversanactualcustomervalue,whetherthemarketisbigenough,andjusthowbigitwillbe.Theideaitselfhasnointrinsiceconomicvalue.Itacquireseconomicvalueonlyafterithasbeensuccessfullytransformedintoaconceptwithaplanandimplemented.Youwillneedtostartputtingtogetheryourteamassoonaspossible,findingpartnerswhocandevelopyourproductorserviceuntilitisreadyformarket(oratleastuntilshortlybefore).Inthecaseofproducts,thisstageusuallyinvolvesafunctioningprototype.Youwillmostlikelyhavetodowithoutventurecapitalduringthisstage.Youwillstillbefinancingyourplanwithyourownmoney,helpfromfriends,perhapsstateresearchsubsidies,contributionsfromfoundations,orothergrants.Investorsrefertothisas"seedmoney,"asyourideaisstillaseedling,notyetexposedtotheharshclimateofcompetition.Yourobjectiveatthisstageistopresentyourbusinessconceptandmarket–whichformsthefoundationofyournewcompany–soclearly文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.andconciselyastopiquetheinterestofpotentialinvestorsinhelpingyoucultivateyourideafurther.Stage2:Businessplanpreparation