2015世界极限运动大赛

28th–29thApril20151st–3rdmAy2015ShAnghAiOrientAlpeArltVtOwerKiCJiAngwAnSpOrtSCenter22015EVENTFACTSHEETCompETiTioNpERFoRmANCEATHlETEBmXfreestyle:Vert/Street/Mini-MegaAggressiveinlineSkating:Vert/StreetSkateboarding:Vert/Street/Mini-MegaSpeedClimbing:Men/WomenFreestylemotocross(FMX)FreestyleMotocrossJamAggressiveInlineMini-MegaRampDemoEntertainmentWorldwide32015EVENTFACTSHEET28th–29thApril20152-DayeventShanghaiOrientalPearlTVTowerPudong,Shanghai,ChinaUS$250,0001st–3rdmay20153-DayeventKICJiangwanSportsCenter,YangPuDistrict,Shanghai,ChinaoRgANizERSDATE&VENUEpRizEpURSE42015EVENTFACTSHEETKWEgTEAmS/ KiaExtremeGamesistheonlyinternationalVertandMinimegacompetitioninAsia/ Ourjudgesaresomeofthegreatsofthesports–MatHoffman,NealHendrix,etc52015EVENTFACTSHEET2014WiNNERS/ KiaExtremeGameshavefeaturedsomeoftheworld’smostfamousathletesovertheyears.tomSchaarAndymacDonald,VinceByron,ChadKagy,etc / In2014thewinnersincludedKevinperaza,ronygomes,treywoodandJimmywilkinswhogothisfirstpodiumandisexpectedtodogreatthingsinskateboardingasTomSchaarasdonesincewhenwonatKiaExtremeGames.6Recordbreakingattendancein20142014EVENTHigHligHTS71,6007FOXSportsglobalnetworkCoveragehouseholds2014EVENTHigHligHTSEURopEASiAAUSTRAliAmiDDlEEAST/AFRiCAlATiNAmERiCANoRTHAmERiCA276million1,000+hOurSofextensiveglobaltVcoveragein20148pre-eventpromotionandlive/ Morethan300hoursoflead/repeatprogramonFOXSPORTSAsiannetworks/ Morethan3,000eventpromosrunningonFOXSPORTSAsiannetworksaswellasSMGchannelsinChina/ 6hourslivecoverageonFOXSPORTSAsiannetworks,GSportsinChinaandotherFOXSPORTSaffiliatedchannelsinAustraliaandLatinAmerica,etc.2014EVENTHigHligHTSTVCoVERAgE9tapeandhighlightprogramsworldwide/ Over1,000hoursofprogrammingonFOXSPORTSandaffiliatedchannelsonglobalbasisreachingviewersinAsia,NorthAmerica,LatinAmerica,Europe,MiddleEast&Africa.2014EVENTHigHligHTS2014EVENTHigHligHTSTVCoVERAgE102014EVENTHigHligHTS$27million2,137TotalPRMediaValueClippingsdeliveredin201411mARKETiNgCAmpAigNintegratedCampaign360ºTVRadioPrintOnlineOutletRoadshowCampusSocialMediaMarketingCollateralsPressConferenceOutdoor&Mobile12mARKETiNgCAmpAigNChannelPre-event(3months)eventDays(5days)Post-event(2.5months)above-the-linePromotionTVRadioPrintOnlineSocialMediaMarketingCollateralsOutdoor&Mobilebelow-the-linePromotionPressConferenceRoadshowLifestyleCampusMainEvent175DAySExpoSURE13TV/ KiaWorldExtremeGames / 27hoursof2014eventprogrammingre-broadcastpriortotheKiaWorldExtremeGames2015eventonFOXSportsAsiannetworks / Morethan3,000timesofeventpromoinFOXchannelsand300timesinSMGchannels/ Eventdayandafterwards / Asianbroadcast/ 632hoursinFOXSPORTSAsianchannels / 61hourscoverageinSMGChannels,CCTV5andotherlocalChannels/ Globalbroadcast / 295hoursinFOXSPORTSAffiliatedchannelsmARKETiNgCAmpAigN14/ GSportsRadioStation / 100timesof30secondsKiaWorldExtremeGames2014radiojingles / Onemonthpre-eventpromotion/ Actionsportsintroduction / Ticketluckydraw,etcRADiomARKETiNgCAmpAigN15mARKETiNgCAmpAigNpRiNT/ Morethan20full-page/half-pageprintadvertisementsonnational/Shanghaiinfluentialprintmedia/ Morethan20full-page/half-pageadvertorialsonnational/Shanghaiinfluentialprintmedia16mARKETiNgCAmpAigNoNliNE/ OfficialWebsite / www.kiaworldextremegames.com/ Portalminisites,suchas / http://sports.sina.com.cn/z/2014kiaweg/ http://sports.163.com/special/extremesports2014/17mARKETiNgCAmpAigNoNliNE/ Youku/ Letv/ ppt 关于艾滋病ppt课件精益管理ppt下载地图下载ppt可编辑假如ppt教学课件下载triz基础知识ppt V / iQiYi/ PPS/ Tudou/ TopLivestreamingwebsites,suchas iQiyiletvTudouppTVppSyouku18SoCiAlmEDiA&AppS/ EventpromoandKiaWorldExtremeGames2014highlightsonSocialmedia,suchasTwitter,Facebook,Instagram,WeChat,SinaWeiboandRenren.comfor3monthsTwitterFacebookAppsinstagrammARKETiNgCAmpAigN19mARKETiNgCAmpAigN/ MarketingCollaterals/ Poster/ Flyer/ TicketHolder / SpectatorGuide/ BackdropandWindflag/ LED,billboardsandlampposterbannersinYangpuDistrict/ MMTV(OPT)/ ShanghaibusTVsystem/ ShanghaimetroTVsystem/ Card+Media/ Coverover50shoppingmalls’LEDinChina/ Coverover3000postcardstoresinChinaTicketHolderSpectatorguideoUTDooRposter20mARKETiNgCAmpAigN/ Kick-offconferenceattendee / 10+VIPsfromorganizersandpartners / Eventambassador / 50+media/ Eventdayconferenceattendees / GovernmentofficialsandVIPsfromorganizersandpartners / Eventambassador / 50+media/ Presscenterforthe5-dayeventpRESSCoNFERENCE21/ 4pre-eventroadshowsactivitiesinShanghai/ Eachroadshowisa2-dayeventinahightrafficarea/ Theroadshowincludesprofessionalactionsportsdemo&clinic/ Entertainmentelementsincluding/ Performancesofbands,DJs,breakdancers/ Sponsormerchandise / LuckydrawgiveawaysmARKETiNgCAmpAigNRoADSHoWACTiViTy22oUTlET/ Eventpromotionin150+lifestyleoutletsinShanghai/ Posterdisplay/ Flyerdistribution / Ticketluckydraw,etcmARKETiNgCAmpAigNposterDisplayFlyerdistribution23mARKETiNgCAmpAigN/ Eventpromotionin17+ShanghaiUniversity/ Posterdisplay/ Flyerdistribution / CampusBBSpromotionFlyerdistributionposterdisplayUNiVERSiTiES