世纪商务英语函电与单证 introduction

introductionBUSINESSLETTERS商务函电大连理工大学电子音像出版社大连理工大学出版社introduction1Contentsandwaysofwriting(主要内容和写法)2Layout( 格式 pdf格式笔记格式下载页码格式下载公文格式下载简报格式下载 )3Envelope（信封）Therearesevenpartsinanordinarybusinessletter:?1—letterhead?2—referencenumberanddate?3—insidenameandaddress?4—salutation?5—message?6—complimentaryclose?7—signature1.Contentsandwaysofwriting(主要内容和写法)Somelettersmaycontainoneormoreofthefollowing,whichdependonthedifferentsituationofeachwritingrequirement:?8—referencenotation?9—attentionline?10—subjectline?11—enclosure?12—carboncopy?13—postscript1)Letterhead(信头)Theletterheadusuallyincludestheessentialinformationaboutthewriter—name,address,cableaddress,telexnumber,etc.ThewritingoftheaddressshouldbestressedasitistotallydifferentfromChineseorder.Thenumberandthestreetshouldbeputatthebeginningwhile桴?楣祴愠摮挠畯瑮祲戠?異?瑡琠敨攠摮?潆?硥浡汰?尠中国广东省广州市天河街14号”shouldbetranslatedinto“No.14TianheStreet,Guangzhou,GuangdongProvince,China”.一般放在整封信的首页最上面中央，有些公司为方便直接将信头印在信笺上端。如PINGANINSURANCECOMPANYOFCHINAAdd:No.48ZhonghuaRoad,Nanning,Guangxi,ChinaTel:5899900Cableaddress:xxxFax:2438999TelexNo:这里须强调一下，国外地址写时应注意从小写到大，而不是中国人的习惯从大写到小。2)Date（日期）Asforthedate,itisusuallyputoneortwolinesundertheletterheadontherightforthepurposeoffilingorchecking.Simplewaysofwriting:March4,2006March4th,20064March,2006Avoidusing“3/4/06”or“2006.3.4”.日期的 表 关于同志近三年现实表现材料材料类招标技术评分表图表与交易pdf视力表打印pdf用图表说话 pdf 达式最简单的主要有（英式）日期/月/年，及（美式）月/日期/年排列法，如2006年3月4日写为：March4,2006,OrMarch4th,2006。3)InsideNameandAddress(封内名称和地址)Itwillbethesameasintheenvelope,whichshallbethenameandaddressofthereceiver.Butwhensomecompaniesusethenameoftheowneraspartofthecompanyname,“Messrs”willbeaddedbeforethename,forexample,“MessrsBob&MichaelTradingCo.”此名称和地址由于写在信内而被称为封内名称地址，目的是为了确保信封与信件的一致性以免装错信封寄错信。封内名称地址的写法与信头写法一致。此内容放在日期之下，齐左边。如xxx,ChinaNationalChemicalImp.&Exp.Corp.,NanningBranch,65#Qixingroad,Nanning,Guangxi,China.姓名的写法：1）写给认识的男性，用Mr.加上姓名，如Mr.JohnSmith2)对认识的男性，可用头衔或职称代替Mr.表示尊重，如：DoctorJohnSmith,ProfessorJoyceGwillian3)对认识的男性，可以同时写上职称甚至工作单位，如：Mr.JohnSmith,managerCameraShop4)对数位男性，可用Messrs.,如：Messrs.ThomasWoodandJohnSmith5)写给不知姓名的人，可写其职务或所在机构，如：ThemanagerOrientedBank6)写给未婚女性，用Miss,接姓名；给已婚女性，用Mrs.；给不知婚姻状况的女性，用Ms.4)Salutation(称呼)SalutationinbusinessletterisdifferentfromthatinChineseorordinaryEnglishletters.“Dear”isusedtoexpressrespecthere,forexample,“DearMr.Perton”.Sometimestheletterisnotad-dressedtoaspecificperson,then“Dearsir(s)”,“Gentleman(men)”areused.Thispartisplacedontheleftundertheinsidenameandaddress.称呼放在封内名称地址之下，齐左边。5)Message(正文)Messageisthepartthewriterexpresseshisideaorrequirements.Usually,itisdividedintothreeparts:opening,bodyandclosing.Openingistogivethereasonofwriting;bodyistospecifyhisrequirementsandwisheswhileclosingistoexpressthanksorhope.Thecontentsofbodywillvarywiththespecificstepofbusiness.Therearetwomainkindsoflayouthere:indentedonewiththefirstlineofeachparagraphindentedandblockedonewithalllinesontheleft.正文的内容一般都包括开头、正文、结束三部分。正文内容会根据具体的交易环节而有所改变。正文格式根据信件格式不同有区别，齐头式下正文全部齐左边，缩进式下正文每一段首行往里缩进。6)ComplimentaryClose(结束语)Therearemanywaysofcomplementaryclosetoshowrespect.Itcarriesnospecificmeanings.Usuallywekeeptheminpacewiththesalutation.Whenthesalutationis“Dearsir(s)”,complimentaryclosewillbe“yoursfaithfully,yourssincerely”;whensalutationuses“Gentleman(men)”,complimentaryclosewillbe“yourstruly,trulyyours”,etc.此内容根据信件格式不同位置有区别，齐头式下结束语放在左边，缩进式下结束语放在右边。7)Signature(签名)Itisusuallyprintedandwrittenonaletter,theplaceofwhichwilldependonthelayoutoftheletter.Weputsignatureunderthecomplimentaryclosewithtitleunderit.Ifthewriterrepresentscertaininstitute,thenameoftheinstitutewillbeprintedabovethesignature,forexample:Yourstruly,Yoursfaithfully,(signature)MITSUBISHICORPORATION(Miss)LucySteinbeck(signature)ThomasC.SuttonGeneralManager,SalesDepartment签名紧跟在结束语之下，手写表示尊敬，所以有时信函是打印的，也要在打印签名之下手签。签名根据信件格式不同位置有区别，齐头式下签名放在左边，缩进式下签名放在右边。8)ReferenceNotation(参考案号)Inbusinessletters,referenceisoftenmadetopreviousletter.Itmayincludethedateoftheletter,afilenumber,thecontr-actnumber,L/Cnumberortheinitialsofthesignerofthele-tterandtaketheformas“Ourref.”and“yourref.”有时为了归档、查找方便，或明确让双方明白此封信函的内容与什么有关，会在信头之下，日期之上右边添上这一内容，后面多跟 合同 劳动合同范本免费下载装修合同范本免费下载租赁合同免费下载房屋买卖合同下载劳务合同范本下载 号、信用证号等。9)Attention(送交)Whenthewriterwantstoaddressthelettertoaspecialpersonorcorporation,hewilladditundertheinsidenameandaddress.Itusuallytakestheformlike“Attention:TheAdvertisingManager”(由广告经理亲阅)不论信件格式为齐头式还是缩进式，此内容均齐左边。10)SubjectLine(标题)Itisusuallytheorderorcontractnumberorthenameofthegoodstoenablethereceivertobeclearofthecontentsintheletterandforthepurposeoffiling.Itisputunderthesalutationandbeforethemessage.位置根据信函格式有所不同，齐头式下标题放在左边，缩进式下标题放在中间。11)Enclosure(附录)Sometimescatalogue,pricelist,order,copiesoffaxorotherrelativedocumentswillbeenclosedintheletter,thenunderthesignaturealineontheleftwillbeaddedtoremindthereceiver,forexample：enclosure:3copiesencl.asstated一般放在签名之下，不论信件格式如何，均齐左边。12)CarbonCopy(副本抄送)Itistoshowtheletterhasbeensenttosomeoneinchargeofthis,forexample“c.c.Manager”.Itisplacedundertheenclosureontheleft.不论信件格式如何，齐左边。13)Postscript(附言)Ittakestheshortformof“P.S.”withsomethingforgottenintheletter.Sometimesonemorepartwillappearintheletter,ittakestheformof“C/O:incareof”(由……转交),forexample,Prof.HenryK.WengerC/oMr.MichaelL.Mogan此内容为信后忘写部分，类似中文信件中的“另”，缩略为：P.S.。introduction1Contentsandwaysofwriting(主要内容和写法)2Layout(格式)3Envelope（信封）2.Layout(格式)Therearethreemainlayoutsofthebusinessletter:indentedform,blockedformandcombinedform.Thefirsttwoareillustratedasbelowwithdifferentpartsoftheletterinplace.Indentedform(缩进式)Blockedform(齐头式)Therearetwomaindifferencesbetweentheindentedformandblockedform:?theplaceofdateandcomplimentarycloseandsignature?thewritingofbodySothecombinedformmixesthetwodifferences,itcanusetheplaceofindentedformandthewritingofbodyofblockedform,ortheplaceofblockedformbutthewritingofbodyofindentedform.Indentedform(缩进式)Letterhead信头Date日期Insidenameandaddress封内名称地址------------------------------Salutation称呼Subject标题Message正文----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Complimentaryclose结尾敬语Signature签名-------------------------------Enclosure(附录)Carboncopy(副本抄送)Postscript(附言)Blockedform(齐头式)Letterhead信头Date日期Insidenameandaddress封内名称地址-----------------------------------------------------Salutation称呼Subject标题Message正文--------------------------------------------------------------------------------------------------------------------------------Complimentaryclose结尾敬语Signature签名--------------------------Enclosure(附录)Carboncopy(副本抄送)Postscript(附言)introduction1Contentsandwaysofwriting(主要内容和写法)2Layout(格式)3Envelope（信封）Indentedform:thewriter'snameandaddressreceiver'snameandaddress-----------------------------------------------------------thewriter'snameandaddressreceiver'snameandaddress-----------------------------------------------------------Blockedform:thesender'snameandaddressreceiver'snameandaddress---------------------------------TheEndofIntroduction