商务方案企划书

商务 方案 气瓶 现场处置方案 .pdf气瓶 现场处置方案 .doc见习基地管理方案.doc关于群访事件的化解方案建筑工地扬尘治理专项方案下载 设计实习——商务企划书班级：英103班指导老师：小组成员：BusinessPlanAddress:123JiangshanStreetChangchun,JilinTelephone:0431--4501007[MagicBakery][2013-10-16]TABLEOFCONTENTSI.ExecutiveSummary(综合概要)II.CompanySummary（公司概要）2.1NameandOwnership(名称与所有权)2.2LocationandFacilities（位置与设施）2.3MissionStatementandObjectives（企业宗旨与目标）2.4BrandandLogo(品牌与标示)2.5KeyPersonnel（重要人员构成）III.OperationalPlan(经营计划)3.1ProductorServiceDescription（产品或服务介绍）3.2SourcesofRawMaterials(原材料来源)3.3ProductivityorServiceCapacity(生产或服务能力)3.4QualityControlingPlan(质量控制计划)3.5CompetitiveAdvantages（竞争优势）IV.MarketAnalysis（市场分析）4.1IndustryAnalysis(行业分析)4.2CustomersOrientation（消费群定位）4.3.Pricing（定价）4.4Sales(销售额)4.5Promotion（促销）吉林建筑大学外国语学院商务方案设计I．ExecutiveSummaryOurcompanywasformedasapartnershipinOct2013inChangchuncity,byinresponsetothefollowingmarketconditions:StartupopportunitiesexistinProductTheneedforuseofefficientdistributionandfinancialmethodsintheseoverlookedmarkets.Wehaveseveralcustomerswhoarewillingtoplacelargeorderswithinthenextthreemonths.Severalotherprospectivecustomershaveexpressedseriousinterestindoingbusinesswithinsixmonths.Wepreviouslyownedacompanythatwasactiveinthewidgetmarkets.OverthepastfewyearsIspentmuchtimestudyingwaystoimproveoverallperformanceandincreaseprofits.Thisplanisaresultofthatstudy.Tothisend,weneedinvestmentfromprivateindividualsandcompanies.Atotalof￥10,000isbeingraisedwhichwillbeusedtofinanceworkingcapital,plantandequipment.Thecompanywillbeincorporatedandcommonstockissuedtoinvestors.Thecompanywillberunasapartnership.II.CompanySummary2.1NameandOwnership(名称与所有权)eq\o\ac(○,1)MagicBakeryeq\o\ac(○,2)Partnership2.2LocationandFacilities（位置与设施）Ourcompany'slocationisinjiangshanbusinessstreet.Therehasmanyuniversitiesanditisthemostprosperousareasinjingyue.wecanprovideaconvenientshoppingenvironmentforthestudents.Ourcompany'smainfacilitiesarerefrigeratoroventablesandchairsofallkindsofsmalltools.2.3MissionStatementandObjectives（企业宗旨与目标）Missionstatement:Toprovidequalityproductandservicetoourcustomer.Objectives:longterm:Presentmarketisestimatedat￥10000.Ourgoalformarketshareis60%.Wewanttobeconsideredbyourpeerstobethemarketleaderinsalesasevidencedby:Tradeindustryawards.Highendofscaleinfinancialratios.Majormarketshare.Technicalexcellence(awards,honors,etc.).Communityinvolvement(Rotary,UnitedWay,etc.ShortTerm:Marketsharegoals1.FirstYear40%.2.SecondYear45%3.ThirdYear50%4.FourthYear65%.2.4BrandandLogo(品牌与标示)2.5KeyPersonnel（重要人员构成）aCashier,awaitresses,twoPastrychivesIII.OperationalPlan(经营计划)3.1ProductorServiceDescription（产品或服务介绍）Bread:Toast:Toastisbreadthathasbeenbrownedbyexposuretoradiantheat.Madewithgrainflourandheating.Totakewheatflourasthemainmaterial,yeast,egg,oilastheadjuvantmaterials,Thebakeraddswatertoformadough,whichislayeredwithbutter,rolledandfoldedseveraltimesinsuccession,thenrolledintoasheet,inatechniquecalledlaminating.Theprocessresultsinalayered,flakytexture,similartoapuffpastry.Toastrichinprotein,fatandcarbohydrate.Asmallamountofvitaminsandcalcium,potassium,magnesiumandothermineralsarealsocontainedinit.soit’seasytobedigestedandabsorbed.Pineapplebread:PineapplebreadisakindofsweetbreadfromHongKong,becausepineapplebreadbysurfacegoldenroasted,concave-convexcrustlikepineappleforitsname.Pineapplebreadoutersurfaceofthecrust,generallybythesugar,eggs,flourandfattobake,isthesoulofpineapplebread,forordinarybreadwithtaste,hotbreadisbettertoeat.Meringuetodocrispsweet,andthebagbodyissofttasty.2.Biscuits:eq\o\ac(○,1)Creativecookies:Don'tneedluxuryingredients,aslongasthesimple,ordinarymaterialsintheireverydaylife,toplayalittlebitofcreativity,canchangetheCreativecookies.3.Cake:Fruitcake:Somefreshfruitwithsomejam,fruitjuice,fruitgranulejamismadeasthemainrawmaterialsofafruitflavorsofmoose.(apple&Kiwifruit)Creamcake:Creamcakeisabutterthecakeonthesurfaceofapastryproducts.Creamcakeconsistsofflour,sugar,oil,butter,andeggs,madeofthesematerialswithrichnutrition,highwatercontent.Creativecake:Inthebakingindustryappearedinthecourseofthedevelopmentofacombinationofavarietyofculturalformsofemergingintheformofthecake.So-calledcreativecake-isbasedonthetraditionalformofthecakefromtheproductionprocess,exteriorintoculturalform,exteriordecorationonthethemeofinnovation.Creativecakereferstothepracticalfunctionoffoodtomeettheproductitself,inappearanceintothepursuitoffashion,personalization,spatialbakingacake.Creativecakemoreprominentcharacteristicsisthatitnotonlymeettheproductutilityfunction,butwithingeniousdesign,innovationandinspirationandsoonelements,makethelifeofthecompactisrelaxed,addtothepleasuresoflifeandwork.Isbecauseofthesecharacteristics,makingthequalityoflifeuptoanotherlevel.Potcakeisakindofcreativecake,pottedplantisnamedaccordingtoshapeofthecake,becauselikeshapeandpottedplants,buttheinsideoftheearthisactuallymadethecakeismadeandbebecome,verydelicious.4.Pizza:Fruitpizza:Pizzausuallyapproachisusingthefermentationofpitacoveredwithtomatosauce,cheeseandotherfruit,andcomposedofoventobake.Meatpizza:ThiskindofPizzausuallyapproachisusingthefermentationofpitacoveredwithtomatosauce,cheeseandothermeat,andcomposedofoventobake.A、6inch(SmallPizza)、for1-2peopleB、9inch(RegularPizza)、for2-3peopleC、12inch(LargePizza)、for4-5people5,Drink:FreshJuice3.2SourcesofRawMaterials(原材料来源)Alltypesofflourforourproductsarefromthewholesale,sugar,butter,egg,saladoil,cream,fruitsandotheradjuvantmaterialarepurchasedfrom"Ouya"chainsupermarkets.3.3ProductivityorServiceCapacity(生产或服务能力)OurCompanyintendstooffersomeproductandservice.ThisoffersourcustomersthebestpossiblesolutionasitTheproductivityofthefirstmonthafteroperationisexpectedasfollowing:Pottedcake:60/monthBread:300/monthPizza:600/monthCake:60/monthCookie(DIY):30/month3.4QualityControllingPlan(质量控制计划)Wewillbeusingaconventionalassemblylinemethodofconstructionofourcomplexwidgets.OurmainsupplierofrawmaterialspartswillbeWal-Mart.IntheeventthattheyarenotabletoshipaccordingtoourspecificationsoursecondarysupplierwillbeXiaoyueBakery.Sotheinboundchannelabusoluteheaithy.TheovenusedintheproductionlinewillbemanufacturedbyA&MMachineTools.Theyalsowillbedoingmaintenanceunderaservicecontract.Thisdesignofmachineandassemblywillallowsustoproduce24hoursadayastheentireassemblyprocessisfullyautomatedwithstate-of-the-artroboticsofChinesemanufacture.3.5CompetitiveAdvantages（竞争优势）Thedistinctivecompetitiveadvantageswhichourcompanybringstothismarketare:Thephilosophyofourcompanyistopricenotjustaccordingtoourcosts,butalsoaccordingtowhatthemarketwillpay.Ourstore’sfoodishighqualityandinexpensive.Experienceinthismarket.Weconsultedtheexperiencedoperators.Sophisticationinfinanceanddistribution.Thisresultsinmybeingthelowcostsupplierinthesepricesensitivemarkets.Ourtargetedminimumgrossprofitmarginforacategorymustbe50%.Bypricingtothemarket,wewillachievehighersalesandthereforeincreasemybuyingpower.Astheamountsofmypurchasesincrease,myperunitcostsofshippingdecreaseandwewillachievehigherdiscountlevelsfrommysuppliers.Throughtheseeconomiesofscale,manyitemscurrentlyonthemarketcanbesoldwithlowerprices,yetahighernetprofit.Alevelwillallowmetofullyaddresstherespectivemarketswithcomprehensivemarketingandcustomerserviceplans.Bykeepingmyoverheadlow,wewillbeabletofunnelmyprofitsbackintooperationsthusavoidinghighdebtratiosorlostsalesopportunities.Aquarterlydirectmailcampaigndirectedatbothcurrentcustomersandprospectivenewcustomersconsistingofaninformativenewsletter.Atoll-freenational800numberwillbeusedforcustomerordersandinquiries.IV.MarketAnalysis（市场分析）4.1IndustryAnalysis(行业分析)Aspeople'slivingstandardsimprove,people'sdiet,consumptionhabitshasbeenafundamentalchange.Increaseinatmosphericpollution,makingitmoreandmoreattentiontofoodsafetyissues.Health,fashion,tasty,casualfoodconsumptiontobecomethemainstream.Bakedgoodshavebecomeanimportantpartofnationallife,ourcountryhasenteredaperiodofmassconsumptionofbakedgoods.AccordingtoastatisticsshowthatChinacurrentlyhasmorethan100,000Westbakery,bakeries,annualproductionvalueofnearly100billionyuanBakingindustryinrecentyears,Chinahasmaintaineda50%growthrate,expertspredictthat2013willreach180billionbakingindustryindustrialscale,Butthebakingindustryisstillnotshowingsignsofsaturation.Bakingmarketdemandisboundtoaccompanyeconomicgrowthandpersistentlevels,willdeterminethebakingbusinessthereisabiglivingspace.Thisisan"everythingispossible"era.Fragmentationofthemarketmeansthateveryonehasthemarketopportunities.Bakingmarketdiversificationofconsumerdemand,sothateveryonehasbecomeasub-categoryistheindustry'sleadingbrandevenpossible.Bakingindustry,industrycharacteristics:Dessertcakeisasnackfood,withastrongfashionatmosphere,canbepositionedasahigh-endfood,themaintargetcustomersarefashionyouthandchildren.Businessmodelsonthemarkettoday,therearetwo:First,thesmallshopsinglestoreoperation;anotherisfranchisingchains.Inaddition,theindustryisdemandingforrawmaterials,attentiontothetasteandappearanceoftheproductdesign,attentiontotechnologicalinnovation.Fordecorshopalsohasspecialrequirements,haveyourownstyle,highlightingthepersonality.Bakingindustryopportunities:safeandstablepoliticalenvironment;increasingpercapitaincomeandlivingstandardsimprove,attentiontoleisurelife(consumerattitudeschange),themarketisextremelybroad;scienceandtechnologyupdatefaster,moreadvancedequipmentintoproduction,andmorenutritioncheaprawmaterialsmeltintotheproduct;afail,easyexit(exitcostsarelower);forlargestarhotelthatmeetstherequirementsofawell-knowndessertonlyalimitednumberofenterprises,therefore,infrontofthesecustomers,bigbrandshaveastrongbargainingpower.Bakingindustrythreats(T):highertaxes,equallytotheproduct,theincreaseincosts;Somewomenconsumersinordertokeepfitandrefuseddessert,reducingsomemarketshare;Forbigbrands,demandingforrawmaterials,theyonlywell-knownsuppliersofseveralenterprises,therefore,thesestrongbargainingpowerofsuppliers;intensecompetitionwithintheindustry,therearemanydomesticandforeignenterprisescompetingformarket,therearemanynewstoresaddedexternally;manyalternatives.4.2CustomersOrientation（消费群定位）AnyagegroupMainlystudentsandtheparentswhowaitingtheirchildren4.3.Pricing（定价）Wehavetheresearchofthemarketanddecidetopriceaccordingtothecostandcomparetheotherbakeries’prices.Thenfigureoutthepriceofourproducts.ProductPricePottedcake55Bread5Cookies(DIY)50(onetime)Cake(8-inch)80Pizza(9-inch)304.4Sales(销售额)A.ThepredictionoftheunitvariablecostforeachproductinDec.,2013a.ThepredictionoftheunitcostofrawmaterialofeachproductUnitcostoftherawmaterialofpottedcakeIngredientPerserving(g)Price(yuan)Maspunk25010.0Sugar450.5Unsaltedbutter651.5Egg900.8Oreo302.5Cofferpowder20.1Other200.2Cost15.7UnitcostoftherawmaterialofBeverageIngredientPerserving(g)Price(yuan)Fruit1000.5Water4000.01Sugar20.02Cost0.53Unitcostofrawmaterialof10breadsIngredient10servings(g)Price(yuan)Dryyeast120.32Flout100.02Egg700.4Butter451.5Other20.01Cost2.25Unitcostofrawmaterialofcoolies(DIY)IngredientDosage(g)Price(yuan)Cakeflour2001.9Sugar900.9Butter1252.5Egg500.3Cost5.6Unitcostofrawmaterialofcake(8-inch)IngredientPerserving(g)Price(yuan)Flour2151.0Sugar2452.3Egg5503.8Saladoil1504.1Other50.6Cost12.1Unitcostofrawmaterialofpizza(9-inch)IngredientDosage(g)Price(yuan)Pizzabread14.2Cheese50.4Vegetable100.3Fruit302.1Other100.9Cost7.9b.Thepredictionofunitvariablecostforeachproduct(exceptrawmaterial)ThepredictionofothervariablecostforthebakeryinDec.,2013ItemAmount(yuan)Waterrate200Electricbill1000Staffsalary(total)15000Total16200ThepredictionofsalesdetailsinDec.,2013SalesdetailAmount(yuan)Theproportionintotalsales(%)Pottedcake55×60=33008.01%Bread5×3000=1500036.4%Cookies(DIY)50×30=15003.60%Cake(8-inch)80×60=480011.65%Pizza(9-inch)30×600=1800043.69%Beverage8×500=40009.71%Total412001Share6000yuanamongdifferentkindsofproductsaccordingtotheirrespectiveproportionintotalsales.Thenfigureoutunitvariablecostofeachproductaccordingtotheirrespectivesalesvolume.ProductSharingvariablecostSharingunitvariablecostPottedcake6000×8.01%=480.6480.6/60=8.01Bread6000×36.4%=21842184/3000=0.73Cookies(DIY)6000×3.6%=216216/30=7.2Cake(8-inch)6000×11.65%=6997699/60=11.65Pizza(9-inch)6000×43.69%=2621.42621.4/600=4.37Beverage6000×9.71%=582.6582.6/500=1.17B.ThepredictionoffixedcostsofthebakeryinDec.,2013ThepredictionofdepreciationoffixedassetsinDec.,2013FixedassetOriginalvalue(yuan)Periodofdepreciation(month)Monthlydepreciationrate(yuan)Roaster400012033.3Showcase300012025Refrigerator400012033.3Tool5001204.17Total1150012095.83ThepredictionoffixedcostofthebakeryinDec.,2013ItemPrice(yuan)Rent5000Depreciationofequipment38.33Total5038.33Share5038.33yuanamongdifferentkindsofproductsaccordingtotheirrespectiveproportionintotalsales.Thenfigureoutunitfixedcostofeachproductaccordingtotheirrespectivesalesvolume.ProductSharingfixedcost(yuan)Sharingunitfixedcost(yuan)Pottedcake5038.33×8.01%=403.57403.57/60=6.73Bread5038.33×36.4%=1833.951833.95/3000=0.61Cookies(jin)5038.33×3.60%=181.38181.38/30=6.04Cake(8-inch)5038.33×11.65%=586.97586.97/60=9.78Pizza(9-inch)5038.33×43.69%=2201.252201.25/600=3.67Beverage5038.33×9.71%=489.22489.22/500=0.98ThetotalcostofallproductsthebakeryinDec.,2013ProductcostnumberTotalcostPottedcake15.760942Bread2.25300675Cookies5.630168Cake(8-inch)12.660726Pizza(9-inch)7.96004740Beverage0.53500265Total7516ThetotalprofitofthebakeryinDec.,2013SalesvolumeTotalcostProfit4120016200+5038.33+7516=28754.3312446.33Theexpectedsalesofourbakeryinthefirstmonthwillgain41200yuan,andtheprofitofourbakerywillreach12446.33yuan.Ourbakerywillhaveahugegrowthspace.4.5Promotion（促销）Ourbakeryisnewlyopenedshop,thusforattractingmorecustomers,weputforwardthefollowingpromotionplans:Owingtoourbakeryisnewlyopen,allproductsinourshopisserving15%discountandfreeforVIPapplication.Ourbakerywillbringaboutspecialproducteveryholiday.ForexampleOurbakeryprovidesthechancesforcustomerstodoproductsbythemselves,buttheyneedtopayfortheproducttheymakeandifthecustomerhasaVIPcardhewillenjoy10%discount.Ourbakeryprovidesthesetmealaswell,suchasapizzaandabattleofjuicesetmealischeaperthansinglebuying.吉林建筑大学外国语学院商务方案设计PAGEPAGE1