2020年度版BEC高级口语真题答案

【剑桥BEC试卷集第二辑】TEST1A.客户关系:让客户感到受到重视的重要性B.公司发展:控制公司扩张的重要性C.营销:如何确保公司的代理商始终保持高效率PART2A.Customerrelations:theimportanceofmakingcustomersfeelvalued.Inmyopinion,maintaininggoodcustomerrelationsisofvitalimportancetoabusiness.Ifnot,youmayhavenowaytosellyourproductsorservicestocustomers.Then,thereisnochanceforyoutomakemoney.Inordertoestablishgoodrelationswithyourcustomers,youshouldmakecustomersfeelvalued.Thereareanumberofwaystomakethemfeelvalued.Firstly,youshouldhaveafriendlyattitudetowardthemandshowrespectforthem.Fromtimetotime,askthemfortheiropinionsandsuggestionsforimprovementofyourproductsorservices.Secondly,providethemwithgoodafter-saleservice.Whentheyrunintosomeproblemsordifficulties,offerthemwithhelpassoonaspossible.Whensomethinghasgonewrongwithyourproductstheyhavepurchased,sendyourtechniciansassoonaspossible.B.Companygrowth:theimportancetoacompanyofcontrollingexpansionAsweknow,everycompanynowadaysseeksforgrowthanddevelopmentinordertosurviveinthehighlycompetitiveworld.Butwehavetorememberthatexpansionshouldbemadeinacontrolledmanner,because,ifnot,seriousproblemswillbebroughtabout,orevenworse,agreatthreatwillbecausedtothesurvivalofthecompany.Forinstance,adepartmentstoreinourcityusedtobeveryprosperousbeforeitsoughtforexpansion.Afewyearsago,itbeganestablishingbranchstoresinothercitiesthroughouttheprovince.Withinaperiodoftwoyears,scoresofbrancheshadbeensepupinandoutsidetheprovince.Atfirst,businesswasokayandeverythingwentwell.Then,someproblemsbegantooccurduetolackoffundsandskilledmanagerialstaff.Acoupleofyearslater,thedepartmentstoresimplywentbankrupt.Thisisalessonforustolearn.C.Marketing:howtoensurethatagentsmaintainahighlevelofeffectivenesswhenrepresentingacompany.Asweallknow,signinganagencyagreementwithafirmisacustomarypracticeinmarketing.Inordertoensuretheymaintainsahighlevelofeffectiveness,Ithink,firstlymakeanattractiveencouragementprogram,thatis,tosetupcleartargetfortheagent.Iftheagentreachesthesettarget,adecentrearedwillbeoffered.Ifhefailstodoso,hewillnotgetthecommission.Second,checkandsupervisetheprocessorprogressofthemarketingcampaignlaunchedbyyouragent.Ifsomethinghasgonewrong,immediatelycorrectit.Ifyouragentrunsintodifficulties,youshouldofferahandwithoutanydelay.Inotherwords,letyouragentknowthatheistrustedandheisnotworkingalone.PART3A.Ourcompanyisplanningtointroduceasuggestionschemesoastoencouragestaffmembersatalllevelstocontributeideasandsuggestions.Doyouhaveanyideasastothewaysofsettingupsuchaschemesothatallstaffcanmakecontributions?B.Ihaveheardofthat.Ithinkthisisquitegoodforthefuturedevelopmentofourcompany.Asforwaysofsettingupsuchascheme,thefirststepcometomymindistogetagroupofpeopletogethertoorganizeacommittee.Themajortaskforthemistodrawupsomestaffmembers.A.That’ssoundsgood.Butwhodoyouthinkshouldbechosenasthememberofthecommittee?Theheadofeachdepartment,orsomeprofessionalpeoplefromoutside?B.Somedepartmentleaderscanbeincluded,butnoteveryoneofthem.Wemayselectacoupleofseniorconsultantsofourcompanytobeputonthecommittee.Andordinarystaffmembersshouldalsoberepresentedinthecommittee,sothatvoicesfromshopfloorscanheard.A.Yeah.Ithinkeachdepartmentmayprepareaboxforcollectingideasandtheboxshouldbeputataplacewhereallstaffcanhaveaneasyaccess.Aspecialcolumncanbecreatedonthecompany’swebsiteforideacollectionsinceinternetisalmostavailableforallstaffmembers.B.Asfortheevaluationofsuggestions,ofcourseitisthecommitteethatwillhavethefinalsay.Thecommitteeissupposedtodrawupspecificstandardsforthesakeofevaluating,quantitativeandfinancialstandards,forinstance.A.Youareright.Andspecificrewardsshouldbealsobeannouncedtoallmembersofstaffsoastoencouragethemtooffervaluablesuggestions….【剑桥BEC试卷集第二辑】TEST2A.沟通技能:给录用的员工 培训 焊锡培训资料ppt免费下载焊接培训教程 ppt 下载特设培训下载班长管理培训下载培训时间表下载 外语的重要性B.广告:如何选择合适的机构处理公司公告C.财政:如何决定公司是否上市PART2A.Communicationskills:theimportanceofforeignlanguagetrainingforselectedemployees.Inmyopinion,itisveryimportanttoprovideselectedemployeeswithforeignlanguagetraining.Asweallknow,globalizationbringsmanychancesofinternationalbusinesscooperation.Employeesarelikelytodealwithforeigncustomersorclients,ortravelabroadonbusiness,soagoodcommandofforeignlanguagesisimportant.Therefore,inordertohelpemployeestoaccomplishtheirtask,foreignlanguagetrainingshouldbeoffered,especiallytothoseselectedoneswhoinvolveintheinternationalmarket,sothattheycanshoulderuptheresponsibilitysoon.B.Advertising:howtoselectasuitableagencytohandleacompany’sadvertisingInordertoselectasuitableagencytohandleacompany’sadvertising,Ithinkthefollowingthreepointsshouldbeconsidered.First,theselectedagencyshouldhaveagoodtrackrecordandagoodreputation,whichmayensureprofoundknowledgeindesigning,producingandpublishingadvertising.Second,thesizeoftheagencyshouldbetakenintoconsideration.Thelargerthesize,themorepowerfulitmaybe.Third,face-to-facecommunicationisnecessarytoknowwhethertheagencyisfamiliarwiththefeaturesofthecompanyanditsproducts.C.Finance:howtodecidewhethertofloatacompanyonthestockmarketSeveralaspectsshouldbeconsideredbeforeyoudecidewhethertofloatacompanyonthestockmarketornot.First,theadvantagesbroughtbythisshouldbetakenintofullview.Second,thepolicyconcerninglistingacompanyontothestockmarketshouldbecheckedtoseewhetheracompanymeetstherequirements.Third,theresponsibilitiesthatalistingcompanyhasbebearshouldbefullyunderstood,suchasdisclosureofdirector’sduty,allkindsofexpenses,taxandsoon.PART3A.Ourcompanywillopenanewbranchinanotherpartofthecountry.Therefore,somemembersofstaffneedtobesenttheretodobusiness.Thisisgoodnewsforusbecauseitmeansourcompanyisgrowing.B.Yes,itcertainlyis.Butitisaproblemtomakerelocationattractiveforstaff,sinceitisfarfromhereandnotmanypeoplewanttoworkthere.Awayfromtheirfamiliesandoldco-workers,theymayfeellonelyandless-motivated.A.That’saproblem.ButIthinkthecompanycanoffersomefinancialincentivestothosewhoaretobeassignedthere,forexample,relocationallowance.B.Goodidea.Besides,thecompanycanaddressthestaff’shousingneedbyrelocatingorestablishingtemporarypermanenthousingarrangementforthem.A.Iagree.Thecompanyshouldprovidestaffwithsufficientinformationaboutthenewlocation.B.Yes,theinformationaboutthelocalpeoplecancultureisveryusefulandimportant.Thatcanhelpthemgetpreparedbeforetheyaresentthere.A.Andsoistheinformationaboutthesurroundingenvironment,includingclimate,localcustoms,people’slivinghabits,etc.B.Icouldn’tagreewithyouanymore.Alltheinformationyoumentionedwillmakethemadjusttothenewworkplace.【剑桥BEC试卷集第二辑】TEST3PART2A.Personnelmanagement:theimportancetoacompanyofhavingwell-motivatedstaffFirstofall,havingwell-motivatedstaffensuresbetterproductivity.Whenanemployeeishighlymotivated,thereshouldbenothingtopreventhimfromdevotinghimselftothejob.Hewillbeveryproactivetohisresponsibilities.Thiswillsignificantlyreducewastedtimeandeffort,whichinturncanenhanceproductivityandoverallperformance.Second,Ithinkawell-motivatedstaffwillshowgreaterloyaltyandcommitmenttothecompanysinceahighlevelofmotivationusuallyisaresultofsatisfactionwiththejobandthefirm.Companyloyaltyinturnwillgreatlyreduceturnoverlevelandhelpretainthebestbrainneededbythefirm.Finally,ifeveryoneisverymotivatedatwork,staffmoraleinthefirmwillalsobeboosted.Justimagineifeveryonearoundyouissodrivenandenthusiastic,howcanyoupossiblybeimmunetothatatmosphere?Wearemostlikelytomakethemostofourtalentsandachieveourpersonalbestinsuchanenvironment.That’sall.Thankyou.B.Strategicplanning:howtodecidewhethertopurchaseorrentcompanypremisesFirstofall,weshouldmakesurethatwecheckthefinancialsituationofourcompanybeforewedecidewhethertopurchaseortorentcompanyremises.Asweallknowwewillhavetospendmuchmoremoneyinpurchasingpremisesthanrentingthem.Therefore,weshouldcheckourcompany’sfinancialsituationtoseewhetherwenowhaveenoughmoneytopurchasepremises.Anyignoranceofcurrentfinancialsituationwillbreakcompany’scashfloworevenunderminethecompany’snormalproduction.Secondly,weshouldaskourselvestheaimthatmakesuspurchaseorrentpremises.Dowewanttosetupourheadquartersforalong-terminvestigationwhichwilldefinitelyneedustopurchasebuildingsorjustbuildabranchforashort-termprojectwhichrequiresonlysomerentedhouses?Afterallthesecarefulstudieswecanfinallymakeourdecision.C.Sales:howtoensurethatpricelevelsfornewproductsaresetappropriatelyFirst,weshouldconsiderthecostofournewproductsbeforeweputthemintothemarket.Thepricelevelweshouldsetatleastincludesallthecostandinvestmentandmakesusgainsomemargins.Second,weshouldcarryoutaninvestigationormarketresearchinthetargetmarkettoseewhatpricelevelcanbeacceptedbyourpotentialcustomers.Wewillalsohavetostudytheconsumers’habitsandthepopularityofournewproductsinthetargetmarket.Onlythroughthesecomprehensiveinvestigationscanweensuretheappropriatepricelevelsofournewproducts.PART3A.Youknow,ourcompanyisconsideringprovidingafitnesscentreonthepremisestohelpemployeesimprovetheirhealthandfitness.Whatbenefitsdoyouthinkthefitnesscentrecanbringforourcompany?B.Thefitnesscentrecanprovidefacilitiesforthestafftoexercise.Weallknowthatproperphysicalexerciseisgoodforhealth.Ithelpsburncaloriesanddischargeacidicwastes.Italsotonesmusclesandhelpsbuildaleanandmuscularbody.Throughexercise,manypeopleloseweightandimprovetheirhealth.Also,throughexercises,wearefeelingstrongandwell.Wefeelhappyandreadyforanything.Wemayenjoyourworkandlife.A.Yes,Itotallyagreewithyou.Throughexercisesthestaffcankeephealthyandrelaxfromthetensionofwork.Inthisway,theycanimprovetheworkingefficiencyanddomoreworkforourcompany.Therefore,thecompanywillgainmoreprofits.B.That’strue.AndIalsobelievethatthefitnesscentrewillsimulatethestaff’senthusiasmforbothworkandlife.Thestaffwillbecomemorefaithfultothecompanysincetheywillbeawarethatthecompanyhasbeentreatingthemwell.A.Exactly.Thenhowtopromotetheneedforhealthandfitnesstoallstaff?B.Inmyopinion,inordertopromotetheneedforhealthandfitnesstoallstaff,lecturesshouldbegivenbysomeexpertsinvitedtomakethestaffconsciousoftheimportanceoftheexercisestohealth,andtheimportanceofhealthtolifeandwork.Theexperts’talkmustbeconvincingenoughtomakeitpossibleforthestafftoaccepttheideaofexercises.A.Yes,thisideasoundseffective.Moreover,Ithinkourcompanyhadbetterinvitesomeprofessionalcoachestoguidethestaffinaproperwayofexercisingandbuildingorshapes.Afterall,professionalcoachesknowverywellhowtohelppeopledevelopinterestsinexercise.Andtheproperwaysofexercisingseemtobeeffectivetoimprovethehealthofthestaff.【剑桥BEC试卷集第二辑】TEST4A.市场调查:调查了解顾客习惯和态度的重要性B.财务管理:怎样为公司找到消减成本的方法C.交流沟通:怎样在公司内部不同部门之间建立有效的工作关系PART2A.Marketresearch:theimportanceoffindingoutaboutcustomers’habitsandattitudes.Asweallknow,yourcustomer’shabitsandattitudeswillexertagreatinfluenceontheproductionandsalesofyourproducts,orservices.Customer’shabits,especiallytheirconsuminghabits,willdecidetowhatextenttheycanacceptthepriceofyourproducts,whichwilldirectlyaffectthepricingofyourproducts.Customer’sattitudestowardsyourproductsorservicereflectthequalityofyourproductsorservicesandwilldecidewhetheryourproductsorservicescanremainpopularinthemarket.Soifyoucarryoutresearchtofindoutabouttheirhabitsandattitudes,youcangeartheproductionandsalesofyourproductstowardsarightdirection.B.Financialmanagement:howtoidentifywaysofreducingcostsinacompanyThegeneralpurposeofacompanyistomakeprofits,andreducingcosts,whichinturnwillbenefitthecustomers.Onewaytoreducecostsistosetupasysteminwhichstaffmemberscouldworkeffectively.Inotherwords,givefullplaytopeople.Leteveryoneinthecompanymakebestuseoftheirtalentsandskills,andthuswillreducethelaborcost.Anotherwayispreventanywasteofmaterialsinproduction,byupdatingequipmentandtechnology,forinstance.Improvingmanagementefficiencyisalsoanapproachtoreducetheoverheadsofacompany,say,bysimplifyingsomeproceduresofdoingbusiness.:howtoachieveaneffectiveworkingrelationshipbetweendifferentdepartmentswithinacompany?First,weshouldtryourbesttocreateateamspiritwithinthecompanyandbetweendifferentdepartmentssomembersfromdifferentdepartmentscanknowtheimportanceofteamwork.Theywillrealizethatwhattheyaredoingnowisnotjustfortheirowndepartments,butforthewell-beingofthewholecompany.Inthiswaytherewillbeasoundenvironmentofmutualhelpandmutualtrustbetweendifferentdepartments,whichcanhelpallmemberstoworkeffectively.Second,companyshoulddosomethingtohelppeoplefromdifferentdepartmentstounderstandandcommunicatewitheachother.Forexample,wecanholdregulargatheringsinwhicheveryonecanhavethechancetoknoweachother,speaktoeachotherandsharetheirexperiencesinworksothattheywillworkinaspiritofsharingdifferenceswhileretainingcommonground.PART3A.Incentiveschemeshavebecomeaverypopularformofemployeebenefitsastheyworkasarewardschemeforthemostproductivepeopleinthecompany.Whatbenefitsdoyouthinkanincentiveschemeforstaffwouldbringtothecompany?B.Bylinkingbenefitstotargetsmeansthatemployeesareencouragedtoworkhardandarerewardedwhentheyreachthetargets.Asforthebenefitsbroughtbyanincentiveschemetothecompany,themostobviousoneistheimprovementofproductivityandeffectivenessofstaff.A.Itotallyagreewithyou.Goodincentiveschemeswillhelptoimprovethebusinessofacompanywithitsstaff’senthusiasminhardwork,andattractmoreexcellenttalentstojoinit.Then,inyouropinion,whatincentiveschemesshouldbearrangedtoencouragetheemployees?thinkacompanyshouldofferthehealthandwell-beinginsurance,allowancefortransportandtravel,properandtimelybonusesforadditionaljob,etc.Also,asystemofhonoringandrewardingthoseemployeeswhohavemademorecontributionsshouldbesetuptostimulatethestaff’sworkingenthusiasm.,performance-relatedpayisperhapsthebestwayofanincentivesscheme.Inaddition,inthecaseofbonus,whichisalsoatypeofemployeeincentivescheme,theemployeemaynotknowwhetherornottheywillqualifyforabonus,andofwhatsizeitwillbe,untilitisactuallypaid.Incentivesdonotnecessarilyhavetobefinancial.Otherpopularemployeeincentivesincludeextraholidaytimeofferedtothosewhomeetorexceedtargets.agreewithyou.Also,probablyflexibletimeofworkingisanothergoodincentivescheme,especiallyforwomenworkerswhohavechildren,becausethestaffcanarrangeandbalancetheirworkandfamily.【剑桥BEC试卷集第三辑】TEST1A.与客户关系:忠实顾客关于产品的意见对公司的重要性B.员工的发展:为员工 设计 领导形象设计圆作业设计ao工艺污水处理厂设计附属工程施工组织设计清扫机器人结构设计 有效的职业规划对公司发展的重要性C.企业发展策略:怎样保持公司股东的信心PART2A.Customerrelations:theimportancetoacompanyofreliablecustomerofopinionsofproductsThereliablecustomers’opinionsplayanimportantrolewhenacompanywantstostayaheadinthefiercecompetitionaswellasinthemarket.Sotheevaluationandjudgmentofreliablecustomerswillserveasvaluablecluesforacompanytoimproveitsproducts.Thecompanycantakethefeedbackintoconsiderationwhenittriestoupgradeitsproductsordevelopnewones.B.Development:theimportancetoacompanyofdevelopingeffectivecareerplansforstaffAsuccessfulcompanyshouldhaveeffectivecareerplansforitsstaff.Itisnotonlybeneficialtostaffmembers,butalsotothecompanyitself.Withadmirablecareerplans,acompanywillbecomeveryattractivetotalentedpersonnel,soitwillbeeasierforthecompanytorecruitnewstaffofhighqualityandthatwillenhancethecompany’scompetitivestrength.Ontheotherhand,effectivecareerplanswillalsohelpstaffimprovethemselves.Theywillbecomemorecreativeinresearchanddevelopment,devotedthemselvestotheirjobs,andbecomemuchmoreloyaltothecompany.Therefore,agoodcareerplanwillbenefitboththecompanyanditsstaff.C.Businessstrategy:howtomaintaintheconfidenceofcompanyshareholders.Shareholders’confidenceisverycrucialforeverycompany.Inordertomaintaintheshareholders’confidence,Firstly,thecompanyneedtoexplaintothemcertainthingsaboutstockmarketdynamicsandfluctuations.Inaddition,companiesshouldtrytheirbesttoimprovethebusinessandincreasethesalesincome,sothattheshareholderscangetmoreprofitsfromtheirinvestment.Also,acompanyhadbetterofferregularinformationaboutthebusinesstolettheshareholdersknowthecompanyisingoodconditions.Inthatcasetheycanbemoreconfidentaboutthecompany.(shareholderareveryimportanttoacompany,becausetheybuythestocksofthecompanyandtherefore,providecapitalforthecompany,sothecompanycankeepsufficientfinancialresourcestooperateanddevelop.)PART3A.Ourcompanyislocatedinthebusycitycenterandalotofstaffcomplainthatittakesthemtoomuchtimeonthewaytowork.Wehavetotakesomemeasure.Canyouoffersomesuggestionstohelpsolvethisproblem?B.Yes,thetrafficisheavyinrushhoursandthetrafficjamtakesustoomuchtime.Ithinkthegovernmentshouldencouragepeopletousemorepublictransportmeansinsteadofdrivingprivatecares.Therefore,thetrafficjamwillbereduced,andthebusesorcarscanrunfaster.Itisalsobeneficialtoourenvironment.A.Yes,itmakessense.Butpublictransportisnotasconvenientasprivatecars.Youhavetowaitforthebus,andsetoutearlier.Alsoitusuallyverycrowdedonthebus.However,ifyouhaveyourowncare,youyourselfmayhavecontroloverthetime,andyoucanenjoytheeaseoftravelingtoandfromwalk.B.Buttakingbusesischeapandyoudon’tneedtoworryaboutthetroublesrelatedtoyourowncare,whileowningacarwillcostmoremoneyandbringmoretroublesuchmaintenance,andparking,etc.A.Soitseemsthatwetwocanhardlyagreewitheachother.Sincewehaveanalysedtheadvantagesanddisadvantagesofpublictransportandprivatetransport,ourstaffcanmaketheirownchoices.Nowlet’smovetothesecondtopic:whattheeffectsmightbeofallowingstafftoworkflexiblehours?B.Flexibleworkalternativesmaybethesinglemostimportantfactorinallowingustocreatetheliveswewantforourselvesandourfamilies.Someflexibleworkoptioinsservetospreadexistingjobsfurther,creatingamodelforasaner,morehumaneworksystem.A.Yes,Iagreewithyou.Flexibleworkcanhelpthestafffittogetherthesometimesirregularpiecesofamodemlifestyle:familydemands,professionalrequirements,personalneedsforvariety.Flexibleworkisalsopracticalandworthwhileforcompanies.Manyacompanyhasadoptedthispracticeandbenefitedfromdoingso.B.youcansaythatagain.Besides,adoptingflexibleworksystemcanimproveemployees’morale,andmeettheneedsofemployeeswithchildrenandotheroutsidedemands.【剑桥BEC试卷集第三辑】TEST2A.质量监控:公司对自己的产品和服务实行质量监控的重要性B.信心管理:怎样保证信息在公司内部受到有效的管理\C.财务规划:影响合理定价策略的因素PART2A.Qualitycontrol:theimportancetoacompanyofmonitoringthequalityofitsgoodsandservicesTherearesomanysimilarproductsinthemarketandcustomerwilldecidefromwhichproducertheyshouldpurchasegoodsorservices.Inalmostcases,theywillfirstconsiderthequalityandreputationofthecompany.Ifthatsupplierhasagoodrecordofconsistentqualityandservice,apotentialcustomerismorelikelytopurchasetheirproducts.Also,onlywithhighqualitystandardcanacompanymaintainitscustomerloyaltyandattractmorenewcustomers.B.Informationmanagement:howtoensurethatinformationismanagedeffectivelywithinacompanyInformationmanagementwithinacompanyisofgreatsignificancetoacompany.Tosomeextent,itmeanslifeanddeathtoacompany.Acommonwaytomanageinformationistosetupasystemandassigncertainpeopletotakechargeofthework.Ononehand,confidentialinformationwillbekeptsecretandsafe,soastohavetherightsandbenefitsofthecompanyprotected;ontheotherhand,otherinformationshouldbecirculatedintimewithinthecompanysothatunderstandingwillbedeepenedamongdepartmentsandstaffmembers,whichwillbeofgreatvaluetogrowthofthecompany.C.Financialplanning:thefactorsinvolvedindecidingonappropriatepricingstrategies.Selectingapricingstrategyforyourproductiscritical,becausepriceisthemosthighlyvisibleelementofallmarketingefforts.Firstly,themainfactoristheproductitself:thecostofproducingplusyourexpectingprofit.Secondly,similarproductsoftherivalfirms:Whataretheirprices?Whatareyourproduct’scompetitiveadvantages?Inwhataspectdoesyourproductsuperiortoothers?Thiscanaddextravaluetoyourproduct.Lastbutnotleast,youtargetcustomer:Whethertheyarewealthyornot?Cantheyaffordtheprice?PART3A.Ourcompanyisgoingtotakeoveranothercompany.Inordertoencouragestafffrombothcompaniestoworktogethereffectively,weshouldtakesomemeasures.Inyouropinion,whatkindsofworkprojectsandleisureactivitieswouldbesuitabletoencourageteamwork?B.Ithinkactiveleisureactivitiesshouldbeconsidered,includingenergeticactivitiesthatalsorequireonetousementalpower.Wecangohiking,camping,fishing.Ithinktheseactivitiescanenhancestaff’scooperativespirits.A.Yes,suchactivitiesareveryrelaxing,especiallyhikingandcamping,whicharewonderfulexperiencethatwillhelpusforgetourstress.Besides,playingbasketballorvolleyballcanalsohelpalottopromotethespiritofcooperationandfriendship.B.Right.Throughtheseactivities,peoplefromdifferencecompanieswillbecomemorefamiliartoeachother,andknoweachotherbetter,whichmakesiteasie