Unit1ProjectDevelopinganadcampaignAnadvertisementCommercialadsPSAsAnadcampaignReadthefirstparagraphandtrytofindthedefinitionforanadcampaign.anorganizedprogrammeofadvertisementsusevariouskindsofadsreachaparticularaudienceAnadcampaignisanorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience.Readthepassagequicklyandtrytoanswerthefollowingquestions:1Whatarethecommonmediathatpeopleuseinanadcampaign?2Pleaselistthefirst3questionspeopleshouldconsiderbeforestartinganadcampaign.Wecanusedifferentkindsofmedia,includingnewspapers,magazines,televisions,billboards,mailing,etc.1Whoistheaudienceforyouradcampaign?2Whatdoyouwantyouradcampaigntosay?3Howdoyoureachyouraudience?Slogan:Logo:newspapers/magazines/billboards/televisions/mailings/InternetSocialissue:PreventSwineFluOutbreakbewellbecleanWASHYOURHANDSaWellbeemediaBuildinggoaltargetresearchcreatemessageinformationappealreactmethodsacrossapproachreachReadthepassagecarefullyandtrytofillintheblanks ________anadcampaign Step1 *haveaclear____and_____audienceinmind;*doalittle_______andyoucan_____theright______fortherightpeople. Step2 *gather_________fromyourresearch;*Itisimportanttoalwaystryto_____tothewaytheaudiencewill_____. Step3 *usedifferent_______togetyourmessage_____*decidewhat________youwanttouseto_____youraudience.LanguageFocuses词组翻译:1.有清晰的目标2.有机会用不同的媒体做广告3.以特定的观众为对象(reach译为被看到或听到)4.决定做某事5.迎合。。6.对。。关心7.传达8.组织,汇集9.你想用的方法10.主要依赖于1.haveacleargoal2.havethechancetoadvertiseusingdifferentmedia3.reachaparticularaudience4.determinetodosth5.appealto6.beconcernedwith7.get…across8.puttogether…9.theapproachesyouwanttouse10.dependmainlyon单词拼写1.Itwasane__________difficultanddangeroustask.2.Beijingisfilledwithpeoplefromv___________partsofChina.3.Myt____________inlifeistosave$20aweek.4.Thea___________beganclappingandcheering.5.______________(决定)toteachherselfEnglish,sheboughtmanyEnglishbooks.6.Thepoliceare____________(恳求呼吁)tothepublicfortheinformationaboutthecrime.extremelyvarioustargetaudienceDeterminedappealing巩固练习Developinganadcampaign*Step1PlanningWorkingroupsof4.(2)DecidethesubjectofyouradcampaignMother’sDayorReadingThesubjectofyouradcampaignwillbe_____.*Step2Preparing Teamwork: Member’sname task Researchthetopic Designalogo Developaslogan Choosetheformsofmedia Writeancampaignproposal Presentyourwork*Step3DiscussingandProducing1.thewholeteam---workasawholeandeveryoneshouldcontributetotheproject2.logo/slogandesigner---madeitattractive,easytoremember3.proposal(提案)writer---writeabriefoutlinebyfollowingthestepsonP184.representative---speakforthegroupWhatshouldeachmemberdo?*Step4PresentingMakeyourpresentationclear.Answeranyquestionraisedbyothergroups.(3)Postyourlogoandslogan.Showtime!
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