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nullBusiness Communication Business Communication OverviewOverviewWhat is business communication? History of communication The methods of business communication The types of business communication OverviewOverviewHow to write a good sales letter Principles of business communication Business Communication Barriers Other factors What Is Communication?What Is Communication? It is closely related to the fields of professional communication and technical communication. the Internet, print media, radio, television, ambient media, and word of mouth. Business communication can also refer to internal communication. History of CommunicationHistory of CommunicationNonverbal: 150,000 years Oral: 55,000 years Written: 6,000 years Early writing: 4000 BC Egyptian hieroglyphics: 3000 BC Phoenician alphabet: 1500 to 2000 BC Book printing in China: 600 BC Book printing in Europe: 1400 AD How We CommunicateHow We CommunicateEmail, Web site Resumes Letters, Newsletters, Brochures, Articles, Catalogues Advertisements, Notice Board, Pamphlets, Signs, Press Release Presentations, multimedia, talks Reports, Manuals, Proposals, Books How We CommunicateHow We CommunicateWeb-based communication Video conferencing E-mails Reports Presentations Telephoned meetings Forum boards Face-to-face meetings Suggestion box Types of Business CommunicationTypes of Business CommunicationVerbal communication Non-verbal communication Written communication Employment communication Electronic communication How to Write A Good Sales LetterHow to Write A Good Sales LetterUse no more than 5 fonts. Use no more than 5 colors. Use glossy paper. Use white space. Use templates. Use parallelism. Avoid double emphasis. Making Messages EffectiveMaking Messages EffectiveClear Complete Correct Save reader’s time Build good willThe Seven C's of A Good Sales LetterThe Seven C's of A Good Sales LetterCompleteness Conciseness Consideration Concreteness Clarity Courtesy Correctness Principles of business communicationPrinciples of business communicationPurpose Preparation Planning Practice Performance PurposePurposeWhat is my desired outcome? What is the impact I want to create? How do I want the customers or my team to feel during and after this encounter? PurposePurposeYou need to be able to articulate your purpose and then share that with your audience in order to create a shared purpose. This is the part where everyone gets on the same page. Preparation Preparation Get as much information about your audience or customer as you can. Know your material cold. Planning Planning Planning is designing how you are going to achieve your desired outcomes and impact. The key idea must be RELEVANT to your listeners or your customers. Practice Practice Practice is the chance for your team members to get on the same page, to build on each other's strengths, and to begin firing on all cylinders. Performance Performance Performance is the culmination of all your efforts. If you started out with a clearly defined objective, did your homework, planned for questions, and visualized your success, then this is where you shine. Business Communication BarriersBusiness Communication BarriersAnything that prevents successful communication from occurring Complex and multi-layered Can be technical or generated by the medium used, etc. but: Main problem is human behaviour and psychology.Business Communication BarriersBusiness Communication BarriersComplex Messages Withholding Information Different Status Ineffective Communication Processes Lack of Trust Language barrierCommunicate across CulturesCommunicate across CulturesGender Race and ethnicity Regional and national origin Social class Religion Age Sexual orientation Physical abilityOther factors--- Emotional InterferenceOther factors--- Emotional InterferenceA significant factor influencing successful communication Emotions - anger, frustration, happiness, enthusiasm, need to be defensive, desire to be assertive, etc. Body language – says far more about communication than we ever realise!An enduring image – the message this photograph was meant to send out was vital to Middle East peace. What does the body language of those in the image suggest is also being communicated to the world? Title: The handshake. Copyright Getty Images, available from Education Image GalleryThanksThanks