Unit3Companies‘Benotafraidofgrowingslowly;beafraidonlyofstandingstill.’-Chineseproverb‘Companiesgofromdoingpoorlytodoingwellorsmallcompaniesgrowtolargecompanies.’‘Romewasnotbuiltinaday.’Startingup-Family-owned-Publiclimited-Jointventure-Multinational-Parent-Subsidiary-Branch-HoldingCompanyCompanyLtd./Inc./SA/AGCanyouexplainthethese?StartingupAWhichofthesecompanieswouldyouliketoworkfor?Why?FamilybusinessMultinationalSelf-employed/freelancelawyerconsultantwriterdoctorStartingupBDoyouknowthesecompaniesandtheirlinesofbusiness?VocabularyDescribingcompanies1Theamountofmoneyacompanyreceivesfromsalesinaparticularperiodiscalledits_________.2Themoneyacompanymakesaftertakingawayitscostsisits_________.3Acompanywhichismorethan50%ownedbyaparentcompanyiscalleda_____________.4Theemployeesinaparticularcountryorbusinessarecalledthe___________.5Thepercentageofsalesacompanyhasinaparticularmarketisits_______________.6Themainbuildingorlocationofalargeorganizationisits______________.7Thecostofacompany’ssharesisits______________.sharepriceworkforceprofitsubsidiarymarketshareheadofficeAturnoverVocabularyDescribingcompaniesBIampleasedtosaythecompanyhascontinueditsexcellentperformance.Wearechanging,growinganddoingwellatadifficulttimefortheindustry.__________was€57.2million,anincreaseof15%onlastyear,and_______roseby5%,to€6.4million.Weareahighlycompetitivebusiness.Wehaveincreasedour_______________to20%.Consequentlyour_____________hasrisenandisnowatanall-timehighof€9.6.Increasedproductionandstrongdemandhavehadapositiveeffectonourcashflow,soweareabletofinanceanumberofnewprojects.Wehavesuccessfullymovedtoournew____________incentralLondon.WearenowplanningtostartfullproductionattherecentlyopenedSpanish____________inOctober.Finally,thanksonceagaintoourloyalanddedicated_________.Ouremployeeswillalwaysbeourmostvaluableasset.FINANCIALPERFORMANCECompletethefollowingextract.TurnoverprofitmarketsharesharepriceheadofficesubsidiaryworkforceDiscussionDescribingcompaniesWhatinformationisimportantwhendescribingcompanies?Businessperformance:Turnover/sales;profitCompetitiveness:Marketshare;sharepriceFinance:Cashflow;investmentinR&D;businessexpansion(newheadoffice,subsidiary)Valuableasset:Loyal&dedicatedworkforceDescribingcompaniesCiscoSystems,Inc.,foundedin1984byasmallgroupofcomputerscientistsfromStanfordUniversity,isamultinationalcorporationwithmorethan66,000employeesandannualrevenueofUS$39billionasof2008.HeadquarteredinSanJose,California,itdesignsandsellsnetworkingandcommunicationstechnologyandservicesPeugeotisamajorFrenchcarbrand,partofPSAPeugeotCitroën.ItisthesecondlargestautomakerinEurope,behindVolkswagen.Peugeot'srootsgobacktopepper,saltandcoffeemillmanufacturingin1842andlaterbicyclemanufacturingattheendofthe19thcentury.ItsworldheadquartersareinParis.BackgroundinformationBenettonGroupS.p.A.isaglobalclothingbrand,basedinTreviso,Italy.ThenamecomesfromfourmembersoftheBenettonfamilywhofoundedthecompanyin1965.Itscorebusinessisclothing.Theirproductsincludewomen’swear,men’swear,children’swearandunderwearandtheyhaverecentlyexpandedintotoiletries,perfumes,exclusivewatchesanditemsforthehomesuchaskitchenaccessoriesandbabyproducts.BacardiLimitedisoneofthelargestspiritscompaniesintheworldwithanenviableportfolioofpremiumbrands.Foundedin1862inSantiagodeCuba,BacardiLimitedhasapresenceinmorethan100marketsworldwideincludingtheUnitedStates,Spain,France,theUnitedKingdom,Mexico,Germany,ItalyandRussia.ExpansionhasbeenprioritizedintheemergingmarketsofIndia,ChinaandBrazil.DescribingcompaniesBackgroundinformationAmericanExpress,sometimesknownas"AmEx"or"Amex",isadiversifiedglobalfinancialservicescompany,headquarteredinNewYorkCity.Thecompanyisbestknownforitscreditcard,chargecardandtraveler'scheckbusinesses.BayerAGisaGermanchemicalandpharmaceuticalcompanyfoundedinBarmen,Germanyin1863.TodayitisheadquarteredinLeverkusen,Germany.Itiswell-knownforitsoriginalbrandofaspirin.MaerskLineisoneoftheleadinglinershippingcompaniesintheworld,servingcustomersallovertheglobe.MaerskLineisadivisionoftheA.P.Moller-MaerskGroup,headquarteredinCopenhagen,Denmark.DescribingcompaniesBackgroundinformationPeugeotFrenchDrinkssupplierAmericanexpressDrug&chemicalmakerBenettonItalianJapaneseContainershipoperatorVocabularyDescribingcompaniesCCompletethechartbelowCompanyMainactivityNationalityCiscoSystemsInternetequipmentsupplierAmericanCarmanufacturerBacardiMartiniSpanishTravel&financialservicesproviderAmericanBayerGermanClothingmanufacturerSonyElectronicgoodsmakerMaerskDanishOralpracticeDescribingcompaniesChooseacompanyyouknowwellandtalkaboutit.DTheTriumphMotorCompanyhaditsoriginsin1885whenSiegfriedBettmann(1863-1951)andMoritz(Maurice)SchultefromGermanyfoundedBettmann&CoandstartedsellingTriumphbicyclesinLondon.TheTriumphCycleCompanybranchedoutin1902intomakingTriumphmotorcyclesandby1918theywereBritain'slargestmotorcyclemaker.In1930thecompanychangeditsnametotheTriumphMotorCompany.Thecompanyhitfinancialproblemshoweverandin1936theTriumphbicycleandmotorcyclebusinessesweresold.However,Triumphmadeacomebackafteraperiodofdifficultiesandnowmakesworld-classbikesagain.ListeningBackgroundinformationaboutTriumphListeningReasonsforsuccessAListentothefirstpartoftheinterview.WhatarethethreereasonsforTriumph’ssuccess?Reason1:Reason2:Reason3:Triumphhasaverystrongbrandname.TriumphhasinvestedanddevelopednewmodelsTriumphhasgivenitsbikeaveryup-to-datelook,focusingonthestylingandqualityofitsproducts.ListeningReasonsforsuccessBListenagainandcompletetheextractfromthefirstpartoftheinterview.We’vefocusedon__________andalsoonthe_________ofourproduct.It’stakenabitoftimetobuildup_______,butwe’vedonewellinthefirstnineyears,andwearenowa_________alternative_______________.1Thekeymarketsarethoseinwhichthemostmotorcyclesaresold.2InFrance,Triumphhasitsownsubsidiary.3Triumphhasitsownstaffinallitsoverseasmarkets.4Triumphhasapoordealernetworkwhichneedstobeimproved.5Buyersofmotorcyclesareenthusiastic,buttheydonotknowalot.6Morethan80%ofTriumph’sproductionissoldabroad.7FranceisTriumph’slargestmarketinEurope.CWhichofthefollowingistrue?truetruefalsefalsefalsetruefalsestylingqualitysalesseriousmanufacturerListeningReasonsforsuccessDGroupdiscussionWhatdoyouthinkofmotorcycleasameansoftransportincitiesandcountryside?Whatareitsadvantagesanddisadvantages?Doyouthinkthatpeopleincitiesshouldbeencouragedorbannedtousemotorcycles?Why/whynot?ReadingCompanywebsiteMorethan$8billionSeattle,Washington,USAMorethan100,000worldwideLong-term,qualitygrowthReadtheextractfromtheZodiacwebsiteandcompletethechartbelow.CompanyZodiacInc.–ahighlysuccessfulclothingcompanyBrandsZodiac,Gemini,CapricornRevenuesHeadquartersNumberofemployeesMainaimReadingCompanywebsiteLookatanotherextractfromtheZodiacwebsiteandfindanswerstothefollowingquestions.1InwhichyeardidZodiac:a)firstsellontheInternet?1998b)openitsfirstshopabroad?c)openitsfirststoreforchildren?d)firstoffershares?e)introduceitsowncreditcard?2WheredidZodiacopenitsfirststore:a)intheUS?b)overseas?c)forbabiesonly?d)inFrance?e)inCanada?1989198419781999SeattleJapanSeattleParisTorontoReadingCompanywebsite1gopublic2gointernational3launch4goonline5achievesales6establishsellinoverseasmarketsb)tradeontheNetc)Offersharesonthestockmarketd)introducee)setupf)reachasalestargetMatchthewordsandphraseswiththeirdefinitions.OralpracticeTalkaboutMicrosoft,usingtheinformationinthechart.CompanyMicrosoftHeadquartersRedmond,Washington,USAStatusaUS-basedmultinationalcomputertechnologycorporationAreaofoperationWorldwideNo.ofemployees89,000in105countriesProductsMicrosoftWindows,MicrosoftOffice,MicrosoftServers,Businesssoftware,gamesAnnualsales$60.42billionin2008PresentsimpleandpresentcontinuousLanguagereview1PermanentandtemporaryactionsThePresentSimpletensedescribesusual,repeatedandpermanentthings-forexample,always,usually,often,sometimes,never.Iworkasanaccountant.Johndoesn'tknowGerman.Howoftendoyouplaytennis?WeusethePresentContinuoustensetospeakaboutthingswhicharehappeningnoworthingswhicharetemporary.Iamnotworkingnow.Iamonholiday.SallyislisteningtoanewCD.Whoareyouphoning?PresentsimpleandpresentcontinuousLanguagereview2ThefutureactionsWeusethePresentSimpleinthetimeandconditionalclausesafterif, when,assoonas,untiletc,andwhenwetalkabouttimetable,schedules,itinerariesetc.Whatwillyoudoifyoufailyourexam?Wewillwaithereuntilshecomesback.Myplanetakesoffat9.00.ThePresidentarrivesinNorwayon17July.Whattimedoesyourtrainleave?WeusethePresentContinuousTenseforplansandarrangements.Whatareyoudoingtonight?I'mseeinganimportantclientinmyofficeat4.Wearegoingtotheseaforourholiday.WhereareyoustayinginVienna?PresentsimpleandpresentcontinuousLanguagereviewNote:TherearesomeverbsinEnglishthatarenotnormallyusedintheContinuousTense.likedislikelovehatepreferforgetrememberbelieveunderstandmeanseemwantneedknowbelongownButsomefewverbscanbeusedintheContinuousTense,dependingontheirmeaning.Ithinkyoumadeamistake.(believe)I’mthinkingaboutmymumnow.(mentalprocess)Ihavetwocars.(possess,own)I’mhavingmylunch.(eat)I’mseeingmyfriendtomorrow.(meet)Iseewhatyoumean.(understand)LanguagereviewACompletethesentenceswitheitherPSorPC.1Wenormally_______(hold)oursalesconferenceinSpain,butthisyearwe_____________(hold)itinPoland.2Althoughwe____________(use)ourownsalesrepatthemoment,wegenerally_______(use)agentsinJapan.3Itnormally_______(take)ustwoyearstodevelopanewproduct.4Wedon’toften_______(raise)ourpricesmorethan5%,butthistimewe_____________(raise)them10%.5UsuallyourSalesDirector_______(deal)withimportantcustomers.6Weusually_________(recruit)fromwithinthecompany,butthistimewe_________________(advertise)externally.7We____________(rent)officesuntilournewheadquartersareready.8Thecompany_______(want)toachieverecordsalesthisyear.holdareholdingareusingusetakesraiseareraisingdealsrecruitarerecruitingarerentingwantsLanguagereviewBCompletethefollowingjobadvertisement.We_____oneofthelargestmobilephoneretailersinEurope.We_______independentandimpartialadviceonmobilephones.We______morethan800storesin10countries,andwe_____________fast.We________over3,000workers.Currentlywe__________________thenextstageinourdevelopment,andwe_______________formajorgrowthoutsideEurope.We_____________forpeoplewhoarereliable,confidentandenthusiastic.We______experiencedpeoplewhowanttoworkforanexpandingcompany.We_____________acompetitivesalaryandprivatehealthinsurance.Wearewillingtorewardstaffwithattractiveperformance-basedbonuses.SalesManagerRing02079460008foraninformationpack.areofferhavearegrowingemployareconsideringarepreparingarelookingneedareofferingSkillsPresentingyourcompanyWhichofthefollowingsuggestionsareimportantformakinganeffectivepresentation?1findoutasmuchaspossibleaboutyouraudience2introduceyourself(name,position,company)3startwithajoke4outlinethestructureofyourtalk5varythetoneofyourvoice6refertoyournotesasoftenaspossible7useclearvisualaids8summarizeyourmainpointsClothesformen,woman€260million15CanbringoutnewdesignsveryquicklyDesignssoldatrightpriceFashion-consciousmenandwomenaged20-3514(5newstoresnextyear)€16millionNewstoreinNewYorknextyearSkillsPresentingyourcompanyTaraFashionsWhereistheheadoffice?Cordoba,SpainWhatdoesitsell?Whoareitscustomers?Annualturnover?Annualnetprofits?Numberofstores:inSpain?inotherEuropeancities?Strengths?Futureplans?CASESTUDYCompanyprofileTurin,ItalyLuxurychocolates,biscuits&cakes30075€90millionSalesgrowthshavesloweddown,costshaverisen&profitshavefallenPrices:toohighMachines:toooldProducts:unpopularStaff:demotivatedCompanyValentinoChocolatesHeadquartersProductsNo.ofemployeesNo.ofshopsAnnualsalesProblemsReasonsCASESTUDYA€1.5-millioninvestmentplanExpandingbusinessThefutureMarketingIncreasingsalesImprovingfacilitiesMotivatingstaffInvestmentoptionsCostPurposeExtendthefactoryBuyoutalocalcompetitorSetupafactoryintheUS€500,000€1.5million€1.3millionInvestmoreinR&DLaunchamarketingcampaignFinanceamarketingtriptoUS€200,000€500,000€100,000InvestinexistingcafesSetuponlinesales€500,000€150,000Buynewmachinery€200,000Buynewcars€500,000CASESTUDYTaskSpeakingYouaredirectorsofValentino.Meettodiscussyourinvestmentplan.Decideontheappropriateinvestmentoptionsandpresentyourideasingroupsastohowtousethe€1.5millioninvestment-TrytoreachanagreementonafinalinvestmentplanCASESTUDYTaskWritingAsadirectorofValentinoChocolates,writeamemotoyourCEOoutliningyourinvestmentplan.Givereasonsforyourchoices.Youmaybeginliketheexamplebelow.MemoTo:CEOFrom:Subject:InvestmentPlanInrecentyearsValentinohasbecomeoneofEurope’sleadingbandsofchocolate.Itisnowreadytobecomeasuccessfulinternationalbusiness.TheBoardofDirectorshasagreedthefollowinginvestmentplan…
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