新职业英语1-基础篇-Unit

Unit4ENGLISHFORCAREERSUnit4Product新职业英语职业综合英语1第2版ContentsWarm-1-1Task1Workinpairs.Chooseoneproductfromeachpairandexplainwhytoyourpartner.SampleWarm-1-2Warm-2Task2Workinpairsanddiscussthefollowingquestions.Whatfactorsdoyouneedtoconsiderbeforeyoubuyaproduct?Whichoneisthemostimportantforyou?Why?Beforeyoumakepurchaseofanyproduct,therearesomefactorsyoushouldconsider.•Necessity:DoIreallyneedthis?•Property:DoIreallylikethis?AmIreallysatisfiedwiththequality,color,shape,packaging,etc?•Price:DoIhaveanysparemoneyrightnow?Isitabargainorisittoomuchmoney?•Brand:Whatbrandisthebestchoiceformypurchase?•After-salesservice:Doesitcomewithawarranty?•Shipment:Howcanitbesenttomyhouse?Warm-2Task3Watchthevideoclipandlearnhowthepresenterorganizesherproductintroduction.Warm-2Task4Thefollowingsentencesareoftenusedforproductintroduction.Readaloudandtrytomemorizesome.1.Thismodeloftypewriterisefficientandendurable,economicalandpracticalformiddleschoolstudents.2.Thecomputerweproducedischaracterizedbyitshighquality,compact-sized,energy-savingandit’salsoeasy-to-learnandeasy-to-operate.3.Theyarenotonlyaslow-pricedasothermakers,buttheyaredistinctlysuperiorinthefollowingrespects.4.Youwillgeta30%increasingproductionuponusingthismachineandalsoitallowsonepersontoperformthetaskofthreepersons.5.Thisproductwillpayitsownwayinayear.6.Thismachinewillpaybackyourinvestmentin6month.Warm-27.Thenewtypeofsuitcasecarddesignedbyourengineersisveryingeniousandpractical.8.Thiskindofbicyclecanbefoldedinhalfandhandytocarryaround,especiallyusefulduringtravelingandtrafficjams.9.Themaximumspeedofthiskindofvariablespeedbicycleis30K/H.10.Thesemachineshavefewbreakdownsandeasytomaintainbecauseoftheirsimplemechanicalstructure.11．Comparedwithotherbrands,thiskindoftirecostslesspermileandwearsmuchlongerduetoitstopnotchrubber.12.Thiskindoftireischaracteristicofnonskidstoponwetroad.Warm-213.Asourproductshaveallthefeatureyouneedand20%cheapercomparedwiththatJapanesemade,Istronglyrecommendedtoyou.14.Vacuumcleanersofthisbrandarecompetitiveintheinternationalmarketandarethebest-sellingproductsoftheirkind.15.“Forever”multiplespeedracingbicyclesaresuretobesellableinyourmarket.16.OwningtoitssuperiorqualityandreasonablepriceoursilkhasmetwithwarmreceptionandquicksaleinmostEuropeancountries.ReadingATextTask1Task2BusinessKnow-howReadingAWatchavideoclipaboutanintroductiontoadigitaltouchpenandlistasmanyaspossibletheadvantagesitbringstoyourlife,workandtheenvironment.TextA-1OurHeritage1Everyday,wegotoworkhopingtodotwothings:sharegreatcoffeewithourfriendsandhelpmaketheworldalittlebetter.ItwastruewhenthefirstStarbucksopenedin1971,andit’sjustastruetoday.TextA-22Backthen,thecompanywasasinglestoreinSeattle’shistoricPikePlaceMarket.Fromjustanarrowstorefront,Starbucksofferedsomeoftheworld’sfinestfresh-roastedwholebeancoffees.Thename,inspiredbyMobyDick,evokedtheromanceofthehighseasandtheseafaringtraditionoftheearlycoffeetraders.3HowardSchultzfirstwalkedintoaStarbucksstorein1981.FromdrinkinghisfirstcupofSumatracoffee,HowardbecamedrawntoStarbucksandhejoinedthemayearlater.TextA-3-14In1983,HowardtraveledtoItalyandbecamecaptivatedbyItaliancoffeebarsandtheromanceofthecoffeeexperiencethere.HehadavisiontobringtheItaliancoffeehousetraditionbacktotheUnitedStates.Ithassincebecomeourvision:aplaceforconversationandasenseofcommunity,athirdplacebetweenworkandhome.HowardleftStarbucksforashortperiodoftimetostarthisowncoffeehousesandreturnedinAugust1987topurchaseStarbuckswiththehelpoflocalinvestors.TextA-3-25Fromthebeginning,Starbuckssetouttobeadifferentkindofcompany,onethatnotonlycelebratedcoffeeanditsrichtradition,butalsobroughtafeelingofconnection.6It’sjustamomentintime—justonehandreachingoverthecountertopresentacuptoanotheroutstretchedhand.Butit’saconnection.Wemakesureeverythingwedohonorsthatconnection—fromourcommitmenttoservingthehighestqualitycoffeeintheworld,tothewayweengagewithourcustomersandcommunitiestodobusinessresponsibly.TextA-47Today,withmorethan18,000storesin62countries,Starbucksisthepremierroasterandretailerofspecialtycoffeeintheworld.Andwitheverycup,westrivetobringbothourheritageandanexceptionalexperiencetolife.8Fromourbeginningsasasinglestoreover40yearsago,ineveryplacethatwe’vebeen,andeveryplacethatwetouch,we’vetriedtomakeitalittlebetterthanwefoundit.A-Trans-1我们的传统1每天，我们上班都想做两件事：与朋友们分享美味的咖啡和让这个世界变得更好一点。这是1971年第一家星巴克咖啡店开业之时我们的想法，也是我们至今坚守的信念。A-Trans-22回首过去，星巴克只是西雅图历史上著名的派克市场上的一家小店。在一家狭窄的店面里，星巴克售出了世界上最美味的现磨纯正咖啡。星巴克这一名称的灵感来自《白鲸》，让人不禁想起早期咖啡贸易商的远海传奇故事和航海传统。31981年，霍华德·舒尔茨初次走入一家星巴克咖啡店。从喝第一杯苏门答腊咖啡开始，霍华德就被星巴克所吸引，一年后他加入了该公司。A-Trans-3-141983年，霍华德远赴意大利并被意式咖啡吧和极富浪漫色彩的咖啡体验所倾倒。他萌生了要把意式咖啡馆传统带回美国的想法。这个想法使所有人得偿所愿：咖啡馆成了一个交流和融入社区的场所、一个除工作和家庭之外的第三生活空间。霍华德曾经短暂离开星巴克去创立自己的咖啡馆，但1987年8月他重返星巴克，并在当地投资者的帮助下收购了星巴克公司。A-Trans-3-25自诞生之日起，星巴克就致力于成为一家与众不同的公司。它不仅将咖啡及其丰富的内涵发扬光大，也成为某种联系的纽带。6虽然只是短暂的一瞬——一只手越过柜台将一杯咖啡递给另一只伸出的手，但它是一种联系。我们确信我们所做的一切都是为了实现这种联系——从我们承诺全世界最佳品质的咖啡，到对顾客和社会担负的责任。A-Trans-47如今，星巴克在62个国家拥有18,000多家分店，雄踞全球特色咖啡烘焙商和零售商之首。每一杯咖啡，我们都倾注心血，让它生动诠释我们的传统和一种独特的生活体验。8从40年前的一家小店开始，在任何所到之处，任何触及的地方，我们都在试图带来优于过去的些许改变。ItwastruewhenthefirstStarbucksopenedin1971,andit’sjustastruetoday:Today,itisjustastrueasitwasin1971whenthefirstStarbucksopened.e.g.Hissadchildhoodinspiredhimtowriteanovel.inspirev.togive(someone)anideaaboutwhattodoorcreatee.g.Thesepicturesevokedhismemoriesofthoseoldmovies.evokev.tocause(aparticularreactionorresponse)tohappenFromdrinkinghisfirstcupofSumatracoffee,HowardbecamedrawntoStarbucksandhejoinedthemayearlater:FromdrinkinghisfirstcupofSumatracoffee,HowardwasattractedbyStarbucksandhejoinedthemayearlater.v.toattractandholdtheattentionof(someone)bybeinginteresting,pretty,etc.e.g.Herstoriescaptivatedtheimaginationofmillionsofchildren.becaptivatedwith/bye.g.Hebecamecaptivatedwiththeideaofcreatingapieceofmusicthatmightbeinterestingtoall.Wewereimmediatelycaptivatedbythebeautyofthisvalley.captivee.g.Whenhewasstillatcollege,hehadavisionofbuildingthehighesttowerintheworld.visionn.someone’sideaorhopeofhowsomethingshouldbedone,orhowitwillbeinthefuturee.g.Theeventwascelebratedbypoetsandhistorians.celebratev.todosomethingenjoyablebecauseofaspecialoccasionortomarksomeone’ssuccess…afeelingofconnectionafeelingofbeingconnectedwitheachother,orasenseofbeingclosetoeachotherv.todowhatyousaidyouwoulddohonore.g.Heinformedusthathewasunabletohonorhiscontractwiththecompany.e.g.Youshouldneverforgetyourcommitmenttoyourpeople.…ourcommitmenttoHere“to”isaprepositionfollowedbyanoun.tomakeanefforttounderstandanddealwithsomeoneorsomethingengagewith…e.g.Thisfamousactorknowshowtoengagewithhisaudience.A-Task1Task1TickoffthefactsaboutStarbucksmentionedinthepassage.√√Itisarefreshingdrink.ItisanItaliancoffeebar.HowardSchultzfoundedthecompany.Thereare18,000Starbucksallovertheworld.ThenameofthecompanycomesfromMobyDick.A-Task2Task2Decidewhetherthefollowingstatementsaretrue(T)orfalse(F)accordingtothepassage.TFTFTStatementsTrueFalseThevisionofStarbucksistoopenmanystoresintheworld.2.Inthepassage,Sumatraisakindofcoffee.3.Theword“connection”meansafeelingofhavingsomethingincommon.4.Starbuckstriestogiveitscustomersaspecialexperience.5.TheheritageofStarbucksreferstotheItaliancoffeetradition.MakingaCatalog●Acatalogusuallyincludesadescriptionofthegoods,pricesandpictures;●Selectcarefullythegoods,thepicturesandthelanguageused;●Keepitsimple.Limitthenumberofthepicturesused;●Ensurehighqualityofdesign,photography,paperandprinting.ReadingBTextTask1Task2TextB-1iPodSafetyManualImportantHandlingInformationFailuretofollowthesehandlinginstructionscouldresultindamagetoiPodorotherproperty.CarryingiPodiPodcontainssensitivecomponents.Donotbend,drop,orcrushiPod.IfyouareconcernedaboutscratchingiPod,youcanuseoneofthemanycasessoldseparately.TextB-2UsingconnectorsandportsNeverforceaconnectorintoaport.Iftheconnectorandportdon’tjoinwithreasonableease,theyprobablydon’tmatch.Makesurethattheconnectormatchestheportandthatyouhavepositionedtheconnectorcorrectlyinrelationtotheport.KeepingiPodwithinacceptabletemperaturesOperateiPodinaplacewherethetemperatureisalwaysbetween0oand35oC(32oto95oF).iPodplaytimemighttemporarilyshorteninlowtemperatureconditions.TextB-3StoreiPodinaplacewherethetemperatureisalwaysbetween-20oand45oC(-4oto113oF).Don’tleaveiPodinyourcar,becausetemperaturesinparkedcarscanexceedthisrange.Whenyou’reusingiPodorchargingthebattery,itisnormalforiPodtogetwarm.TheexteriorofiPodfunctionsasacoolingsurfacethattakesheatfromtheunitinsidetothecoolerairoutside.TextB-4KeepingtheoutsideofiPodcleanTocleaniPod,unplugallcables,turniPodoff,andslidetheHoldswitch(ifavailable)toHOLD.Thenuseasoft,slightlydampcloth.Avoidgettingmoistureinopenings.Don’tusewindowcleaners,householdcleaners,orotherchemicalcleanerstocleaniPod.B-Trans-1iPod安全手册重要操作信息注意：不遵守下列操作指示可能导致iPod或其他物件受损。携带iPod内装敏感组件。切勿弯曲、摔落或挤压。如果担心划伤iPod,您可以购买一个外壳。外壳另有出售。B-Trans-2使用接头和端口不要强行将接头插入端口。如果接头不能顺畅地插入到端口中，说明它们可能不匹配。连接时，确保接头与端口匹配，并且将接头对准端口。确保合适的温度须在温度为摄氏0到35度（华氏32到95度）之间的地方使用iPod。在低温条件下，iPod的播放时间可能会暂时缩短。B-Trans-3须将iPod存放在温度为摄氏零下20到零上45度（华氏零下4到零上113度）之间的地方。不要将iPod留在停泊的车内，因为车内的温度可能会超出上述范围。在使用iPod或者给电池充电时，机壳发热是正常现象。机壳将设备内部的热量传导给外部的冷空气，起到散热的作用。B-Trans-4保持外壳干净清洗iPod时，拔下所有电源线，关闭机器，并且将”锁定”转换开关（如果有）置于“锁定”位置。然后用微湿软布擦拭。避免开口处受潮。切勿使用玻璃水、家用洗涤剂或其他化学清洗剂清洁。B-Task1Task1Decidewhetherthefollowingstatementsaretrue(T)orfalse(F)accordingtothemanual.()1.AcasecanprotectyouriPodfrombeingbent,droppedorcrushed.()2.Youshouldfitaconnectorintoaportcorrectlyandjointhemwithease.()3.iPodplaytimemightshortenifit’sstoredinaplacewherethetemperatureisbelow0oC.()4.Don’tleaveyouriPodinparkedcarsunlessitisswitchedoff.()5.YoucanuseasoftandslightlydampclothwithhouseholdcleanerstocleanyouriPod.FTFFFB-Task2Task2Choosetherightthingstodoineachofthefollowingsituations.√√√√√No.SituationRightthingstodo1Youareswimmingandsunbathingonabeach.LeaveyouriPodinalockedwaterproofcase.PutyouriPoddirectlyinthesunlightwhilesunbathing.ListentoyouriPodat50%volumeformorethantwohoursonthebeach.2Theheadphoneisdirty.Youwanttocleanityourself.UnplugtheheadphoneandplacetheiPodoutofharm’sway(在安全的地方).Useacottonballwithrubbingalcohol(外用酒精).Useafinetoothbrushwithwater.3TherearesomescratchesontheiPod.Youwanttodealwiththemyourself.Useapolishingcloth(抛光布)andrub(擦拭)theiPodupanddownorfromsidetoside.Useasoftpapertowelwithtoothpaste.Keepliquidsawayfromtheports.ListeningTask1Task2Task3Task4Task5L-Task1Task1Asalesgirlisintroducingoneoftheirprinterstoacustomer.Listentotheconversationandfillintheblankswithwhatyouhear.M:Couldyougivemethesizeoftheprinter?W:Yes.It’s15centimeters.M:Howaboutits?W:It’s30centimeterswide.M:Howlongisit?W:Theiscentimeters.M:Bytheway,howmuchdoesitweigh?W:Itsis5kilograms.highwidthlength65weightL-Task2Task2Acustomerisaskingaboutsomefurniture.Listentotheconversationandcompletethetablewithwhatyouhear.ScriptWoodBrown/White/Black135kg$515MODELMATERIALCOLORWEIGHTPRICE1WoodBlack186kg$3602WoodBrown158kg$4003L-2-ScriptTask2ScriptL-Task3Task3MikeandAnnearediscussingwhichgiftstogiveatthecomingtradefair.Listenandnotethereasonsforandagainstthegifts.ScriptgoodpriceattractiveexpensivecontactdetailsfreeadItemForAgainstpenpracticalnotoriginal(新颖的，独创的)mousepad_____________；_____________；carriesthelogo；businesscardcasenice__________conferencebagcarriesthelogo；_________；_____________；practicalnotoriginalL-3-ScriptTask3ScriptL-Task4Script√√√√√√√√√L-4-ScriptTask4ScriptL-Task5-1Task5Listentothepassagetwiceandfillintheblankswithwhatyouhear.Whendescribingyourproductforabusinessplan,youshouldstartbyaskingyourself,“WhatproductamIselling?”Inansweringthequestion,youcanexplainwhattheproductisandwhattheproduct.Thenyoucanlistthespecialpointsthatmakeyourproductdifferentfromothers._,youshouldstatehowyourproductwillbenefitcustomers.Thedescriptionofyourproductshouldclearlystate.DescribethespecialisusedforMoreimportantlygoalsandobjectivesL-Task5-2pointsofyourproductandhoworwhyitwillattractcustomers.Emphasizeanyspecialpointsthatyoufeelwillattractcustomersandexplainhowandwhythesepointsareattractive.Trytodescribethebenefitsofyourproductfromyourcustomers’.Successfulbusinessownersknoworatleasthaveanideaofwhattheircustomerswantorexpectfromtheirproduct.Thistypeofknowledgecanbehelpfulinbuildingandloyalty.pointofviewcustomersatisfactionWritingCatalogTask1W-CatalogueProductcatalogsareoneoftheoldestformsofsalesmaterialinbusiness.Overhundredsofyearstheyhavechangedverylittle:basicallyalistofproductsbreaksdownintodifferentcategories;thenforeachproductthereisaproductname,somerelevantspecificationsoroptions,perhapsadescriptionandthenthepriceoftheproduct.WithInternetaccessbecominguniversallyavailable,onlinecatalogsplayaneverbiggerroleintoday’sbusiness.Incomparisontotraditionalprintedcatalogsanonlinecatalogisinexpensive.Also,aprintedcatalogcansometimesbeoutofdatebeforeitiseveninthecustomer’shandwhereasanonlinecatalogcanbeupdatedatanytime,sothatcustomerscanalwayshaveaccesstothelatestinformation.W-Task1Task1ReadthedescriptionofthemobilephoneNokiaN95(8GB)foracatalog,andcompletethefollowingtable.8GB2.8-inch5-Megapixelallmultimediafiles£350.00Notes:GB=Gigabyte，千兆字节Megapixel:百万像素NokiaN95(8GB)InternalMemoryScreenCameraFileSupportPriceMiniWorkingroups.Eachgroupshouldchooseoneproductanddemonstratetotheclasshowtouseit.Thefollowingsampleisprovidedforyourreference.●Workingroups;●RefertothesampleonP59;●Goodtimemanagementandcooperation;●In-classpresentation.LanguageLabTask1Task2Task3Task4Task5aroughorunfinisheddrawingorpaintingbegreaterinweight,valueorimportancethanfarawayinspaceortimemakeorbecomeflatmake(something)onalargescaleusingmachineryanobjectiveorresulttowardswhicheffortsaredirectedimprovethequality,valueorextentofsomethingfindtheexactpositionofsomethinganactoftryingtodosomethingreadorexaminequicklyLL-Task1()1.locate()2.target()3.remote()4.sketch()5.manufacture()6.attempt()7.flatten()8.outweigh()9.enhance()10.runoverTask1Matchthewordsorphrasesontheleftwiththeirmeaningsontheright.HFCAEIDBGJLL-Task2-1Task2CompletethefollowingsentenceswiththewordsorphrasesfromTask1.Changetheformifnecessary.1.He____________hisnotesbeforethelecture.2.ForTom,thefearofvisitingthedentist__________thepainofatoothache.3.Thefactorymetitsproduction__________aheadofschedule.4.Theyaremakinganew__________tosolvetheproblem.5.Heusuallystartswitha__________inthedesignperiod.ranoveroutweighedtargetattemptsketchLL-Task2-26.Shehadneverimaginedbeingabletovisitsuch_____________countries.7.PassingtheEnglishexaminationshould__________thechancesofgettingthescholarship.8.Theirnewjobisto___________toysinafactory.9.Theworkman__________apieceofmetalbyhammeringit.10.Hernewofficeis__________inthecenterofthetown.remoteenhancemanufactureflattenedlocatedLL-Task3-1Task3Rewritethefollowingsentencesafterthemodels.Model1:Wemaketheproductattractive.Itisoneofourgoalsasaprofession.Oneofourgoalsasaprofessionistomaketheproductattractive.1.Wesavelives.Itisthemostimportantthing.Themostimportantthingforusistosavelives.2.Apostmandeliverslettersandnewspapers.Thisishisduty.Thedutyofapostmanistodeliverlettersandnewspapers.3.Ipointoutthedifficultiesofthematter.Ithasbeenmypurpose.Mypurposehasbeentopointoutthedifficultiesofthematter.LL-Task3-2Model2:Someproductsmaylookcoolandworkwell.Otherproductsmayhaveannoyingqualitiesthatnearlyoutweightheirusefulness.Someproductsmaylookcoolandworkwell,whileotherproductsmayhaveannoyingqualitiesthatnearlyoutweightheirusefulness.1.Marystudieshard.HerlittlebrotherTomplaysallthetime.Marystudieshard,whileherlittlebrotherTomplaysallthetime.2.Thedesignoftheproducthasbeenimproved.Thequalityisstilldisappointing.Thedesignoftheproducthasbeenimproved,whilethequalityisstilldisappointing.3.Thegirlmanagedasweetsmileonherface.Shewasbleedingdeepinside.Thegirlmanagedasweetsmileonherface,whileshewasbleedingdeepinside.LL-Task4-1Task4Choosethebestanswerstocompletethefollowingpassage.Weallhavepressuresometimessincewehavetofacedifferentkindsofchallengesand1everyday.Whenthepressureistoomuch,weexperience2.Sweetyisavirtualcharacterthathelpspeopleunderstand3theirstressiscomingfromandwhattheycandoto4itinafriendlyway.Sweetyisyour24-hour-a-day5.Itlistenstoyouasareal-life6wouldandithelpsyouanalyzeyourstresswithvisiblecalmandbeautifulgraphicpatterns.Byexposingthe7ofyourstressitiseasiertofindawaytorelieveit.LL-Task4-2Dependingonthegrowthofthegraphicpatterns,Sweetywillalso8youtoplayinteractivegamesby9itssoftbody.Whenthepressureisonandthestressis10,justsqueezeandbeatithard.Nowthat’smuchmorethanahumanfriendwouldletyoudo.()1.A.friendsB.newsC.problemsD.needs()2.A.happinessB.stressC.excitementD.surprise()3.A.howB.whereC.whenD.why()4.A.feelB.raiseC.hideD.reduce()5.A.listenerB.watcherC.passengerD.sleeper()6.A.enemyB.petC.animalD.friend()7.A.advantageB.benefitC.causeD.shape()8.A.inviteB.preventC.giveD.refuse()9.A.paintingB.operatingC.sayingD.designing()10.A.nothingB.alittleC.littleD.toomuchCBBDADCABDLL-Task5-1Task5TranslatethefollowingintoEnglishusingthegivenwordsorphrases.1.我们一进大楼就找到了这个公司。(locate)Welocatedthecompanyassoonasweenteredthebuilding.2.这两家工厂都生产电脑配件。(manufacture)Bothfactoriesmanufacturecomputerparts.3.我已经把 报告 软件系统测试报告下载sgs报告如何下载关于路面塌陷情况报告535n,sgs报告怎么下载竣工报告下载 的大部分写完了。(achunkof)I’vecompletedachunkofmyreport.4.你可以用锤子把这块金属弄平。(flatten)Youcanuseahammertoflattenoutthispieceofmetal.LL-Task5-25.我们能否进一步增强营销方面的优势？(enhance)Canwefurtherenhanceourmarketingadvantages?6.他的粗心导致了任务的失败。(resultin)Hiscarelessnessresultedinthefailureofthetask.7.公司非常关心员工们的未来。(beconcernedabout)Thecompanyisveryconcernedaboutthefutureoftheemployees.8.办公室窗帘的颜色必须与环境相配。(match)Thecolorofthecurtainsintheofficeshouldmatchtheenvironment.Thankyou!ENGLISHFORCAREERSThankYou!职业综合英语1新职业英语感谢亲观看此幻灯片，此 课件 超市陈列培训课件免费下载搭石ppt课件免费下载公安保密教育课件下载病媒生物防治课件 可下载高中数学必修四课件打包下载 部分内容来源于网络，如有侵权请及时联系我们删除，谢谢配合！