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人：日期：一、企业概况企业名称：____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________法律模式：_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________联系地址：__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________电话：_________________________E-mail:_______________________________经营范围：【】制造业【】服务业【】批发商【】零售商商业计划简述产品或服务__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________顾客____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________所有者（姓名、地址、资质、企业中的作用、相关经历）_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________吸收就业人数_______________________________启动资本投资____________________________________营运资本_________________________________总计____________________________________资本来源业主的储蓄_______________________________合伙人出资_________________________________民间贷款__________________________________银行贷款__________________________________二、商业构想和市场分析商业构想描述（如确定的需求、谁是顾客、满足顾客需求的产品或服务的种类、如何接近顾客等）__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________市场分析（如地域、城镇、顾客种类、市场规模、竞争对手情况、新企业所占的市场份额等）____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________三、主营产品产品或服务的详细描述 产品/服务 （1） （2） 名称 规格（例如大小、颜色、质量等） 包装 售后服务 产品/服务 （3） （4） 名称 规格（例如大小、颜色、质量等） 包装 售后服务 四、定价计划 产品/服务 （1） （2） 顾客愿意出的价格 高；中；低 高；中；低 竞争对手的价格 我方价格 我方价格制定的原因 折扣空间 有（%） 有（%） 产品/服务 （3） （4） 顾客愿意出的价格 竞争对手的价格 我方价格 我方价格制定的原因 折扣空间 有（%） 有（%）五、选址计划企业的位置企业选址计划的描述__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________选择此地的原因________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________通过将货物或服务销售给以下渠道来接近顾客：【】个人【】零售商【】批发商【】其他人选择这种分销方式的原因__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________六、促销计划启动促销向顾客宣传新企业开张的行动计划（比如通过印刷本、小册子、海报、报纸文节、电台广告、开业庆典等，还要调查各种不同的促销方式的费用）———————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————七、法律形式企业的法律形式为：————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————选择这种法律形式的原因—————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————&