unit1- Conducting a Survey

Unit1ListeningandSpeakingUnit1ConductingaSurvey1.talkabouttheprocessofasurvey;2.askforopinionsandsuggestions;3.sumupandreportsurveyoutcomes.CareerSkillsInthisunit,youwilllearntotalkabout:Lead-inSection1GettingThingsReadyTask1ListenandMatchSection1ActivityOneAConductingInterviewsforFurtherData访谈收集佐证BChoosetheResearchMethods选择调研方法CDeterminetheSampleoftheSurvey确定调查对象DPre-testtheQuestionnaire预测调查问卷EIdentifytheGoalsoftheSurvey明确调查目标FCreatetheQuestionnaire创建调查问卷GConducttheSurveyandCollectData调查及收集数据HPretesttheFindingsoftheSurvey演示调查结果IAnalyzetheDataQuantitativelyandQualitatively对数据作定量和定性分析JCreateaReportontheSurveyOutcomes撰写调查报告ecbfdgaijhSection1ActivityOneTask2ListenandwriteListenandcompletethegeneralresponsibilitiesofHumanResourcesDepartment.surveyquestionaireanalyzequantitativelyqualitativelyoutcomesampledetermineresearchmethodcollectdataSection1ActivityOne1.Itisabsolutelynecessarytoconductamarketsurveyforanewbusiness.2.What’syourpurposeofthemarketresearch?3.Oneofthepurposesofmarketresearchistofindoutwhetherthere’samarketfortheproductorservice.4.Wehavesentquestionnairestocustomers.5.What’syourmarketshare?Wehaveabout7percentoftheChineseshoesmarket.6.Accordingtoourmarketresearchinformation,customersareparticularlyinterestedinthequalitiesandpricesoftheproducts.ListenandRepeatSection1ActivityTwo7.Wehavetopredictwhatfashionwillbelikeatleastoneyearahead.8.Oursurveyrevealsthatthenewproducthasagoodprospectinthedomesticmarket.9.Maybethisitemispricedtoohighaccordingtoourmarketsurvey.10.Areyoumoreconcernedaboutthestyleortheprice?11.Whatarethedecidingfactorsinchoosingourproducts?12.Youneedtoanalyzetheresultsbothquantitativelyandqualitativelysoastomakerealisticconclusions.Section1ActivityOneTask1TalktotwostudentsaboutthedifferentmethodsofconductingasurveyandcompletethetablebelowSection1ActivityThreespeakoutSection1ActivityThreespeakoutTask2:Prepareashortspeechtobepresentedinclassbyfillingintheblankswiththeinformationfromthetableabove.Inapersonalinterview,theInterviewerasksthequestions1)_______________withtheInterviewee.Itcantakeplaceinthehome,atashoppingmall,onthestreet,outsideamovietheaterorpollingplace,andsoon.Itletstheintervieweesee,feelortasteaproduct.Peoplemaybewilling2)_______________face-to-facethantosomeoneonthephone.Buttheycostmoreperinterviewthanothermethods.facetofacetotalklonger3)____________________isthemostpopularinterviewingmethod.Youcandialrandomtelephonenumberswhenyoudonothavetheactualtelephonenumbersofpotentialrespondents.However,manypeoplearereluctanttoanswerphoneinterviewsandusetheiransweringmachinesto4)____________.Youcannotshowyoursampleproductsbyphone.Emailsurveysarebotheconomicalandfast.Thereispracticallynocostinvolvedoncethesetuphasbeencompleted.Youcanattach5)________________files.Butyoumustpossessalistofemailaddresses.Furthermore,youmaywanttosendemailquestionnairesonlytopeoplewhoexpecttogetemailfromyou.Section1ActivityThreespeakoutSurveyingbytelephonescreencallspicturesandsoundTask1ListenandWriteTask1ListenandRepeatTask2ListenandCompleteTask1ListenandRepeatTask2ListenandJudgeActivity2InteractionsActivity3ListeningOutActivity1TaskCheck-upsTask3AnswerQuestionsTask2MakeapresentationTask3RolePlayingTask4JustDoItTask5ChallengeYourselfTask3ListenandDecideTask4ListenandCompleteSection2ThingstoDoScript:1.telephonesurvey2.marketshare3.consumerresponse4.sample5.bepopularwith6.Itisabsolutelynecessarytoconductamarketsurveyforanewbusiness.7.Wehavesentquestionnairestothecustomers.Task1ListenandWriteActivity1Taskcheck-upsTask2MakeapresentationListenandtakenotes.Thenreporttheinformationyougettoyourclass.Script:Inapersonalinterview,theInterviewerasksthequestionsface-to-facewiththeInterviewee.Itcantakeplaceinthehome,atashoppingmall,onthestreet,outsideamovietheaterorpollingplace,andsoon.Itletstheintervieweesee,feelortasteaproduct.Peoplemaybewillingtotalklongerface-to-facethantosomeoneonthephone.Buttheycostmoreperinterviewthanothermethods.Activity1Taskcheck-upsSurveyingbytelephoneisthemostpopularinterviewingmethod.Youcandialrandomtelephonenumberswhenyoudonothavetheactualtelephonenumbersofpotentialrespondents.However,manypeoplearereluctanttoanswerphoneinterviewsandusetheiransweringmachinestoscreencalls.Youcannotshowyoursampleproductsbyphone.Emailsurveysarebotheconomicalandfast.Thereispracticallynocostinvolvedoncethesetuphasbeencompleted.Youcanattachpicturesandsoundfiles.Butyoumustpossessalistofemailaddresses.Furthermore,youmaywanttosendemailquestionnairesonlytopeoplewhoexpecttogetemailfromyou.Activity1Taskcheck-upsListentothequestionsandcompletetheanswers1.Ithelpstomakeclear__________________________.2.Itmeansdecidingon__________________________.3.Itistodetermine_____________________________.4.Weshould_____________________________________________________.5.Weshould__________________________________.Task3AnswerquestionswhatyouwanttoknowwhomyouwillinterviewwhatquestionstoaskanalyzethembothqualitativelyandwriteareportonthefindingsActivity1Taskcheck-upsquantitativelyTask1Listenandrepeatscalen.规模，尺度realistica.现实的amateurn.业余爱好者wage-earnern.挣工资的人，工薪族engagesb.in使人参加goinfor赞成，拥护OriginalEquipmentManufacture(OEM)贴牌生产franchisedstore专卖店Activity2Interactions(Intheoffice)M:Mybossengagedmeinthemarketsurveyforthenewproduct.Butit’smyfirsttimetoundertakesuchataskandIhavenoideahowtodoit.W:Firstofall,yououghttohave1)_____ofthegoalsofthesurveybecausethescaleandthemethodsarebasedonwhatyouwanttofindout.M:Thebosswantedtoknowifthenewproductwouldhaveagoodmarket.W:SinceyoualreadyknowthepurposeyoushouldTask2ListenandcompletedActivity2InteractionsDialogueOnedecideinwhatwayto2)_____.Youcandoitonthephone,ontheInternet,byE-mailorgooutforface-to-faceinterviews.M:We’lltryE-mailfirst.Asweknowthe3)_____oftheinvestigation.W:Whatevermethodyouchoose,youshouldcreateaquestionnairefirst.Thiscontainsallthedetailsyouwanttofindoutaboutthenewproduct.M:Sotheanswerstothequestionswillbethebasisforourfinalreport?eActivity2InteractionsaW:Notyet.Youneedto4)_______bothquantitativelyandqualitativelysoastomakerealisticconclusions.M:Andthemanagementwilltaketheseconclusionsintoconsiderationwhentheymakethe5)_____,right?W:Exactly.Andthat’swhatsurveysarefor.M:Thankyouforyouradvice.Iknowwhattodonow.Activity2InteractionsbcListenandsupplythemissingwords.Thenlistenandrepeat.(Atashoppingmall.)W:Excuseme,Sir.I’mdoing1)______________forournewbusiness.I’dliketoaskyouafewquestionsifyoudon’tmind.M:That’sOK.Idon’thavemuchtodorightnowanywaywhilewaitingformywifewho’swanderingfromoneshoptoanotherinthishugemall.W:Womenarethesame.Thisbusinesswillbeamedium-sizedstore2)______________sportsshoes,sothequestionswillberelatedtothat.amarketsurveyspecializinginDialogueTwoActivity2InteractionsM:You’vepickedtherightperson:I’manamateursportsman.Pleasegoahead.W:Whichdoyouprefer,ChinesebrandnamessuchasAnta,WarriorandLiNingoroverseasoneslikeNikeandAdidas?M:Idefinitelygoinforour3)___________________.Foronething,thereisn’tmuchdifferenceinqualityandafter-saleservices.Foranother,theoverseasones,thoughmanyofthemareactuallyOEMsfromChina,aretooexpensiveforuswage-earners.nationalnamebrandsActivity2InteractionsW:Yes,manypeopleholdthesameviewpoint.Nextquestion:whatcolourdoyoulikebest?M:Whiteorblackformeandmysonbutredformywifeandpinkformydaughter.W:Areyoumoreconcernedaboutthestyleortheprice?M:Ithinkbothareveryimportant.Butwedohave4)__________________:mywifeandIcaremoreaboutthepricewhileourchildrenthestyle.W:Aha,that’sinteresting.Onemorequestion:wouldyouprefer5)_______________orsupermarketsanddepartmentstoreswhenitcomestobuyingsportsshoes?Activity2InteractionsdifferentpreferencesspecialtystoresM:Itagainvaries.MysonandIwouldgodirectlytoafranchisedstore,butmywifeanddaughterwouldchoosethelatterformoreshoppingpleasure.W:Thisbrochurecontainsalltheinformationaboutournewstore.Dropinifyouwanttobuyshoes.Manythanksforyourtime.M:You’rewelcome.Activity2InteractionsActivity2InteractionsMakeupasimilardialoguewithyourpartnerandpresentittotheclass.Usethefollowingasclues.Situation1Talkabouthowtodoasurvey.Foryourreference:1.openupnewmarket2.Itisabsolutelynecessarytoconductamarketsurvey.3.followthe10stepsofmarketresearch4.Whatfactorsshouldbetakenintoconsiderationwhenwedesignaquestionnaire?5.writeareportonthefindingsTask4Justdoit:MakeupyourowndialogueActivity2InteractionsSituation2ConductasurveyabouttheserviceofBaiyunHotel.Foryourreference:1.inordertoimprovethequalityofourservice2.receivepoliteandefficientservice3.besatisfiedwith4.anyothersuggestions5.Isuggestthatthehotelprovideuswiththeshuttleserviceforshopping.Activity2InteractionsLookatthepicturesandaskeachotherquestionsaboutthemwithyourpartner.Usethewordsasclues.Theymaybeusedasanswerstoyourquestions.Task5Challengeyourself:AskquestionsActivity2InteractionsActivity2InteractionsActivity2InteractionsTask1ListenandrepeatActivity3ListeningoutListentothe5shortconversationsandtellifthestatementsaretrueorfalse.WriteTforTrueandFforFalse.1.Mr.Li,thesalesrepresentative,isconductingamarketsurvey.()2.Lindadoesnotknowmuchabouttheproductsandtheirprices.()3.Thetowspeakersaregoingtoconductamarketsurveyforthenewproducts.()4.Mr.Wooddidn’treceiveanyprofessionaltraining.()5.About13%peopleweresatisfiedwiththeperformanceoftheproducts.()FFTTFActivity3ListeningoutTask2ListenandJudgeListentothedialoguesandchoosethebestanswer.DialogueOne1.A.Leisuresportsshoes.B.Leisuresportsactivities.C.Leisuresportsfacilities.D.Leisuresportspeople.2.A.505men.B.500women.C.505menandwomen.D.500menandwomen.Task3ListenanddecideActivity3Listeningout3.A.27to35.B.36to45.C.18to26.D.46to60.Activity3ListeningoutDialogueTwo4.A.Thequalityoftheproducts.B.Theafter-saleserviceoftheproducts.C.Thepriceoftheproducts.D.Thedesignandthestylesoftheproducts.5.A.Theservicesofthecompany.B.Thequalityoftheproducts.C.Thespeedofthedelivery.D.Thedesignoftheproducts.Activity3ListeningoutHongKongUnemploymentRateRisesto5%HongKong’sseasonallyadjustedunemploymentrateincreasedfrom4.6%inJanuary2009to5%inFebruary2009,accordingto1)_______________carriedoutbytheCensusandStatisticsDepartmentoftheHongKongSpecialAdministrativeRegionGovernment.Theincreasesintheunemploymentrateweremainlyseenintheconstruction,2)___________,importandexporttrades,manufacturingandrestaurantssectors.Astothe3)__________rate,decreasesweremainlyseeninthedecorationandmanufacturingsectors,andamusementandrecreationalservicessectors.thelatestsurveytransportdomesticTask4ListenandcompleteActivity3ListeningoutInthenearterm,theunemploymentrateisexpectedto4)_________further,aslabordemandremainsweakgiventheeconomicdownturn.HongKongSecretaryforLabourandWelfare,Mr.MatthewCheung,saidthatthelabormarkethadbeenmuchaffectedbythefinancialtsunami(海啸)andthe5)________________________.HestressedthattheGovernmentwouldcontinuetodoitsbesttohelptheaffectedemployeesandjobseekers.Activity3ListeningoutgoupeconomicslowdownSampleDialoguesSituation1W:Doyouhaveanyparticularplantoopenupnewmarkets?M:Weplantoconductamarketsurvey.W:Wouldyoutellmehowtodoagoodsurvey?M:Wemustfollowthe10stepsofmarketresearch.W:Whatarethey?M:Firstofall,we'dbetteridentifythegoals,determinethesamplesandchoosetheresearchmethod,thenwe'llcreatethequestionnaire.Activity3SpeakingPracticeW:Whatfactorsshouldbetakenintoconsiderationwhenwedesignaquestionnaire?M:Agoodquestionnaireshouldbebriefandtothepoint.W:Whatshouldwedoafterthat?M:Weshouldconductthesurveytocollectdata,andthenanalyzethedata.Finally,wewillwriteareportonthefindings.W:OK,Isee.Thankyou.Activity3SpeakingPracticeSituation2W:Inordertoimprovethequalityofourservice,wouldyouliketoanswersomequestionsaboutourhotel’sservice?M:Yes,noproblem.W:Didyoureceivepoliteandefficientservicewhenyouarrived?M:Yes,youremployeesareverykindtome.W:Areyousatisfiedwiththeroomandfoodservicesofourhotel?Activity3SpeakingPracticeM:Yes,theroomistidyandcleanandthefoodisdeliciousbutalittletooexpensive,I’mafraid.W:Isee.Doyouhaveanyothersuggestionstohelpusmakeyourstayenjoyable?M:Inviewoffewcommercialfacilitiesnearbyandthepoortrafficconditionstothecity,Isuggestthatthehotelprovidetheguestswithshuttlebusserviceforshopping.W:That’sagoodidea,thankyou.Activity3SpeakingPracticeScript:1.A:MayIintroducemyself?I’mSteveSong,marketingmanageratNBCCompany.B:Gladtomeetyou,Mr.Song.I’mJohnLi,salesrepresentativeofourMedicalInstrumentCompany.Thisismynamecard.A:Thanks,andhereismine.I’minchargeofsalesandmarketingandnowI’mconductingamarketsurveyontheinformationindustry.Ihopewecouldcooperateinthefuture.Activity3ListeningPracticeScript:2.A:Linda,wouldyouliketogiveusyouropinionsaboutourproductsandtheirprices?B:Well…Asamatteroffact,Iamnotsofamiliarwiththem.A:Then,doyouthinkourpricesaretoohigh?B:Mmm,Iwouldn’texactlysaythat.Activity3ListeningPracticeScript:3.A:Mr.Liu,what’sthepurposeofourmarketsurvey?B:Oneoftheobjectivesistofindoutwhetherthere’samarketforthenewproducts.A:Oh,Isee.I’mgladtojointheteamforthesurvey.B:Welcomeonboard.Activity3ListeningPracticeScript:4.A:What’syourmainresponsibilityinyourcompany,Mr.Wood?B:Iamresponsibleforconductingsurveysforourproductsandservices.A:Didyoureceiveanyprofessionaltraining?B:Yes.Itookseveraltrainingcoursesatcollege,includingmarketingandsalestraining.Activity3ListeningPracticeScript:5.A:Haveyousentthequestionnairetoourconsumers?B:Yes,andwehavereceivedthefeedbacksalready.A:What’stheresult?B:Hmm,amongthosewhohaveresponded,30%weresatisfiedwiththeperformanceofourproducts.Activity3ListeningPracticeScript:M:Lily,couldyoureviewtheresultsofthesurveyontheleisuresportsactivitiesagain?W:Sure,Mark.I’vesummarizedtheresultsofthequestionnaireaccordingtoconsumeragegroupsandsportsactivities.M:Howmanypeoplewereinterviewedinthissurvey?W:Therewere500menandwomenbetweentheagesof18and60yearsoldinterviewed.M:Howdidyoudealwiththedata?Whataretheresults?DialogueOneActivity3ListeningPracticeW:Theresultsarebrokendowninto4agegroups:18to26,27to35,36to45,and46to60.Accordingtotheresults,themostactivepeopleinvolvedinsportsactivitiesarethosebetween18to26yearolds,followedbythoseagedfrom36to45.M:Whatactivitiesdotheygoinfor?W:Joggingistheirfavoritesport,followedbyclimbing,tennis,swimmingandcycling.M:Andwhataretheresultsaccordingtogender?Activity3ListeningPracticeW:Oh,thanksforbringingthatup.Menappeartobemoreactivethanwomeninthe18to26agegroup,butwomenseemtobemoreactiveintheotherthreeagegroups.M:Hmm…Basedonwhatyouhavesaid,Ithinkweshouldtargetthe18to26agegroupasourmajorcustomers.W:Ithinkso.Isuggestweshouldincreasethenumberofourchainclubsandadvertiseforthisagegroup.M:Goodidea.Q1.What’sthefocusofthesurvey?Q2.Howmanypeoplewereinterviewedinthissurvey?Q3.Inwhichagegrouparemenmoreactivethanwomenaccordingtothesurvey?Script:M:Hello,Eva.Howisyoursurveygoing?Haveyoucomeupwithanyresults?W:Yes.Accordingtothelatestfindingsinoursurvey,ourcustomersaresatisfiedwiththedesignandthestylesofourproducts.Thisisquiteencouraging.M:That’sgoodnews.Anybadnews?W:Yes.Itseemsourcustomersarecomplainingaboutourservices.DialogueTwoActivity3ListeningPracticeM:Oh,sowe’vereallygottodosomethingaboutit,otherwisethosecomplaintswillspoilthegoodreputationourcompanyhas.W:That’sright.Soweshouldputforwardoursuggestionstothecompany.Q4.Accordingtothesurveyontheproducts,whatarethecustomerssatisfiedwith?Q5.Whatarethecustomerscomplainingabout?Activity3ListeningPracticeFillinthemissingwordswhilelearningtosingthesong.SayYouSayMeSungby"LionelRichie"Sayyou,saymeSayitforalwaysThat'sthewayitshouldbeSayyou,saymeSayittogether,1)_________Ihadadream,IhadanawesomedreamPeopleintheparkPlayinggameinthedarkAndwhattheyplayedWasamasqueradenaturallyListenforFunButfrombehindthewallsofdoubtAvoicewas2)____________Sayyou,saymeSayitforalwaysThat'sthewayitshouldbeSayyou,saymeSayittogether,naturallyAswe3)____________life'slonesomehighwaySeemsthehardestthingtodoIstofindafriendortwoThathelpinghandcryingoutgodownListenforFunSomeonewho4)_______________Whenyoufeelyou'velostyourwayYou'vegotsomeonetheretosayI'llshowyouoo,oo,ooSayyou,saymeSayitforalwaysThat'sthewayitshouldbeSayyou,saymeSayittogether,naturallySoyouthinkyouknowtheanswersListenforFununderstandsOhno!Wellthewholeworld'sgotadancingThat'srightIamtellingyouIt'stimetostartbelievingOhYes!BelieveinwhoyouareYouarea5)___________star...ohSayyou,saymeSayitforalwaysThat'sthewayitshouldbeSayyou,saymeSayittogether,naturallyListenforFunshinning