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城市营销研究论文范文格式
摘 要：在当今竞争越来越激烈的市场经济条件下，城市营销成为一个城市发展
壮大的有效途径。城市营销在城市发展中的作用越来越大，它能够推广城市品牌，
提高城市的竞争力，因此研究城市营销策略，对于各个城市在激烈的市场竞争中
立于不败之地具有重要的借鉴作用。故本文简要论述了城市营销的概念和重要性，
主要探讨城市营销策略。文章在对中小城市的城市营销 SWOT
分析
定性数据统计分析pdf销售业绩分析模板建筑结构震害分析销售进度分析表京东商城竞争战略分析
的基础上，主要
以城市营销策略分析来探讨中小城市的城市营销策略，并从消费者行为学和注意
力经济方面研究城市营销策略，并提出自己的见解。
关键词：城市营销；；城市品牌；
AnalysisAnalysisAnalysisAnalysis ofofofof thethethethe CityCityCityCity MarketingMarketingMarketingMarketing ofofofof thethethethe CharacteristicCharacteristicCharacteristicCharacteristic SmallSmallSmallSmall andandandand
MediumMediumMediumMedium CitCitCitCityyyy
Abstract:Abstract:Abstract:Abstract: In today's increasingly competitive market economy, city marketing
became an effective way to the city’s development and growth. City Marketing play a
more important role in the city’s development, it can promote the city branding and
enhance the competitiveness of the city. So studying on the city marketing strategy can
be a good reference to the city competition. Therefore, this paper discusses the concept
and importance of city marketing, mainly focuses on the strategy of city marketing.
Based on the SWOT analysis of the city marketing of small and medium cities, this
article mainly analyze as an example to explore the city marketing strategy of small
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and medium sized cities, and study city marketing through the aspects of consumer
behavior and attention economic and finally put forward my suggests.
KeyKeyKeyKey wordswordswordswords：city marketing；；city branding; characteristic medium and small cities
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