国际商务函电实务3 国际商务函电写作原则

单击此处编辑母版标 题 快递公司问题件快递公司问题件货款处理关于圆的周长面积重点题型关于解方程组的题及答案关于南海问题 样式单击此处编辑母版副标题样式**国际商务函电实务InternationalBusinessCorrespondencePractice第二部商务函电写作实务Page*国际商务函电实务PartTwoBusinessCorrespondenceWritingPracticeProject1Page*PrinciplesforBusinessCorrespondenceWriting国际商务函电实务LeadIn（导入）7Csprinciples,whichconsistof7wordsbeginningwiththeirinitialletterC,aretherulesforwritingbusinesscorrespondences.Asthefoundationoressentialsoftheinternationalbusinesscorrespondencewriting,itprovidesintheroundtherulesforthebusinesspeopleintheinternationaltradetoobeyinwritingbusinesscorrespondences.Intheinternationaltrade,businesslettersandtelegramsaretheeffectivetoolsfortraderstocommunicateinwork.Toenhancetheefficiencyofwork,bothofthetwopartiesinthetradeneedtocommunicatenotonlyaccuratelyandclearly,butcorrectly,completely,definitely,conciselyandpolitelyaswell.Therefore,correctness,completeness,consideration,concreteness,conciseness,clarityandcourtesyhavebeentheprinciplesfortraderstofollowupinwritingbusinesscorrespondenceincommunication.Page*Project1PrinciplesforBusinessCorrespondenceWritingAimsandDemands（学习目标）Toknowandtomasterthe7Csprinciplesorrulesforwritingbusinesscorrespondences.PersonalqualitySkillsKnowledgeTobeabletowritebusinesscorrespondencewiththeknowledgeof7Csprinciples.Totraintolearnthinkingandfindingoutrulesforreachingthegoaloftheproject;Totraintolearnhowtocommunicateandcooperatewithyourcompanionsorco-workers.Page*Project1PrinciplesforBusinessCorrespondenceWritingPage*DifficultiesandFocuses（难点和重点）Tounderstandandmasterthe7Csrulesinbusinesscorrespondencewriting;Totraintolearnhowtocommunicateandcooperatewithyourcompanionsorco-workers.Totraintolearnthinkingandfindingoutrulesforreachingthegoaloftheproject;Project1PrinciplesforBusinessCorrespondenceWritingCaseStudy（案例学习）Page*Project1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondencePage*1.In-classPresentationStudentsarerequiredtopresenttheir ppt 关于艾滋病ppt课件精益管理ppt下载地图下载ppt可编辑假如ppt教学课件下载triz基础知识ppt inclass,showingwhatyouhavelearnedaboutthe7Csprinciples.Project1PrinciplesforBusinessCorrespondenceWritingPage*2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondencePage*·Correctexpressionsindifferentstylesandbeinguptodifferentlanguagestandards·Properexpressionswithcorrectspellingandgrammarandincorrectstructure·Appropriatetoneandamatter-of-factattitude·Accuratefactsandinformation,exactfiguresandtermsinparticularPleasegiveexamplesdemonstratingthisprincipleinbusinesscorrespondence.请思考上述提出的正确表达在哪些方面有表现，并举例说明。2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondencePage*Englishwritingmustbeinproperstyle,correctstructureandwithoutanymistakesofspellingandgrammar.a.Spellingrulesinthelanguagestandards:BritishAmericandialoguedialogprogrammeprogrammathsmathflatapartmentfootballsoccerthegroundfloorthefirstfloorprimaryschoolelementaryschoolhavegothave2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondencePage*b.Writingstylesformalinformalcommercebeginfurnishsupplycomputationcalculationpertainingtoconcern/haveaconnectionwithbyvirtueofbymeansofpurchasebuy2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondencePage*c.Tenses,verbpatternsandtonese.g.Welearnedyourfirminanewspaperadvertisement.Correct:Wehavelearned…Wewanttointroducemycompany.Correct:Wehope/wouldliketo…ThecargounderS/CNo.237hasbeenshippedonboardnextMonday.Correct:toimprovethetenseortocrossoutthetimereference2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondencePage*MorePractice:1.1TrytocorrectthefollowingsentencesinChinglishExcessivesmokingwillinjureyourbody.Throughinquiry,wehavelearntthathehasbeenelectedtoanewleadingpost.Inthebasketballgame,ourteamwontheBritishteam.Weallenjoypublicmedicinecare.healthbeatfreemedicalOn2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondencePage*1.2Takeamatter-of-factattitudetoclearlystatewhatyouwillsayinsteadofoverstatementorunderstatement.e.g.Thisproductisabsolutelythebestoneinthemarket.c.f.Thisproductisthebestonewecansupply.Itisthelowestpriceavailableinthemarkettoyou.c.f.Itisthelowestpricewecanoffernow.MorePractice:2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondencePage*1.3Choosetheonlyaccuratefacts,figuresandwords.e.g.Youaskveryshortdeliveryforyourorder.c.f.Yourequireaquick(prompt)deliveryofyourorder.Alltheoffersbyfaxesareopenfor5days.c.f.Alltheoffersbyfaxesareopenfor5daysfrom(inclusiveof)thedateofdispatch.MorePractice:2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondencePage*·Giveconsiderationinyourclients’place·Emphasizethe‘you’attitudeandthePassiveVoice·FindthebestwaytoexpressyourselfPleasegiveexamplesdemonstratingthisprincipleinbusinesscorrespondence.请思考上述提出的正确表达在哪些方面有表现，并举例说明。2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondencePage*(1)Putyourselfinthepositionoftherecipient,takingintoconsiderationofhisdemand,hope,interests,etc.Thoughtfulnessenablesyoutounderstandyourrecipientsbetter.(2)Comparethetwoattitudes:We-attitudeYou-attitudeWeallowyoua5%discountYoucanearna5%discountforcashpaymentwhenyoupayincashWearepleasedtoannouncethat…Youwillbepleasedtoknow…2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondencePage*However,“you”attitudeisnotalwayssuitabletoeveryoccasiontoexpressconsideration,especiallywhenwemakepromises,obligationsandresponsibilities,andwhenthereadermakesmistakesorhasexpressedanopiniondifferentfromyourown.SometimesweusethePassiveVoicetoemphasizetheeventratherthanthedoer,andwealwaystrytodiscussproblemsinapositivewayinsteadofanegativeway.e.g.Wefeelsurethatyouwillbeentirelysatisfied.2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondencePage*Rewritethefollowingsentences2.1YourletterofJuly1tellsusplainlythatthegoodsyousentwouldreachusbytheendofthismonth.2.2Youareentirelywronginyourattitude.MorePractice:(WeareverygladtorefertoyourletterofJuly1,fromwhichweknewthegoodsweorderedwouldreachusbytheend……)(Weknowyouhaveanalyzedthematterfromtwoviewpoints,butthereisstilloneaspectwhichisextremelyimportantandworthyofbeingdiscussedbybothofus.)2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondencePage*Apieceofbusinesswritingisverysuccessfulandhighlyefficientonlywhenitcontainsallthenecessaryinformationtothereadersandanswersallthequestionsandrequirementsputforwardbythem.(1)Wemustmakesurethatthewritingiscompletedbothinlayoutandincontent:AllthemattersarediscussedorstatedAllthequestionsorrequirementsareansweredorexplained(2)AvoidfragmentsandconfusingstatementsPleasegiveexamplesdemonstratingthisprincipleinbusinesscorrespondence.请思考上述提出的正确表达在哪些方面有表现，并举例说明。2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondencePage*Changethefollowingsentencesaccordingly3.1Whentheambassadorwasinhisofficeandsomeoneshotthroughthewindowathisuniform.Therewasaholeintheambassador'suniform.3.2Cheerleadersalwayshaveandwillalwaysdotheirbesttostimulateenthusiasmatthegames.MorePractice:(Whentheambassadorwasinhisoffice,someoneshotthroughthewindowathisuniform.Therewasaholeintheambassador'suniform.)(Cheerleadershavealwaysdoneandwillalwaysdotheirbesttostimulateenthusiasmatthegames.)2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondencePage*3.3Mr.Williamshasconfidenceandambitionforhisson.3.4Toher,thesilenceofthedesertatnightwasmoreterrifyingthanawolf.(Mr.Williamshasconfidenceinandambitionforhisson.)(Toher,thesilenceofthedesertatnightwasmoreterrifyingthanthehowlofawolf.)MorePractice:2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondencePage*AnykindofpracticalEnglishwritingshouldbespecific,definiteandpersuasive.Usingspecificfacts,figuresandtimecanhelptoexpressconcretelyandvividly.(1)Tobespecific,definiteandpersuasive(2)Thehelpfulguidelinestotheconcreteletters:UsespecificfactsandfiguresPutactioninyourverbsChoosevivid,image-buildingwords2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondencePage*(3)Sometimesvaguenessispreferredandyouhavetoorshouldbegeneralorflexible:whenaccuratefactsorfiguresarenotavailablewhenyouopententativeofferstoseveralclientsPleasegiveexamplesdemonstratingthisprincipleinbusinesscorrespondence.请思考上述提出的正确表达在哪些方面有表现，并举例说明。2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondencePage*Restatethefollowingsentences4.1Wewishtoconfirmyourfaxdispatchedyesterday.4.2TheUniversalTradingCompanyisoneofourbigbuyers.MorePractice:(WewishtoconfirmyourfaxdatedJune5,2006.)(TheUniversalCompanyplacesoverUSD5,000,000worthofbusinesswithuseachyear.)2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondencePage*MorePractice:4.3Wehavereceivedwiththanksyourcheckandtheamounthasbeenplacedtoyourcredit.4.4Thesebrakesstopacarwithinashortdistance.(WehavereceivedwiththanksyourCheckNo.2047forUSD23000,inpaymentofourcommission,whichhasbeenplacedtoyourcredit.)(ThesetypeSMQ2powerbrakescanstopa4-toncartravelling65milesanhourwithin300feet.)2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondencePage*Asitsavesbothtradeparties’time,concisenessisoftenconsideredtobethemostimportantwritingprincipleandlanguagefeature.Sowhenwedocommunication,weshould:Trytowriteshortlyandclearlyandtrytoavoidwordinessandunnecessaryrepeats(2)Putthesentencesinlogicalorder,avoidingtoomany‘ands’and‘buts’(3)Trytoavoidtoomanycomplexstatements(4)ConfineeachstatementtooneideaandeachparagraphtoonlyonepointortopicPleasegiveexamplesdemonstratingthisprincipleinbusinesscorrespondence.请思考上述提出的正确表达在哪些方面有表现，并举例说明。2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondencePage*Statethefollowingideasmoreconcisely5.1Hesaidhewoulddraftaplanwhichwasappropriatetohisclient'sneeds.5.2Heisamanwhoishonest,whoalwayspayshisjustdebts,andwhoobservesthegoldenrulesinhisdealingwithothers.MorePractice:(…draftanappropriateplantohis...)(Heisanhonestman,whoalwayspayshisjustdebtsandobservesthegoldenrulesinhisdealingwithother.)2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondencePage*MorePractice:5.3Iwaswalkingintheparkyesterdaymorning,andsawasnake.5.4Inmyopinion,IwouldsaythatwehereinChinatodayinthelastquarterofthe20thcenturyoftenplaceahighvalueonthesuccessfulachievementofaneducationonthecollegelevelanditseemstomethatthereasonwhywebelievethisisthatcollegeistheplacewhereayoungmanorwomanisfirsthelpedtobegintograspandunderstandwhatthetruemeaningoflifereallyis.(YesterdaymorningwhileIwaswalkinginthepark,Isawasnake.)(TheChinesepeoplenowvalueacollegeeducationhighlybecauseithelpsastudenttounderstandthemeaningoflife.)2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondencePage*Theso-called“clarity”or“clearness”istomakesurethatwhatyouwriteissoclearinmeaningthatitcanbeimpossiblymisunderstood.So,weshould(1)Payattentiontologicalwordorders,puttingmodifiersintherightplaces(2)Expressourselvesinplain,simplewordsorinwell-constructedstatementsandparagraphs.(3)Writewhatisneededingood,straight-forwardandsimpleEnglish.Pleasegiveexamplesdemonstratingthisprincipleinbusinesscorrespondence.请思考上述提出的正确表达在哪些方面有表现，并举例说明。2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondencePage*Comparethefollowingstatementsinpairs6.1.1Pleaseletusknowwhatyouwishustodoaboutthismatter.(Thephraseunderlinedcanalsomodify‘do’)6.1.2Pleaseletusknowwhatyouwishustodoaboutthismatter.(itcanonlymodify‘know’)6.2.1Wesentyou4samplesyesterdayofthegoodswhichyourequestedforinyourletterofMay10.(Thephraseunderlinedcanalsomodify‘requested’)6.2.2Wesentyouyesterday,,4samplesofthegoodsrequestedforinyourletterofMay10.(itcanonlymodify‘sent’)MorePractice:assoonaspossibleassoonaspossiblebyairbyair2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondencePage*MorePractice:Fillintheblankswiththecorrectwordsrelativeto“sight”:　　Onmywayhomeyesterdayafternoon,Iadonkeystandinginthemiddleoftheroad.Acrowdofpeopleit.ImyclassmateTominthecrowd.Imywatchanditreadhalfpastfive.2.Learningaboutthe7CsPrinciplesnoticedwerewatchingsawlookedatProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondencePage*(1)Tactfullyshowhonestfriendship,thoughtfulappreciation,sincerepoliteness,consideratelyunderstandingandheartfeltrespecting(2)Answerletterspromptly(3)Adopttherighttone,beingpersuasive,firm,apologeticandsoon:1）Taketheinitiativetobeartheresponsibilityandtrytoavoidblamingonthedoerforsomething2）ThePassiveVoiceshouldbeusedaccordingly3）Changethecommandingorimperativetoneintorequestingoneorsuggestingone2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondencePage*4）Usethepastsubjunctiveform5）Usemitigationandavoidoveremphasizingyourownopinionorirritatingyourpartner6）Neverblameyourclientsandtrytoavoidusingthewordswithforcingtoneorarousingunpleasantness7）Usethewordsorexpressionswithmeaningofjoy,thanksandregret,etc.Pleasegiveexamplesdemonstratingthisprincipleinbusinesscorrespondence.请思考上述提出的正确表达在哪些方面有表现，并举例说明。2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondencePage*Changethefollowingstatementsaccordingtothisrule7.1Wearesorrythatyouhavemisunderstoodus.7.2Youaren’tenclosingthepricelistinyourletter..7.3Adviseusofmoredetailedinformationonyourrequirements.MorePractice:(Wearesorrythatwedidn’tmakeourselvesclear)(Thepricelistisnotenclosedinyourletter.)(Willyouplease(kindly)informusofmoredetailed……)2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondencePage*MorePractice:Changethefollowingstatementsaccordingtothisrule7.4Wecannotdeliverthegoodsallatonetime.7.5Wewantyoutoassistusinshipment.(Weareafraidthegoodscan’tbedeliveredallatonetime)(Yourassistancewouldbeappreciateddeeply)2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondencec&DConsiderationandDiscussion（思考与讨论）Project1PrinciplesforBusinessCorrespondenceWritingPage*ConsiderationandDiscussion（思考与讨论）Youarerequiredtosummarizetheprinciplesforbusinesscorrespondencewritinganddiscussthemwithyourcoworker,answeringwhatthesevenwritingprinciplesthatweshouldobservearewhenwewritebusinessletters.Inordertodobusinessmoreefficiently,wemustfollowthegoldenrulesforinternationalbusinesswritingwhicharecalled7Csasbelow:a.Correctnessb.Considerationc.Completenessd.Concisenesse.Concretenessf.Clarityg.CourtesyProject1PrinciplesforBusinessCorrespondenceWritingProjectPracticeTasks（项目实践工作任务）Improvethefollowingstatementsaccordingtotherulestomakethemeffective：1.HewillflytoGermanynextweekforthepurposeofmeetingMr.Stwartzinperson.Page*1.HewillflytoGermanynextweektomeetMr.Stwartzinperson.Project1PrinciplesforBusinessCorrespondenceWritingProjectPracticeTasks（项目实践工作任务）Improvethefollowingstatementsaccordingtotherulestomakethemeffective：2.Werequirecamerasthatareofanewtype.Page*2.Werequirenewtypecameras.3.Itshouldbenotedthatthisisthebestpricewecanofferinthisseason.3.Thisisthebestpricewecanofferinthisseason.4.Yourletterisnotclear.Wecan'tunderstandit.4.IfIunderstandyourlettercorrectly.Project1PrinciplesforBusinessCorrespondenceWritingProjectPracticeTasks（项目实践工作任务）Improvethefollowingstatementsaccordingtotherulestomakethemeffective：5.Fortwoyears,youhaven'tgivenusanyorders.Page*5.Fortwoyears,noorderfromyouhasbeenplacedwithus.6.Weallowyou3percentdiscountforcashpayment.6.Youcanearn3percentdiscountwhenyoupayincash.7.WewishtoacknowledgereceiptofyourletterofJuly5.7.WeappreciateyourletterofJuly5.Project1PrinciplesforBusinessCorrespondenceWritingProjectPracticeTasks（项目实践工作任务）Improvethefollowingstatementsaccordingtotherulestomakethemeffective：8.Thisproductnotonlyiswelcomeforitsreasonableprice,butalsoforitsfinequality.Page*8.Thisproductiswelcomenotonlyforitsreasonableprice,butalsoforitsfinequality.9.WeareinformedthatsimilargoodsofAmericanoriginhavebeensoldhereatalevelabout30%lowerthanyou.9.WeareinformedthatsimilargoodsofAmericanoriginhavebeensoldhereatalevelabout30%lowerthanyours.10.Ournormalpracticeisthatweusuallyinsureshipmentsfortheinvoicevalueplus10%.10.Ournormalpracticeistoinsureshipmentsfortheinvoicevalueplus10%.Project1PrinciplesforBusinessCorrespondenceWritingPage*Pre-workforNextProject（新项目工作任务）StartyourcareerandopenupyourtargetmarketsEachbusinessdepartmenttriestofindouttwoofyouroverseasprospectivesuppliersontheInternetandtwoofyourpotentialbuyerclientsinthetargetmarket.CopyyourusefulfindingsinyourUdisks.Youarerequiredtodemonstrateinclassnexttimewhatyoufindout.PW1.1Project1PrinciplesforBusinessCorrespondenceWritingPage*Pre-workforNextProject（新项目工作任务）RulesforPromotionThinkabouthowtowritealetterofsalespromotionsoastoobtaineverysuccessfulpossibilityinpromotionofyourproducts.Youarerequiredtotalkaboutitinclassnexttime.PW1.2Project1PrinciplesforBusinessCorrespondenceWritingTheEnd