大连万达集团

大连万达集团 Dalian Wanda Group was founded in 1988, after 20 years of development, Wanda Group has become a commercial real estate, luxury hotels, cultural industry, chain stores as the four pillar industry of large enterprise groups, assets of 30 billion yuan, annual sales of 20 billion yuan, annual tax of more than 1 billion yuan. Wanda Group's goal is to 2010, the enterprise assets of more than 60 billion yuan, annual sales of more than 40 billion yuan, annual profit of more than 6 billion yuan, annual tax more than 3 billion yuan, become China's private enterprises leading enterprises. [Edit] Wanda Group Enterprise Culture Wanda Group, based on honesty, combines the fine traditional Chinese culture with the spirit of the times, the universal values and corporate mission, forming a unique Wanda culture. It plays a guiding role in enterprise management, personnel team, system construction and so on. It has created a good foundation for the sound and fast development of enterprises. Wanda Group's corporate culture brand and two consecutive Chinese by Corporate Culture Promotion Association awarded the "China enterprise culture construction in the national outstanding unit" title, Wanda magazine also repeatedly won the national outstanding enterprise journal title. Corporate culture has become the core competitiveness of Wanda group. Wanda corporate culture formed three major systems The three systems of Wanda Group's corporate culture can be summed up as perfect organizational system, complete enterprise culture content and rich and colorful enterprise culture activities. Group Chairman Wang Jianlin as the founder of the enterprise culture very seriously, every year in the group of inside and outside the various occasions preaching enterprise culture; President of the group office will arrange several times every year, a special meeting to study the construction of enterprise culture. At the same time, the group also set up the Ministry of enterprise culture, is responsible for unified management, the implementation of corporate culture work; group Party committees and trade unions are also clear that corporate culture as a central task to grasp. To this end, the group set up a special enterprise publications and websites, as the construction of enterprise culture propaganda and introduced a series of system to encourage the development of corporate culture. Such as charitable donation system, courageous reward system, volunteer system and so on. Wanda's enterprise vision is "international Wanda, hundred years enterprise"; the core values are "people's value is higher than the value of the enterprise, the value of the enterprise is higher than the personal value, and the social value is higher than the enterprise value."". The vision and values are based on the rational judgment based on enterprise development history, development trend and its resources, and by all the employees to discuss the votes, so it can be said that it has the most extensive mass foundation and by the recognition of all the staff. Wanda corporate culture also has a complete ideological and ethical system. Edit group corporate culture Handbook, moral training manual and employee handbook; annual publication of a Wanda stories, the advanced and touching stories collected monthly and website communication; every year published a large number of advanced enterprise character deeds, the staff thought and behavior guidance, ideological education through various activities such as charity, environmental protection, study report of the Seventeenth National Congress to enhance the ideological consciousness of employees. In the content of enterprise cultural activities, the group has also made great efforts to make it colorful. The group recommends a book to employees every year, requiring each employee to write a reading note and hold a Book contest, And the speech will be remitted to the staff. Group regulations, each company at least annually held more than five collective sports activities; to organize staff talent contest every year, including calligraphy, painting, photography, singing and other projects; to be held to visit the poor and the suffering as the theme of the tour the conscience of every year, and the company headquarters staff to go deep into the local poorest area visit and donations; at the end of the year, the group will hold grand meeting, in recognition of advanced, staff morale, held a large theatrical performances. Distinctive features of Wanda enterprise culture Honesty is the core value of wanda. Wanda started at the beginning, developers housing Jerry built, housing sales shortage of the phenomenon is widespread. Wanda first good faith management and quality of the project as a foothold. The street district of Dalian city in 1991 the construction of the northeast first residential project quality excellent District, was the first "Chinese quality Miles" committee was awarded the only "quality residential project" medals. 1995, Wanda development and construction projects have three won the Luban prize". In early 1996, the first in the country to protect the interests of consumers "three commitments" on the national real estate market at that time greatly affected, driven by a considerable number of real estate enterprises set off sales assured housing activities. In June 2000, the Ministry of construction, the Consumers Association and other six departments held thousands of the general assembly, to promote Wanda at the housing sales experience, when he was Minister of the Ministry of construction Yu Zhengsheng said Wanda Group is for the first time since the reform and opening up, the Ministry of construction of the real estate enterprises to promote the typical experience, winning only is the national real estate enterprises. Since 2004, the Group invested three years of continuous support forum China millions of reputation, and initiated the establishment of alliance Chinese reputation; actively support the association, the society organization of the "real estate credit enterprise" award, the award of great repercussions in the real estate industry. As an enterprise of fight market, the ability of continuous innovation is also one of the core competitiveness of wanda. As the first large-scale transformation of the old enterprises, Wanda 1993 will bear a one-time 844000 residents of more than 4800 households, 800 thousand square meters of construction area of Dalian City, the new open redevelopment project, created when the scale of the transformation of the old city. At the same time, it is also one of the earliest implementation of cross regional development of enterprises, in 1992 on the south of Guangzhou real estate development, it has become the largest city across the region (more than 30 years of development, the largest city) (annual volume of 4 million square metres) of the real estate business, provides the experience for the national real estate companies operating across the region bigger and stronger. In 2001, Wanda began to enter the field of commercial real estate, from the traditional real estate development to modern real estate enterprises, the successful transformation of domestic real estate enterprises to build a century old shop opened a new road. In the country's first order real estate business model, namely by signing a joint development agreement with the world and the leading domestic retail enterprises, the rent after the construction of the way for retail enterprises tailored to build shopping malls, has become the model of domestic commercial real estate development. Innovation, integrity enterprises also need strict system to guarantee. Wanda has put forward the slogan of "relying on the system and managing people, not relying on people to manage people", Advocate and promote the modernization of enterprise management, and oppose family management, so far, including Wang Jianlin, Wanda executives do not have a relative work in wanda. Wanda established nearly 200 words and highly operational management system compilation, most of which is Wanda's own proprietary intellectual property rights of the original system. Wanda in the first quarter of each year to the system for special research and revision, the implementation of the new version of the system. In 2006, there was no unified information management system for China's real estate enterprises. Wanda invested about 10000000 yuan to build the first real estate enterprise ERP system in china. Wanda, like many private enterprises, in the pursuit of enterprise development at the same time, do not forget to bear social responsibility. Group in the accumulation of wealth at the same time, pay more attention to the quality of wealth, it is understood that 19 years, Wanda charitable donations accumulated more than 900 million yuan, is one of the largest private enterprises in China's charitable donations. The group's charitable donation behavior not only lasted for a long time, involving a wide range, huge investment funds, but also naturally become a system of terrain and culture. As an important part of the enterprise, the enterprise employees don't forget to protect their immediate interests, and set up the enterprise culture idea that the enterprise development results are the first to benefit the employees. Through the creation of career platform for employees, the establishment of training mechanisms, providing first-class treatment and other ways to enable employees and enterprises to achieve win-win situation. In Wanda, employees can be promoted quickly if they work hard and behave well. The group will spend tens of millions of yuan for staff training, so that employees can be increased through training, take charge as chief of talent; at the same time, the group also provides good treatment for the employee. It is understood that the salaries of Wanda employees and the world's top 500 enterprises at the same level, each year more than 50% of employees get a pay raise. In addition to the statutory maximum limit for employees to pay all kinds of social insurance payments, Wanda also introduced executive equity incentive system and employee retirement benefits system. Retirement benefits for ordinary employees can be obtained at one time, equivalent to 5 of the total salary before retirement, which is extremely rare in national enterprises. In addition, Wanda is also committed to carry forward the Chinese traditional culture and protect the environment, through the collection of excellent modern painters, China National Art Museum, tens of millions of investment for energy saving methods of making its own contribution. Wanda enterprise culture development in three stages The development of Wanda's corporate culture has gone through a process from spontaneous to conscious and from fragmented to systematic. First is the emphasis on good faith management. Wanda's core purpose in the start-up phase is good faith management. Put forward the "honest man very early, smart things simple concept, establish a good reputation in Dalian live a good room, looking for Wanda", become the brand of choice for people to purchase, for Wanda out of Dalian cross regional development has laid a good foundation. The second is to pay attention to social responsibility. In the eyes of Wanda, the production and operation of enterprises can not be separated from social support, social responsibility and enterprise development are inseparable, and the ultimate goal of the development of enterprises is to contribute to society. Accordingly, Wanda put forward the "create wealth, public welfare society" enterprise mission, Clear the "good faith management, protect the environment, care for employees, enthusiastic charity, heritage civilization" corporate social responsibility system. Group development today, in 2003 the group transformation into commercial real estate Wanda initial success as an opportunity to put forward new corporate vision, namely "international Wanda, hundred enterprises", then determines the enterprise to go beyond the self, the pursuit of excellence, value orientation to achieve leapfrog development, aiming to become the leading enterprises China private enterprises. [editor] new exploration of capital + commercial real estate Wanda Group created the "order business" model, thus becoming China's leading commercial real estate enterprises. But since 2004, the state has included the shopping mall as one of the seven industries that limit development, and Wanda Group has encountered the difficulties of funds and land brought by macro-control. 2005 was an extraordinary year for wanda. The establishment of economy chain hotel group will become the new pillar industries, and other powerful enterprises jointly compete for land, through the alliance of overseas funds raise money, and seek the package's shopping center in REITS (real estate investment trusts) in the form of overseas listing...... A variety of efforts show that Wanda Group also stepped onto the capital and commercial real estate bundled operation mode transformation of the exploration of the road. Rental only do not sell original orders, commercial real estate mode Wanda Group Financing into the bag, is undoubtedly a welcome rain after a long drought. Huge financing to solve the Wanda two issues related to life and death: successful completion and expansion of the capital needs, to solve the problem, the property needs of the fund. And the two predicament is Wanda Group engaged in commercial real estate development has been out of the misunderstanding. Dalian Wanda in the beginning of the operation of commercial real estate, followed by the practice of residential real estate - "products for sale."". To sell some of the property division of small shops to profit, tie and brand retailers income loss, which is Wanda Commercial Plaza profit secret core. This inertia of thinking stems from the development of residential property and the credit cycle. That is, the development of a shopping center with a two-year bank loan. This model in the real estate market situation is good, fashion can deal with development, sale, owing on the loan time requirements. However, commercial real estate business is not short-term behavior after all, unpopular sales is definitely not the final success of a shopping center. Wang Jianlin said: "the fundamental problem facing domestic commercial real estate is here.". Developers have also been using the residential development model to operate commercial real estate, which means that the division of the sale, the recovery of costs and benefits is successful. This mentality and practice will eventually make the project into the predicament." More than 10 in the initial development of the shopping center, there are 11 items for sale, and the 11 projects, 7 projects out of the question, Wanda shopping plaza and the owners Changchun, Shenyang, Ji'nan and other places, Changsha disputes striking. Wang Jianlin said, according to the market survey was done, the shops to buy 50% users, 50% investors, but found in the sale, purchase shop owners, 80% investment clients, there are many owners and tenants in the future, do not receive a reasonable return run. Any commercial project requires two to three years of market incubation, But the owners did not develop the market mentality and ability, in the customer under the condition of less investment and Wanda owners after playing ten lawsuit. This makes Wanda have to reflect on the operational model of the problem, and realize that the division of small property rights model is no sale of commercial real estate. The mode of operation of commercial real estate and residential real estate, commercial real estate to do business, which determines the commercial real estate can not engage in short-term interests, the need for a long period of market development, need long-term stable cash flow benefits. Wanda experience should be based on rent, rent only do not sell. Wang Jianlin said, just simple cloning of residential real estate operation model, certainly not work. Only without sustainable management concept, it could really do commercial real estate. Wanda to adjust business strategy, will "rent not buy" as the basic principle of operation of commercial real estate, the original "commercial orders" model, the "first investment and investment" and "joint development", with multinational retail enterprise cooperation, the implementation of the main shop business, and through the main shop driven by small shops. "Order real estate is investment in the former, after construction, to ensure that the development of commercial projects have a home, investment after someone leasing, rental income stability, will not lead to investment failure."". Wang Jianlin described his order as a commercial real estate model. The factors of commercial real estate to consider selling building materials is very complex: the special requirements of floor bearing; not willing to sell jewelry to catering; catering to the water and toilet; theater effect on other tenants; public rental area of erosion so that, if not in advance to consider the good, will cause the recruit to business, or to stay. Wang Jianlin said: "we can not build the house before investment, but to put the tenant demand clear, tailored according to the tenant's individual requirements. When I rent a house to a merchant, I have to consider whether I can make money for the merchant. If I can't earn money, I can't get the rent". As a practitioner of this model, Wanda and WAL-MART reached a joint development agreement in 2003. Later, Carrefour, B&Q, Obi, McDonald's, Parkson, American catering and other 16 multinational companies have also joined the cooperation with Wanda, signed a joint development agreement. Wanda and WAL-MART such international retail giants signed the lease contract is a unified version of the mandatory provisions of these Provisions, the lease Party has the right to sublet. This means that, as long as they take tens of yuan / m2 (monthly) rent down to 200 yuan / square meter (monthly) rent out, as long as the share reached 20% to 30% (by charging rent sublet), in fact do not cost business. This transformation allows Wanda Commercial real estate model has achieved greater success than before. Wanda Group in the short 3 years time, in the development of 16 large shopping center, the formation of rental business area more than 2 million square meters. Now, Wanda in the commercial real estate development to explore the order model, the industry authorities and management departments widely respected, and even as a representative of China's commercial real estate development direction. Wang Jianlin summed up "the program" four words, has become a golden laws and precious rules of commercial real estate. The strategic center of gravity in the adjustment of contraction and expansion If you want to find a business as a benchmark, Wanda's goal is Australia's western group. It is now the world's commercial real estate big boss, has 17 million square meters of rental property. For more than 4 years since 2001, Wanda Commercial Plaza has expanded at an average annual rate of 5 stores. According to Wang Jianlin's introduction: "Wanda's goal is to build at least 50 shopping centers in 2010, fighting for 60, with a total area of 700~800 square meters, the annual rental income reached more than 5 billion yuan."". And through a comprehensive analysis of the world's top 100 shopping center developers information, if you reach 8 million square meters, 5 billion yuan rental income scale, you can enter the world's top three in the field of shopping centers. However, in 2004, when faced with the macro-control, especially after the country included the shopping mall as one of the seven industries that restricted development, the risk of short-term financing and long-term investment emerged. Fortunately, Wanda in the early 2004 macro-control, premonition of such a large-scale expansion crisis. As early as the end of 2004, Dalian Wanda Group, said the "economic chain hotel group will become the new pillar industry", chairman Wang Jianlin also made the localization of Wanda Commercial real estate contract, the hotel industry expansion, residential real estate remained stable. It turned out that our hotels have high-end hotels, there are ordinary hotels, but the Econo Hotel before this product is not, is a product gap, but consumers have a great demand for this product. These economic hotels have common features, in addition to the reception rooms, restaurant, the three basic elements, and not the spacious lobby, swimming pool, recreation room and other facilities, because ordinary passengers out accommodation is not too need these services, which can cost big province. In addition, because it is a chain operation, each chain hotel is built and operated in accordance with the unified standards, and also makes the Econo Hotel rapidly spread throughout the country. The China Hotel Industry Association reports that Econo Hotel has a huge potential for development in china. In recent years, not only the rapid development of the domestic Econo Hotel, everywhere, the International Hotel giant also saw this market space, and rapid large-scale in the country "enclosure."". The Super 8 Hotel group announced last year, plans to 2 years to open more than 60 China economy chain hotel; Accor International Hotel Group under the Econo Hotel "Ibis" last September officially entered China, and announced that the next 5 years will be in the Chinese open 50 Econo Hotel; another hotel tycoon Marriott also announced plans to set up similar the hotel. In 2004, the industry grew by as much as 200% to 300%. Because the Chinese market itself is very large, a large number of demand will provide great space for the development of Econo Hotel. And now is just beginning, the layout is also mainly in some big cities and medium-sized cities, the development prospect is broad. Therefore, the economic chain hotel as the group's new pillar industries, perhaps Wanda will catch another train. Capital leap in joint and listed commercial real estate As a real estate developer who wants to make a breakthrough in size, Wanda has also been affected by the new land policy. This year, Dalian has an area of 5 square kilometers of land auction. Such volume of land, take the cost is likely to be close to tens of billions of dollars, any single handedly is difficult to operate. But Dalian Wanda is reluctant to miss the golden mile. "He could not take in conjunction with other enterprises," Wang Jianlin decided to rely on its vertical and horizontal integration, engage in the league in Dalian and the Northeast real estate sector influence real estate business. Under his coalition, the top 10 real estate companies in Dalian each invested 400 million yuan to form a joint equity company. Central bank regulations, the real estate business development projects own funds may not be less than 35%, the joint venture company registered capital will be set at 4 billion yuan, the goal is undoubtedly to get that piece of 5 square kilometers of land. "Combined strength, even by 40% of its own funds, 4 billion of the funds can be done into 10 billion."". According to Wang Jianlin's analysis, "due to the large volume, and we can not compete much, and the 10 alliance won the land mass of great odds.". Take down, according to 1.5 of the volume rate, that is, nearly 7 million 500 thousand square meters of body mass, is a can run more than ten years of the project". He also said that even if not, the Federation will not dissolve, and will search for large-scale land nationwide together. In addition, the lack of financing channels is still the fundamental bottleneck restricting the smooth operation of Wanda Commercial real estate projects. According to China's commercial real estate League statistics, more than 70 large MALL projects under construction in the country have nearly 1/3 because of funding problems in the state of work stoppage or semi shutdown. Developers who are weak in capital will either become contractors for big consortia or simply leave the field. Wanda Group Chairman Wang Jianlin revealed that Wanda intends to refer to the overseas fund investment model, the operation of commercial projects mergers and acquisitions. Similarly, China's shopping centres have an amazing allure for overseas real estate funds. Investment centers in the United States have an annual return of less than 5%, Southeast Asia can reach 8% to 9%, while China can reach 13% or even higher. Overseas funds are collecting all kinds of commercial real estate projects in china. At the beginning of September, through the transfer of part of the shares, Wanda has received more than 5 billion yuan of funds from the United States a fund, this is so far the domestic real estate sector's biggest overseas financing. In addition, Wanda plans to pack its shopping centres in the first quarter of next year in the form of REITS (real estate trust fund) overseas listing. Taking into account the level of economic development and income levels, even if compared with the level of the United States 1/10, China's more than 300 shopping centers are still very poor. Although shopping malls have been around for 35 years, 90% of the world's shopping centres have developed in the last 15 years, as the REITS has only been 20 years old. 98% of the world's REITS investment in retail or office rentals as the main source of income among the property, and more than 80% of them are invested in retail property. Wang Jianlin believes that without the support of REITS, there can be no commercial real estate development. Undoubtedly, Wang Jianlin has realized that the REITS form of real estate trust is the best way to finance commercial real estate. Because, in his previous development practice, found that about two years of bank loans can not support the long-term business needs of commercial real estate development. And foreign shopping centers better developed, without exception, are through the real estate trust fund as a financial support. Singapore and the Hongkong Special Administrative Region have liberalized restrictions on offshore real estate trust 3 years ago and this year. International CCIM registered real estate valuers Yuan Fan analysis: "this fund is strictly based on mature property based, and therefore small risk, income is relatively stable.". This is for developers, on the one hand to ease the cash flow crisis, on the other hand, you can integrate risk into the capital market". In the recent 2005 annual meeting of China Association of shopping centres, Wang Jianlin announced Wanda Group commercial real estate investment has entered a higher level, is characterized by mature commercial property to take their own listing. Relative to the sale from zero to the overall sale, and then do not sell, this is a higher realm, but also as Wanda's new leap in commercial real estate.