如何设计名片（How to design a business card）

如何设计名片（How to design a business card） 如何设计名片(How to design a business card) How to design a business card Http://www.dzci.com/dazhi-vi.htm Business card design ...... Business card is an important medium for enterprises and individuals to communicate with each other. It indirectly represents the image of enterprises and individuals, and has a wide range of uses. ...... A good business card design can not only reflect the unity and standardization of VI design, but also have the characteristics of beautiful form and personality. (1) basic requirements for business card design; Business card as a person, a professional independent media, in the design should pay attention to its artistry. But it has obvious difference from artistic works. It doesn't have high aesthetic value as other art works. It can appreciate and ponder. In most cases, it does not cause human attention and pursuit, but it is easy to remember, and has stronger recognition, so that people can get the information they need in the shortest possible time. Therefore, business card design must be concise text, font levels, emphasizing design awareness, artistic style to be novel. The basic requirements of business card design should emphasize three words: Jane, Gong and yi. 1: Jane: business cards to convey the main information should be concise and clear, the composition of complete and clear. 2, work: pay attention to quality, efficacy, as much as possible to convey the information clearly. 3, easy: easy to remember, easy to identify. (two) business card design procedures; 1, business card design, first of all, do three aspects of understanding (1) understanding the identity and occupation of the business card holder. (2) understand the nature and function of the unit and its unit of business card holder. (3) understand the business scope of business card holders and units. 2, unique conception The unique idea stems from the rational positioning of the design, derived from the comprehensive understanding of the holder of the business card and the unit. A good business card idea can stand the examination in the following aspects: (1) whether it has visual impact and identifiability?. (2) whether it has the nature and identity of the media subject?. (3) whether it is chic or unique?. (4) whether it meets the business nature of the holder?. 3, design orientation According to the first three aspects of understanding, determine the business card design concept, determine the composition, determine the font, color and so on. (three) the elements in the design of business cards In the business card design, indispensable component elements. The so-called constituent elements refer to the various materials used to form a business card, generally referring to signs, patterns, copywriting (business card holder's name, mailing address, communication mode) and so on. Each of these materials has different missions and functions, collectively referred to as constituent elements. There are two kinds of components: 1, is a component element of modeling (1) a trademark or enterprise logo designed and registered in a pictorial or written form (2) pattern (forming the color block of a business card); (3) outline (border) 2, belong to the component elements of the program (1) the name and position of the business card holder. (2) the name and address of the business card holder. (3) communication mode. (4) business areas. The above elements in the business card design in its own position, according to each type of business card to determine the focus of its design. (four) the design of business card design; In the design of business cards, the design of patterns is an important link. The success of the design has a direct impact on the visual effects of the business card, affecting the psychological feelings of the business card holder and the unit. The pattern has a fixed function in a business card 1. The functions are classified as follows: (1) to attract attention, a good business card design not only meets the needs of the composition of the picture, but also attracts people's attention very much, so as to achieve the purpose of self promotion of the holder. (2) the professional characteristics and trade characteristics of the business card holder. The form and color of a business card should reflect the professional characteristics and trade characteristics of the business card holder. (3) lead the readers to lead the line of vision to the inductive effect of important programs. 2, the composition of the pattern (1) the gradual change of design; Monochrome gradients apply monochrome gradients in business card design, maintaining the integrity of the design without increasing visual impact. Mixed color gradient more than one or two color gradient, the effect of this screen is more active, but the application should pay attention to the color contrast and the proportion of the composition of the distribution. Image change, take business card logo, factory name or distribution products, on the do light color weakening, color gradient, size gradient, to form more rich visual effects. (2) contrast and unity of patterns ". The function of the pattern in the business card is to contrast the theme, enrich the picture and prompt the readers. Therefore, the design should pay attention to contrast, but also the integrity of unity. Contrast refers mainly to the pattern of the picture and the picture of the ground, forming a clear distinction. Unity is the "level should be clear pattern is to highlight the theme, composition of personality, while not eye-catching, distracting. (3) according to the character of the business card, the design technique of the pattern is given different patterns of expression. Performance techniques are as follows: A \ image texture Law: this method is to take the business card holder industry related image for texture processing, forming a distinctive personality of the design. B\ image photography: take pictures and pictures related to the industry of business card holder to do various artistic treatment to form a figurative art pattern. C\ painting texture method: this method shows abstract patterns, mainly showing the texture effect of various paintings, giving the cards a strong artistic personality. Such as: oil painting texture method, scraper texture method, sketch texture method, sketch texture method, watercolor texture method, painting texture method. Color coating and shading performance method name card paper (five) the proportion of business card design The business card is small, but it is a complete picture, so there is the problem of proportion and balance of the picture. This includes two aspects: first, the overall content of the business card, including the program, logo, color of the proportional relationship, and the second is the proportion of the border line. Here are some of the proportions for your reference: 1, the ratio of gold (gold) The ratio of gold is one of the proportions used in the design. The ratio of the width to the length of a rectangle is 1:1.618. In the daily life of common paper cards, postcards, stamps and some of the country's national flag, with the proportion of. The gold ratio was compiled by French architect Karl, based on the proportions of the human body and the principles of mathematics. A man named G Lips in the United States uses five rectangles of different proportions to conduct a public opinion poll, and the result is that the gold is more acceptable than the rectangle. Golden ratio drawing (1): the square side is wide, and the golden rectangle is required. The method is: first take square side of the 1/2, and then as a center, to its diagonal line as the radius to the bottom edge of the square in an arc extension line, which is the golden rectangle intersection leading endpoint long side. Golden ratio drawing (2): the square side is long, and the golden rectangle is required. The method is: first from one side of the square from the point to the midpoint of the diagonal as attachment, then the point as the center, with a square 1/2 radius, to the point to the diagonal connection, with diagonal as the center, to the intersection of circular and diagonal radius of arc to the square, on the edge of the rectangle, parallel lines into this point is the golden rectangle. 2, Faye Bo Bernard Zi series This is a series of approximate golden ratios. That is, the ratio of the golden rectangle is applied to a continuous line group, and the resulting intervals are made up. It is a more graceful proportion molding. This mathematical order is lively, obvious contrast, the composition of the graph is rich in change, the use of more extensive. The method of Faye Bo Bernard Zi series is: the sum of the numbers of two adjacent items of a sequence, as the third value. For example: the sequence starts at 1, the first is 0+1, or is 1?. The third item is 1+1=2, the fourth is 1+2=3, and the fifth is 2+3=5...... And so on。 (six) logo design in business card design; In general, the logo of the business card is already provided by the user's own unit. But sometimes signs are also designed with business cards. In the general enterprise, leaders and ordinary staff's business cards have double representation, one is the appearance of units and collectives, Two is the appearance of the card holder's self. The image of the former is the main symbol, so it is important to see how important the logo is in a small business card. In the material of the business card, the logo is simple and small and unified. It has the most recognizable visual effect in a blink of an eye. It is suitable for impression, memory and association. This kind of characteristic is the most important condition that attracts attention and memory in the business card. Logo design should focus on the following considerations: 1, personality characteristics: strive to show a unique symbolic form, to be easy to identify, clear, eye-catching artistic image, different from peers, similar signs. 2, the transmission of information: the image of the logo to express immediately, to convey the meaning of the image, play the role of media. 3, in order to win much, the child is father of the man. The trademark design to be succinct, accurate, vivid, clear, art form is more focused, more representative, so as to make the logo of deepening theme. The basic form of trademark design: 1, a symbol of personality; 2, with a character shape; 3, a comprehensive form of characters and patterns with individuality; 4. Abstract geometric figures with individuality. (seven) the outline of business card design Silhouette refers to the border shape of the entity in the picture, which can be either a picture in the picture or a picture. The outline of the mission is to quickly control the attention of readers, can maintain the integrity of image contour, don't get too fancy, the name card is too harsh, don't exaggerate. (eight) copy of business card design Name card copy is divided into two parts, one part is the theme of copy, the other part is the auxiliary exposition case. The title copy generally refers to the name of the business card holder and the unit of work. The supporting copy includes the name of the business card holder, the mode of communication and the address of the unit. Whether it is the theme of copywriting, or auxiliary case are subject to the exposition, the overall composition. In the composition of the arrangement, we need to pay attention to the following points: Copy 1, name card to be terse, accurate information transmission, the theme of copywriting and auxiliary exposition case to prioritize. The theme of exposition in the case of auxiliary copy and use the font to have the difference, to be different in the font scale. 2, copy format paragraphs to layout neat, beautiful appearance, exquisite beauty of form, do not slack off, out of order. In our daily work, we use a lot of business cards to communicate with each other. Each person reads the business card carefully, so that the layout of the copy is reasonable and it is crucial to lock the reader's line of sight. 3, from the visual sense, the spacing is greater than the spacing. This can be enforced neatly and clearly, helping to eliminate visual fatigue during reading and readability. 4, business card fonts should be standardized. The font name card as little as possible with or without traditional Chinese characters, the State Press and Publication Administration and the National Committee of the text as early as 1992 and issued the "Regulations" Chinese characters use publications, provisions that must use the national standard issued several simplified characters. Besides, traditional characters are seldom recognized, and it is very inconvenient for them to print business cards with traditional characters. 5, Fannaka Youngwen's business card design should be based on chinese. The cube structure of Chinese characters is more readable from the visual angle than any other foreign language. It is more convenient to pass information with Chinese as the main business card in comparison with foreign languages. Business card design, in addition to pay attention to the sense of form, more important is the role of the card itself. The scope of our social communication is multiple and complex, and the same is true in the field of business, so the Chinese language can make more people more convenient. 6. Combination design and arrangement of characters in business cards. In a business card, the largest proportion of the business card is the text, so the design and arrangement of the text is very important. In accordance with the rules of art forms, the combination and arrangement of words also have the enjoyment of the United states. (1) the design of characters. The name card design text is divided into two systems, one is the theme of writing, topic text generally use the dignified and generous bold, Arial, Lishu, sometimes using the free body and name card holder and units related to the nature, the body is slightly larger than the general text auxiliary exposition case. Two auxiliary instructions, auxiliary instructions generally use Arial, sometimes using bold or italic words,. (2) the layout design of characters. The name card design, should make all words have a proper seat, in the words of the arrangement of a rhythm, the arrangement of words to level, should pay attention to point, line and plane division, picture to have the visual focus, pay attention to change font form, has the order of priority. Said specific, text block, Saio, actual situation, before and after the center, segmentation, combination of a variety of forms in the name card design. Block: each row or the beginning of the word, in the same row of the first case, each line at the beginning of each paragraph are not blank. Saio: each line or at the end of each section of the words are arranged in the last frame in the same line, even behind. The actual situation: as the text in the business card in different places, the design should also be different. Solid, hollow, stroke thickness, font size, and color contrast can be taken into consideration to emphasize primary and secondary relations. Before and after: in the business card theme and auxiliary text, with different colors to deal with, so that the text in the role of color to produce far and near distance, rich picture levels. Center: business card program, according to the theme and design needs, to the center of the screen as the standard, according to the hierarchy in turn up or down, or left and right. Segmentation: mainly consider the need for composition, color and lines will be the theme and auxiliary text, so that people easily understand, at a glance, a more clear sense of hierarchy. The combination and arrangement of the text of the business card in a variety of ways, will form a variety of visual effects. 7, business card copy and blank contrast. The word and blank of business card are the relation between the map and the ground, and they are the relation of each other. The design of a business card, including signs, colors, themes, programs, auxiliary programs, etc., these contents should always have a overall planning, primary and secondary arrangements, both to form a unified picture, but also pay attention to contrast. It can be seen that the contrast between the copy and the blank is very important. Some business cards are designed to exaggerate and exaggerate the theme of business cards without considering the overall elements of the picture. Think this can make business cards subject more clearly, in fact, otherwise, the reader's business card reading is the overall impression of the business card, this overall composition is more of the business card copy and blank contrast formed. Business card copy in the overall composition of the general induction into various geometric shapes, such as equilateral triangle, right triangle, rectangle, square, round, semicircle, oval and so on. Thus, the copy is integrated and forms a whole regional contrast with the blank space, so that the overall composition of the picture is more definite, and the subject copy is more prominent. In addition, the contrast between the program and the blank can also strengthen the rhythm of the picture. The general blank is kept around the picture or is inserted into the body block of the picture to avoid staying at the center of the picture, thus avoiding the centrifugal of the subject text and reducing the attention value. As for the appropriate proportion of the blank, it should depend on the specific circumstances (eight) homework arrangement: 1. personalized business cards: with its vivid graphic arrangement, to show their own personal beauty of innovative style. The form of graphics and text is not rigidly adhere to the horizontal and vertical forms, and it is cultivated in a balanced form. 2. shop business project name card: emphasize the outstanding product in form of commodity specific. To maintain the traditional layout route, but also as the operating characteristics of the avant-garde, conform to no conventional pattern. 3.: enterprise name card and professional products, focusing on shaping the end point line and plane distribution of the overall corporate image, through the visual symbol of the perceptual stimulation, trademark production will be particularly important, generally with the specific and vivid figurative pattern specially marked the nature of the business, let the human with a sense of trust and identity. 4. business card size design Small size 60mmX33mm 39mmX70mm 48mmX28mm 30mmX55mm Common size 116mmX70mm 76mmX121mm 91mmX55mm 61mmX100mm 49mmX85mm