Ann. Rev. Sociol. 1987. 13:217-35
Copyright © 1987 by Annual Reviews Inc. All rights reserved
EVERYDAY LIFE SOCIOLOGY
Patricia A. Adler and Peter Adler
Department of Sociology, Washington University, St. Louis, Missouri 63130
Andrea Fontana
Department of Sociology, University of Nevada, Las Vegas, Nevada 89154
Abstract
Everyday life sociology comprises a broad spectrum of micro perspectives:
symbolic interactionism, dramaturgy, phenomenology, ethnomethodology,
and existential sociology. We discuss the underlying themes that bind these
diverse subfields into a unified approach to the study of social interaction. We
outline the historical development of everyday life sociology, indicating the
individuals, ideas, and surrounding context that helped to shape this evolving
theoretical movement. We then examine three contemporary developments in
everyday life sociology that represent significant theoretical, substantive, and
methodological advances: existential sociology, the sociology of emotions,
and conversation analysis. Within these areas, we outline major themes,
review recent literature, and evaluate their contribution to sociology. Every-
day life sociology has had influence outside its arena, stimulating grand
theorists to create various micro-macro syntheses. We consider these and their
relation to the everyday life themes. We conclude by discussing the major
critiques and assess the future promise and problems of this perspective.
INTRODUCTION
Any attempt to offer a brief but thorough outline of the focus and scope of
everyday life sociology is difficult because of its diversity and the lack of
systematic integration among its subfields. In fact, the sociology of everyday
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218 ADLER, ADLER & FONTANA
life is an umbrella term encompassing several related but distinct theoretical
perspectives: symbolic interactionism, dramaturgy, labeling theory, phenom-
enology, ethnomethodology, and existential sociology. The questions arise,
then: Is everyday life sociology merely a collection of fragmented parts,
arbitrarily referred to as a single perspective for the sake of maintaining
proprietary interests? Is there anything that characterizes the everyday life
perspective as a distinctive body of theory? We argue that everyday life
sociology does represent a theoretical arena (although it is often associated
with certain methods~ and substantive interests) characterized by a climate of
intellectual compatibility and eclectic synthesis among sociological thinkers
using a micro perspective. Within this overarching approach, individual
practitioners can seek relevance for their empirical findings by drawing on a
variety of interrelated perspectives, incorporating ideas from diverse camps
into their own theoretical formulations. The everyday life field has thus been
one of evolving adaptation, with new subfields emerging out of ideas
creatively drawn from both within and outside of micro sociology.
MAJOR TENETS OF EVERYDAY LIFE SOCIOLOGY
The Critique of Macro Sociology
A central impetus to the development of everyday life sociology was the
growing dissatisfaction in mid-twentieth century American social thought
with the approach contained in classical and contemporary macro theory.
Both positivism and critical sociology were seen as overly deterministic in
their portrayal of the individual in society: The actor was depicted as either a
tabula rasa, internalizing the norms and values of society out of a desire for
group membership, or as a homo economicus, developing social, political,
and ideological characteristics as a result of his/her class membership. As a
result, these traditional approaches generated an overly passive and con-
strained view of the actor. In its determinism, macro sociology also tended to
be a monocausal gloss, failing to capture the complexity of the everyday
world. Some of the early critiques of macro sociology from the everyday life
perspectiv e include Douglas (1970a), Filmer et al (1972), Lyman & Scott(1970), Psathas (1968, 1973), Tiryakian (1962, 1965, 1968), Wilson (1970),
and Zimmerman & Wieder (1970).
Everyday life sociologists critiqued traditional sociology epistemologically
for its "absolutist" stance toward studying natural phenomena (DoUglas
1970a, 1976; Douglas & Johnson 1977; Feyerabend 1972; Johnson 1975;
1For a fuller ’discussion of the various epistemological stances associated with symbolic
interactionism, ethnomethodology (with respect to ethnography), and existential sociology, see
Adler & Adler (1987).
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EVERYDAY LIFE 219
Kauffman 1944; Manning 1973; Mehan & Wood 1975; Phillips 1974). They
rejected the premise of subject-object dualism: the belief that the subject
(knower) and the object (known) can be effectively separated through scienti-
fic principles. Procedures such as the objectification, detachment, control,
and manipulation of abstracted concepts and variables violate the integrity of
the phenomena under study (Cicourel 1964; Douglas 1970a, 1976; Schutz
1962, 1964).
Contextuality
Everyday life sociologists sought to respect this integrity by studying people
in their natural context: the everyday social world (Cicourel 1964; Denzin
1970; Douglas 1970a, 1976; Garfinkel 1967; J. Lofland 1971, 1976). This is
the most fundamental and central emphasis of everyday life sociology. Natur-
ally occurring interaction is the foundation of all understanding of society.
Describing and analyzing the character and implications of everyday life
interaction should thus serve as both the beginning and the end point of
sociology. This includes the perceptions, feelings, and meanings members
experience as well as the micro structure they create in the process.
Model of the Actor
Everyday life sociologists move from studying interaction and communica-
tion in two directions. First, they move inward, toward consciousness, deriv-
ing a model of the actor based on people’s everyday life attitudes and
behavior. This includes the interactionist view of the self, the ethnomethodo-
logical view of cognitive structure, and the existential view of brute being. To
a degree, the relationship between consciousness and interaction is seen as
reflexive: people are shaped or socialized by interaction as well as in-
strumental in shaping the character of interaction.
Social Structure
Second, they employ a view of social structure and social order that derives
from interaction and is also characterized by a reciprocal relation to it. Social
structure, organization, and order do not exist independent of the people that
interact within them (Blumer 1969). Rather, they are endogenously con-
structed, or constituted, as people negotiate their way through interactions
(Garfinkel 1967; Heritage 1984; Maines 1977, 1982; Strauss 1978). The
rituals and institutions they thus create then influence the character of their
behavior through the expectations and micro social norms they yield (Goff-
man 1967). Interaction is thus both voluntaristic and structured (but not
completely determined) because of this reflexivity.
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220 ADLER, ADLER & FONTANA
HISTORICAL DEVELOPMENT OF EVERYDAY
LIFE SOCIOLOGY
The groundwork for the development of everyday life sociology was laid in
the 1920s and 1930s in two philosophical traditions that established an
ideological foundation and direction for micro sociological theory. At the
University of Chicago, Mead was forging a pragmatic social behaviorism that
would ultimately evolve into symbolic interactionism (Bulmer 1984, Rock
1979). In Germany, Husserl and Schutz were creating the emerging phe-
nomenological perspective (Wagner 1983). During this era, however, phe-
nomenology and social behaviorism were fairly disparate and isolated, with
little reciprocal or combined influence.
By the 1950s and 1960s this isolation began to abate. Schutz came to the
New School for Social Research where his influence spread among American
scholars. Blumer moved from the University of Chicago to the University of
California, Berkeley, and brought with him symbolic interactionism, his
revision of Mead’s behaviorism. Shortly thereafter he was joined by Goff-
man.
Blumer’s interactionism (1969) took shape in California, where he in-
corporated Mead’s conceptions of the rationally voluntaristic actor, reflexiv-
ity, and role-taking, with an emphasis on the way actors construct their worlds
through subjective meanings and motivations. He therefore directed his stu-
dents to look toward shared meanings established in social interaction and to
explore various "meaning worlds" (J. Irwin, personal communication). His
work was a critical impetus to the everyday life perspective in sociology.
Goffman’s new subfield, dramaturgy, was launched with The Presentation
of Self in Everyday Life (1959). Influenced by the works of Blumer, Burke,
and Durkheim, Goffman offered an analysis of the individual in society which
made the arena of interaction the locus of reality, of socialization, and of
societal regeneration. Goffman’s work speaks to both roles (the nature of the
self) and rules (micro-social norms). Instead of role-taking for the purpose
cooperatively aligning their actions with others, Goffman’s actors intentional-
ly and manipulatively role-play for the purpose of managing others’ im-
pressions of them. This occurs through the interaction rituals of everyday
life rituals that shape the individual’s inner self by externally imprinting
their rules on him or her at the same time they ensure the self-regulatory
character of society (Collins 1980, Fontana 1980, Lofland i980, Vidich
Lyman 1985).
Garfinkel broadened the everyday life perspective with his Studies in
Ethnomethodology (1967). Garfinkel’s ethnomethodology addressed Parsons’
grand questions about social order and social structure, using Schutz’s (1962,
1964, 1966, 1967) hermeneutical perspective of the actor as a vocabulary for
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EVERYDAY LIFE 221
answering them. He directed practitioners to study the mundane routines of
everyday life through which social order is created and maintained. He drew
on Husserl (1970a, 1970b, 1973) to focus on the rationality and commonality
within people that underlies the situational contextuality of behavior.
Ethnomethodology thus differs from other everyday life sociology by being
less interested in how situations are defined and how subjective meanings
emerge.~ It focuses, rather, on how people negotiate and apply rules which
embody the social structure on an everyday level (Heritage 1984, Zimmerman
& Wieder 1970).
The 1960s and 1970s brought a surge of sociological interest in
phenomenology due to the English translation of Schutz’s and Husserl’s
work. Sociologists applied these philosophical ideas to an empirical plane and
evolved another everyday life perspective: phenomenological sociology.3
Early works in this tradition include Berger & Luckmann (1967), Douglas
(1970b), and Psathas (1973). The former tied phenomenology’s emphasis
consciousness as the locus of reality to a social constructionist view of
society. Douglas’ edited volume contained seminal theoretical essays advanc-
ing, critiquing, and synthesizing the ethnomethodological, symbolic in-
teractionist, and phenomenological/existential perspectives. This work was
one of the first applications of the term "everyday life" to the new
sociologies. 4 Psathas’ book further discussed and empirically applied the
phenomenological sociology perspective.
Everyday life sociology thus had its birth during these decades. It emerged
in an atmosphere, especially in California, of eclectic synthesis and excite-
ment about the creation and synthesis of new ideas (Manning 1973). Every-
day life sociology was also nurtured and shaped by the surrounding back-
ground of California’s secularism, heterogeneous beliefs, and pluralistic sub-
cultures, fostering an atmosphere of innovation, divergence, and freedom
(Vidich & Lyman 1985). From Berkeley, use of the everyday life perspective
spread to the other sociology departments of the University of California
system, where compatible thinkers were located. Unfortunately, this burgeon-
ing perspective was somewhat marred by the in-fighting and drift which
effectively prohibited "everyday life" from becoming the focal theme of these
2For a distinction between ethnomethodology and phenomenological sociology, see Rogers
(1983) and Zimmerman (1979). For the difference between ethnomethodology and symbolic
interactionism, see Gallant & Kleinman (1983) and Zimmerman & Wieder (1970). See Johnson
(1977) for a contrast between ethnomethodology and existential sociology. Finally, Per-
inbanayagam (1974) contrasts ethnomethodology and dramaturgy.
3Zaner (1970) has suggested that we should speak of phenomenologically derived sociology
rather than of phenomenological sociology, for the goals of phenomenology as a philosophy are
different from those of its sociological derivatives.
’*Douglas first used the term everyday life phenomena in his (1967) work, where he dis-
tinguished between "everyday" and "anyday" phenomena.
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222 ADLER, ADLER & FONTANA
theorists. While a unified concept remained, no movement developed to press
for the identification and recognition of all this work under the everyday life
rubric. As a result, individual practitioners chose freely from among the
various theories, used and combined them as they saw fit, and made their own
decisions as to whether they wanted to affiliate themselves with the everyday
life label.
The late 1970s and 1980s brought a new generation of everyday life
sociologists. In this era, we have seen a continuation of both the unity and
diversity of the everyday life perspective. On the one hand, there has been a
growing awareness of the overarching everyday life label. More people
identified their work with everyday life sociology, and a number of books
appeared that addressed this theme. Morris (1977) produced a theoretical
treatise offering comparisons, contrasts, critiques, and historical discussions
of the various "creative," or everyday life perspectives. Mackie (1985) em-
ployed a phenomenological/existential perspective to analyze the drift of the
modern everyday world and the individual’s alienated role within it. Text-
books were offered by Douglas and his colleagues (1980), Weigert (1981),
and Karp & Yoels (1986). A number of empirical works, drawn from the
various subfields, all explored the problematic and mundane features of
everyday life. Among these are L. Lofland (1973), Irwin (1977), Cohen
Taylor (1976), and the collected works found in Brissett & Edgley (1975),
Lofland (1978), and Psathas (1973, 1979).
During this period the diversity of everyday life studies in sociology also
continued in a variety of directions. For this forum we have selected three to
explore more fully: existential sociology, the sociology of emotions, and
conversation analysis. These three arenas represent the major successes of
everyday life sociology that emerged from the churning dissension and con-
sensus of the 1960s and 1970s. We have chosen them because they represent
recent advances in, respectively, theoretical, substantive, and methdological
arenas of everyday life sociology.
EXISTENTIAL SOCIOLOGY
Existential sociology is located within a philosophical tradition that dates back
to the ancient Greek culture. Early Greek existentialists include both Thrasy-
machus, the sophist from Chalcedon who rejected Socrates’ rational search
for an understanding of human beings within the cosmos, and the god
Dionysus, who represented the inner feelings and situated expressions of
human beings, unbridled by any rational restrictions. More recently and
directly, this tradition draws on the existential philosophy of Heidegger,
Camus, Sartre, and Merleau-Ponty, the phenomenology of Husserl and
Schutz, and the hermeneutics of Dilthey (Fontana 1980).
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EVERYDAY LIFE 223
Existential sociology is the most recent of the everyday life theoretical
perspectives. It shares with the others a common critique of the absolutist
sociologies and an orientation toward the same set of focal concerns and
beliefs. It goes beyond them in integrating subfields, combining them with a
more complex, contradictory, and multidimensional view of the actor and the
social world. Existential sociology also differs from other everyday life
theories in its view of human beings as not merely rational or symbolic, or
motivated by the desire to cooperate by interlinking actions. Instead, its
proponents I~elieve that people have strong elements of emotionality and
irrationality, ~and that they often act on the basis of their feelings or moods.
People are simultaneously determined and free, affected by structural con-
straints while remaining mutable, changeable, and emergent (see Zurcher
1977, for a fuller discussion of the relationship between social change and the
existential self).
At the same time, existential sociologists view society as complex and
pluralistic, divided by power struggles between different groups (see Doug-
las, 1971, for an existential analysis of American social order). Torn by the
loyalties of their multiple memberships, people experience inner conflict.
Since most groups in the society have things they want to hide from other
groups, people present fronts to nonmembers. This creates two sets of reali-
ties about their activities: one presented to outsiders, the other reserved for
insiders. Drawing on the perspectives of Goffman (1959) and Machiavelli
(1532), existential sociologists also believe that people manage the im-
pressions they present to others. Researchers, then, must penetrate these
fronts to find out about human nature and human society (Adler & Adler
1987, Douglas 1976). The main theoretical works in this tradition include
Lyman & Scott (1970), Manning (1973), Douglas & Johnson (1977),
Kotarba & Fontana (1984).
A number of empirical works illustrate the application and analytical value
of this perspective. These works share a focus on individuals’ search for
meaning and self in an increasingly bureaucratized modern society. They also
emphasize the importance of individuals’ core feelings and emotions in
guiding their perceptions, interpretations, and lives. The Nude Beach, by
Douglas & Rasmussen (1977), offered a multi-perspectival view of the
complexity of feelings, motivations, rationalizations, behaviors, fronts, and
micro and macro politics associated with public nudity and sexuality. In
Wheeling and Dealing, P. A. Adler (1985) portrayed the greed and narcis-
sism, rationality and irrationality, hedonism and materialism, secrecy and
exhibitionism, and the alienation and involvement associated with the fast life
of upper level drug dealers and smugglers. Kotarba’s (1983) study, Chronic
Pain, described the anxiety and uncertainty faced by chronic sufferers as they
confront the futility of their search for solutions that will both alleviate their
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224 ADLER, ADLER & FONTANA
pain and provide viable meanings for their experience. The Last Frontier, by
Fontana (1977), explored the emotional issues, loneliness, and existential
identity changes that underlie and render insignificant the rational meaning of
growing old. In P. Adler’s (1981) book, Momentum, he analyzed the dynam-
ics and self-reinforcing excitement and depression caused by momentum-
infused individuals, groups, and masses. Last, a series of articles that address
the existential self in society are noteworthy: Altheide (1984) on the aggran-
dized nature of the media self; Ferraro & Johnson (1984) on the victimized
self of the organizational me
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