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论坛第三天:游玩,返程AGroupBGroupCGroupAddyourtextinhere-Yourtextinhere-Yourtextinhere-Yourtextinhere-YourtextinhereAddyourtextinhere-Yourtextinhere-Yourtextinhere-Yourtextinhere-YourtextinhereAddyourtextinhere-Yourtextinhere-Yourtextinhere-Yourtextinhere-YourtextinhereThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.DGroupAddyourtextinhere-Yourtextinhere-Yourtextinhere-Yourtextinhere-YourtextinhereClicktoaddTextAddyourtextinhereYourtextinhereYourtextinhereThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ClicktoaddTextClicktoaddTextAddyourtextinhereYourtextinhereYourtextinhereAddyourtextinhereYourtextinhereYourtextinhereStrategyContentsSolutionBrandABrandB마케팅(홍보)및비지니스채널화Ebiz기반의웹사이트통합전략제고장기적안목으로통합시스템과솔루션검토사이트통합리뉴얼프로젝트BrandCIntegrationBranding&Identity外化于形文化形成文化宣贯文化执行对内渗透(培训学院)对外辅射(学院客人)SupplierSupplierSupplierstockholderEmployeesOn-lineOff-lineSCMERPIPSEIP/KMS/GWIRM/RMS/PRMWebSiteCRM/CPPartnersSCM/IPSDW/CRMCustomerStockholderSuppliereCompanyIRM/RISGW/KMSERP/EIPEnterpriseCRMeCRMDataWarehousing/IntegrationWebLogDataDataBaseTransactionDataCustomerProfileServiceSalesCRMDataWarehousing/IntegrationSMSChannelWebFAXChanneleMailChannelWebSiteChannelPostchannelConsumerInvestorPurchaserAnalystThepressClub투자자충성고객미래고객MarketingCustomerInteractionPlatformsInteractionManagementInfrastructuree-CRME-Mail문서EDMSGW자료실KMS2단계(시스템연동)ERP1단계(솔루션개발)CRMSCME-Planning자산관리고객관리업무관리인력관리손익관리Planning&PublicSupportingTeamPresident&CEOCSteamBiz1teamBiz2teamBiz3teamSales1teamSales2teamSISystemteamSIDevelopteamSales1teamSales2teamAutomationteamNetworkteamConsulting1teamConsulting2teamConsulting3teameBizteamSolutionteamSIMUINFRAMUConsultingMUR&DMUBSPMUtexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttext.....................….........….........….........….........….........….........….....................….........….........….........….........….........….........….....................….........….........….........….........….........….........….....................….........….........….........….........….........….........….....................….........….........….........….........….........….........….....................….........….........….........….........….........….........…............................texttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttitletitletexttexttexttexttexttexttexttexttitletitletitletitletitletypetexttypetexttypetexttypetexttypetexttypetexttypetexttypetexttypetexttypetexttypetexttypetexttexttexttexttexttexttexttexttexttextPrioritizationSupplierCustomerDevelopmentProductionSalesDistributionCompanyThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.TitleAddyourtextThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.AddyourTitleThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.TextTextTextAddYourTitleTextText1Text2Text3Text4Text5AddYourTitleTextText1Text2Text3Text4Text5TextTextConceptAddYourTextTextTextTextTextTextTextAddYourTextAddYourTextconceptConceptConceptConceptAddYourTextAddyourTitleTextinhereTextinhereTextinhereAddYourTitleTextTextTextTextAddYourTextAddYourTextAddYourTextTextinhereTextinhereTextinherePlacePriceProductPackagePositioningpromotionProductofferingNewentrantSuppliersIndustrycompetitorsBuyersSubstitutesTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextNewentrantSuppliersIndustrycompetitorsBuyersSubstitutesTextTextTextTextTextCustomerClientsDistributorsCompetitorsSuppliersSkillsSharedvaluesStrategyStaffStructureSystemsStyleAcoherentsetofactionsaimedatgainingasustainableadvantageovercompetitionTheorganizationchartandaccompanyingbaggagethatshowwhoreportstowhomandhowtasksarebothdividedupandintegratedThepeopleintheorganization,consideredintermsofcorporatedemographics,notindividualpersonalitiesThewaymanagerscollectivelybehavewithrespecttouseoftime,attentionandsymbolicactionsTheprocessesandproceduresthroughwhichthingsgetdonefromday-to-dayThoseideasofwhatisrightanddesirable(incorporateand/orindividualbehavior)whicharetypicaloftheorganizationandcommontomostofitsmembersCapabilitiespossessedbytheorganizationasawholeasdistinctfromtheindividuals.SomecompaniesperformextraordinaryfeatswithordinarypeopleSellingmarginContributionSalesSellingrateSalesAvailablesellingtimeEffectivenessContributionAvailablesellingtimeProductivityContributionTotalsellingcostsAvailablesellingtimeTotalsellingcostsEfficiencyUtilizationAvailablesellingtimeTotalsalestimeSupportintensitySupportcostsTotalsellingcostsSupportleverageTotalsalestimeSupportcostsTextTextTextTextTextTextTextTextTextTextText………AbilityIntentionFlexibilty…………………t…………………t.....................…………………...++++...++++…+=ProjektteamsJiehuaNewBrandRejoiceHead&ShouldersUlanWhisperArielTideJVBrandsCrestProfessionalMarketingSafeguardZestCamayAssistantBrandManager,2-5perBrandMedia&CommercialProductionMarketingManagerDimitriPanayatapolousSchoolProgramGroupNursesforSchoolProgramRandallBeardMarketingDirectorKenDoiMarketingDirectorRobinOxendineMarketingManagerPeterFoystonMarketingManagerLaundryHaircareToothpaste/SoapSkincare/PaperVacantGeneralManagerBradCasperGeneralManager*VacantGeneralManagerVirginiaLeeVicePresident*MarketingOrganizationCompetitiveModelsMarketResultsFeasibleScenariosIndiaChinaPhilippinesSuccessRequirementsBacardiStrategyAsiaWhiskyOpportunityAssessmentMarketArchetypeModelSizingPricingBacardiStrategyOverlapDetermineWhethertoProceedFurtherExecuteWillwhiskyhelptobuildBacardirumglobally?Arethereopportunitiesforwhiskyintherestoftheworld?YesDevelopObjectives&StrategiesFinancialGoalsMarketPrioritiesAcquisitionorOrganicGrowthProduct/Marketing/DistributionStrategiesProcessMap………123…………1234TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText