可口可乐饮料系列包装的调查与分析

可口可乐饮料系列包装的调查与 分析 定性数据统计分析pdf销售业绩分析模板建筑结构震害分析销售进度分析表京东商城竞争战略分析 可口可乐饮料系列包装的分析 一、可口可乐品牌介绍 可口可乐公司(Coca-Cola Company)成立于1892年，总部设在美国乔亚州亚特兰大，是全球最大的饮料公司。可口可乐(英文名称:Coca-Cola，也称Coke)，它不仅是全球销量排名第一的含有咖啡因碳酸饮料，而且也是全球最著名的软饮料品牌，在全球拥有48%的极高市场占有率以及全球前三大饮料的二项(可口可乐排名第一，百事可乐第二，低热量可口可乐第三)。可口可乐在200个国家拥有160种饮料品牌，包括汽水、运动饮料、乳类饮品、果汁、茶和咖啡，亦是全球最大的果汁饮料经销商(包括Minute Maid品牌) 在中国知名的可口可乐旗下品牌就有“酷儿，“醒目“雪碧”“芬达“"美汁源"等。 二、可口可乐入注中国时间 1927年“可口可乐”在上海及天津设厂生产，稍后更在青岛及广州生产。1933年，在上海的可口可乐生产厂是美国以外最大的“可口可乐”厂，在1948年，更是美国境外第一家年产量超过一百万箱的工厂。1979年可口可乐重返中国，至今已在中国投资达11亿美元。经过十几年的发展，在中国内地已建有,,家装瓶公司及,,家厂房，形成了辐射全国的生产基地和销售网，年销售额近百亿元。在中国可口可乐在同类产品中又一次高居榜首，一举夺得市场占有率、最佳品牌以及知名度三项桂冠。 三、 包装主题设计理念; 可口可乐选用的是红色底，在鲜红的底色上印着白色的斯宾塞体草 书 关于书的成语关于读书的排比句社区图书漂流公约怎么写关于读书的小报汉书pdf “Coca-Cola”字样，十分引人注目。，白字在红底的衬托下，有一种悠然的跳动之态，草书则给人以连贯、流线和飘逸之感字母的连贯性形成的白色长条波纹，给人一种流动感。充分体现出了液体的特性，使整个设计充满诱人的活力红白相间，用色传统，显得古朴、典雅而又不失活力。它不仅标识了该品牌产品的特色，也标识了该公司的行业特征。 可口可乐的广告词随着每年的主题变化而更新。2011年的主题是“积极乐观 美好生活”。 可口可乐给消费者的已经超越了一瓶汽水那么简单的含义，里面有品牌和文化及艺术的价值。每当可口可乐公司在新品推出或者更换包装时,更是吸引市场及众人的注意,不仅仅为产品本身吸引,还有他们产品的包装设计也是吸引众人眼光的亮点。产品的包装设计为可口可乐产品成功的营销环境提供了足够的保证。 and due diligence evaluations article 22nd head office, branch (jurisdiction), risk management, marketing management branch within the Department's credit business person assumed responsibility for the supervision and inspection and due diligence evaluations. Article 23rd, Head Office, branches (jurisdiction), risk management, Marketing Management Department through on-site and off-site inspection, investigation report, interviews with investigators for pre-loan investigation work by way of conducting supervision and inspection, quality evaluation pre-loan investigation work, and based on the evaluation results, the implementation of diversity management. 24th the control and inspection (a) the implementation of the credit system: there is no breach of credit policy relating to the granting of credit and the head office; (B) dual credit rating: timeliness of ratings, whether the provisions of the rating, rating results are accurate; (C) the survey contents: data collection is complete, report writing is comprehensive, indicators analysis is objective, real, conclusions and the facts are consistent and reasonable; (D) double implementation of investigations system: practical implementation of double system; (E) other supervision and inspection of the contents. 25th due diligence evaluation offices and branches (jurisdiction), risk management, Marketing Management Department agreed to carry out pre-loan investigation supervision and inspection work, evaluate whether investigators due diligence to determine whether the exemption should be. Investigators should be compatible with. Due diligence assessment should be based on the fact that, following the principles of objectivity, impartiality and fairness. Article 26th head 四、碳酸饮料可口可乐产品包装展示 1. 可口可乐的包装 , 玻璃瓶 可口可乐的玻璃装的变化史 and due diligence evaluations article 22nd head office, branch (jurisdiction), risk management, marketing management branch within the Department's credit business person assumed responsibility for the supervision and inspection and due diligence evaluations. Article 23rd, Head Office, branches (jurisdiction), risk management, Marketing Management Department through on-site and off-site inspection, investigation report, interviews with investigators for pre-loan investigation work by way of conducting supervision and inspection, quality evaluation pre-loan investigation work, and based on the evaluation results, the implementation of diversity management. 24th the control and inspection (a) the implementation of the credit system: there is no breach of credit policy relating to the granting of credit and the head office; (B) dual credit rating: timeliness of ratings, whether the provisions of the rating, rating results are accurate; (C) the survey contents: data collection is complete, report writing is comprehensive, indicators analysis is objective, real, conclusions and the facts are consistent and reasonable; (D) double implementation of investigations system: practical implementation of double system; (E) other supervision and inspection of the contents. 25th due diligence evaluation offices and branches (jurisdiction), risk management, Marketing Management Department agreed to carry out pre-loan investigation supervision and inspection work, evaluate whether investigators due diligence to determine whether the exemption should be. Investigators should be compatible with. Due diligence assessment should be based on the fact that, following the principles of objectivity, impartiality and fairness. Article 26th head 上图中1915年的可口可乐的玻璃瓶为可口可乐经典玻璃瓶(contour bottle)它是由 Earl R. Dean设计的，玻璃瓶装。 包装特点: 玻璃瓶设计巧妙，造型美观，如亭亭玉立的少女，容量又恰好一杯，且从外 表 关于同志近三年现实表现材料材料类招标技术评分表图表与交易pdf视力表打印pdf用图表说话 pdf 看上去给人多于一杯容量的印象，使之形象深入人心。 2. 普通塑料(PET)瓶装 and due diligence evaluations article 22nd head office, branch (jurisdiction), risk management, marketing management branch within the Department's credit business person assumed responsibility for the supervision and inspection and due diligence evaluations. Article 23rd, Head Office, branches (jurisdiction), risk management, Marketing Management Department through on-site and off-site inspection, investigation report, interviews with investigators for pre-loan investigation work by way of conducting supervision and inspection, quality evaluation pre-loan investigation work, and based on the evaluation results, the implementation of diversity management. 24th the control and inspection (a) the implementation of the credit system: there is no breach of credit policy relating to the granting of credit and the head office; (B) dual credit rating: timeliness of ratings, whether the provisions of the rating, rating results are accurate; (C) the survey contents: data collection is complete, report writing is comprehensive, indicators analysis is objective, real, conclusions and the facts are consistent and reasonable; (D) double implementation of investigations system: practical implementation of double system; (E) other supervision and inspection of the contents. 25th due diligence evaluation offices and branches (jurisdiction), risk management, Marketing Management Department agreed to carry out pre-loan investigation supervision and inspection work, evaluate whether investigators due diligence to determine whether the exemption should be. Investigators should be compatible with. Due diligence assessment should be based on the fact that, following the principles of objectivity, impartiality and fairness. Article 26th head 包装特点: 可口可乐的塑料瓶装的流线设计优美，瓶身的包装贴纸是可口可乐的经典LOGO, 红底 白色 “Coca-Cola”字样，十分引人注目，字母的连贯性形成的白色长条波纹，给人一种流动 感，充满诱人的活力。 3..易拉罐(CAN)包装 A.经典的罐装 and due diligence evaluations article 22nd head office, branch (jurisdiction), risk management, marketing management branch within the Department's credit business person assumed responsibility for the supervision and inspection and due diligence evaluations. Article 23rd, Head Office, branches (jurisdiction), risk management, Marketing Management Department through on-site and off-site inspection, investigation report, interviews with investigators for pre-loan investigation work by way of conducting supervision and inspection, quality evaluation pre-loan investigation work, and based on the evaluation results, the implementation of diversity management. 24th the control and inspection (a) the implementation of the credit system: there is no breach of credit policy relating to the granting of credit and the head office; (B) dual credit rating: timeliness of ratings, whether the provisions of the rating, rating results are accurate; (C) the survey contents: data collection is complete, report writing is comprehensive, indicators analysis is objective, real, conclusions and the facts are consistent and reasonable; (D) double implementation of investigations system: practical implementation of double system; (E) other supervision and inspection of the contents. 25th due diligence evaluation offices and branches (jurisdiction), risk management, Marketing Management Department agreed to carry out pre-loan investigation supervision and inspection work, evaluate whether investigators due diligence to determine whether the exemption should be. Investigators should be compatible with. Due diligence assessment should be based on the fact that, following the principles of objectivity, impartiality and fairness. Article 26th head 包装特点: 使用可口可乐经典色红色或是简约色调来做背景，并采用丝带LOGO设计，再在上面加上有型银边或是红边，这是可口可乐罐装的经典，奠定了我们记忆中熟悉的可乐形象 B.时尚路线的新包装 (1) 这款可乐包装特点:是一款铝金属制造的罐装可乐，瓶身选用可口 可乐红白两色，并使用菱形设计，设计时尚前卫，吸引消费者的眼 球。 (2)日本风情可口可乐 包装特色: 该款可口可乐的瓶身选用大红色，白色的“Coke”的品牌字母字样，再配上白色的丝带。瓶身是一副具有日本本土特色的画，让产品与日本的风情、文化相融合。 and due diligence evaluations article 22nd head office, branch (jurisdiction), risk management, marketing management branch within the Department's credit business person assumed responsibility for the supervision and inspection and due diligence evaluations. Article 23rd, Head Office, branches (jurisdiction), risk management, Marketing Management Department through on-site and off-site inspection, investigation report, interviews with investigators for pre-loan investigation work by way of conducting supervision and inspection, quality evaluation pre-loan investigation work, and based on the evaluation results, the implementation of diversity management. 24th the control and inspection (a) the implementation of the credit system: there is no breach of credit policy relating to the granting of credit and the head office; (B) dual credit rating: timeliness of ratings, whether the provisions of the rating, rating results are accurate; (C) the survey contents: data collection is complete, report writing is comprehensive, indicators analysis is objective, real, conclusions and the facts are consistent and reasonable; (D) double implementation of investigations system: practical implementation of double system; (E) other supervision and inspection of the contents. 25th due diligence evaluation offices and branches (jurisdiction), risk management, Marketing Management Department agreed to carry out pre-loan investigation supervision and inspection work, evaluate whether investigators due diligence to determine whether the exemption should be. Investigators should be compatible with. Due diligence assessment should be based on the fact that, following the principles of objectivity, impartiality and fairness. Article 26th head 2. 新概念包装展示 - 我们看不到它过去一贯的瓶身设计，瓶子看上去更像一个傲游太空的飞船，充满未来感 和运动感，流动的线条和型体让瓶子看上去显得神秘感十足，有点像空气动力学上对赛车形 体的考究，整体运动感十足。 and due diligence evaluations article 22nd head office, branch (jurisdiction), risk management, marketing management branch within the Department's credit business person assumed responsibility for the supervision and inspection and due diligence evaluations. Article 23rd, Head Office, branches (jurisdiction), risk management, Marketing Management Department through on-site and off-site inspection, investigation report, interviews with investigators for pre-loan investigation work by way of conducting supervision and inspection, quality evaluation pre-loan investigation work, and based on the evaluation results, the implementation of diversity management. 24th the control and inspection (a) the implementation of the credit system: there is no breach of credit policy relating to the granting of credit and the head office; (B) dual credit rating: timeliness of ratings, whether the provisions of the rating, rating results are accurate; (C) the survey contents: data collection is complete, report writing is comprehensive, indicators analysis is objective, real, conclusions and the facts are consistent and reasonable; (D) double implementation of investigations system: practical implementation of double system; (E) other supervision and inspection of the contents. 25th due diligence evaluation offices and branches (jurisdiction), risk management, Marketing Management Department agreed to carry out pre-loan investigation supervision and inspection work, evaluate whether investigators due diligence to determine whether the exemption should be. Investigators should be compatible with. Due diligence assessment should be based on the fact that, following the principles of objectivity, impartiality and fairness. Article 26th head 该可口可乐包装的时尚元素丰富。选用简约的色调做背景，搭一条白色的弧线，使整体充 满线条感，与曲线美。 3. 文化主题纪念包装 这款可口可乐纪念包装的设计融合了2008北京奥 运标志，淋漓尽致地表现出愉悦、欢快的喜庆气氛 and due diligence evaluations article 22nd head office, branch (jurisdiction), risk management, marketing management branch within the Department's credit business person assumed responsibility for the supervision and inspection and due diligence evaluations. Article 23rd, Head Office, branches (jurisdiction), risk management, Marketing Management Department through on-site and off-site inspection, investigation report, interviews with investigators for pre-loan investigation work by way of conducting supervision and inspection, quality evaluation pre-loan investigation work, and based on the evaluation results, the implementation of diversity management. 24th the control and inspection (a) the implementation of the credit system: there is no breach of credit policy relating to the granting of credit and the head office; (B) dual credit rating: timeliness of ratings, whether the provisions of the rating, rating results are accurate; (C) the survey contents: data collection is complete, report writing is comprehensive, indicators analysis is objective, real, conclusions and the facts are consistent and reasonable; (D) double implementation of investigations system: practical implementation of double system; (E) other supervision and inspection of the contents. 25th due diligence evaluation offices and branches (jurisdiction), risk management, Marketing Management Department agreed to carry out pre-loan investigation supervision and inspection work, evaluate whether investigators due diligence to determine whether the exemption should be. Investigators should be compatible with. Due diligence assessment should be based on the fact that, following the principles of objectivity, impartiality and fairness. Article 26th head and due diligence evaluations article 22nd head office, branch (jurisdiction), risk management, marketing management branch within the Department's credit business person assumed responsibility for the supervision and inspection and due diligence evaluations. Article 23rd, Head Office, branches (jurisdiction), risk management, Marketing Management Department through on-site and off-site inspection, investigation report, interviews with investigators for pre-loan investigation work by way of conducting supervision and inspection, quality evaluation pre-loan investigation work, and based on the evaluation results, the implementation of diversity management. 24th the control and inspection (a) the implementation of the credit system: there is no breach of credit policy relating to the granting of credit and the head office; (B) dual credit rating: timeliness of ratings, whether the provisions of the rating, rating results are accurate; (C) the survey contents: data collection is complete, report writing is comprehensive, indicators analysis is objective, real, conclusions and the facts are consistent and reasonable; (D) double implementation of investigations system: practical implementation of double system; (E) other supervision and inspection of the contents. 25th due diligence evaluation offices and branches (jurisdiction), risk management, Marketing Management Department agreed to carry out pre-loan investigation supervision and inspection work, evaluate whether investigators due diligence to determine whether the exemption should be. Investigators should be compatible with. Due diligence assessment should be based on the fact that, following the principles of objectivity, impartiality and fairness. Article 26th head