剑桥商务英语中级第四辑真题Mini - presentation

1 第四辑Test 1 Topic A: WHAT IS IMPORTANT WHEN ……? Planning a presentation ●Audience ●Equipment needed 【思路点拨】 【词汇&短语】 农民工migrant worker 被期望,被期待做某事be expected to 图表,曲线图graph 相应的,转而in turn 术语technical words last but not least 准备行动,待命stand by 备用的spare 【句型点击】 ●回到原话题 To turn to the topic …. To get back to what I was saying… To go back to what you were saying about… ●引起新话题 About…. I think… That reminds me of….. Talking of…., I know….. 【参考范例】 When planning a presentation, speakers should first be clear about the composition of audience. The types of audience determine the techniques and languages they are going to use in the presentation. For example, if the speaker is faced with a group of migrant workers with poor educational background, he is supposed to use simple language with less graphs and technical words. Secondly, a good presentation depends on the support of equipment. Speakers must cooperate with the organizers to ensure that all needed equipment stands by and there should always be spare equipment in case anything goes wrong during the presentation. Meanwhile, the lighting and seating arrangement are to be fully prepared before the presentation. Moreover, to give a good presentation, the speaker is expected to 1 have a thorough research on the topic. A good preparation will make the speaker confident of his performance, which in turn will arouse the audience’s enthusiasm. Last but not least, a knowledge person is not necessarily a good presenter, so in order to improve the quality of his presentation; the speaker must learn presentation skills and practice them. Topic B: WHAT IS IMPORTANT WHEN ……? Selecting an interpreter for a meeting with foreign clients ●Experience ●Reliability 【思路点拨】 【词汇&短语】 需要,要求call for 正直;诚实integrity 积累accumulate 忽视,未注意到overlook 环境,条件,情况circumstance 核心core 结果outcome 互动interaction 准确的accurate 咨询,协商consultation 【句型点击】 ●常用礼貌打断语 Can I ask a question? Can I interrupt for a moment? Just to change the subject for a moment, do you….? ●概括性论述 In most cases….. Generally speaking… On the whole By and large 【参考范例】 When selecting an interpreter for a meeting with foreign clients; to begin with, we must consider the related work experience of the interpreter. Interpretation is a skilled job which calls for a great deal of practice. A good interpreter must have accumulated plenty of experience and known how to respond quickly under different circumstances. Reliability is another important factor when choosing an ideal interpreter because he is the bridge connecting the two sides. A good business outcome depends on his accurate and fluent interpretation. Meanwhile, his personal integrity of occupation shouldn’t be overlooked because he grasps some business secrets and has the chance to touch the core technology. In addition, the personality of an interpreter should also be taken into consideration when selecting one for a meeting with foreign clients. Good personality will smooth the communication and encourage the interaction of the both sides. To some extent, a good interpreter will affect the result of business consultation. Topic C: WHAT IS IMPORTANT WHEN ……? Introducing a new product range onto the market ●Timing ●Advance publicity 【思路点拨】 【词汇&短语】 产品系列product range 结束,终结terminate 确保,担保ensure 提前宣传advance publicity 在很大程度上to a great extent 促销活动promotional events 不合时宜的ill-timed 方向,定位orientation 【句型点击】 ●常用口头衔接语 Well, the point I’m trying to make it is that… Well, what I am trying to say is that… And don’t forget… ●常用开场白 I’d like to begin by saying… I’d like to begin by raising the issue/question of…. There are two points I’d like to make… 【参考范例】 When introducing a new product range onto the market, timing is the most important factor. A perfect timing can ensure the success of the product range to a great extent while an ill-timed launch will terminate the development of new products. Besides, advance publicity is very important in warming up the market and arousing people’s interest in the coming of new product range. Advanced publicity is usually conducted through advertisement campaign. Good advance publicity will make people wait anxiously for the new products. And when the products are finally on sale, they couldn’t wait to possess them. At the same time, the company should organize various promotional events to stimulated people’s enthusiasm still further. What’s more, to successfully introduce a new product range onto the market, the company should have a clear orientation of the potential customers, or in other words, the product range should have target customers. Nowadays, people like to show their personality over the things they use. So the fate of a new product range heavily depends on its followers or fans. Test 2 Topic A: WHAT IS IMPORTANT WHEN ……? Aiming to improve career prospects ●Reading business articles ●Learning a foreign language 【思路点拨】 【词汇&短语】 职业规划career prospect 保证guarantee 系统的organic 职业能力proficiency 开阔视野broaden the horizon 语言能力command of language 【句型点击】 Take… into account. Give you a clue of…. ….is becoming increasingly popular. ….helps you step forward. 【参考范例】 When aiming to improve career prospects, I would take four factors into account, namely a good reading habit, a good command of foreign language, a further education and an organic frame of the world. To start with, a good reading habit can enrich your knowledge. When you are reading business articles, the latest business events will give you a clue of what to do on your own position. Secondly, foreign language learning is becoming increasingly popular in companies because it guarantees effective communication with overseas business partners. Thirdly, further education helps you to step forward. With more training, your proficiency will be improved. Last but not least, an organic knowledge system also plays an important part in the career development. A broadened horizon would enhance your professional skills. Topic B: WHAT IS IMPORTANT WHEN ……? Deciding how to transport goods ●Destination ●Speed 【思路点拨】 【词汇&短语】 目的地destination 运输中in transit 立即发货prompt delivery 装货过程loading process 快递流通fast turnover 最佳报价best over 【句型点击】 In order to… With regard to…基于 Other things being equal…同等条件下 【参考范例】 When you are deciding how to transport goods, the destination of the delivery is the prime element to be considered. For the sake of convenience, various means of transportation should be adopted with regard to different distance of the delivery. Furthermore, we can’t overlook speed. A more prompt delivery means a faster turnover. On the other hand, delivery and loading of the goods shouldn’t be neglected. If the goods are not taken care of. There could be damages either in transit or during the loading and unloading process or by other reasons. If the percentage of the damaged portion is too high and the goods are in a bad condition, The Company can suffer from a huge loss. And now it comes to the last point price, other things being equal, as long as the transport company can handle the items properly, we would definitely choose the one that grants us the best offer. Topic C: WHAT IS IMPORTANT WHEN ……? Purchasing new machinery ●Level of automation ●Maintenance requirement 【思路点拨】 【词汇&短语】 生产线the production line 付款条件payment terms 由电脑控制的computerized 严格检查strict inspection 提高效率raise efficiency 全自动的fully automatic 极具清楚crystal clear 假设出来的情况hypothetical case 【句型点击】 We should aware of… My interest is towards…. If we don’t take this seriously….. 【参考范例】 When purchasing new machinery for production line, the level of the automation should be considered first. Just imagine how much labor it will save if the whole process is computerized and fully automatic, that is exactly the reason why we buy new machineries to save labor and raise efficiency. Moreover, we should be aware of the maintenance requirement of the machineries we bought. It should be stated crystal clear in the payment terms whether it is the responsibility of the buyer or the seller to get the maintenance covered. Furthermore, quality should be viewed before the purchase. The machinery has to pass strict inspection to guarantee qualified productions of goods. Finally, if I were in charge of the purchase, my interest will be towards safety. The visual of some worker getting caught in the blade of the machinery is horrifying. If we don’t take this seriously, this image will not be a hypothetical case. Test 3 Topic A: WHAT IS IMPORTANT WHEN ……? Selecting a retail sales assistant ●Previous experience ●Appearance 【思路点拨】 【词汇&短语】 销售经理sales manager 促进销售sales promotion 推销潜力sales potential 销售利润selling profit 代理商Selling agent 【句型点击】 ●表达现状 We can’t ignore the fact that…. No one can deny the fact…. This phenomenon attracts people’s interest in… 【参考范例】 When selecting a retail sales assistant, several factors should be taken into consideration. Firstly, I think if the candidate has some previous experience, he or she may get a priority or privilege for the position, because as may other employers, I attach great importance to it for that matter. Secondly, I would pay attention to the personal appearance of the applicants. A good appearance can make the publicity of the company better and easier, and the clients and customers will have deep impression of a decent, neatly dressed sales assistant. Thirdly, some basic skills and qualities are necessary, such as communication skills and analysis skills. And also, to keep contact with customers is very important. It can help us to improve our achievements and make sure we have sustainable resources for the future development. Topic B: WHAT IS IMPORTANT WHEN ……? Contacting clients by telephone ●Calling at the right time ●Listening carefully 【思路点拨】 【词汇&短语】 客户支持clients support 打扰disturb 可供利用的available 热情的enthusiastic 令人反感的annoying 时间把握timing 【句型点击】 I am in the middle of…我正在忙着 To put it in another way.. ….is the key point. One of the best ways to…. Is….. 【参考范例】 When contacting clients by telephone, we have to cover the whole range of business matter in a limited time, so we have to be very brief and efficient in every minute available. As a matter of a fact, we talk all day, but how to talk is obviously a somewhat neglected art. To be specific, firstly, you should make sure that you call your clients at the right time, because it is impropriate, impolite and very annoying to disturb your clients when they are in the middle of something. To put it in another way, the perfect timing is the key point. Secondly, when contacting clients by telephone you should listen carefully, because one of the best ways to show your respects to your clients is to become a good listener. Thirdly, you need to have a positive attitude and to let your clients feel that you are positive and enthusiastic. Also, you can keep a harmonious circumstance between you and the clients. Of course, there are other details that you should pay attention to, such as do not hang up first. We often say that the details determine you will succeed or fail. Note that the details can help a lot to solve the problems effectively. Topic C: WHAT IS IMPORTANT WHEN ……? Managing change ●Clear objectives ●Communication 【思路点拨】 【词汇&短语】 企业目标business goal 蓝图blueprint 核心竞争力core competence 与时俱进keep pace with time 大的市场份额The lion’s share 【参考范例】 In this information age, the capacity to manage change is becoming increasingly important. Consequently, more and more managers begin to put this issue in the spotlight. In my perspective, when managing change, several factors should be taken into consideration. The first one is to set a clear objective, because it is the blueprint of a company’s future development. Without the guide of a clear objective, one will get lost in the business jungle. The second factor is communication skill. An effective communication can promote cooperation, and communication is usually considered as an inevitable way to effective management. The third one is technology and qualified personnel. They are the core competitiveness of the enterprises and they are the software and hardware that drive the enterprise to work in a full speed. Without them, it is hard to keep pace with the time. The last but not the least, creativity is also important. Even a single innovative idea may be capable of helping an enterprise to take the lion’s share of the market. Test 4 Topic A: WHAT IS IMPORTANT WHEN ……? Considering setting a staff canteen ●Employee’s opinions ●Cost to the company 【思路点拨】 【词汇&短语】 至关重要的crucial 策略战术tactic 能被利用的available 注意be aware of…. 交换意见compare notes 或者alternatively 长期预定long-tern reservation 可行性feasibility 以员工为中心的employee-oriented 建筑,建造construction 【句型点击】 As far as…..concerned With respect to….关于…. To be specific 具体来说 Be supposed to…. Conserve no effort to… 【参考范例】 With respect to setting up staff canteens, I suggest that we should be aware of the following four factors. To start with, employee s’ opinions are supposed to play a crucial role. Undoubtedly, we should conserve no effort to meet the needs of the employees. We can benefit a lot from this employee-oriented tactic. To be specific, we can compare notes with employees from different departments, or, alternatively, we can make them vote for a decision. Secondly, the cost of the company deserves to be taken into consideration. If there can be other more economic options, why bother to build an extra canteen? I mean, if the company can make a long term reservation with a restaurant probably, it saves time and money. Thirdly, the financial situation tends to interfere in the decision making. If building a canteen is a better choice compared with ordering foods from restaurants in the long run, we still have to consider the expenses in building the canteen--------an undergoing construction is a big deal for the company anyway. Lastly, the location of the canteen is also quite important. If you want to build a canteen, there should be space available for it. Topic B: WHAT IS IMPORTANT WHEN ……? Working as a teacher ●Sharing expertise ●Deciding responsibilities 【思路点拨】 【词汇&短语】 求助于resort to 零碎的piecemeal 处理tackle with 前提premise 倾向于apt to 灵活的策略flexible policy 指派assign 唤起情绪invoke 有机的,整体的organic 同时simultaneously 【句型点击】 The prime concern is…首要考虑是.. Given this premise…. 基于这样的前提 Be expected to… 【参考范例】 When working as a teacher, the prime concern is sharing expertise. The need of the students should receive careful consideration. Through systematic training and teaching, the students should be able to resort to the professional skill of the teacher for reasonable solution of whatever problem they may come across in working experience. Secondly, the teacher is expected to decide the responsibility of his/her fellowman. In this case, it is better to tackle with the whole thing in an organic way rather than a piece meal basis. In other words, the person on the teaching position should be crystal clear of the strength and weakness of every student and assign them to the right positions based on this judgment. Given this premise, the whole team can work in an efficient way. Another crucial issue is how to monitor the students. Here we should adopt a flexible policy. It takes wisdom to let the students know that their behavior will be noticed b the supervisor and simultaneously to invoke the creative spirit out of them. In this way, we can improve the behavior pattern of the students and make full of their potentialities. Topic C: WHAT IS IMPORTANT WHEN ……? Negotiating a contract with a customer ●Customer needs ●Available budget 【思路点拨】 【词汇&短语】 可持续的sustainable 共同愿望common desire 双赢win-win 建立贸易机会conclude business 互惠互利mutual benefit 一致coincides with 通力合作close cooperation 报价quotations 最新商品价格目录表latest catalogues 履行 合同 劳动合同范本免费下载装修合同范本免费下载租赁合同免费下载房屋买卖合同下载劳务合同范本下载 observe the contract 商业信誉commercial integrity 国际惯例international practices 【句型点击】 I have some comment on….. The products meet with great favor. How to precede with 怎样来进行 How to put…. Into practice…. 【参考范例】 If I am negotiating a contract with a customer, I will firstly take the customers’ needs into consideration. The reason is very simple. It is the basis of the undergoing negotiation; we are sitting around the negotiation table because we need something from each other. It is our common desire to conclude the business. On the other hand, the success of the negotiation depends on the available budget. Without financial support, all the rounds of discussing and bargaining won’t make any sense. That is why it is an international practice to consider about the budget first and reasonable design of the contract comes after that. Besides the above mentioned points, long-term cooperation is also an essential element. Although the well-being of our own party is the main concern of us, we should insure that the prices we offered are very favorable, or we may even make some readjustment in our offer if the customer insists. The drive behind these behaviors is that sustainable profit and win-win outcome will make sure the contract can be held good for a long term. That is why we ought to make it our permanent principle to honor the contract and maintain commercial integrity.