市场营销题库答案

市场营销题库答案市场营销题库,1、2班,答案该资料由大类二班友情整理，红色标记部分是没有找到的。。。望大家发挥自己的聪明才智将其补充完整。o>_

市场营销题库,1、2班,答案该资料由大类二班友情整理，红色标记部分是没有找到的。。。望大家发挥自己的聪明才智将其补充完整。o>_ 表明了企业的竞争实力,] 图见P111 4,试简介GE矩阵。 GE矩阵法,通用电气公司模型、多因素业务组合矩阵,:是美国通用电气公司设计的一种投资组合分析方法。该模型是用由多种因素综合评价得出的指标——市场吸引力和企业竞争力两个指标来建立矩阵，对企业目前业务组合进行分析的一种方法。图见P113 5,试描述业务战略计划过程。 6,试简介波特的三种基本战略。全面成本领先:要求企业必须建立起高效、规模化的生产设施，全力以赴地HGJ222-92 technical specification for welding of aluminium and its alloys 5 low temperature steel welding procedure 6 SH3525-2004 petrochemical JB/ T4708-2000 of welding procedure qualification for steel pressure vessels 7 JB/4709-2000 8 JB4730-2005 pressure vessel welding procedures of steel pressure vessel NDT 9 JB/T4744-2000 steel pressure vessel products mechanical properties test of welded plate II, mechanical equipment installation engineering 1 GB150-98 2 GB50128-2005 vertical cylindrical steel pressure vessel steel welded tank code for construction and acceptance of 3 JB/ T4735-1997 steel welded atmospheric pressure vessel 4 GB50231-2009 mechanical equipment installation engineering construction and acceptance specification for 5 GB50275-98 compressor, fan and pump installation engineering construction and acceptance specification for lifting 6 HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, 降低成本，严格控制成本、管理费用及研发、服务、推销、广告等方面的成本费用。差别化:是将公司提供的产品或服务差异化，树立起一些全产业范围中具有独特性的东西。集中化:是主攻某个特殊的顾客群、某产品线的一个细分区段或某一地区市场。 7,试说明产品计划应包括的基本内容。 a.执行概要和目录 b.调研与情景分析 –市场 –竞争 –公司战略及SWOT –关键成功要素,KSF, c.营销战略 –业绩目标:销售量、利润、市场份额、增长率 –STP –4Ps d.财务预测 e.实施控制 HGJ222-92 technical specification for welding of aluminium and its alloys 5 low temperature steel welding procedure 6 SH3525-2004 petrochemical JB/ T4708-2000 of welding procedure qualification for steel pressure vessels 7 JB/4709-2000 8 JB4730-2005 pressure vessel welding procedures of steel pressure vessel NDT 9 JB/T4744-2000 steel pressure vessel products mechanical properties test of welded plate II, mechanical equipment installation engineering 1 GB150-98 2 GB50128-2005 vertical cylindrical steel pressure vessel steel welded tank code for construction and acceptance of 3 JB/ T4735-1997 steel welded atmospheric pressure vessel 4 GB50231-2009 mechanical equipment installation engineering construction and acceptance specification for 5 GB50275-98 compressor, fan and pump installation engineering construction and acceptance specification for lifting 6 HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, CH3 【概念】 1,市场潜力,market potential,:在既定市场环境下，当营销支出超出一定水准后，便无法再刺激更多需求时，市场需求所能达到的上限。市场最小量,最低需求量/基本销售量,:不作任何刺激需求的努力,市场对于某个产品仍然存在的需求量。公司销售预测:未来某个时期,特定营销环境和营销支出水平下, 预期某公司可实现的销售额水平。 2,消费者市场:是指个人或家庭为满足生活需求而购买或租用商品的市场。特点:分散性、差异性、多变性、替代性、非专业性产业市场:由各种盈利性的制造业和服务业买主构成的组织市场。 2,市场细分:指营销者通过市场调研，依据消费者,包括生产消费者和生活消费者,的需要和欲望、购买行为及购买习惯等方面的差异，把某一产品的市场整体划分为若干消费者群,买主群,的市场分类过程。目标市场选择:是企业营销活动所要满足的市场，也是企业为实现预期目标而要进入的市场。营销调研:系统设计、收集、分析和报告数据信息，并提出与解决特定营销问题相关的 HGJ222-92 technical specification for welding of aluminium and its alloys 5 low temperature steel welding procedure 6 SH3525-2004 petrochemical JB/ T4708-2000 of welding procedure qualification for steel pressure vessels 7 JB/4709-2000 8 JB4730-2005 pressure vessel welding procedures of steel pressure vessel NDT 9 JB/T4744-2000 steel pressure vessel products mechanical properties test of welded plate II, mechanical equipment installation engineering 1 GB150-98 2 GB50128-2005 vertical cylindrical steel pressure vessel steel welded tank code for construction and acceptance of 3 JB/ T4735-1997 steel welded atmospheric pressure vessel 4 GB50231-2009 mechanical equipment installation engineering construction and acceptance specification for 5 GB50275-98 compressor, fan and pump installation engineering construction and acceptance specification for lifting 6 HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, 调研结果的相关活动。【简答】 1,宏观环境分析的主要维度有哪些, 人文环境、经济环境、政治法律环境、社会文化环境、技术环境、自然环境。 2,试描述消费者购买决策的过程。五阶段模型:问题认知?信息收集?方案评价?购买决策?购后行为问题认知也就是确认需要，然后通过各个方面收集信息，其次评价方案，也就是评估供选择的品牌，再其次决定是否购买，最后是购后的行为，是否满意。 3,组织购买者可被划分为哪三种类别, 营利性组织、非营利性组织和政府 4,试述B2C市场的基本细分因素。地理环境因素、人口统计因素、消费心理因素、消费收益因素。 5,试述B2B市场的细分因素。用户,客户,行业、用户规模、用户地理位置。 6,如何衡量市场细分的有效性, 成功有效的市场细分应考虑四方面的条件:可测量性、足量性、可进入性、差异性,可区分,。 7,试描述营销调研一般过程。界定问题及确定思路?制定调研计划?收集并分析数据?报告调研结果 8,一手数据收集有哪些基本方法, 观察法、实验法、询问法 9,试简介抽样的基本类型。 HGJ222-92 technical specification for welding of aluminium and its alloys 5 low temperature steel welding procedure 6 SH3525-2004 petrochemical JB/ T4708-2000 of welding procedure qualification for steel pressure vessels 7 JB/4709-2000 8 JB4730-2005 pressure vessel welding procedures of steel pressure vessel NDT 9 JB/T4744-2000 steel pressure vessel products mechanical properties test of welded plate II, mechanical equipment installation engineering 1 GB150-98 2 GB50128-2005 vertical cylindrical steel pressure vessel steel welded tank code for construction and acceptance of 3 JB/ T4735-1997 steel welded atmospheric pressure vessel 4 GB50231-2009 mechanical equipment installation engineering construction and acceptance specification for 5 GB50275-98 compressor, fan and pump installation engineering construction and acceptance specification for lifting 6 HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, 概率抽样:简单随机抽样、分层抽样、整群,区域,抽样非概率抽样:便利,任意,抽样、判断抽样、配额抽样。【问答】 1,试举例说明影响在校大学生消费的主要因素有哪些, 2,试以实例展示竞争的四个层次。 3,请介绍目标市场选择的基本方式，并就每一种方式提供实例。 P134 CH4 【概念】 1,品牌: 本质上是:可识别的对品牌相关者的价值贡献承诺。 ,一种名称、术语、标记、符号或设计，或是它们的组合应用，其目的是借以辨认某个销售者或某群销售者的产品或服务，并使之同竞争对手的产品或服务区别开来。, 品牌资产:一组与某一品牌的名称及符号相关联的品牌权益与负债，它能增加或减少该品牌所附着的产品或服务所带给该企业或其顾客的价值。基于顾客的品牌资产:顾客品牌知识所导致的对营销活动的差异化反应。品牌化:赋予产品和服务以品牌力量的全部活动与过程。品牌定位::创立以顾客为基础的价值主张，是品牌化或品牌资产构建的坐标HGJ222-92 technical specification for welding of aluminium and its alloys 5 low temperature steel welding procedure 6 SH3525-2004 petrochemical JB/ T4708-2000 of welding procedure qualification for steel pressure vessels 7 JB/4709-2000 8 JB4730-2005 pressure vessel welding procedures of steel pressure vessel NDT 9 JB/T4744-2000 steel pressure vessel products mechanical properties test of welded plate II, mechanical equipment installation engineering 1 GB150-98 2 GB50128-2005 vertical cylindrical steel pressure vessel steel welded tank code for construction and acceptance of 3 JB/ T4735-1997 steel welded atmospheric pressure vessel 4 GB50231-2009 mechanical equipment installation engineering construction and acceptance specification for 5 GB50275-98 compressor, fan and pump installation engineering construction and acceptance specification for lifting 6 HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, 原点。品牌体系,品牌组合战略,:规定哪些品牌名称、标识和符号等品牌元素，适用于哪些新的和现存产品，以描述品牌组合关系，并承载营销战略。【简答】 1,品牌有哪些基本作用, 识别:,产品来源，责任追溯，质量信号，独特联想, 增值:,减少成本，降低风险，贡献溢价, 维持:,顾客忠诚，难以模仿的竞争优势, 保护:,注册商标、工艺流程专利、包装版权、其它知识产权, 2,试描述品牌定位的一般过程。确定目标顾客?确定竞争框架?确定异同点?陈述价值主张基本考虑:目标市场、竞争性质和既有定位 3,常见的品牌化策略有哪些, 多品牌、单一品牌、主-副品牌/母-子品牌、背书 /担保品牌、联合品牌。 4,在品牌投资组合中常见的品牌角色有哪些, 战略品牌、银弹品牌、侧翼品牌、现金牛品牌、品牌化活力点。 5,试介绍艾格“五星”模型。它认为品牌资产包括:品牌认知度、品牌知名度、品牌忠诚度、品牌联想、其他资产。 6,建立品牌资产有哪三大途径, 设计品牌元素、全面营销活动和品牌杠杆 7,品牌识别元素的选择标准有哪些, HGJ222-92 technical specification for welding of aluminium and its alloys 5 low temperature steel welding procedure 6 SH3525-2004 petrochemical JB/ T4708-2000 of welding procedure qualification for steel pressure vessels 7 JB/4709-2000 8 JB4730-2005 pressure vessel welding procedures of steel pressure vessel NDT 9 JB/T4744-2000 steel pressure vessel products mechanical properties test of welded plate II, mechanical equipment installation engineering 1 GB150-98 2 GB50128-2005 vertical cylindrical steel pressure vessel steel welded tank code for construction and acceptance of 3 JB/ T4735-1997 steel welded atmospheric pressure vessel 4 GB50231-2009 mechanical equipment installation engineering construction and acceptance specification for 5 GB50275-98 compressor, fan and pump installation engineering construction and acceptance specification for lifting 6 HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, 品牌塑造——可记忆、有含义、可爱型, 品牌防御——可转换、适应性、可保护。 CH5 【概念】 1,产品:任何能满足人类某种需要或欲望的东西，包括有形的和无形的产品。产品组合:某一企业所生产或销售的全部产品线和产品项目的集合。产品生命周期:产品从进入市场到退出市场所经历的市场生命循环过程。 2,需求的价格弹性:价格每变化一个百分比,导致的需求量变化的幅度。需求的交叉弹性:指因一种商品价格变动引起其他相关商品需求量的相应变动率。 3,渠道:使产品或服务到达顾客，以被使用或消费的过程中的一系列相互关联的组织。专营性分销:生产企业在某一地区仅通过一家中间商推销其产品。选择性分销:生产企业在某一地区仅通过几个精心挑选的、最合适的中间商推销产品。密集性分销:生产企业尽可能通过更多的批发商、零售商为其推销产品。 4,营销传播:公司通过直接或间接的多种方法，告知、说服和提醒消费者它们所销售的产品或所经营的品牌，促进价值实现的行为。广告:由明确的发起人付费发起的对创意、商品或服务进行的非人员的演示和宣传。 HGJ222-92 technical specification for welding of aluminium and its alloys 5 low temperature steel welding procedure 6 SH3525-2004 petrochemical JB/ T4708-2000 of welding procedure qualification for steel pressure vessels 7 JB/4709-2000 8 JB4730-2005 pressure vessel welding procedures of steel pressure vessel NDT 9 JB/T4744-2000 steel pressure vessel products mechanical properties test of welded plate II, mechanical equipment installation engineering 1 GB150-98 2 GB50128-2005 vertical cylindrical steel pressure vessel steel welded tank code for construction and acceptance of 3 JB/ T4735-1997 steel welded atmospheric pressure vessel 4 GB50231-2009 mechanical equipment installation engineering construction and acceptance specification for 5 GB50275-98 compressor, fan and pump installation engineering construction and acceptance specification for lifting 6 HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, 【简答】 1,试对产品的整体概念加以描绘。核心产品:产品的核心效用和利益,针对顾客价值体系而提供。实质产品:产品的基本形式,体现在质量、特色、款式设计、品名和包装上。附加产品:附加服务和附加利益。 2,试运用产品整体概念，分析个人移动“电脑”的产品内涵 3,产品包装有哪些功能, 保护产品和便利运输帮助产品使用便于用户储存品牌识别,感官元素, 品牌传播,广告、销售促进, 4,请介绍三种以上判断产品生命周期的常用方法。详见P193-194 曲线判断法类比判断法经验判断法销售增长率判断法比率增长判断法 5,请介绍新产品开发的基本流程: HGJ222-92 technical specification for welding of aluminium and its alloys 5 low temperature steel welding procedure 6 SH3525-2004 petrochemical JB/ T4708-2000 of welding procedure qualification for steel pressure vessels 7 JB/4709-2000 8 JB4730-2005 pressure vessel welding procedures of steel pressure vessel NDT 9 JB/T4744-2000 steel pressure vessel products mechanical properties test of welded plate II, mechanical equipment installation engineering 1 GB150-98 2 GB50128-2005 vertical cylindrical steel pressure vessel steel welded tank code for construction and acceptance of 3 JB/ T4735-1997 steel welded atmospheric pressure vessel 4 GB50231-2009 mechanical equipment installation engineering construction and acceptance specification for 5 GB50275-98 compressor, fan and pump installation engineering construction and acceptance specification for lifting 6 HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, 6,服务具有哪些区别与有形产品的基本特征, 无形性、异质性、同步性、易逝性 7,何谓7Ps服务营销组合: 4Ps[product(产品)、price(价格)、place(地点)和promotion(促销)] 和–Process过程:服务流程及接触点管理 –Physical Evidence有形展示:体验媒介 –Participants参与者:内部营销与交互营销 8,何谓价格3C模型, 成本、竞争品及替代品价格、顾客心理价位。 9,渠道成员需要分担哪些具体职能, 信息、促销、交易谈判、订货、融资、承担风险、物流、付款、所有权转移、服务支持 10,渠道方案评价的基本标准有哪些, 经济性标准控制性标准适应性标准 HGJ222-92 technical specification for welding of aluminium and its alloys 5 low temperature steel welding procedure 6 SH3525-2004 petrochemical JB/ T4708-2000 of welding procedure qualification for steel pressure vessels 7 JB/4709-2000 8 JB4730-2005 pressure vessel welding procedures of steel pressure vessel NDT 9 JB/T4744-2000 steel pressure vessel products mechanical properties test of welded plate II, mechanical equipment installation engineering 1 GB150-98 2 GB50128-2005 vertical cylindrical steel pressure vessel steel welded tank code for construction and acceptance of 3 JB/ T4735-1997 steel welded atmospheric pressure vessel 4 GB50231-2009 mechanical equipment installation engineering construction and acceptance specification for 5 GB50275-98 compressor, fan and pump installation engineering construction and acceptance specification for lifting 6 HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, 11,常见的零售商业态有哪些, 专营店百货商店超市便利店折扣店特价零售店超级大卖场目录商店 12,常见的批发商业态有哪些, –商人批发商,独立批发商, –经纪人/代理商 –厂商销售点/办事处 13,现代传播有哪些基本方法及具体工具, 14,何谓广告5M, HGJ222-92 technical specification for welding of aluminium and its alloys 5 low temperature steel welding procedure 6 SH3525-2004 petrochemical JB/ T4708-2000 of welding procedure qualification for steel pressure vessels 7 JB/4709-2000 8 JB4730-2005 pressure vessel welding procedures of steel pressure vessel NDT 9 JB/T4744-2000 steel pressure vessel products mechanical properties test of welded plate II, mechanical equipment installation engineering 1 GB150-98 2 GB50128-2005 vertical cylindrical steel pressure vessel steel welded tank code for construction and acceptance of 3 JB/ T4735-1997 steel welded atmospheric pressure vessel 4 GB50231-2009 mechanical equipment installation engineering construction and acceptance specification for 5 GB50275-98 compressor, fan and pump installation engineering construction and acceptance specification for lifting 6 HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, 15,企业公共关系部门有哪些基本职责, 【论述】举例说明产品投入期的特点和企业的营销策略 CH6 【概念】 1,全球化企业:通过在不止一个国家运作，以在R&D、生产、营销以及财务上，获取单纯依靠国内竞争所无法获得的成本及声誉优势的企业。内部营销:通过能够满足雇员需求的分工协作来吸引、发展、刺激、保留能够胜任的员工。【简答】 1,企业全球化通常经历哪四个阶段, 建立海外工厂?建立销售子公司?通过独立机构出口?不规则的出口活动 HGJ222-92 technical specification for welding of aluminium and its alloys 5 low temperature steel welding procedure 6 SH3525-2004 petrochemical JB/ T4708-2000 of welding procedure qualification for steel pressure vessels 7 JB/4709-2000 8 JB4730-2005 pressure vessel welding procedures of steel pressure vessel NDT 9 JB/T4744-2000 steel pressure vessel products mechanical properties test of welded plate II, mechanical equipment installation engineering 1 GB150-98 2 GB50128-2005 vertical cylindrical steel pressure vessel steel welded tank code for construction and acceptance of 3 JB/ T4735-1997 steel welded atmospheric pressure vessel 4 GB50231-2009 mechanical equipment installation engineering construction and acceptance specification for 5 GB50275-98 compressor, fan and pump installation engineering construction and acceptance specification for lifting 6 HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, 2,企业为什么要承担社会责任, ?巩固和提升品牌形象和影响力 ?提高吸引、激励和保留员工 ?降低运营成本 ?销售额与市场份额增长 ?吸引投资者【问答】 1,试介绍营销控制的基本类型。年度计划控制、盈利能力控制、效率控制、战略控制 2,试介绍营销审计的基本内容。 ,1,营销环境 –宏观环境:人文、经济、生态、技术、政治、文化 –任务环境:市场、顾客、竞争者、经销商、中介服务机构、公众 ,2,营销战略:企业使命、营销目标、战略 ,3,营销组织:结构、功能效率、部门间协作 ,4,营销系统,制度,:营销信息系统、计划系统、控制系统、NPD、CRM ,5,营销效率:盈利率、成本效益 ,6,营销职能:产品、价格、渠道、传播、销售队伍 HGJ222-92 technical specification for welding of aluminium and its alloys 5 low temperature steel welding procedure 6 SH3525-2004 petrochemical JB/ T4708-2000 of welding procedure qualification for steel pressure vessels 7 JB/4709-2000 8 JB4730-2005 pressure vessel welding procedures of steel pressure vessel NDT 9 JB/T4744-2000 steel pressure vessel products mechanical properties test of welded plate II, mechanical equipment installation engineering 1 GB150-98 2 GB50128-2005 vertical cylindrical steel pressure vessel steel welded tank code for construction and acceptance of 3 JB/ T4735-1997 steel welded atmospheric pressure vessel 4 GB50231-2009 mechanical equipment installation engineering construction and acceptance specification for 5 GB50275-98 compressor, fan and pump installation engineering construction and acceptance specification for lifting 6 HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred,

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